Here’s a video review of Chad Hymas’ profound and inspirational book, Doing What Must Be Done.  This is a powerful book that can inspire you to achieve what you need to do.  Watch the video as I walk you through various places in the book. You are going to love this one!

Business-Building Action from Terry Brock

[Note: You've got to hear the fun, enhanced audio of this Blog post.  Scroll down and click on "Play" button --- or download as MP3 to listen later.  You'll love it!]

As I travel around the world talking to senior business leaders, I am hearing a common anguish from many today. Perhaps you can relate to this. People in business understand all the excitement and commotion about social media. Yes, we know it is changing the way people communicate today. Yes, we know it is about the customers controlling the conversation. Yes, we know it has changed the way we have to communicate.

But we just don’t have time for all the “stuff” we have to do with social media! Ugh! Can you relate to this? We don’t have time to update our Twitter, make Facebook notices about where we went to dinner, put out a funny video on YouTube and connect with people on LinkedIn. Oh, and then there’s the podcast we should do and the new information on Google+ that we need along with doing something with Yelp about that restaurant and working to be mayor of the local diner on Foursquare. Oh, and did I mention that we still need to do our job and —- let’s not forget family and friends! This is getting ridiculous and we still have to sleep!

Oh, and then next week there is a “new shiny object” that we just gotta’ be involved with or we fall behind!

Ugh!

So, what’s a harried, busy, high achieving business leader to do today?

Well, I think we’re making this up as we go. It’s almost like building the engine for an airplane, while we’re in the air flying! Here are some tips that I’ve found helpful that might assist you. I’ve found these steps to be helpful in my life and many executives that I speak with around the world are suggesting them to me.

1. Establish who you are and what you want to do. You’ve got to have a clear vision of what you want to accomplish. There will always be many good things to do.  Remember that B and B+ activities can be the enemy of A and A+ activities. Know what are the A+ activities for you and say “No!” until your tongue bleeds to other tempting, appealing activities.
2. Strategy for your business and your business plans. This relates to number 1. Develop a solid strategy. Think how you’d have to structure your life if you decided to get a doctorate, go to dental school, medical school, law school or some other difficult but incredibly worthy goal.
3. Get really good in one first, then expand. This is called — here’s that word again — FOCUS! Not everything is right for you all the time. Get the most important social media platforms for you down well before embarking on all the others. For many, this means get a good handle on LinkedIn. Develop your network. Get into some life- and business-enhancing groups. Once you have that, think about which of the other Big Four fit for you. Big Four in Social Media are Twitter, Facebook, LinkedIn and YouTube.
4. Have a presence in the platforms that matter. You can get a small foothold in each just to “claim your stake.” Then you can slowly build the others.
5. Get the right tools to streamline what you’re doing. This means using tools like Hootsuite, Ping.fm, Tubemogel, Fiverr, Tenerr, oDesk, vWorker, rent-a-guru and more. I use these and they have helped me to leverage what I do very well.
6. Outsource –  Think multiple people to do various tasks – you can’t do it all. I see my ole’ buddy Peter Drucker giving me a thumbs-up on that one. Do what you do best and delegate the rest.
7. Face Reality.  Realize this is not going to stop, so develop smart strategies now to handle it.

These 7 action steps should get you oriented to a better way of managing your time and activities in this crazy-busy world of social media and “way too much to do” lifestyle we experience today. My coaching program deals with these in some practical, real-world ways. Bounce over to TerryBrock.com and click on the High Achievers Coaching System icon for more information.

Yes, social media is here and we have to deal with it. However, you’ll deal with social media —- as well as your business and life — much better when you follow the right strategy for you, prioritize and don’t try to do it all yourself.

We’d love to hear from you. Leave your comments here and share with others what you think of this strategy. What is working for you? How do you filter all the mass of “oughta do” items into what gets done? I look forward to hearing from you.

[Note: Be sure to listen to the "enhanced-with-extra-goodies" audio for this post.  Scroll down to the bottom, click on "Play" or download as MP3.  Enjoy!  You're welcome! - Terry ]

So, what is the result of all the commotion about SOPA in the US?  A day after WikiPedia went dark, we see that millions (literally) have responded.  So what does this mean for you and me in our intellectual property?

Over 13 Million people fought to stop SOPA.  This was a huge groundswell of anger over stifling free speech.  Many felt that SOPA was dangerous and rightly so.

First of all, I produce a lot of intellectual content.  As a professional speaker, an author, a blogger and Editor-in-Chief of a major corporate blog, this is very personal for me.  I live in a few tribes where others are also producing content. This is information we’ve created and, no, we don’t want it stolen, even if it is relatively easy for the bad guys to steal.  Stealing is immoral and wrong.  This is how we earn a living and for someone to take what is another’s is simply not right.

However, in a world where we can easily take something that is digital and create fairly accurate copies of it (unlike a VCR copy of a tape years ago), the dynamics have changed.

The movie studios, who were behind a major portion of the SOPA push, have created content that they don’t want stolen.  Understood.  However, the way they tried to address it is all wrong and even counter-productive.  You don’t make it the government’s role to shut down an entire website because of a theft.  You wouldn’t shut down Macy’s because someone shoplifted some merchandise.  You also wouldn’t shut down the whole section of town where that Macy’s store is located.

Too often government takes a sledgehammer to try and get rid of a problems with flies.

As a society, we’re still learning and groping for answers on how to handle all the confusion that comes from this new world of the digital frontier.  Hey, some of it is like Indiana Jones in the first movie where, when he was asked by the lovely maid as he was confronting the bad guys, “Indiana, what are you gonna’ do?”  His reply?  ”I don’t know.  I’m making this up as I go.”

Well, we’re doing that as we proceed now.  That doesn’t mean it is a free for all and it is okay to steal.  We still build upon previous knowledge and experiences. This is what the human race has done since we crawled out of the caves eons ago.  We’ve learned that theft is not right for some very pragmatic reasons.  If one steals from another, that other has less incentive to produce.  That also means that what was stolen seems to make it okay for others to steal.  And no, two wrongs do not make a right.

The answer?  I’m not completely sure, but we do know that we have certain precepts on which to build.  1) Respect for others and their work.  2) Theft is wrong, 3) In the digital world, we have to adapt and change based on reality while still retaining principle #2.

Government usually starts with very good intentions and ends up with very bad results because of unintended consequences.  The free market has many options and the more we explore what can be done without initiation of force, coercion or fraud, we’ll achieve a better solution.  I think we have to be proactive as producers so that if someone steals something they 1) end up advertising for us with our material and 2) Don’t get everything they need in one package.  I talk about this more in my coaching program but these are the basic concepts. Are we perfect?  No, it is often difficult to be legal, but we have to make a strong effort to do what is right and correct when we err.

Congrats to Wikipedia and other sites who made a statement (like Google blocking their name).  Jimmy Wales at Wikipedia is a strong believer in the morality of producing and being paid for what is yours.  Thank you, Jimmy! Reddit also joined in the block while other sites like LifeHacker (one of my personal favorite sites) did not.  Ultimately, this is what free choice is all about.  Some will go dark while others, who might have the same opinion, will chose to be up and running while protesting.  Free to Choose.

For the future, let’s keep up the conversation.  Hey, that’s what social media is all about.  Let’s be polite.  When you disagree, be especially polite.  That’s really the only way real change takes place. Somehow I think we’ll work this one out in time with full understanding of practical, legal, moral and other implications.

So what do you think?  I’d love to hear from you and your thoughts on this very important issue.  I look forward to hearing from you.

My friend, Jeff Hayzlett, has produced another book that is a winner. This one is Running the Gauntlet and it is packed with great ideas on how to make change work — both personally and in business. Watch this video and you’ll get a lot of value from the principles. I look forward to hearing your comments (below). Let me know what you think.

Terry

Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com Terry@TerryBrock.com
@TerryBrock – Twitter
facebook.com/SpeakerTerryBrock

It takes more than Google to stand out today

Business-Building Action from Terry Brock

Bonus: After reading this, scroll to the bottom and listen to the enhanced audio MP3 which has even more sales-building ideas for you.  You can listen to it streaming or download and play on your MP3 player of choice. Please let a comment and let me know what you think.  Thanx! – Terry 

The other day I was having a great Skype video catch-up with a good buddy of mine over in England, Simon Hazeldine. Simon is a well-known expert on selling and marketing not only in the UK but around Europe and other parts of the world.

Simon said something casually in our catch-up video call that I found amazing. In the sales books of yore (you remember those, right?) it was often advocated that job applicants or salespeople (they are both selling!) establish rapport by making small talk. From that small talk it was often recommended that the job candidate or salesperson ask something like, “So, tell me a little about your business and what you do here. What types of customers do you have?” The idea is to get more information about the company so you could better tailor your presentation to their needs.

Good question yesterday. Worst question today.

If someone were sitting in front of a hiring manager or buyer in a corporation and heard that type of question today they would rightly be justified in terminating the interview and encouraging the potential new hire or salesperson to get to know the 21st Century!

You probably can guess where this is going and you would be right — partially. Yes, we need to do our due diligence on Google and other online sources. However, today we have to go even more in-depth.

Yes, this means we need to tap into social media — particularly services like LinkedIn and Facebook where you can learn more about someone. You not only want to know about their business, but you really want to know more about the person. Find out about their beliefs, their education, their hobbies, etc. This way you’ll be able to stand out from the crowd by showing 1) You have taken the time to get to know them and their company and 2) You have invested time and effort (perhaps money) to go beyond the basics.

In a hotly competitive business climate, you need all the advantages you can get. The question which was admirable years ago, is now a sign that you don’t know and/or don’t care about the person. Remember the old adage that “people don’t care how much you know until they know how much you care” as it is still true today.

What Simon Hazeldine said in our casual Skype video catch-up call is profound. Think about how you can go more in-depth in those quality relationships that matter. Develop systems for doing more than just a quick Google search. Something like Harvey Mackay’s “Mackay 66” to get to know someone can assist a lot.

Get the competitive advantage you need. Go beyond the basics and yes, stop asking questions from yesterday and deepen the relationship and rapport with others. It just makes good business sense today.

Terry Brock works with organizations to bring about positive change in marketing, selling and social media.  He is a member of the Speaker Hall of Fame and a Certified Speaking Professional.  To find out how he can help your company, drop an email to Terry@TerryBrock.com or visit his website at www.TerryBrock.com. Copyright © 2012, Terry L. Brock and Achievement Systems, Inc. All Rights Reserved.

My friend Sandy Weaver Carman, has written a book you will love. It is about the wisdom and advice she received from her mother years ago. In this book, Sandy tells a lot of experiences she had with her mother and father growing up in various places. The book is packed with wisdom and lessons you can use in business.

Watch this video and enjoy the insights you’ll get from this great book. I look forward to hearing your comments.

Terry Brock
www.TerryBrock.com, Terry@TerryBrock.com

Harvey Mackay is a man who has taught me —- and millions of others — a lot about the real world of selling, business, and frankly, about living a full, enriched life.  He is a consummate gentleman and a scholar or how to live and work with people.

I’ve known Harvey since we met in 1993 when he graciously gave me an interview for the National Speakers Association’s monthly audio magazine called Voices of Experience.  I was the Chair of that audio news magazine then and he was a man I admired.  Yes, I had some trepidation about meeting a New York Times Best-Selling author then, but Harvey quickly made me feel right at home and comfortable.  We have a fabulous interview, packed with many sage words of advice from this networking master.  Later on, he joined the National Speakers Association and soon thereafter received its prestigious Council of Peers Award of Excellence (CPAE) for lifetime achievement.  As part of that, he was inducted into the Speaker Hall of Fame for his outstanding achievements.

Well, roll it forward several years and Harvey is still a man I listen to —- more carefully than ever.  He has just authored his seventh (yes, that is 7th!) New York Times Best-Selling book and this one is an absolute MUST-READ!!! (yes, it requires those exclamation marks).  I have already had a wonderful Skype interview with him (see the earlier episode on this Blog).  Now, I’m excited to annonce that Harvey Hackay is joining the Orange County Library System’s first even meeting of “Online with the Author” on Tuesday 6 December 2011.  We are conducting this live via the wonders of Skype so that participants can see and hear him live — and ask questions!  This is an amazing opportunity for you to join this master of selling and doing business today.

I’ll have the distinct honor of facilitating and moderating this event for the Library.  I hope to see you there as we explore what works and what doesn’t work today in this fast-changing environment.  If you are in the field of selling (and aren’t we all today?) you owe it to your career and yourself to hear what this amazing man has to say.  If you can’t make it to the event, run, do not walk, to your nearest online book store and purchase a copy of his new book, “The Mackay MBA of Selling in the Real World.”    Also be sure to check out his Facebook page on the book here. 

Mark your calendar for Tuesday, 6 December 2011 @ 4:30 pm Eastern Standard Time at the Orange County Library System in downtown Orlando.  407.835.7323 is the number to call for information.  There is no charge for attendance but bring your questions as you learn about what works in selling today — and what you have to avoid in order to succeed.

The address is:

Orange County Library

101 E. Central Blvd.
Orlando, FL 32801
407.835.7323

I hope you can join us for the historic event.  You will be glad you made it.

Terry

Terry L., Brock, MBA, CSP, CPAE

www.TerryBrock.com, Terry@TerryBrock.com

Image via Wikipedia

Business-Building Action from Terry Brock

Dateline: Melbourne, Australia I’m visiting in Sydney, Melbourne and other parts of Australia now. I love this country. The scenery is fabulous. The weather — particularly this time of year — is delicious (it is late Spring, early Summer here as I type this). The best part of all is that the people are open, tolerant and fun-loving!

This past weekend I had a wonderful opportunity to celebrate the life of a great friend (they’d say mate, here in Australia) who is turning 70. Winston Marsh is a man who has helped many to learn about life and business. He is a man you want to follow. As we celebrated his 70th birthday, it was good to see a good man recognized for all he has done.

Winston has been ready for opportunities throughout his life. He worked hard in many fields before becoming a world-class speaker. He is a Certified Speaking Professional from the National Speakers Association in Australia. He was one of the Founders of that organization and still serves it well 20+ years later.

Winston has helped many people as the businessman and professional speaker who he is. Throughout his career he has been prepared for opportunities when they come about. He regularly teaches people to “Make ‘em say WOW!” in marketing. He is one of the best marketers I’ve met — and I have met many. He is a man who continually is studying and learning about what works and how to do it. Part of that is being prepared for whatever happens.

I’ve learned from this marketing guru and even applied some of his lessons this past weekend. As I was attending his 70th birthday party at a resort in the country outside Melbourne, I had a sudden visit by two delightfully jovial kangaroos. They bounced (literally) onto the path where I was walking and soon left. Fortunately for me — and for you as you see the above picture — I was ready with my iPhone to get a picture. They were quickly gone within a matter of seconds.

