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7 Steps for Time Management in this Crazy Social Media World

by Terry on Wednesday, January 25, 2012

Business-Building Action from Terry Brock

[Note: You've got to hear the fun, enhanced audio of this Blog post.  Scroll down and click on "Play" button --- or download as MP3 to listen later.  You'll love it!]

As I travel around the world talking to senior business leaders, I am hearing a common anguish from many today. Perhaps you can relate to this. People in business understand all the excitement and commotion about social media. Yes, we know it is changing the way people communicate today. Yes, we know it is about the customers controlling the conversation. Yes, we know it has changed the way we have to communicate.

But we just don’t have time for all the “stuff” we have to do with social media! Ugh! Can you relate to this? We don’t have time to update our Twitter, make Facebook notices about where we went to dinner, put out a funny video on YouTube and connect with people on LinkedIn. Oh, and then there’s the podcast we should do and the new information on Google+ that we need along with doing something with Yelp about that restaurant and working to be mayor of the local diner on Foursquare. Oh, and did I mention that we still need to do our job and —- let’s not forget family and friends! This is getting ridiculous and we still have to sleep!

Oh, and then next week there is a “new shiny object” that we just gotta’ be involved with or we fall behind!

Ugh!

So, what’s a harried, busy, high achieving business leader to do today?

Well, I think we’re making this up as we go. It’s almost like building the engine for an airplane, while we’re in the air flying! Here are some tips that I’ve found helpful that might assist you. I’ve found these steps to be helpful in my life and many executives that I speak with around the world are suggesting them to me.

  1. Establish who you are and what you want to do. You’ve got to have a clear vision of what you want to accomplish. There will always be many good things to do.  Remember that B and B+ activities can be the enemy of A and A+ activities. Know what are the A+ activities for you and say “No!” until your tongue bleeds to other tempting, appealing activities.
  2. Strategy for your business and your business plans. This relates to number 1. Develop a solid strategy. Think how you’d have to structure your life if you decided to get a doctorate, go to dental school, medical school, law school or some other difficult but incredibly worthy goal.
  3. Get really good in one first, then expand. This is called — here’s that word again — FOCUS! Not everything is right for you all the time. Get the most important social media platforms for you down well before embarking on all the others. For many, this means get a good handle on LinkedIn. Develop your network. Get into some life- and business-enhancing groups. Once you have that, think about which of the other Big Four fit for you. Big Four in Social Media are Twitter, Facebook, LinkedIn and YouTube.
  4. Have a presence in the platforms that matter. You can get a small foothold in each just to “claim your stake.” Then you can slowly build the others.
  5. Get the right tools to streamline what you’re doing. This means using tools like Hootsuite, Ping.fm, Tubemogel, Fiverr, Tenerr, oDesk, vWorker, rent-a-guru and more. I use these and they have helped me to leverage what I do very well.
  6. Outsource –  Think multiple people to do various tasks – you can’t do it all. I see my ole’ buddy Peter Drucker giving me a thumbs-up on that one. Do what you do best and delegate the rest.
  7. Face Reality.  Realize this is not going to stop, so develop smart strategies now to handle it.

These 7 action steps should get you oriented to a better way of managing your time and activities in this crazy-busy world of social media and “way too much to do” lifestyle we experience today. My coaching program deals with these in some practical, real-world ways. Bounce over to TerryBrock.com and click on the High Achievers Coaching System icon for more information.

Yes, social media is here and we have to deal with it. However, you’ll deal with social media —- as well as your business and life — much better when you follow the right strategy for you, prioritize and don’t try to do it all yourself.

We’d love to hear from you. Leave your comments here and share with others what you think of this strategy. What is working for you? How do you filter all the mass of “oughta do” items into what gets done? I look forward to hearing from you.

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Stop SOPA Drive-What Does It Mean For You?

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by Terry on Friday, January 20, 2012

[Note: Be sure to listen to the "enhanced-with-extra-goodies" audio for this post.  Scroll down to the bottom, click on "Play" or download as MP3.  Enjoy!  You're welcome! - Terry ]

So, what is the result of all the commotion about SOPA in the US?  A day after WikiPedia went dark, we see that millions (literally) have responded.  So what does this mean for you and me in our intellectual property?

Over 13 Million people fought to stop SOPA.  This was a huge groundswell of anger over stifling free speech.  Many felt that SOPA was dangerous and rightly so.

