Business-Building Ideas From Terry Brock
Getting attention for your business and your ideas has become a priority for marketers today. Attention is the most precious resource that we have. Seems there are always more videos to watch, podcasts to listen to, Articles to read, And people who want to “pick our brains” all the time.
It seems to never stop. We are inundated with messages, all trying to get our attention. All of these wonderful marketers (okay, I’m being generous) are vying to get out attention and have us get involved with them and their products and services. Sometimes you just want to turn off the TV, radio, unplug from the Internet (well, at least for a moment) and get away from it all.
Maybe you can relate to this but I’m feeling a big overwhelmed in this age of constant messaging and more. I want to stay on top of what’s happening but now matter how fast I read, how much I listen to podcasts and how many hours I spend on social media, it just seems to be overwhelming.
This is our world today. Get used to it because it’s only going to pick up and speed as we go.
Sometimes I think I’d like to just leave it all. However, that belief is quickly dispelled when I realize I need to stay on top of what is happening. And besides that, I really enjoy reading, listening, watching and consuming information.
So, what can you do in your business to get attention in this age when so much is being thrown at us? How can you stand out in the crowd for your message?
Here are some steps that will help as you deal with all the overwhelm and “stuff” around us.
1. Accept Fragmentation. By this I mean that the world is big with many interests. Not everyone is going to be interested in what you’ve got to say. Of course we know this intellectually but we need to accept it emotionally when people reject our message. The world is fragmented into different areas of interest today more than ever. Don’t worry about those who reject your message. I find that successful salespeople are those who can quickly shrug off rejection and the endless stream of “NO!” from prospects and keep going. This mindset is critical to facing whatever you do in your business.
2. Think Focus And Specificity. Being general doesn’t cut it. Find a specific product or message that is desired by others and focus on that. You can’t be everything to everyone. Be willing to pay the price to learn specifics about an important niche.
3. Be Incredibly Relevant. Your message has to be something that pertains to a strong segment of the market. Don’t market water skis in Northern Alaska in the winter. Sure this sounds obvious but I’m continually amazed at people marketing their “stuff” to people that are nowhere near their target audience. Find where people are hurting and have a unique solution to solve that pain.
4. Be Consistent. Your message becomes part of your brand. You need a continual presence so it communicates reliability. If a magazine only came out sporadically, it would not be dependable. You communicate reliability on a subconscious level when you are consistent.
5. Use Fun And Funny Appropriately. We all love to laugh. Humor is powerful but be careful to not offend and don’t force it. Let it be natural when you communicate.
You can get attention for your work if you follow these steps. Of course, once you’ve got their attention you need to deliver the results they are looking for or they will not pay attention later. Provide value to others and you’ll get the kind of attention that you need in business.
This way you will be able to reach others and keep your business profitable. Having a profitable business is another good way to get attention in this age of overwhelm!
All the best,
Terry Brock, MBA, CSP, CPAE
Member, Professional Speaker Hall of Fame
Certified Speaking Professional