Life and business are like that. Opportunities often appear unannounced and then they are gone. If you are not ready, you miss out — sometimes forever. The preparation comes before and it is seldom paid for. However, when the time arrives, if you are ready, you get the reward.

Losers call this “luck.” I believe in the old saying that”Luck happens when preparation meets opportunity. You have to be ready.

So, what are you doing to prepare? What specific steps are you taking to be ready when that rare opportunity comes along for you? Please leave your comments on my website at www.TerryBrock.com I’ll look forward to hearing from you.

Thank you, Winston, for all the great lessons you have taught us. I think your first 70 years just means you’re off to a “good start!” Most of all, that you for being my friend and a great mate!

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Sabre-Toothed Tiger - Taking Action has been important for a long, long, time

Business-Building Action from Terry Brock

We have to go way beyond just having the idea. Many people talk about what they “would” do if conditions were just right. However, life pays for results that are produced. When you produce value for others (as they determine it is valuable), you get paid in a variety of ways.

Many people justify their setbacks on some external force. However, that doesn’t matter. Sure it is tough. Hey, welcome to my planet! It has been that way for only… let me think about it here… FOREVER! Ever since one caveman knocked the other in the head to steal his saber-toothed tiger, people have been fighting each other. It will continue long after you and I leave the planet.

The key point is to take action now. Make it happen. Stop complaining and saying what you “would” do if things were just peachy-keen. Well, they aren’t that way and never will be. Achievers in life and business grab the bull by the horns and make success happen.

Replace “would” with “am” in your life. Instead of talking about what you “would” do if conditions were perfect, start talking about what you are doing now. “I am achieving results” is much more powerful that what you would do.

Even better — impress us with what you have “done.” Moving from “would” to “am” and continuing right on through to “done” is what makes successful people successful.

What do you think?  How do you move from just a good idea to implementing it and taking action?  How do you get over the inertia of staying still when you know you should make something positive happen?  I look forward to your comments.

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Terry Brock interviews Harvey Mackay

Harvey Mackay is one of my heroes. He continued provides good quality information we can use to build our businesses and succeed. His latest book, The Mackay MBA of Selling in the Real World, is one that any successful person will appreciate and use to learn. This is one you’ve got to read and devour.

I have two videos to share with you.  First (and really good!) is a full interview I had with Harvey Mackay over Skype.  This goes for 26:17 so you’ll want to have some time reserved to watch every moment of it.  Yes, it is that good.  The second video is my review of his book. In that review I cite specific passages from the book and you’ll gain a lot from that.

Get ready to have some powerful information coming your way.  You are going to learn some skills from a powerful, multi-millionaire who can help you achieve your goals and achieve the lifestyle you want.

Here’s the full interview with Harvey Mackay. Enjoy!

Next, watch this video as I cite specific references that you can use from his book, The Mackay MBA of Selling in the Real World. You are going to enjoy this 4:00 video. I look forward to your comments.

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Action Steps for Business and Life by Terry L. Brock

[Note: Treat yourself to the enhanced audio of this file (MP3 download or streaming--- your choice!).  Scroll to the bottom and just click on the "Play" button.  I look forward to your comments and feedback in the comments section!]

Being “skinny” is a goal for many in weight loss.  Yes, I know that “skinny” is a relative term and is hard to define.  It varies for each person and depends on our perceptions.  What one would consider skinny is out of line for the other.  Here I’m talking about the kind of way a good friend would compliment you on how skinny you look after you really did lose some excess weight.

As with physical conditions where it is critical to get the expert advice of a trained health care professional, it is good to get advice from others in business whom we admire.  Let’s look at some of the areas where you need to focus on for being skinny in living to obtain optimal business.

Have you noticed that all customers don’t generate the same value for you?  Some are much more costly and frankly, not worth the effort.  Others are enormously profitable and you wish you had many more like them. Your goal in business is to “get skinny” so you cut out the “fat” of those customers who are bogging you down with needless energy- and cash-draining activities.

Now is a good time to start the preparation for your upcoming New Year’s Resolutions.  No, it is not too early to begin the process of thinking through what you’ll discard and eliminate from your business and your life those which drag you down and are not in line with your values.

Here are some areas of life and business that should be open to examination for some “weight loss” or lessening of importance in your life.  Others might be best eliminated completely.  My job is to raise the questions.  Your job is to decide what is right for you and your buisness.

1.  Activities.  What are you doing that really isn’t worth it?  What is a complete waste of time, money and effort?  What activities fall into the “nice, but not necessary” category?  What activities should be eliminated? You know they should be out of your life, but just need a push.  Consider this the push you need to get rid of those activities which no longer serve you.

2.  Toxic Relationships.  An old saying going around the Internet on FaceBook and Twitter now is, “Some relationships are for a season, some for a reason and some for a lifetime.”  When you have customers who are toxic, it is time to fire them.  Another great quote I recently saw on Facebook was “Sometimes, when you give up on someone, it’s not because you don’t care anymore, but because you realize they don’t.”  Recognize reality.  If you’ve tried and tried to make a relationship positive (in business or your personal life) and the other party refuses to embrace kindness, value-for-value and is actually harming you, wish them well and leave that toxic relationship.

3.  Subscriptions.  This relates to magazine and other subscriptions which no longer bring you value.  It also refers to commitments that were good in the past but no longer are beneficial.  This can be in the form of associations, clubs and other groups.  Unsubscribe to those subscriptions which no longer generate positive help for you.

Anytime is a good time to get on with “skinny living” for your life.  Get rid of “fat” that impedes you from achieving the goals you want.  In business, focus on those activities, customers and energies which generate a postiive bottom-line.  For personal relationships, make sure there is a value-for-value exchange.  If the situation is no longer a healthy, value-for-value relationship, examine it, and if it is necessary, eliminate it so you can have an ideal “skinny life” that is healthy and profitable.

So, what kinds of activities, relationships and subscriptions have you found best to eliminate?  How did you handle the emotions of leaving?  What advice would you give to others?  I look forward to hearing your comments below.

Terry Brock works with organizations to bring about positive change.  He is a member of the Speaker Hall of Fame and  a Certified Speaking Professional.  To find out how he can help your company, drop an email to Terry@TerryBrock.com or visit his website at www.TerryBrock.com.

Just had great presentation in Nashville today.  It was entited, “What Yore Momma’ Never Taught You About Technology” and we had some fun!  Lots of laughs, learning and much note-taking.  You can see a pix of it here:  http://yfrog.com/memaqkdj

Social Media, Cloud Computing and Mobility — these are the key factors in our world today.  Get to know them!

What do you think of these concepts and how are they affecting you?

I look forward to your comments.

Terry

Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Costa Coffee - Great Place to Relax!

What would a trip to England be without at least one picture of a double-decker bus?

Terry Brock at Waterloo Station London, England

Image via Wikipedia

Greetings from London, England!

I just finished an international conference with the Professional Speakers Association of the United Kingdom. This was my 7th presentation to this group over the past several years and it was a very high honor to do the closing keynote.

Today we’re seeing protestors throughout America, the Euro in serious trouble, Great Britain facing a terrible economic situation and great causes for concern around the world.  What is a successful business person to do?  Listen to this brief audio and get some ideas!

After doing the  presentation for PSA UK,  I thought about what it takes for success today and wanted to share that with you. On the brief (6:16) audio message you’ll hear, you find out about what you need to know.

Success today requires different skills than we saw previously.  You have to be versatile and think “Different” as well as “Differently.”  (Listen to the audio for an explanation)

So, what do you think it requires today to be successful?  I look forward to your thoughts and ideas.  Listen to this audio, designed for Winston Marsh and his Business Marketing audio program.  Then leave your comments on what you think is needed for success in this crazy environment world-wide.

McDonalds in England using NFC (Near Field Communications)

Petrol (Gas) Prices in Pound Sterling per Liter (Do the Math!)

Image via Wikipedia

Greetings from Amsterdam, Holland!

Watch this short (2:16) video and discover how persistence and resilience is so important. Shot on location from an important place in my life, this video underlines the importance of bouncing back in the midst of difficulties. See Amsterdam, Holland, as I recorded this video and made it available to you today.

Get the help you need, as many entrepreneurs have, through my High Achievers Coaching System. This is a program to help you with a systematic, step-by-step course on marketing, practical technology and a solid dose of inspiration. Find out more now!

What do you think? How important is resilience to success in your life? Please leave your comments so you can share with the world and let others know about your experiences. I look forward to hearing from you.

www.TerryBrock.com
Terry@TerryBrock.com

Business-Building Action from Terry Brock

Dateline: Echteld, Holland

As I type this, I’m in the charming little village of Echteld located in Central Holland.  I’m here in this “grab land from the sea” ingenious and lovely country for some speaking, coaching and other activities.  In the process of enjoying some great cheese, fabulous weather (unusual for this time of year, the locals tell me) and great Dutch beer, I’m learning about business success and how we grow in rough times.

Yesterday we made a trip to a place you want to visit someday.  It a fabulous chocolate shop near Echteld in a town called Tiel.  In that small town there is a chocolate shop run by Hans Schroot — called appropriately, Shroot.  If you enjoy chocolate, this I a place you have to plan to visit sometime during your life.

Hans is the owner and chief chocolate maker.  He is an amazing man.  You can see the wonderful combination of delightful, fun-loving Dutchman in his demeanor coupled with the hard-working, Dutch ethic that has propelled him to success.  Recently, Schroot’s chocolate and pastry shop was award the #1 position in a contest of over 130 shops in Holland.  From the first moment Schroot’s chocolate enters your mouth, you are transformed into a world of chocolate ecstasy and you know why his shop was selected as #1.  To say it is delicious is like saying the Mona Lisa is a pretty good painting.

Hans has taken the art and science of making chocolates into a new realm to delight his customers.  He told me he loves what he does as he gets to “share in the parties of our customers.”  He is happy.  His customers are happy and his bottom line shows the success.

This is what business is about.  Find the way you can make people delighted and experience happiness.  Even in a tough economy, you can always find ways to make people happy, provide them with something they want and profit from it in business.

Recently, Trish Gorman Clifford wrote in the Harvard Business Review about how you can grow your business in a rough economy – http://ow.ly/6JrQ6.  Many are now calling this economy “The Greater Depression” as it continues to worsen.  Yet, in spite of the dismal economic news and continued failures of stimulus after stimulus, many businesses are taking matters into their own hands to build their own bottom line.

As Hans Schroot has demonstrated, you have to provide something people want, something that is affordable (his chocolates are very inexpensive) and satisfy a need.  In an economy where people are hurting, Hans Schroot is doing well because he helps them enjoy life, be happy and do it all in a way that is inexpensive for the bargain-minded Dutch while being profitable for him.

By the way, Hans is curious about the effects of social media. Drop him a line at J.schroot@tele2.nl or visit www.banketbakkerij-schroot.nl and congratulate him on getting first place in the contest.  Also ask about how you can get some of his world-famous chocolates that are out of this world in goodness!  You owe it to yourself to find out about what amazing things can be done with chocolate.  I purchased a good supply of chocolates and am already enjoying them!

Reenergize your business, regardless of the economy.  Here are three specific tips you can implement right away:

1. Discover how to help.  In the midst of “the Greater Depression” people still want to have fun and enjoy.  Find inexpensive — but profitable to you — ways you can delight customers.  They will be happier — and so will your bottom line.
2. Promote like crazy.  You have to continually tell people who you are and the benefits you give them.  Even if you think they already know, keep shouting about how their lives will be better when they get involved with you.
3. Enjoy the chocolate!  Take time to enjoy life as you go.  As the old saying goes, “We’re not here for a long time, we’re here for a good time.”  Be happy and make others happy.  It is good for life — and for business.

Take a moment and drop an email to Hans Schroot letting him know you appreciate what a wonderful guy like him is doing.  Even better, make it a point to get to know more about this award-winning business and what they have done.  Your taste buds will be forever grateful!

I look forward to your comments on my website at http://www.TerryBrock.com

Image via CrunchBase

Business-Building Action from Terry Brock

A few months ago Netflix raised their prices for those who were getting 1 DVD a month with streaming.  The price was $8.99.  Then it went up to 9:99.  Okay, I can understand that the price will increase a little from time to time.  Even $1 a month in this very rough economy (roughest since the Great Depression of the 30’s).  Hey, in an economy with over 9% unemployment “officially” and somewhere around 17% if you count it as it effects real people, any price increase is going to be sensitive.

However, effective September 1, 2011, Netflix jumped up to $17.99 for the same one DVD at a time and streaming service. This was about a 70% increase in the price and the market has reacted swiftly in this economy.  The company has lost over 1 million users in that time.

The stock price of Netflix has reflected this change. It was over $300 earlier this year and now has fallen to around $155 as of this writing.  This is not good news for Netflix management.

So now, they come out with a new service called Qwikster which is all-DVD, all the time.  It will include games and I’m sure some other nifty features.  Yet, is that where they need to be to satisfy customers?

Lessons for you and me?  Watch out for non-buyers who recommend you raise your prices.  I hear it often in association meetings.  People will encourage others in the industry to raise their prices.  If you raise your price, based on what some self-appointed authority in your industry says, you are vulnerable.  Listen to customers.  They understand that prices need to go up from time to time.  They are doing it in their own businesses.  And yes, they understand supply and demand when resources are tight.

However, make sure your ear is closely tuned to the marketplace (read buyers!), and not to peers.  Pay attention to the buyers much more than to know-it-all peers telling you how to adjust your pricing.

Second, watch out for the inevitable human tendency to get a tad arrogant when things are going well.  I’ve seen it through the years. When things are going well, a business can get a little cocky, thinking they know exactly what to do and willing to pontificate to others what needs to be done.

Again, listen to the marketplace.  Netflix didn’t hear customers asking for the dramatic price increases.  Hey, we would have understood if there had been slight increase.  We get that.  However, to jump 70% so rapidly is going to cause major disruptions.

I was a customer of Netflix.  I’ve known about them since they first started and have raved about the great service they provided.  I loved getting the DVDs in the mail, watching them when I wanted and then having an unlimited supply of DVD entertainment.  I just paid a reasonable monthly fee (lower than the price of several videos each month at Blockbuster Video, but that’s another story).  I was startled when I read of the big increase just to keep the service I had.

Then to make matters worse, I saw that I had my monthly bill of $10 and some change (local tax) on August 18th.  I figured that was for the next month.  Then on September 2nd I had the $17.99 fee for September!  Hey, I didn’t know it was kicking in that soon.  Sure, they might have sent one of those 1,000 page email messages that explained it and provided all the legal info.  Okay, Netflix, you got me on that and you got me for one month’s worth of the new service.