First of all, I produce a lot of intellectual content.  As a professional speaker, an author, a blogger and Editor-in-Chief of a major corporate blog, this is very personal for me.  I live in a few tribes where others are also producing content. This is information we’ve created and, no, we don’t want it stolen, even if it is relatively easy for the bad guys to steal.  Stealing is immoral and wrong.  This is how we earn a living and for someone to take what is another’s is simply not right.

However, in a world where we can easily take something that is digital and create fairly accurate copies of it (unlike a VCR copy of a tape years ago), the dynamics have changed.

The movie studios, who were behind a major portion of the SOPA push, have created content that they don’t want stolen.  Understood.  However, the way they tried to address it is all wrong and even counter-productive.  You don’t make it the government’s role to shut down an entire website because of a theft.  You wouldn’t shut down Macy’s because someone shoplifted some merchandise.  You also wouldn’t shut down the whole section of town where that Macy’s store is located.

Too often government takes a sledgehammer to try and get rid of a problems with flies.

As a society, we’re still learning and groping for answers on how to handle all the confusion that comes from this new world of the digital frontier.  Hey, some of it is like Indiana Jones in the first movie where, when he was asked by the lovely maid as he was confronting the bad guys, “Indiana, what are you gonna’ do?”  His reply?  ”I don’t know.  I’m making this up as I go.”

Well, we’re doing that as we proceed now.  That doesn’t mean it is a free for all and it is okay to steal.  We still build upon previous knowledge and experiences. This is what the human race has done since we crawled out of the caves eons ago.  We’ve learned that theft is not right for some very pragmatic reasons.  If one steals from another, that other has less incentive to produce.  That also means that what was stolen seems to make it okay for others to steal.  And no, two wrongs do not make a right.

The answer?  I’m not completely sure, but we do know that we have certain precepts on which to build.  1) Respect for others and their work.  2) Theft is wrong, 3) In the digital world, we have to adapt and change based on reality while still retaining principle #2.

Government usually starts with very good intentions and ends up with very bad results because of unintended consequences.  The free market has many options and the more we explore what can be done without initiation of force, coercion or fraud, we’ll achieve a better solution.  I think we have to be proactive as producers so that if someone steals something they 1) end up advertising for us with our material and 2) Don’t get everything they need in one package.  I talk about this more in my coaching program but these are the basic concepts. Are we perfect?  No, it is often difficult to be legal, but we have to make a strong effort to do what is right and correct when we err.

Congrats to Wikipedia and other sites who made a statement (like Google blocking their name).  Jimmy Wales at Wikipedia is a strong believer in the morality of producing and being paid for what is yours.  Thank you, Jimmy! Reddit also joined in the block while other sites like LifeHacker (one of my personal favorite sites) did not.  Ultimately, this is what free choice is all about.  Some will go dark while others, who might have the same opinion, will chose to be up and running while protesting.  Free to Choose.

For the future, let’s keep up the conversation.  Hey, that’s what social media is all about.  Let’s be polite.  When you disagree, be especially polite.  That’s really the only way real change takes place. Somehow I think we’ll work this one out in time with full understanding of practical, legal, moral and other implications.

So what do you think?  I’d love to hear from you and your thoughts on this very important issue.  I look forward to hearing from you.

 

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Jeff Hayzlett’s new book, Running the Gauntlet, is powerful for change agents

by Terry January 3, 2012

My friend, Jeff Hayzlett, has produced another book that is a winner. This one is Running the Gauntlet and it is packed with great ideas on how to make change work — both personally and in business. Watch this video and you’ll get a lot of value from the principles. I look forward to hearing [...]

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Best Question Yesterday = Worst Question Today

by Terry December 28, 2011

Business-Building Action from Terry Brock
Bonus: After reading this, scroll to the bottom and listen to the enhanced audio MP3 which has even more sales-building ideas for you.  You can listen to it streaming or download and play on your MP3 player of choice. Please let a comment and let me know what you think.  Thanx! [...]

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Book Review – The Original MBA, Mom’s Best Advice – by Sandy Weaver Carman

by Terry December 27, 2011

My friend Sandy Weaver Carman, has written a book you will love. It is about the wisdom and advice she received from her mother years ago. In this book, Sandy tells a lot of experiences she had with her mother and father growing up in various places. The book is packed with wisdom and lessons [...]

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Harvey Mackay on Getting Your “Mackay MBA” in Selling—Live At Orange County Library System

by Terry December 4, 2011

 
Harvey Mackay is a man who has taught me —- and millions of others — a lot about the real world of selling, business, and frankly, about living a full, enriched life.  He is a consummate gentleman and a scholar or how to live and work with people.
I’ve known Harvey since we met in 1993 [...]

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