Well, I promptly cancelled my subscription.  Sure, I could have kept it for a few days to continue getting both DVDs and streaming.  However, we tend to react more from emotion often.  Now, I have transformed that “previously positive” attitude towards Netflix to one that is closer to the feeling I would have towards an airline after a crummy flight.

Lesson for you and me — things don’t stay the same.  In business — particularly today — things change very fast.  A customer can go from raving fan to disgruntled detractor in a matter of one price increase.

No, it’s not just about price.  However, price is still a major factor in any buying consideration.  Watch out for arrogance.  Watch out for listening to non-buyers when raising prices.

For now, I’ve switched over to Amazon prime.  In addition to to getting lots of goodies sent free with two-day delivery, I get a bunch of good videos available as part of the deal.  For $80/year (less than I was paying with Netflix), I get streaming and shipping as a combination.  Amazon has embraced a classic bundling strategy to keep customers happy.

The announcement from Reed Hastings about the two separate companies is nice and his apology is okay.  Time will tell what is going to be happen.  For now, for me and many other former Netflix customers, it is going to take more than a nice YouTube video to make amends.  I hope they come back.  In the meantime, I’m going to watch some more great Star Trek Next Gen videos on Amazon Instant Video (and yes, they have all seasons, all videos in streaming).

Sweet!

Terry Brock works with organizations to bring about positive change.  He is a member of the Speaker Hall of Fame and Certified Professional Speaker.  To find out how he can help your company drop an email to Terry@TerryBrock.com or visit his website at www.TerryBrock.com.

Image via CrunchBase

Business-Building Action from Terry L. Brock

[Note: Be sure to listen to the audio version of this text at the bottom of this post.  You'll hear an enhanced version --- and we throw the music in for free --- just for you!]

How can you connect with prospects and customers in an ever-faster world of instant communication?

Communication is traveling faster today than ever. How is a successful businessperson to keep up with all that is happening and still remain connected to the right people at the right time?

These are some of the questions I had recently from an audience of business professionals where I addressed how they can build business relationships in today’s frenetic, always-in-a-hurry world. Getting attention from potential clients and clients is tougher today than ever.

Here are some suggestions that have helped others and can help you:

1. Use the right tool for the right communication. This sounds easy but can get confusing. Email is not the best way to reach an audience of 18-25 year olds today. Twitter is not great for sending a more detailed message. Facebook messages can get lost if someone doesn’t use it often. I use a combination and track what types of communication specific clients prefer. Some clients prefer email so that is my preference for those clients. Often I find that a video email is a powerful message in that it brings sound, vision and emotion to a message. Choose carefully and tailor the message to the desired recipient(s). Sometimes, a great tool like email might not be the ideal way to communicate.
2. Push the Edge Sometimes To Create A Better Impression. I have discovered a wonderful tool that use called EyeJot. It is a Cloud-based app that allows you to send a video email to people you designate. You don’t have to download any software for it to run. Your recipients don’t have to download any software to view it. It is also free (not a bad combination, huh?). It is from EyeJot.com and the free version gives you up to five minutes of video. They have paid versions for $29.95 for a year and $99.99 for a year. Great features and it is something you want to check.
3. Don’t Think Tools, Think People. What matters most is your connection to people. I talk about this in my book on Relationship Marketing that is not about E-Commerce but R-Commerce (Relationship Commerce). Focus on how you can best connect with the people who are important. Using video, Twitter, Facebook, etc. Is something that depends on how the people you want to contact desire to be contacted. Focus on their needs and you’ll find them much more receptive to what you have to say. http://ow.ly/6ww2m

Yes, it can get crazy out there in a world that is changing so fast. Communication between people is most important. Using the right tools in the right way is vital. Even more, it is vital to be sensitive to the other person’s preferences on connection.

So, what is working for you? What dazzling communication connections have you see in your experience? What is working? What is not working? I look forward to hearing your comments in the comments section on my Blog.

Terry Brock, MBA, CSP, CPAE

Terry Brock works with organizations to bring about positive change.  He is a member of the Speaker Hall of Fame and Certified Professional Speaker.  To find out how he can help your company drop an email to Terry@TerryBrock.com or visit his website at www.TerryBrock.com.

In the United States it is time for Labor Day. This is the unofficial end of Summer and unofficial beginning of Fall. I saw an article in the Harvard Business Review that I wanted to share with you about “9 Things Successful People Do.” This video is based on that and some of my own ideas as well.

I look forward to hearing your comments and thoughts on this important subject.

Enjoy!

Terry

Business-Building Ideas from Terry Brock

Changing and adapting have always been extremely important to survive.  It was Herbert Spencer (not Charles Darwin) who coined the phrase “Survival of the Fittest,” and it is more true today than ever.

Think of companies like Microsoft and Cisco. Just a few short years ago they were top of the hill. Short-sighted (largely socialist-thinking) people would be heard to cry and moan that “Microsoft is such a bully and no one will be able to displace them.” This same type of inane, historically-deficient bromides charged Cisco would “always be on top and no one can stop them.”

It is amazing (and enlightening) what just a few years difference makes.

Today, Microsoft is, yes, still a force to be reckoned with and Cisco still makes damn-good routers and other equipment. However, both are heading downward by most estimates. Their cool factor has diminished and as a result the cavalcade continues a downward spiral. In technology, those companies which are not as cool as others don’t attract the best brainpower, therefore they don’t come up with the best products, therefore the market doesn’t buy their stuff which leads to less profits which increases the “less cool” environment. The downward spiral continues.

So, how do you not only stay cool, but increase the desire for the marketplace to embrace you? What can you do to gain the status of being THE company to watch and embrace? What can you do to become the thought leader that people turn to — and hence want to be around? GigaOm recently had a great post about this (http://ow.ly/6eirm) where they laid out the case. The bottom line is pretty simple — but not easy.

We have to continually focus on what the market wants today. Coming up with a way cool program on a 5.25″ floppy disk was way cool in the early 80′s and it helped to propel Lotus Development Corporation to dominate the market with their spreadsheet they called Lotus 1-2-3. I made hundreds of thousands of dollars back then teaching that product.

But who uses that product today?

Not many.

Excel displaced it and remains the spreadsheet of choice for most today — although without the passion and “coolness” that were attributed to it before.

Today an whole new kind of cool exists. Tomorrow it will be different yet. So, what’s a struggling thought leader or business to do?

Harken back to the wisdom of Herbert Spencer (and Charles Darwin). Keep reinventing. Keep focusing. Embrace new and wonderful adventures that will attract your market. This is, and has always been, the key to success. Change is like a hurricane with its force.

An old business adage we’d often hear when something like this, “If you keep on doing what you’re always done, you’ll keep on getting what you’ve already got.” That might bring a few smiles and perhaps some polite applause in some circles. However that tired adage just doesn’t work today.

In an environment that is continually changing, if you keep doing what brought you success in the past — under past conditions — you are probably going to slide further and further away from the success you enjoyed before. You have to be different. You have to do things differently. Think of today’s outstanding winners like Facebook, YouTube, Google, Apple and others. They are doing something DIFFERENT from what was done before. They’re not trying to make a better 5.25″ disk with a better spreadsheet. That era is over. Done. Finished.

Keep reinventing and adapting. It is the way to survive. It is the way to thrive. Sure, it is easier to sit back and rest — but growth doesn’t come from resting on your laurels.

Stretch yourself. Try different. Become a better person and company.

Somehow I think Herbert Spencer (and Charles Darwin) would be giving you the “thumbs-up” signal as you embrace new by adapting and changing for the better.

Comments? I look forward to your thoughts and ideas. Please leave them here on the website so others can benefit from what you say. I really do look forward to hearing from you.

Catch this video I did a little while ago where I interviewed Gary Shapiro, CEO of the Consumer Electronics Association about Innovation and Change.  http://ow.ly/6ej3v

Terry Brock

Terry Brock works with organizations to bring about positive change.  He is a member of the Speaker Hall of Fame and Certified Professional Speaker.  To find out how he can help your company drop an email to Terry@TerryBrock.com or visit his website at www.TerryBrock.com.

by Terry L. Brock

[Note: Be sure to listen to the audio podcast of this article with rich media and even more delightful content!  Scroll to the bottom of this post and click on the "Play" button to listen to the short, 7:15, audio.  I look forward to your comments! - Terry ]

Steve Jobs

Steve Jobs, the consummate business legend and maverick, resigned as CEO of Apple after an undisputed career of success.  Although it didn’t come as a surprise, due to his recent health challenges, it is very sad for many of us.

I’ve never met Steve Jobs.  I hope I can sometime in the future.  However, I’ve monitored his career since the early days of the Apple II with Steve Wozniak (known affectionately as “the Woz”).  We both have grown up in this historically delightful era of the microcomputer and the PC.  Side note – “PC” stands for Personal Computer and really had nothing to do with Windows at its inception.  A PC can be a Windows machine, a Mac, a Linux machine or another that is both “personal” and a “computer” — but I digress!

I have to admit a twinge of sadness as I see Steve Jobs following his arch rival — and probably real life aspiration and buddy — Bill Gates, into retirement.  Yes, it is the end of an era.  Both of these geniuses changed our world.  Love ‘em or hate ‘em, you have to admit they made profound changes on the world now and into the future.

However, as a communicator who speaks and writes professionally, I have to draw some observations about what you and I can learn from this dynamic, brilliant, and yes, sometimes rascal called Steve Jobs.

Success Principles Learned from Steve Jobs (in my humble opinion)

1. Don’t Be Afraid To Follow Your Dreams.  It was the dream of Jobs and Woz in their Silicon Valley garage to create a real personal computer.  They did it at a time when they were looked down upon by the “grown-ups” in the computer industry. Nevertheless, they pressed through, even in the face of hardship and difficulty, to become a company which is admired world-wide.
2. Have a Big Vision.  They didn’t just try to “build a better mousetrap.”  Jobs and Woz set out to change the world — literally — and they did.  When Steve Jobs invited John Sculley, the then CEO of Pepsi ,to come on board with Apple Computer (as the company was called then), his now-famous challenge to Sculley was “Do you want to just continue to sell sugar water, or do you want to change the world?”  For you and me we have to have that “fire in the belly” in order to keep going through the inevitable challenges.  Keep that “eye of the tiger” — and never let it go.
3. Create “Insanely Great” Products. Too many people have tried to produce junk (Steve would use another word here) but Steve Jobs kept pushing Apple to produce high-quality products that people would go nuts over using them.  I’ll admit that I have moved from the Windows side to now having 2 MacBook Pros, an iPod, 2 iPhones and my beloved iPad.  Think about it, there is a reason that so many users of Apple products are heard to say, “I love my ___(fill in with your Apple iPod, MacBook, iPad or other Apple product here).”  They take the time and effort to produce products that people want.  They do their homework and Apple is not afraid to try — and sometimes fail (remember in the Lisa computer?).
4. Create Magnetic Customer Service. Ever been to an Apple store?  You know what I mean.  Those bastions of technology and fun are usually packed with devoted fans clambering to buy the products that are from Apple.  Why?  Well, those stores are more than just another retail store.  Being there is an experience where you get to learn about new technology that really makes your life better.  For me, I love the practical, bottom-line business benefits I get from visiting the Apple store.  Think about how you can create a powerful experience in your own “store” however you define that in your work.
5. Continue to Amaze.  They have never, and I hope they never rest on their laurels at Apple.  Yes, Apple has been great — insanely great is the term often used for them.  Each new product announcement brings a crowd of devoted fans around the world to see the next Apple product they “just gotta’ have.”  Keep that flame burning in your business with a continual stream of dazzling new products and services.

Yes, we will miss Steve Jobs as CEO.  I wish him the very best.  I also thank him for setting a good example in many ways.  Oh, yes, Steve can be, and has been a rascal from time to time.  He’s human!  But the lessons we can learn from this genius of business can help us.

Even more than the business lessons, Steve Jobs helps us to see how we can live life fully, with gusto, going for it and never quitting.  No, he’s not quitting now.  I think he’s just shifting gears for a new adventure.  Time will tell.  For now, we pause, raise a respectful salute to the boy-wonder genius of Apple and wish him the best.  Thank you, Steve Jobs, for teaching us some great principles!

In financial planning and investments, you are pretty certain you have no guarantee. You can’t predict the future and whatever someone may say — even with the best of intentions — can’t be guaranteed, as long as it is in the future.

However, I’m still going to go out on a limb and give you something that can help right now in the midst of the current dismal economic news. This video will give you 2 — actually 3 — ways that you can get a guaranteed successful investment. Watch this and let me know what you think. I look forward to your comments below.

Achieving success in business and life is not magical. It requires diligent effort and work doing the right things in the right way. When I see people who have achieved outstanding success, I like to introduce them to you.

This interview is a special treat for me as well. It is with a friend of mine whom I’ve know since the days of high school. We went to high school together and then, as often happens, we went different ways. Well, in catching up after a few years (maybe more than just a few!) we are able to talk about success and what it means. Duane Love has been the youngest member of the Million Dollar Round Table and has run a successful independent insurance agency. These prestigious achievements came about as a direct result of specific actions he embraced.

Watch this video and you’ll discover how he did it and what you need to do to achieve your own success. This is a longer video (14:42) so plan on watching it when you have some available time. Turn off American Gladiators or some other silliness that you might see on TV and watch this to improve your business results and your life. The lessons that Duane learned are going to help you in your own work.

I look forward to hearing your comments below. Let the world know what lessons you’ve learned that work and how they relate to what Duane has done.

Finally, Duane, you are a good man. I’m honored to know you and have known you since we were both in high school. Thank you for your time and for sharing with us.

Now, watch this fabulous, motivational and informative video!

Today I read a very interesting article in GigaOm. It said that workers who work on their own, on the Web and have flexible schedules are happier and therefore more productive.

This makes all the sense in the world. When employers give people the ability to work on their own time schedule, more can be accomplished. Many companies today are finding that having several days a month working at home can give knowledge workers (to coin Peter Drucker’s phrase) a chance to get some serious work done. With new technology like strong, high-speed bandwidth and Skype, you can get a lot done. [Disclosure - Skype has been a client of mine -- and they are a fabulous company!]

Watch this short (2:42) video and you’re bound to get some good ideas for your staff and yourself. Any comments? Just drop them into the comment section below. I read every comment and look forward to hearing from you!

Today’s world is moving faster. Anyone in business can see that.

As an example, we saw two major changes in the world of book publishing that can have profound impact on you as a reader and if you are an author. The video on this issue (2:50) details that and gives you some ideas where you can capitalize on the trends.

Watch this video and think about how you can deploy the kind of work that you need to stay current in this faster-changing (not just “fast-changing”) world.

Then, help other by leaving a comment below. Community is strong today and no one can make it alone. Leave your ideas and comments on how you’re embracing digital to change faster and get more done.

I look forward to hearing from you.

By the way, watch the video in full screen so you can read the text easier! Click the “expand” button in the lower-right corner of the YouTube player. You’ll be glad you did!

Thanx!

Terry

Terry L. Brock, MBA, CSP, CPAE
Member, Professional Speakers Hall of Fame
Certified Speaking Professional
Editor-in-Chief, AT&T Networking Exchange Blog

www.TerryBrock.com, Terry@TerryBrock.com

A great book I read recently is “Do the Work” by Steven Pressfield. He motivates and gives specific ideas to beat the Resistance (yes, “Resistance” is capitalized) that plagues all of us. Here’s a quick quote from this outstanding eBook (often offered for free on Amazon.com):

In Native American myths, our totemic ally is often an animal—a magic raven, say, or a talking coyote. In Norse myths, an old crone sometimes assists the hero; in African legends, it’s often a bird. The three Wise Men were guided by a star. All of these characters or forces represent Assistance. They are symbols for the unmanifested. They stand for a dream.

The dream is your project, your vision, your symphony, your startup. The love is the passion and enthusiasm that fill your heart when you envision your project’s completion.

Sometimes when Resistance is kicking my butt (which it does, all the time), I flash on Charles Lindbergh. What symphony of Resistance must have been playing in his head when he was struggling to raise the funding for his attempt to fly across the Atlantic solo? “You’re too young, you’re too inexperienced; you’ve got no credentials, no credibility. Everyone who’s tried this has failed and you will, too. It can’t be done. Your plane will crash, you’re going to drown, you’re a madman who is attempting the impossible and you deserve whatever dire fate befalls you!” What saw Lindy through? It can only have been the dream. Love of the idea.

Pressfield, Steven (2011). Do the Work (pp. 33-34). The Domino Project. Kindle Edition.

Think of a hero that can motivate you, like Pressfiled mentioned Charles Lindbergh.  Realize that the Resistance is normal and will be there for you as for everyone.  Then make plans to blast it out of your way.  This stuff works!

Your thoughts?  Leave your ideas and reactions below on the comments.  I look forward to hearing from you.

Terry

Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

What is the proper role for personal vs. business in social media?  That has been the question that has puzzled many serious business owners.  Today the lines are not only blurry but down-right confusing.

Recently Gigaom (one of my favorite blogs) ran a story about a couple of media outlets.  One is doing it right and the other not doing it right — at least according to the writer.  Frankly, I see both sides and am a wee bit confused.  Social Media is about revealing who you are.  It is about being real.  It is about sharing some personal information. http://ow.ly/5v4Wq

However, you can’t go “over the top” as we all know.  Some items are best left for only personal information.  Some fall into the category of “Too Much Information” and we just don’t want to know about it.

So here’s the question for you today: How do you decide what to share and what to withhold?  Is your social media work in Facebook only business?  Is Twitter just a broadcast channel for you and a way to spew your message out to others much as if it is a 21st Century version of a 60′s television ad?  However, what about the people that share so much personal information that it loses any business value and frankly, we just don’t have time to listen to your personal rantings.  Hey, we’re busy and we have business to do!

Let us know your thoughts by posting here.  If you’ve got a video you want to share, drop that over and we’ll consider posting it here.  If it’s on YouTube send the codes and we can embed it.

This is one that has no clear answer but we all know that the extremes on both sides are wrong.  What is the right balance for you?  What criteria do you use to make your decision?

I look forward to hearing from you as we all explore this perplexing topic.

Terry

Terry L. Brock, MBA, CSP, CPAE
Member, Professional Speakers Hall of Fame
Editor in Chief, AT&T Networking Exchange Blog
www.TerryBrock.com, Terry@TerryBrock.com

Growing Your Business By Stretching Your Mind

From Terry L. Brock

I see that Comcast is now proposing to offer 1GB speeds on the Net.  WOW!  That will be incredible when (not if) it happens. http://gigaom.com/broadband/comcast-shows-off-1-gbps-broadband/

It reminds me of what Google is planning for Kansas City.  They plan to offer speeds of 1GB for the city — just to experiment and see what happens.

I love it!  This is what happens when you create the right environment, prepare adequately and then let the genius of human interaction run wild.  Giving speeds of 1GB bandwidth will open up lots of predictable ways to do business and connect.

Yes, we’ll have more social media interaction.  Social Media for Business is changing the way businesses communicate B2B and B2C.  Yes, we’ll have dazzling audio and video possibilities.  We expect these because we are familiar with them and we’re just “upping the game” a bit.  We have video now.  Let’s have video that is faster, clearer, etc. etc.  Video with multiple people without the blurry images, latency of audio and video (you know, that lag that makes the video look like a really bad Chinese movie from the 1950′s?) and more.

However, what gets me excited even more is the potential for what we don’t even know.  Think about it.  30 years ago, nobody was thinking about using desktop computers — let alone laptops or, heaven-forbid! telephones we carry in a portable way, to send video images.  Today we have Skype, Fring, NimBuzz, Google voice and lots more all the time that give us the ability for audio and video communications from our Smartphones.  I talk about these and other concepts in speeches I give to professionals around the world.

When new technology emerges normal people usually think of doing what they’re already doing but doing it faster or cheaper.  That’s fine.  No problem. However, where the real innovation and breakthrough ideas come is in considering doing something where there is a need (key feature) but it isn’t possible yet.  How does Cloud Computing factor into that (hint — it’s HUGE!).  How does mobility relate to this (Hint – Ever-present!) .  Wrap your brain around some of these concepts and think about what tools you can provide to solve customer problems and you’ll do very, very well.

So, fellow entrepreneurs and dreamers, what could you do to serve new markets with something that is only available with 1GB Internet access?  Start with what we have today, mix in a heaping, healthy portion of what consumers would love and adore — and therefore be willing to pay for! — and let your imagination run wild.  Connection speeds at 1GB and higher are already on the horizon and soon to be reality.  There is going to be a crying need for a lot more than faster email.  Even video and audio transmission will be “So 2011.”

Think.  Dream.  Innovate.

These three are what usually precede profit.  Are you ready?

Let’s go for it!

Terry Brock is a professional speaker and marketing coach who speaks about technology, marketing and innovation. Find out more about how you can benefit from great ideas to help your business surge by visiting www.TerryBrock.com and dropping him a note.

Blue Microphones is a company that can help you get more business. No, they are not a marketing company. No, they don’t tell you how to sell on the Internet. And no, they don’t guarantee you to make more sales.

Click here to view the embedded video.

However, I’ve known this company for several years and use their products on a daily (literally) basis. They have tools that can help you in your development of audio and video products for use on the Net, off line audio and video production and they have some of the best equipment you’ll find anywhere for any price.

A while back I had the opportunity to talk with John Maier, the CEO of Blue Microphones. He shared with me what some of their products can do for you to increase your business using both audio and visual. If you want to grow your business and use video, you need to hear this.

Many people don’t focus on audio quality like they should. They produce videos that are clearly inferior. You know what I mean. You’ve probably see videos on the Net where the audio sounds like it is in a tunnel. Without saying the words, the entire video experience smacks of “unprofessional” and “crude.” Clear, rich audio makes all the difference in the world.

That’s where Blue (as they like to be called) comes into action for you. Listen to this interview as John explains why audio is important for business. This is not a techie session but one based on the importance of putting your best foot forward. I’ve been using the Yeti Microphone that he discusses and shows in this video. They sent me this one last year and I’ve used it to produce videos, do Skype audio and video and produce audio MP3s. The quality and clarity is amazing (listen and hear for yourself).

In addition to the audio, John also shared about the importance of video. This is very important and John demonstrates the EyeBall video webcam. It produces both HD audio and HD video in a lightweight, easy-to-carry package. You’ll see it on the video. This is particularly good when you need more flexibility than you get with a built-in webcam. With this webcam you can pick it up and show your viewers around the room. This can help in sales, marketing and training applications.

Well, enough about my thoughts on it. Watch this video and learn about some of the important considerations you need to know when doing video that sets you apart in today’s world. That means video that sells vs. the video your prospects avoid. And be sure to visit their website for the latest updates. You can visit them at: http://www.bluemic.com/

Watch and enjoy! Thanx to the wonderful people at Blue Microphones for their help on this. Not only do these people make incredibly good products but they are some of the most customer-focused people I’ve met. I highly recommend their products and encourage you, as a video and audio producer (isn’t that most of us these days?) to check ‘em out! You’ll be glad you did. Your bottom line will be glad you did!

You have probably heard about Jules Vernes’ classic book, “Around the world in 80 days.” It is the tale of fictional Phileas Fogg who used the transportation of the 1870′s to circumscribe the globe in 80 days.

Well, my friend Dan Poynter, who happens to be one of the foremost geniuses on writing, publishing and marketing books, just completed a Round the World trip of his own. He went on regularly-scheduled commercial airlines, made it to 5 airports (places that parallel what Phileas Fogg did in the book) and accomplished it in about 48 hours! And the best part —- NO JET LAG! Listen to this interview to find out how.

This is a fun story that has a lot of benefits for you if you travel. Dan knows about this and demonstrated it first-hand by making this historic trip. This is a video you will be glad you wanted! Let us know your comments (below). I look forward to hearing from you.

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Find out how you can enhance your reading, get access to more books and get many very good books at no charge at all. This is all done legally — no copyrights violated (most important!). This service tracks the “Deal of the Day” for free books.

Many authors make their work available for free for a limited time to get more publicity and attention. If you know where to get this information you’ll be able to get lots of free books from many different genres.

If you love books (and I sure do!), this is a must-see video!

You’re welcome!

Terry

Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Business-Building Action from Terry Brock

Social media like Twitter, Facebook, Linkedin and other tools are changing the way business is done.  This is not because of their technology.

Yes, the technology of these and other tools is pretty amazing.  The ability to connect with, say, all your friends who like baseball in Centerville on Thursdays provides a sense of community.  Yes, we’ve had that for centuries but now we have a way to do it faster, easier and in a cost-effective way.  Even better, we can have that community world-wide at very low or no cost.

Courtney Boyd Meyers recently wrote an article for the Blog TNW entitled, “Why the Human is a Social Animal.”  It was a report from the 99% Conference where Simon Sinek spoke about why we want to be together.  People are social animals and want to be around others.

We like to be with those who are like us and who we trust.  This is a bedrock principle of Sales 101.  Find something you have in common with the prospect and focus on that.  It is the beginning of building trust.  Pay more attention to them, listen to them and their needs first, then blend your proposal into how your products and services can solve their problems.  Doing this helps to build more trust.  This is basic advice we’ve heard many times from Sales 101 and it still applies today.

But, how can you adapt this for your business in today’s social media?  It means that you have to be more “social” than “media.”  Don’t think of broadcasting a bunch of information to others about how great you are (we really don’t care — really!).  Don’t talk about you.  Instead focus on areas of interest to them.

I recently had a business luncheon with several new clients.  I was expecting that we would talk about the approach we’d take on certain aspects of the deal, how to better serve our target market, you know — basic business.  However, about 99% of the conversation was about sports and the experiences that some people had received at various restaurants around town.  Hey, we’re all human!  This is of far more interest to most people than the nitty-gritty of business.

This is no big news to successful business leaders.  Yes, we have to produce in business but successful business people know that you have to reach the person emotionally — as a human being — first and foremost.  By getting to know each other as human beings, talking about sports, restaurants and other matters that are important in the human condition, we are then better able to address business issues.

Yes, Simon Sinek is right.  We need to focus on commonalities first.  It has to be genuine and this is where the winners leave the losers in the dust.  Your prospects can tell if you are being real or fake.  They can see through any baloney you through at them.

In social media and social networking, provide value first.  Help others with their needs.  Provide value outside your circle of expertise.  Suggest a good dentist, a good real estate agent, a good restaurant, etc. that would be of interest to them.

Building trust with people is vital for any business.  This is a key principle I talk about in my coaching program (http://terrybrock.com/yoursuccess/).  If you don’t reach a given level of trust, no business can be done.  The greater the level of trust, the more business can be done — and the richer and more meaningful life you’ll have.

So, here’s your assignment: Think of ways you can add serious, real value for others asking them what they need and then helping them.  Use the tools of social media and be a resource that people trust.  No, this won’t win over 100% of the people immediately.  Hey, success takes time!  But, by continually showing you are trustworthy and dependable you’ll get favorable attention.  When someone is in the market for your products or services, they will think of you and your company.

Build trust.  It is what social media and social networking are all about today — and for the rest of our lives.

Copyright (c) 2011, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Today we are swamped with an incredible amount of information to process. We can’t keep up with it all. So, we have to filter.

For marketers that means that we have to be the filter and provide quality, relevant content that is compelling for our market. Providing information that is “must-read” will help to break through the noise of so much going on.

As an example, today the press is filled with stories about Osama bin Laden being killed in Pakistan. Yes, this is big news and it is part of that noise that we have to contend with to get noticed and stand out.

Providing a continuous stream of relevant, compelling content requires that it be must-view and must-read material for a given market. This is the challenge. It can’t be about you and your product. Instead, finding how you can help others is the key. Focus on them and not what you have.

This has always been the way to market and it is something that we all need to be reminded of from time to time.

So, how are you going to be relevant and compelling today? Start with the pain your audience is experiencing and be a pain-solver today. Meet the needs of others and you’ll always be needed.

Your thoughts and comments? I look forward to hearing from you.

Terry Brock

An increasing number of employers are leveraging Skype video to conduct face-to-face job interviews. This is often a first step to screen out candidates who seemed “good on paper” but didn’t have what the employer really needed. Employers feel that a Skype job video interview provides a cost-effective way to see the candidate interact with new technology, express themselves on video (an increasingly important task today) and deal with a complex situation.

Recently I had the opportunity to talk with Jeff Garber, the CEO of 360JobInterview about this powerful use of Skype. His company specializes in coaching job seekers on how to present their “best foot forward” in that all-important job interview. They use Skype extensively to connect job seekers with highly-trainer coaches and counselors through Skype video. This gives the job seeker a place to get assistance and improve their video presentation skills.

Here are two versions of the video interview. First, a shorter version for the “time-pressed with a hectic schedule but need to see this” and a longer, “rich information-packed version.” Both are provided here for your convenience.

First, here’s the time-compressed version (4:47):

And here is the full, rich-detail version for maximum benefit (13:29):

In the interview Garber shared with me some pointers that can help you the next time you’re looking for a job — or just presenting yourself on Skype. In the spirit of “dig your well before you’re thirsty” it is good to know about these tips, and keep them handy, before you have that next important Skype video interview or presentation.

Tips To Improve Your Skype Video Job Interview

• Be familiar with the technology of Skype. Today many companies around the world are using Skype as a tool to connect. Video is the preferred tool of many employers. Garber says it it critical that the potential candidate shows a comfort level with what Skype can do and how to deal with the technology.
• Spend time with Skype prior to the interview. Don’t begin your practice with your first job interview. Practice with Skype before the interview. Play with it. Learn how it works and what it can do. This way you will increase your familiarity with Skype and how to make it work best for you. Your job interview is one time you can’t afford to wing it. Practice diligently.
• Be prepared — this is a real interview. Just because the interview is done over Skype doesn’t mean it isn’t serious business. You need to approach it with all the seriousness and preparation you would give to a live, in-person meeting.
• Convey that you are comfortable. As you practice you’ll be more comfortable with the medium and how to present yourself best over video. Showing comfort while on camera comes across well and employers often assume you would do the same on the job.
• Dress appropriately. Dress according to the culture and how a job candidate should appear. This is not the time for tank tops or beachwear. Also, Garber makes an interesting comment to dress from head to toe. Many think that since they’ll be on camera they don’t have to dress up top and bottom. He cautions that you never know when you might have to stand up during the interview. If that happens, you don’t want the potential employer to see that you’re wearing cut-offs with business attire on top!
• Make sure the lighting is good. One of the most important features of video is lighting. If necessary, get a lamp that can be in front of you (halogen lamps often work well for this). You might also want to consider a trip to a photo store to get a small lighting kit if you will be presenting in a particularly dark environment.
• For women, make-up should be appropriate. Yes, you’re on video and you want to look your best. Often some tips from image or make-up experts can assist in this area. Let them know you’ve got a video interview and you want to look your best.
• Consider a back-up computer. Sometimes computers don’t work as they should. If yours crashes, it would be very good to have a second computer standing by “just in case.” This also shows your perspective employer that you plan ahead and can handle emergencies.
• Plan for ethernet connection, not Wi-Fi. We often use Wi-Fi for connections but when it comes to video, ethernet is usually a more reliable source. For your important interview, take the steps beforehand to make an ethernet connection work. Test it and note your speed (go to speedtest.net to check). You’ll be glad you did.
• Take steps to eliminate potential noise. Garber suggests letting your dog visit next door if you have a dog who tends to bark often and loudly. This is business. It is not the time to have your dog hurt your chances at the ideal job. Turn off cell phones and don’t answer during the interview! Take the time before the job interview to think about potential “noise bombs” which could portray you in a bad way.
• Create a clear, uncluttered environment. You don’t want stacks of books or messy paper visible in the video. A clear, uncluttered environment shows organization and the ability to get work done. This conveys a good impression to employers.
• If an emergency happens, be comfortable and deal with it comfortably. Sometimes an ambulance or jet can make a loud noise. There is nothing you can do to stop that but you can do everything to convey control and composure to recover and move on from the disruption. Remember to focus on your video interview and don’t let distractions detour you from a successful job interview.

These tips can help you to present yourself in the best light possible for that big job interview. Skype is being used more and more and it provides the ability to connect job candidates with their potential employers.

Since Skype has become an essential part of the process of the job interview, it is wise to add these skills and others to your repertoire of essential job skills for today.

Building relationships is the heart of a successful long-term business. My friend Bob Burg believes in that philosophy and talks about it in his book with co-author David John Mann, The Go-Giver.

In this short (2:09) interview, Bob shares with you and me what it means to be a Go-Giver and what it does not mean. Too many people think it is something it is not and Bob clears that up eloquently in this interview.

Check it out. It is worth a little over 2 minutes of your time to remember a concept that can help you develop more relationships, cultivate better relationships and boost your bottom line in business.

You can see the video at (link). To reach Bob, go to Burg.com. Bob has made it possible for you to download the first chapter for free so you can get a taste of it before purchasing.

Enjoy!

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

We know that we need support from others. A big part of R-Commerce (Relationship Commerce) is working with others and achieving mutually beneficial goals.

A good buddy of mine is Lt. Col. Rob “Waldo” Waldman, MBA, CSP who talks about a similar concept. His best-selling book, Never Fly Solo, talks about his work as a fighter pilot in Serbia and Iraq. He says we need to have Wingmen (and Wingwomen) around us to support us. You can’t do it alone. This is very similar to what I talk about with R-Commerce.

And yet, you can’t just have a cheerleader. You need a Wingman. What is the difference? It is critical to your career in business and in life. There are some serious lessons we can learn from Waldo and his real-world life-or-death lessons from the military. This video sums up some important considerations.

Watch this video and discover how you can bring Wingmen around you and support them. Find out the difference between being a cheerleader and a wingman (this might be a little rough so don’t embrace this if you’re too timid or thin-skinned).

I look forward to your reactions on the website in the comments. Let the world know what you think and share your ideas with others.

To Your Success,
Terry

Terry L. Brock, MBA, CSP, CPAE

Business-Building Action from Terry Brock

Here are a few quick technologies I’ve been using for about a month which can help you in your business.

xShot for Stability, Better Pictures & Video

One of the best features of the iPhone 4 is the video camera and camcorder. The quality is good and it is easy to carry with you. However, with video it is often best to have a stable tripod or other device to avoid one of those “jittery” videos.

A company called xshot has an iPhone 4 case that gives you the ability to shoot jitter-free video. It consists of an easily assembled case with two attachments to position your iPhone 4 in either landscape or portrait mode. When you couple this with the included tripod, or a regular mini-tripod of your choice, you have a convenient way to shoot videos on the fly.

I’ve tested this and it works nicely. I assembled it in a matter of a few seconds. The ability to use it in both portrait or landscape modes makes it good for real-world applications.

If you use your iPhone 4 for video or still pictures, this is a great application to add for a reasonable price.

Also, check out their handy xshot 2.0 for better pictures with your digital camera and your camcorder. It gives you the ability to securely attach your digital camera or camcorder on the end and extend it to about one foot. This helps with shooting pictures of you and another person. It is also great for more creativity and expression for videos. Check it out on their website and you’ll be glad you did.

(xshot iPhone 4 Case with flex mini tripod, $29.95, xshot 2.0 extender, $29.95 www.xshot.com,)

Better Upgrades & Customization for Your Computer

Getting the best computer for your use requires some configuring. If you want to have an updated model (don’t we all?) you often buy a brand new computer.

However, that is not always necessary. Many are discovering that they can get a computer that is as good as the latest available for what they they need in their job, without spending a lot more for a brand new computer.

Recently I had the opportunity to talk with Larry O’Connor. He is the founder and President of OWC (Other World Computing), which he founded when he was 14 years old. It is now the biggest supplier of Mac upgrade drives, memory and enhancements.

Larry explained to me how I could use my old computer and replace just the hard drive and add some memory to get much better performance. The cost savings would have been great. I ultimately decided to get a newer computer but to upgrade it to a better hard drive using Larry’s recommended SSD (Solid State Drive) which is more like a USB portable drive. It is much faster and more durable for my frequent trips on the road.

Larry also helped me to see how I could replace the seldom-used optical drive. I really don’t use the DVD or CD often and it would be much better to have the extra storage space for the video production I do. With their help I was able to use the optical drive as an external device for those few times I need it and use that precious space for more valuable storage.

OWC’s website has videos on how you can replace various components on your computer and do the installation yourself. I was concerned about it but went ahead and had the parts sent to me. Well, after watching the videos and having a few quick calls to their excellent technical support department, my new computer was equipped to handle the tasks I need. Bottom line for me? I have a much faster machine than I’d get from the factory, it is customized for the work I do and I saved money. Pretty good combination, huh? You can also send your computer to them and they will install the upgrades, which might be a better choice for many.

This same concept can work for Windows computers as well. You don’t necessarily need to get a brand new computer. Sometimes you can replace just the hard drive (think SSD for really fast performance and dependability) and upgrade your RAM. For many, this will save a lot of money and give you a more updated and powerful system.

If you use a Mac, you owe it to yourself to check out Other World Computing and their approach. I’m glad I did and they have me as a loyal customer.

(Other World Computing, www.macsales.com)

An Easier Way To Use Your iPad

Finally, here’s one if you love reading as much as I do and use an iPad. Freeone Hand is a simple device that quickly snaps on the back of your iPad which allows you to comfortably hold your iPad in one hand while you read, watch video and more. It comfortably and swiftly changes from landscape to portrait mode.

In addition to that I’ve used it often sitting it on a flat surface for typing and sending quick texts of email messages.

This is one of those simple, yet highly practical devices that makes using technology and life better. I can sit and read an entire magazine comfortably. I often read a full book with the Freeone Hand device.

If you enjoy reading and using your iPad as much as I do, bounce over to their website and check out the videos and product info. You will enjoy it!

(Freeone Hand, www.freeonehand.com, $39.94)

Copyright (c) 2011, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: @TerryBrock. Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Skype is great for connecting one to one.  However, many people don’t realize the benefits of using Skype as a tool for professional business presentations.

This past week I had the opportunity to speak to a group of professional speakers, coaches and authors in New York City.  I didn’t have to get on a plane or go through the “TSA dance” either!  I stayed comfortably in my home and had an error-free, smooth-flowing presentation to the group.  What a great group of people at the National Speakers Association chapter there in New York City.  Bryant Nielson was in charge that day as he discussed technology and what he does in his professional speaking and training.  Don Gabor, the chapter President, was outstanding leading the chapter that day.

The chapter got lots of information on how to use Skype for making professional business presentations (something they can use in their own work).  They also had the opportunity to ask direct questions.  We had a great time laughing and learning.  At the conclusion the audience loved the opportunity — and I did too!  It is always fun to be with a great group of people who are thirsty for learning — and we made sure they had plenty of knowledge to drink in that day!

Think about how you can present using Skype when you have a sales presentation, or a team meeting.  I was using the one-to-one connection from me to the one location where they had a few hundred people.  You can also use Skype’s new Group Video Calling (GVC) feature to connect up to 10 parties (including the host) via video.  This premium service requires at least one party have a subscription of US$8.99/ month so it is a great value.  Think about the benefits of collaboration when you can draw from several people to get ideas!

There are other reasons to have this tool ready for business.  Skype can save the day in the event of delays, mishaps, disasters and anything that can prevent you from physically being in a given location.  We are acutely aware of natural disasters which can and do prevent travel.  We also know about inevitable mechanical problems, weather delays and cancellations.  Having a tool like Skype “in your hip pocket” for those “just in case” times can save the day!

Skype can give your business a strong competitive advantage.  Not only that, if you have the ability to make a powerful, successful presentation without the time, money and effort of travel, everyone wins.

Sounds like a good reason to use it!   But please, don’t let my competition know about it!

Terry Brock

www.TerryBrock.com

Business-Building Action from Terry Brock

A few years ago I was attending the Consumer Electronics Show where I saw an amazing technology demonstrated.  I’ve always had a love of learning and particularly learning new languages to communicate better.  At this demonstration I was with a few other journalists and we saw a woman speak in fluent Spanish into her laptop computer. After a few minutes, she concluded, pressed a button on the laptop and something miraculous happened — at least it was miraculous then.

Her speech was transcribed, voice to text.  Then it was translated into English.  Those steps alone were pretty amazing.  However, the next step took our breath away — which is saying a lot for a room filled with us jaded journalists.  We heard her words spoken to us in English!  All of this was possible with a software program that cost, at that time, $2,500.

Think about that.  Previously, it would have required a live human being to interpret and translate (2 separate functions).  Those highly-trained people cost a lot more than $2,500.  Now, technology gave us the means to connect with others in other cultures quickly and much cheaper than ever.  The company that created this technology was called SpeechGear from Minnesota.

Roll it forward to 2010.  My assistant, Natalya, showed me a technology that did a similar function on my new iPad.  It is called Jibbigo.  With this app (runs on iPad and iPhone) I was able to speak into the device in English, my words were transcribed in English, then translated into Spanish and then spoken in Spanish!  This was doing the same thing (only with better recognition) that required a fully-powered laptop just a few years before.

Oh, and the cost of the Jibbigo system?  $25.  The price had dropped from $2,500 to $25 in just a couple of years!  Also it was more accurate and ran on much smaller, more easily carried devices.  I used Jibbigo extensively on a trip to Panama last year translating speech between myself and cab drivers, restaurant workers, office workers and others.  What a dream come true.  Yes, $25 was a lot for an app — but well worth it.

Now roll it forward to today.  I’m using my iPhone 4 and Google’s Translator.  Not only does it do Spanish translation as done with the SpeechGear and Jibbigo technology, but it handles many other languages.  All of this on my iPhone — and I added it, of course, to my iPad.

And the cost for the Google Translater app?

Free!

How would you feel if you ran (and invested thousands of dollars) into SpeechGear or Jibbigo?  You invest all that time, money and effort into a technology that is really useful, very important and people want it.  Then someone comes along and offers a better version — for free!!

Welcome to my planet.

It is tough as technology costs less and less — at least it is tough for the makers.  For us consumers, this is great!  But what are you and I to do about a frantically-changing landscape like this?  Well, I don’t know all the answers but here are a few guidelines that might help:

1. Realize technology is temporary.  It is changing fast and you can’t “rest on your laurels.”  That original SpeechGear demo was outstanding.  Today — just a few years later — I can do even more on a small iPhone — for free!  This is nice for consumers, but not so nice for those who developed the initially-expensive technology.
2. Adapt quickly.  You have to adapt fast in a marketplace that is moving at an accelerated pace.
3. Don’t get locked into any one product or technology.  Don’t put all your eggs into one technology.  Move quickly as the market changes quickly.
4. Focus on serving customers, not being enamored with any one technology.  Remember that in business you want delighted, happy customers, not just “shiny new object” technologies.  It is easy to be deceived.  However, remember that it is and always will be people that pay your salary — not machines and technology!
5. Be ready, willing and able to move to new technologies as the market changes.  It will change and is doing it now as you read this.  Stay abreast of where it is moving and watch for future trends.

Yes, it can hurt when you are a SpeechGear (wonderful people at that company, by the way).  It can sting a lot when you’re a Jibbigo who designs incredibly wonderful apps that are quickly outdone by a competitor’s free product.  However, if you can learn to be agile, flexible and always hunting for something new to please customers, you’ll be much farther ahead.

Copyright (c) 2011, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Business-Building Action from Terry Brock

[Special Note: Be sure to catch the audio MP3 that accompanies this written article for even more information you can use.  Scroll down to the end of this article and you can listen to the audio streaming or download as an MP3 audio to your MP3 player of choice.  Enjoy!  Terry]

As a small business you want to find ways to add people to your tribe or community.  This is not about just another tactic to increase your twitter followers or Facebook friends (yes, both of those are important).  It is not about creating a nifty YouTube video that attracts a lot of views.

What you want to do is concentrate on building long-term, loyal business relationships.    As you build relationships with people they will want to come to you for value regardless of how you deliver it.  Too many people get locked into a technology.  Yes, technology is nice but business is about relationships.  It always has been.  It always will be.

Somehow we like to seek the “shiny new object” that is going to grab our attention.  I’ve seen it over and over through my years as a professional speaker and marketing coach.  Someone will see me present about a new technology and they hire me to come in and speak for them.

I regularly speak for audiences and show them how they can boost their productivity — with some really cool results!  Hey, building the bottom line is really good!  Those who embrace the technology and — here’s the most important part — the fundamental principles of building relationships over time, are the most successful.  If you focus only on the newest, coolest, shiny new objects, you’ll miss the point of what business is all about it.

Business and relationship marketing are about people. You create long-term success by  creating an “add” campaign instead of just another “ad” campaign.  Find ways you can add value to others.  Find out how you can add that something special, that extra spizazz that makes people say “WOW!”

Promise a lot and then deliver more. This will add value to the lives of those who matter most.

Remember that the value you add must be considered valuable by those receiving it.  I’ve seen many marketers attempt to add value by throwing in some irrelevant article, out of date do-dad or worthless piece of junk.  They might throw in something they say is “valued” at an outrageous amount but nobody has purchased it at that amount nor are they likely to do so in the future.  This is not adding value.

People are not dumb.  When they know you are really adding value, they want to add you to their list of chosen resources.  They’ll bookmark your site. They will follow you on Twitter.  They’ll friend you on Facebook.  They’ll remember you added value to their business and their lives and want to stay in touch.  And yes, smart business people will seek you out.  Only the shallow-minded want everything for free.  You don’t want to add this kind of customers to your community.  You want customers who believe in value for value as a way of living and doing business.

Create a new add campaign.  Yes, it might include an ad (advertising) campaign but don’t rely on a one-trick pony ad that will run in a magazine, a quick squeeze page or some other shiny new object.  Make your add campaign genuine, real and something that will help solve real-world problems in the lives of your prospects.

Running such an “add” campaign will help you add value to the lives of prospects, add them as customers to your business and add to your bottom line.

Sounds like a pretty good combination to me!

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Brian Tracy is a legend in speaking, selling, training and human development. He is not only successful and brilliant but he is one really nice guy! I’ve admired him for years and been privileged to count him as a friend at the National Speakers Association.

Recently I had the opportunity to interview Brian in Atlanta, Georgia about something important to you. I asked Brian about technology. We talked about where we were and what he is using now in his office. Listen to the way he describes what he is doing and how he leverages technology to build his own business today.

You are going to enjoy this video. Check it out and leave your comments below so others can benefit from what you think.

Enjoy!

Terry

Terry L. Brock, MBA, CSP, CPAE
Chief Skype Enterprise Blogger
Member, Professional Speakers Hall of Fame
www.TerryBrock.com, Terry@TerryBrock.com

Recently I was interviewed by Diane Bogino of Georgia Business Network about getting more business, being more productive in business and where we’re going for the future. This quick interview contains a lot of information you can use in your business.

Some of the topics covered include:

1. How Skype’s Group Video Calling can help connect many people
2. A critical formula (SEM) that you can use every day to be more productive in business and achieve your personal goals
3. Some of the hot topics at the recent Consumer Electronics Show
4. Relationships in Business and why they matter to you
5. How technology should be viewed in light of changing business situations
6. More on how you can be more productive

This interview is one you can share with others for a weekly motivational boost. Enjoy!

Terry L. Brock, MBA, CSP, CPAE
Chief Skype Enterprise Blogger
Member, Professional Speakers Hall of Fame
www.TerryBrock.com, Terry@TerryBrock.com

Business-Building Action from Terry Brock

“If you want to be fast, go alone.  If you want to go far, go together.”  African Proverb

Relationship Marketing is about connecting with others, relating to them and making a “bigger pie” for all.  To do that effectively you have to connect with others.

Often we hear about a “self-made” man (or woman).  The concept of a “self-made” man (or woman) is a nice idea but it doesn’t work in the real world.  No one can attain true success without the aid of and assistance from (and with) others.  The irony of life is that you can’t depend on others to be there for you — you have to be strong yourself.  However, you also can’t try to do everything by yourself.

The other day I was thinking about a four letter word — with.  That word is powerful in business.  If you do something with another, it connotes a togetherness.  Basic commerce is such that you have a seller and a buyer.  Each has something the other wants.  In a free market transaction, both are better off after the trade than before.  The key term of “with” means that they work with each other to achieve this goal.

This is what relationships are about.  Each party brings something to the table that the other doesn’t have.  By working WITH the other person you are better off than without working with them.

This is all about combining and multiplying, not just adding.  Napoleon Hill talked about this in his work including Think and Grow Rich.  The concept of a Mastermind Alliance is where two or more minds come together and create a great mind that is far bigger than 2 + 2.  I’ve discussed before on this blog about how 9+9 = 99. By combining together you come up with something far bigger than, say, 18, but more like 99 or more!

How can you combine with others to get more for everyone?  Think about those around you in business.  Stakeholders is one term we use.  Vendors are working with you.  Working with colleagues helps you to collaborate and get more done.  (By the way, I think “collaborate” is a beautiful term closely aligned with “with”).  Even competitors can work with each other for a specifically-defined objective and both are better off because of their work together.

You combine your strengths to become better than you would be separately.  The “with” concept is one where you share and each brings value to the transaction and the relationship.

Make plans today to do more “with” marketing.  That is what Relationship Marketing is all about.  Not everyone will be just right but that is where persistence comes into play.  Find the right areas where you can collaborate with others for joint ventures, short projects and more to accomplish mutual goals.  Yes, work hard on your own.  Yes, be the best you can be individually.  But don’t neglect the power of “with” in a relationship.

Using the power of “with” can help you to go far — and fast!

Copyright (c) 2011, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at:http://www.facebook.com/SpeakerTerryBrock

Giving a choice to customers helps them to desire to be with you more.  The area of choice should be in those areas which matter most to them.

As I type this, I’m sitting in seat 9a on a Red Coach Luxury Bus.  I had heard about this before and with a trip to Atlanta in store for me, I decided to try this over flying or driving.

More on the customer service gem for you and me but first, a little background.  i often travel from Orlando, my base, to Atlanta for business.  Driving by rental car is my preferred method as I like the convenience of deciding when to leave, have access in Atlanta to drive around and the ability to listen to podcasts and have an enjoyable ride up and back.  Sometimes flying is good if it is a quick “up and back” kind of trip.  This time we decided to take this new-fangled luxury bus just to experience it.

They have done so much right it is amazing.  The location in Orlando is near the airport – easy to get to.  Parking was a breeze and they also have parking conveniently ready for my next flight.  Now that I know that I plan to use them in the future.  The waiting area was quite pleasant, comfortable and clean.  The bathroom was far ahead of any public bathroom I’ve ever experienced at any airport.  The staff were very friendly and helpful.

Then we got on the bus.  Yes, the seats are comfortable, leather and they are better than many first class seats I’ve been on with airplanes.  I heard they have Wi-Fi on board and when testing, sure enough, they do.  In fact, I can write this now on my post because they have Wi-Fi.  Another impressive touch was the fact that they have electrical outlets like you’d have at home next to each seat!  I’m using electricity now to power my laptop. It is very nice to not worry about losing my charge.

The ride is nice and it is good to know that a professional, well-trained driver is navigating on the roads rather than me driving.  I’m able to get some good work done, answer several important email messages, post some tweets and facebook entries and browse some important information on the Net.

The experience is almost perfect with one major exception.  They have five large TV screens playing a movie and the sound is way too loud.  Ugh!  When you’re trying to work that is major annoyance and bother.  Why not provide individual locations to view videos with accompanying headsets like it is available on many airlines?  Give customers a choice!  I can understand that some might want to see a video but why not provide it in a format that is convenient for all end users?  If I wanted to sleep on the ride (not an outrageous choice), it would be impossible with the loud video playing.

In business, customers have a choice.  They can choose to be with you or not.  Sometimes everything can be done right but one, important, seemingly little oversight can make the entire experience very bad.  Am I going to ride with RedCoach again?  I don’t know but I’d like to.  They really need to address this issue as it has come up on feedback forums from other customers.  The whole experience has been very pleasant and highly desirable with this one exception.  This one negative is huge and could keep many from using their otherwise excellent service.

Think about the mix of your services.  What is working well?  Do you have any significant areas that would halt an otherwise great experience for your customers?  Give them a choice.  Besides, this is great market research to find what customers really want.  Build the systems in place to meet their needs and get their feedback.  Then listen to them and make the appropriate adjustments.

Check out their website at http://redcoachusa.com/.  If you are in the market where they serve, check it out.  I hope this one feature is addressed soon.  I’d like to ride with them many more times in the future.

What do you think?  I’d value your comments.

Terry

Terry Brock, MBA, CSP, CPAE
Member, Professional Speaker Hall of Fame
Marketing Coach, Professional Speaker, Blogger
www.TerryBrock.com, Terry@TerryBrock.com

Here’s a great tool you can use in your business. Skype has released Group Video Calling. This enables you to have up to 10 people (host + 9 others) on a call. In this video I interviewed Matt Jordan who is involved with the technical “make-it-work” side of Skype and he knows his stuff! Watch how he shows a secret way to monitor the stats of a call and how you can improve the quality of your Skype calls.

This one is worth a few minutes of your time to discover what you can do to maximize collaboration and productivity in your organization.

Enjoy!

Terry

Terry L. Brock, MBA, CSP, CPAE
Chief Skype Enterprise Blogger
Member, Professional Speakers Hall of Fame, Certified Professional Speaker
www.TerryBrock.com, Terry@TerryBrock.com

Collaboration among people is what get work done. Recently I had the opportunity to interview one of the smartest — and nicest — guys I know, Chris Brogan. He has insights that are down-to-earth and profound. Listen to this very wise man as he talks about what he is using now to get his work done.

Chris is a best-selling co-author of the book Trust Agents (with Julien Smith). I’ve read their book and loved it. In it, they lay out practical ways you can implement social media for business and grow your business. The world is different today than it was even a few short years ago. Watch this video and learn some specific ways you can improve what you’re doing by embracing the right technologies and implementing sound decisions.

Enjoy!

Terry

Terry L. Brock, MBA, CSP, CPAE
Chief Skype Enterprise Blogger
Member, Professional Speakers Hall of Fame
www.TerryBrock.com, Terry@TerryBrock.com

You can reach Chris Brogan at www.ChrisBrogan.com

Watch this video where Peter Parkes, Skype Blogger-in-Chief shares his preferred top 3 Skype tools. Peter knows Skype. Peter helps a lot of people to get more out of Skype. Watch this short video and discover how you can blend these tools into your life.

Thanx, Peter!

Terry
Skype Chief Enterprise Blogger

Innovation  – Lessons From The Past For Us!

Business-Building Action From Terry Brock

In 1805 Napoleon Bonaparte was posing a major threat to the powers that existed in Europe.  The Austrians, the Russians, the British and probably a bunch of others didn’t like this uppity Corsican who had turned the French military into the dominant force.

Austrian General Karl Mack von Leiberich was determined to stop this pesky little Napoleon and do it the right way.  He knew from years of training and battle experience what was right and “proper.”  He knew he would stop this menace to his known world with a massive amount of force (combination of the various powers) and superior knowledge of what had worked before.

At least, that is what he thought.

Napoleon had other ideas.  He was going to deploy some unconventional, new and innovative tactics and strategies to defeat not only General Mack, but also those allayed with him from the other nations.  Napoleon refused to embrace the old ways of fighting.  He embraced new, controversial and innovative techniques to confuse the enemy, surround them bit by bit, and ultimately win decisively.  The Battle of Ulm in 1805 gives us some valuable lessons on how to innovate in ways that are not quite in the old “proper” way of fighting — and win.

Today we face different challenges.  In business we aren’t fighting with guns, canons and swords.  Instead we’re using ideas.  Our break-through innovations come when we take ideas, twist them and come up with some screwball, cockamamie (to use an old phrase) ways of doing business.  Think General George S. Patton.

Those who have succeeded in business before and today are doing just that.  Look at Apple.  They used to be Apple Computer and had some very good models that a loyal, devoted following would buy and evangelize.

That was nice.

However, when Steve Jobs helped direct Apple Computer to be more than just a computer company (now called simply, Apple), he came up with ideas on how to let customers enjoy their music in a highly portable form quite different from the then-popular CD and even audio cassette formats.  He changed an industry and changed Apple ultimately into a $65 Billion company.

Sergey Brin and Larry Page came up with a crazy idea of logging all the facts in the world so everyone can find it — and doing it for free.  What a zany idea!  Critics said they would never make money with that hair-brained idea.  Well, we all know how Google (another crazy name) has changed our world forever.

So, how can you and I change our business and embrace what is going to produce innovative, breakthrough results?  Space doesn’t allow a lot of time but here are some principles that will work for you in your business:

1. Study The Past But Don’t Be Locked Into It.  We can learn a lot from past success, as General Mack did.  But don’t rely on those tactics in light of new advances.
2. Get New Technology And Be Willing To Learn It.  Most people don’t want to embrace the learning that is required for some of the best technologies. Getting an original iPod took a wee bit of training and looking at technology differently.  Those who embraced that benefited.  Andrew Carnegie continually poured money into new technologies in his railroad and steel businesses.  All the technologies didn’t work out.  Some were a waste of time, money and effort.  But Carnegie kept learning and ultimately benefiting from an innovative attitude.  Embrace the right, new technologies for you to serve customers (there’s the important filter).
3. Innovation Video. Watch this video for practical steps for innovation in America.  I recently had the opportunity to interview Gary Shapiro, the President of the Consumer Electronics Association at the Consumer Electronics Show.  His new book, The Comeback, cites specific ways we can turn America’s economy around and also how you can instill innovation in your company.  Watch and enjoy this video.  It is a must-see for you, your top team members and clients – http://tinyurl.com/46jdksm
4. Think Different.  Yes, I know that grammatically it should be “differently,” but in this case, I’ll lean towards Apple’s use of this phrase in their advertising.  Think about doing something completely different from what you’ve done before.   Take the “Different” approach.  “Think Different” in how you can please customers.  Embrace this from the top to the bottom of your organization and you’ll begin to see true innovation – and bottom line profits.
5. Never Stop Innovating.  Napoleon didn’t keep innovating and his failures in Spain and Russia ultimately led to his cozy, little homes on first, Elba then ultimately St. Helens.  Learn from his mistakes and don’t make them!

Innovation will always be the way to the future.  Yes, it means letting go of what might have worked before.  Yes, it means continual learning.  But yes, it also means a more profitable business and better way of helping others.

Somehow I see Napoleon Bonaparte giving us the thumbs up on that one and saying to us today, “Oui, Oui, monsieur.”

Copyright (c) 2011, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

It is a real honor and a treat when someone you have long admired and respected wants to interview you. That is what happened for me when my long-term friend and colleague, Dan Burrus, CSP, CPAE interviewed me.

We used Skype video (of course!) and talked about how you can not just experience change but transformation (watch the video for the difference). This is powerful in that you’re thinking differently. Watch this video and get some great ideas on how to handle some of the more difficult and thorny issues you might be facing now.

Dan just completed his newest book entitled, Flash Foresight. I read it and was most impressed. This is a book that presents a lot of great ideas on how to think and how to solve problems. A big part of the book is how you can see the possible in the seemingly impossible. This is one you will want to watch and take notes on while thinking about it.

I look forward to your comments (below) and sharing with others. Thank you for visiting!

Terry

Terry L. Brock, MBA, CSP, CPAE
Chief Skype Enterprise Blogger
Member, Professional Speakers Hall of Fame
www.TerryBrock.com

Discover some of the technologies which help sales guru Wayne Berry from Melbourne, Australia. In this video, Terry talks with Wayne Berry about his Top Gun Business Academy where he helps salespeople from many countries to increase their effectiveness and profitability.

In this video Wayne reveals key technologies he is using to achieve results. Watch this video and take note of what Wayne is using which you might be able to blend into your our work.

CES 2011 was a hit.  It was a time to see a lot of exciting technologies and yes, toys.  Yet, in the midst of all the rush and fuss, I wanted to get some powerful information that you can use to build your business. You can learn a lot from what is being used and demonstrated there.  I look forward to your comments (in comments section below).

Watch this video first to get a broad overview of what happened and what you need to know about business-enabling technologies. This 18:39 video is one where you’ll want to take some notes as I go into detail about what is available, what is working and what is not.

First, here’s a video I shot with Lonnie Paul from CompUSA/Tiger Direct.  Watch this to learn how a leading retailer is dealing with the challenge of the Internet and leveraging technology to help customers more.

This next video is one where we learn about the iRadar device from Cobra. This blends social media with radar detection! Amazing. Watch the video and you’ll see how social media is affecting even this area of life.

Let me introduce you to the $7 Billion Man. Yes, that is Billion with a “B” not just a measly millionaire! Ted Nicholas has worked with clients to generate over $7 Billion in his career and he continues to radiate excitement, energy and valuable information for all who know him and come in contact.

Not only is Ted Nicholas the host for this event, but he is going to share his secrets and ideas that have generated those $7 Billion through the years. This bootcamp is going to be packed with ideas from Ted and others (including me!). It will be well worth your time, money and effort to not only attend, but take notes, listen, ask lots of questions and prepare to have your business transformed.

In this video, you are going to gain information on how Ted uses an important technique of the “Hidden Benefit” to bring in millions (literally) for his clients. This an other techniques he shares in this video will amaze you and help you to take your marketing to the next level.

Ted and I will both be at the Ted’s Ultimate Million Dollar Copywriting Bootcamp scheduled for 22-24 January, 2011 in Tampa, Florida.

You Can Register Now with My Affiliate Link

http://www.tednicholas.com/umdcb/seminar_TB.php?10069

Learn more about the Ultimate Million Dollar Coypwriting Bootcamp and see videos of four of the top speakers who will all be there by going to this affiliate link below:

http://ow.ly/3vn4s

Sometimes in life, you know you have to make youre move. You have to invest your time, money and effort. Afterwards, you’ll be SO glad you did.

Bob Bly is one of the most famous and respected copywriters around today. He has been in the business over 30 years, has written numerous books and is in high demand as a speaker, writer and coach on copywriting and marketing. In this video I did with Bob, he shared an important concept to answer the question that copywriters have asked for years — “How long should my copy be?” Watch this video and discover just how long your copy should be. You will be amazed at the results.

Bob and I will both be at the Ted Nicholas Ultimate Million Dollar Copywriting Bootcamp scheduled for 22-24 January, 2011 in Tampa, Florida.

You Can Register Now with My Affiliate Link

http://www.tednicholas.com/umdcb/seminar_TB.php?10069

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Here are some pictures I got at CES that you might find interesting. Various products, people and places. Enjoy!

Terry
www.TerryBrock.com

Net Speed at Press Room for CES - Note upload

I get a lot of press releases that are talking about some new product or service. Mostly these are from a PR agency and they have that “PR spin” to them, if you know what I mean. However, even in the midst of that PR spin, there are some really good announcements that I thought you would enjoy. So, I’m setting up this page to copy what I get and let you read what you might find interesting. If you like it, great. If not, no problem (hey the cost is pretty resaonable, huh?).

Let me know if you have any further comments. You could also contact the company directly. I’m sure they would not mind people looking to know more about their products or services and purchase them.

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SuperTalent 2nd Gen DuraDriveTM SSD now available in SATA II

Performance & Durability for Mission Critical Applications

San Jose, California – January 5, 2011 – Super Talent Technology, a leading manufacturer of Flash storage solutions and DRAM memory modules, today announced a SATA version of their new DuraDrive series SSDs.

Right on heels of our resent announcement of ZIF and PATA interfaces, the new DuraDrive AT2 now completes this family line by offering the same industrial grade durability, reliability and performance with the SATA II interface. The DuraDrive was designed for use in environments considered “too harsh” for a standard drive.

The DuraDrive series utilized Solid State Disk technology, meaning it performs faster, use less power, offers greater reliability, shock and vibration than their HDD counterparts. By carefully selecting the finest components available, including an advanced industrial controller and premium NAND flash, we are able to further enhance the temperature specifications making the DuraDrive ideal for mission critical and embedded applications.

The DuraDrive line also has optional support for the Secure Erase features required for many Military and Industrial applications. With ECC/EDC support, bad bit management firmware and patented wear leveling technology, this drive offers extreme reliability and endurance; even in the most demanding of environments (-40oC to 85oC ).

“The new DuraDrive Series demonstrates Super Talent’s commitment to the Industrial, Embedded and Military markets. While other manufactures are focused on large volume products for the masses, SuperTalent is focused on designing products for customers who are looking for more. SuperTalent is making durable industrial spec built – to order products. Supporting SLC and Secure Erase options for our most trusted customers”., said Super Talent COO, CH Lee.

Twice as fast as its previous versions, our new DuraDrive line of SSD’s reach impressive sequential R/W speeds of 125, 110 MB/s respectively. DuraDrive SSD’s enhanced reliability is ideal for industries associated with, but no limited too; the Medical industry, Casino gaming, Enterprise computing, Gaming, or embedded industrial systems.

Utilizing the industry standard 2.5-inch form factor and industry standard SATA II interface, the DuraDrive ET2 is 100% interchangeable with conventional 2.5-inch SATA hard drives.

The DuraDrive AT2 is now shipping!

The following options are available on the DuraDrive series:
SLC – For increased Longevity and Reliability
iTemp – Mission Critical often requires itemp (-40oC to +85oC )
Secure Erase- for Sensitive Data, Don’t just Erase it, Eradicate it with Secure Erase.

Product Family Capacity Flash Part Number
DuraDrive AT2
(SATA 2.5-inch) 16GB SLC FTD16GW25x
32GB SLC FTD32GW25x
64GB SLC FTD64GW25x

About Super Talent Technology
Super Talent Technology Corporation based in San Jose, California, designs and manufactures a full range of DDR, DDR2, and DDR3 memory modules and Flash based storage devices for computers and consumer electronics. An ISO 9001 certified company, Super Talent utilizes its state-of-the-art factories and leading-edge components to produce award winning products with outstanding reliability. Super Talent is an active member of the JEDEC and ONFI standards bodies. With over 250 patents, the company was ranked 38th in the 2009 Wall Street Journal’s Patent ScorecardTM for the IT industry.

Press Contact:
Peter Carcione
Director of Marketing
Super Talent Technology
Direct: 1-408-941-8670
peter.carcione(at)supertalent.com

This email is issued by Super Talent Technology Corporation. 2077 N. Capitol Ave. San Jose, CA 95132. As a valued customer, you will occasionally receive information about new technology products via email. If you no longer wish to receive this type of email, please unsubscribe.

REPORT ABUSE and remove me from the list.

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CES BOOTH #3935, LVCC North Hall
Mercury Aura Pro MBA Photo at:

http://eshop.macsales.com/NewsRoom/images/SSD_MBA.jpg

OWC Announces Mercury Aura Pro MBA As Industry’s First SandForce Processor Based Solid State Drive For 2008-2009 MacBook Air Models

High performance 1.8″ SATA SSD delivers up to 275MB/s data rates for up to 41X faster performance than original factory hard drive, over 3X faster performance than factory SSD, and up to 20% faster speed than 2010 MacBook Air factory SSD

Four models – 60GB, 120GB, 240GB, and 480GB – offer up to 4X higher capacity than optional factory SSD

January 5, 2011, Las Vegas, NV — Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its new Mercury Aura™ Pro MBA Solid State Drive (SSD) line as the first high performance SandForce® processor based SSD available for all 2008-2009 Apple MacBook Air models. This announcement establishes OWC as the most comprehensive U.S. manufacturer of industry leading SandForce processor based SSDs available today with OWC Mercury brand SSD models available for nearly every Mac and PC produced over the past decade. OWC will be demonstrating the new Mercury Aura Pro MBA and other first-to-market OWC Mercury Pro SSDs in booth #3935, LVCC North Hall, at the Consumer Electronics Show (CES), which begins tomorrow in Las Vegas, Nevada.

Go Faster, Store More Data Than New MacBook Air Models
With peak data rates of 275MB/s, the OWC Mercury Aura Pro MBA offers owners of 2008-2009 MacBook Air models up to 41X faster performance than the factory original hard drive, over 3X faster performance than the factory installed 128GB SSD, and 20% faster speed than even the latest 2010 MacBook Air models. Plus, with four models to choose from – 60GB, 120GB, 240GB, and 480GB – the OWC Mercury Aura Pro MBA provides up to 4X the storage capacity compared to the factory optional 128GB SSD and nearly 2X more storage capacity than the largest SSD offered in 2010 MacBook Air models.

Four Models Starting At $199.99 MSRP
The new OWC Mercury Aura Pro MBA is available immediately in four capacities compatible with all 13.3″ 2008-2009 MacBook Air models:

60GB Mercury Aura Pro MBA with 7% over provisioning & three year warranty – $199.99
120GB Mercury Aura Pro MBA with 7% over provisioning & three year warranty – $299.99
240GB Mercury Aura Pro MBA with 7% over provisioning & three year warranty – $579.99
480GB Mercury Aura Pro MBA with 7% over provisioning & three year warranty – $TBA
For more information on the OWC Mercury Aura Pro MBA line, including reseller inquires, visit:

http://eshop.macsales.com/shop/SSD/OWC/Aura_Pro_MBA.

For more information on the complete OWC Mercury Pro SSD line, visit:

http://eshop.macsales.com/shop/SSD/OWC/

Doesn’t Slow Down With Use Like Ordinary SSDs
Ordinary SSDs offer fast read/write performance during first initial uses, but then experience significant write speed degradation over repeated usage. Independent simulation tests by leading drive performance experts (http://macperformanceguide.com/SSD-RealWorld.html) confirm OWC Mercury Pro brand SSD’s ultra-efficient Block Management & Wear Leveling technologies are able to eliminate virtually any reduction in data transfer speeds over heavy long term usage of the drive and without dependency on less than effective OS TRIM management.

Up To 100X Greater Data Protection
Utilizing SandForce DuraClass™ technology, the OWC Mercury Aura Pro MBA is able to provide up to 100X higher data protection than provided by ordinary SSDs as well as leading enterprise class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE™ (Redundant Array of Independent Silicon Elements) technology along with 7% over provisioning, the Mercury Aura Pro MBA provides RAID like data protection and reliability without loss of transfer speed due to parity.

Videos Prove The OWC SSD Performance Difference
Based on the popularity of its original Mercury Extreme SSD “shootout” video series, OWC created new videos to demonstrate how much faster a Mercury Aura Pro MBA equipped 2008-2009 MacBook Air 1.83GHz model is versus much faster processor based machines, including a 2010 MacBook Pro i7. To view the side-by-side comparison videos, visit: http://eshop.macsales.com/shop/internal_storage/Aura_SSD

“One of OWC’s core missions is to help consumers maximize their technology investment,” said Larry O’Connor, Founder and CEO, Other World Computing. “By offering faster performance and higher capacity than provided by 2010 models, the Mercury Aura Pro MBA SSD enables 2008-2009 MacBook Air owners to experience better than new performance at a significantly lower cost than a new machine.”

OWC Mercury Pro: Most Comprehensive Industry First SSD Line For Macs And PCs
In addition to the Mercury Aura Pro MBA line being announced as the first SandForce processor based SSD available for all 2008-2009 MacBook Air computers, OWC is also unveiling four other industry first Mercury SSD model lines at the CES show:

• OWC Mercury Aura Pro Express, the first SSD available for ordering for all 2010 Apple MacBook Air models.
• OWC Mercury Aura Pro 1.8″, the first and fastest SandForce processor based SSD available for netbooks, subnotebook, and other computers that utilize an internal 1.8″ sized SATA drive.
• OWC Mercury Legacy™ Pro, the first and fastest SandForce processor based IDE/ATA SSD available for pre-Intel PowerPC based Mac notebooks, PCs, and other notebook/laptop computers.
• OWC Mercury Extreme™ Pro Legacy Edition, the first and fastest SandForce® processor based IDE/ATA SSD available for pre-Intel® PowerPC® based Macs, PCs, and other desktop/tower computers.

For more information on the complete OWC Mercury Pro SSD line, visit:
http://eshop.macsales.com/shop/SSD/OWC/ .

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As an Apple Certified Developer, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program’s inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Grant Dahlke
815-333-5014
grant@macsales.com

# # #

This e-mail can be distributed in its original form, complete and without any modification, alteration, insertion, or anything else that would make this different from the original intent. All Rights Reserved, Copyright 2000-2010

Other World Computing – Since 1988
2650 Bridge Lane, Woodstock, IL
 60098
800-275-4576

To view this release online, please visit:

http://eshop.macsales.com/NewsRoom/Framework.cfm?page=PR/ssdmba_010511.html

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Press Release
New York, NY, 01/04/11

DORO CONTINUES TO GAIN MOMENTUM AMONGST THE BABY BOOMERS IN NORTH AMERICA

Design Award-Winning Mobile Phone will be Showcased at CES 2011

Doro, the global leader in designing smart, easy-to-use, stylish phones for baby boomers and active seniors is exhibiting their senior-friendly product line at the 2011 International Consumer Electronics Show (CES), January 6 – 9, 2011 located at the Las Vegas Convention Center North Hall in Booth #3007. Jerome Arnaud, CEO of Doro, is participating in the Living in Digital Times Press Conference on Thursday, January 6 located in room S227 (South Hall) at 2:00 p.m. PST.

The conference is a platform designed to create dialogue between companies and key consumer demographics such as the baby boomers and active seniors. Doro is among the growing ranks of companies focused on designing technologies for seniors.

“In 2010, the company conducted a survey with Synovate in the US. The research indicated that the penetration rate of mobile phones for persons above the age of 65 was below 75% and that 35% of the same population was intimidated or uncomfortable with new technology. Doro’s ambition is to increase the mobile penetration among elderly with products which are not appearing as too technically complex. The brand is well-established and has become a benchmark in this niche area of telecommunication. Since 2008, we have experienced tremendous success in North America and we are looking forward to continue this in 2011 and beyond. Doro is well positioned with its key demographic and with leading international operators,” commented Jerome Arnaud, CEO of Doro.

Doro arrived to the U.S. in 2008 with ergonomically designed, stylish mobile phones launched by Centennial Wireless to answer the call of the growing population of baby boomers accustomed to mobile phones as part of their lives. In 2009, Doro released two mobile devices, Doro PhoneEasy® 410gsm and Doro PhoneEasy ® 345 gsm, in the US market in partnership with Consumer Cellular, the exclusive wireless provider for AARP’s nearly 40 million members.

“Consumer Cellular has been thrilled with our Doro partnership, which allows us to provide our customers with enlarged button handsets that have easy to read display text,” said John Marick, Consumer Cellular CEO. “Doro fits perfectly into Consumer Cellular’s mission to partner with leading innovators that can help empower our customers to lead independent, mobile lifestyles with easy-to-use devices and affordable calling plans.”

In 2010 Doro expanded into Canada and launched the Doro PhoneEasy® 410gsm with Rogers Communications Inc.

“I am very satisfied with the presence of our phone in Rogers’ retail stores. This presence in stores combined with smart marketing initiatives is building a success in Canada” continued Jerome Arnaud.

Doro’s Care products have received some of the world’s most prestigious international prizes during the last years, including IF-award, Janus Award, IDEA, BIO 21 and Stevie Wonder’s Wonder Vision Award.

The company Care division has been growing by more than 80% in the first 9 months of 2010.

###

NOTE TO EDITORS: Doro management will be available for interviews and demo at LVCC North Hall in Booth #3007

For more information, or to meet with management at CES 2011, please contact:
Christopher Lundström, Doro U.S. Corporate Representative: +1 212 300 6864 or christopher.lundstrom@doro.com

Ivette Almeida, Grayling (Media Relations): +1917-302-9946 or ivette.almeida@grayling.com

***************
48 Inch TV 3D with no glasses required??? Sounds amazing!

Collaboration between supplier and technology provider produces first ever large-screen 3D monitor that does not require glasses.

Las Vegas, Nevada – 7 Elephants Corp., leading supplier of innovative electronics, green devices and accessories to resellers nationwide, announced today that it would feature the first ever “no glasses required” 48-inch 3D monitor in its North Hall booth at the Consumer Electronics Show. CES is being held January 6-9 at the Las Vegas Convention Center in Las Vegas. 7 Elephants is at Booth # 718 in the North Hall, and at Booth 32016 in the South Hall.

7 Elephants has joined forces with Las Vegas-based My3D Group to market the 48-inch monitor, which is a progression from the company’s current line of smaller “no glasses” 3D monitors for portable and personal applications. My3DGroup specializes in providing technology solutions that create or generate 3D content and enable viewing by consumers, regardless of the monitors and other devices they currently use.

Our goal is to bring 3D to everyone,” said Robert Cohen, My3D Group founder and president. “We believe that we can do this by addressing customers at three different stages: those that do not currently have—nor desire to buy—3D-enabled equipment; those who currently own 3D viewing equipment; and early adopters who seek to buy the latest and greatest.”

Robert Cohen celebrates a background of product development and marketing combined with a passion for art and design. For the past 35 years, Cohen has created concepts and designed products for leading automotive manufacturers, watercraft builders and independent applications. In 1993, Cohen dedicated his talents to designing and creating state-of-the-art 3D camera equipment, as well as monitors that enable natural 3D viewing and devices that allow 2D content to be viewed in 3D format.

Utilizing both hardware and software solutions, Cohen has put together a product line that encompasses a full suite of 3D solutions for every level of distribution and use, from private-label programs to end users. The “My3DG Injected” slogan is given to vendors that incorporate the company’s 3D technology into their source or playback devices. All of My3D Group’s products and services are viewable at the company’s Website, my3dg.com.

“7 Elephants is very proud to be the first to showcase this groundbreaking technology,” said Ashkan Tabibnia, principal. “For 17 years, we have prided ourselves on bringing innovative products to market. They are not always the most expensive, but we conduct extensive market research to ensure that our products provide the ultimate in satisfaction with their eventual owners. My3D Group has a passion for the technology they represented, and it manifests in what they will be producing at CES: a 3D experience with no accessories required.”

Visitors may come by the booth to experience the new 3D technology during show hours, where Whitney Jene Harchanko, 7 Elephant’s spokesmodel, will be on hand to answer questions. A 24-inch version of the 3D monitor is on display in the South Hall booth. In addition, 7 Elephants is showing new car audio, video and electronics products from its 5 lines: Konaki Audio, Konaki Digital, Yoshima, Konaki Green and MD Sound. For more information, view the 7 Elephants corporate Website at 7elephantscorp.com.

# # #

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America is going to need to change in many ways to make the comeback it needs. A plan for achieving this comeback is laid out by the President and CEO of the Consumer Electronics Association (CEA) Gary Shapiro. I was able to interview Mr. Shapiro at the Consumer Electronics Association and talk about his new book. In that book (you’ve got to read it!) Gary lays out the steps necessary to bring America back from the brink. He pulls no punches on this and will probably offend some. Don’t watch this if you’re easily offended by tough choices.

Enjoy this video and get ready to implement innovation in your own business. You’ll be glad you made it work for you.

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com
Member, Professional Speakers Hall of Fame
Chief Skype Enterprise Blogger

It’s that time of year again — the Consumer Electronics Show in Las Vegas and I’m on the scene to cover it for you. Watch this quick intro video and get an overview. Then check back over the next week to see many more examples of new technologies and ideas which can help you in business and your personal life.

I look forward to your comments.

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com. Terry@TerryBrock.com

You’ve heard me talk about video and what a powerful tool it is for building your business. If you’ve wondered about what can be done and how to do it, this is a video you must watch.

In this video I interview my friend Scott Scibell from Skillcasting.com in Kansas City. Scott shares what can be done with video and specifics on what you can do to make video magic work on your website. Get your pen & paper or your computer word processor or iPad — whatever! Get something to take some notes on this one. You’ll be glad you did.

Enjoy!

Terry
www.TerryBrock.com, Terry@TerryBrock.com

You can reach Scott Skibell at Skillcasting.com

Willie Crawford is an amazing man. He is operating a very successful Internet business around the world. He discussed this recently with me and talked about specifics. You’ll be able to gain a lot on how you can operate your own business listening to what Willie is doing.

Enjoy this video and take some notes. You’ll be glad you did!

Terry

Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Learn about how you can market more effectively online. Terry Brock interviews Matt Furey about what role email plays in building your business online.

Matt and Terry will both be at the Ted Nicholas Ultimate Million Dollar Copywriting Bootcamp scheduled for 22-24 January, 2011 in Tampa, Florida. Watch this video and discover how you can position your business for success.

Register Now with My Affiliate Link
http://www.tednicholas.com/umdcb/seminar_TB.php?10069

Watch this video as I interview marketing guru Trevor Crook from Brisbane, Australia. Trevor is going to be one of the speakers at the Ted Nicholas Ultimate Million Dollar Copywriting Bootcamp.

In this video Trevor shares some valuable information on how knowing your customers can generate profits for you. The information can help you in your business to achieve greater profits by knowing specifics about your customers.

Register Now with My Affiliate Link
http://www.tednicholas.com/umdcb/seminar_TB.php?10069

If you work in environments where there is a lot of noise in the background, this is a Bluetooth headset you should investigate for your cell phone. Watch the video to get the full picture but this is a very lightweight, durable headset that a busy professional can use in most any environment.

Cobra CBTH8
US$119.95

Enjoy!
Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com

Well, Tom Clancy has done it again. This time it is not just with another one of his great books (I’ll bet it is one of his best) but his new book is being advertised on the Net via video. I was so impressed that I had to put together a video of this to show you.

And yes, I show you more than just the fact that Tom Clancy has a new book. Watch this and see how you can use this for marketing your book or other product and services. This technique can help you in many ways.

If that weren’t enough, I also reveal what Google eBookStore is like and actual screen footage of it. See what you can do to get some books — even for free. You’ll enjoy this as you discover what can be done and how to do it.

If you have further questions, please let me know. Please leave a comment on the webpage here (below) so you can help others and they will learn about you. This way everyone wins. We all look forward to hearing from you and getting your reactions.

Thanx and have a great day!

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com
facebook.com/SpeakerTerryBrock

We’re looking ahead to 2011 now and you are in for a treat! I had the opportunity to talk with Winston Marsh and Jurke Leon, two of my Aussie mates as we gathered “round the table” over Skype audio. Listen to the ideas expressed here on how to grow your business and succeed in 2011.

This recording is for Business Marketing subscribers but you get to listen in at no charge because you’re a part of my mailing list. This is one you’ll want to listen to and take notes. Before you start, grab a pen and paper or your favorite text-recording technology to take some notes.

You can download this file as an MP3 audio and listen on your favorite MP3 player. You can also listen to it streaming by clicking the “Play” button at the bottom of the screen. Either way, you are going to enjoy!

Invest 23:53 of your time and find out the secrets to get ahead in this economy from both an American and Australian point of view. Discover how you can position yourself for success no matter what happens.

I look forward to your comments.

Terry

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Business-Building Ideas From Terry L. Brock

[You've got to listen to the audio podcast of this.  It is enhanced and gives you the ability to get the message in a portable way.  Just download to your favorite MP3 audio player, or listen to it streaming here.  Either way, you are going to love this one! ]

I’m a media guy.  I’ve worked in newspapers since I was 16.  I covered Richard Nixon’s inauguration (okay, do the math!).  I worked in radio for 6 years.  I have been a syndicated columnist for many years.  My undergraduate degree was in radio, television and journalism.  Yep!  I love all kinds of media.

What puzzles me is why some media companies today still embrace a 20^th Century mindset in dealing with their customers.  Some get it and do very well.  Others are wandering in today’s New Media World like Neanderthals dragging their knuckles across the bridge of a Galaxy Class Starship.

Let me explain.  A few months ago I had an offer to redeem some unused airline miles with subscriptions to magazines and newspapers. One of the newspapers I subscribed to was one that has been a cherished favorite of mine for since my MBA school days, The Wall Street Journal.  They had it available in the paper edition.

Yes, it is nice to get the paper version of the paper but for a variety of reasons I really prefer the digital version.  I like the ability to read the daily news when it is available early in the morning (before the paper is delivered).  Often I’m awake early in the morning and want to get the news on my iPad from wherever I am on the planet.  I also prefer the digital version rather than inevitably getting my hands stained with ink while reading the paper.  And on top of that, I don’t like getting all the mass of paper that we have to process.  I’m the customer.  I prefer digital delivery.  I should be able to get digital delivery.  On top of that, it is cheaper for the Wall Street Journal to send me their daily edition via a digital process than paper!

So, I called the WSJ and asked to switch me from paper delivery to digital.  I want their great content delivered in text, video and audio.  They do a fabulous job at the WSJ.  However, I just want it delivered in a less expensive way for them and a more convenient and more highly desirable way for me.  A win-win, right?

Well, that is where the outdated mentality of the WSJ not only emerged but reared its Neanderthal head, but beat its chest and bellowed in some unintelligible ancient dialect.  As I recall the beast mumbled something that sounded like “We can’t do that because our system won’t handle it.”  I think they also said something else that sounded like “Blah, blah, blah” (I’m quoting here verbatim—almost!) but what it ultimately came down to was that they would not deliver their product in a way that is easier for them, less costly for them and much preferred by me!  I would have to 1) cancel my subscription (with no refund) and 2) Start a new subscription with a different department to get it digitally — not on paper.

Unbelievable!

In contrast to that, I had the delight a couple of weekends ago to get the new digital format of another magazine I love, The Economist.  I was getting the paper magazine version and that is all right but I still prefer digital.  Well, now The Economist is available via a digital download.  There is no extra charge for the digital version.  If you get the magazine, you are “in the club” and get it in print, digital or both.

Oh — get this — The Economist also provides a full audio version of each article as part of the digital download — at no additional cost!

I love it!  Finally, a company that understands and delivers 21^st Century content in the way I want!  They have earned my loyalty and heart-felt devotion!

I’m highly likely to renew my subscription to The Economist knowing I can get the material digitally in both text and audio (perhaps some video as well).  They look at me as a subscriber who is part of a relationship (key term) with them.  How they deliver it is flexible depending on what I want as their customer.  I get both digital and paper versions of The Economist delivered for the same price.  This is reasonable and the way all content should be delivered.

This is a time of massive change not only in the way media is delivered but also how it is consumed.  It is a time of massive change in every industry I work with as a speaker and coach. We have to adapt to the needs of the customers and provide our services in the way they want.  When they prefer a delivery method that is easier and cheaper for us to deliver, we had better pay attention.

I hope the WSJ will see the light and evolve quickly.  I believe they have excellent content and I want to have their content as one of my sources of information.

Success in business is and always has been about building relationships with people.  It is not about your delivery system.  Business benefits when it is customer-centric, not delivery-system-centric.

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Business-Building Action From Terry Brock

We hear about all the good that is coming from social media. The positive features of social media are enumerated regularly in the press and with journalists like me. However, there is a dark side where the powers of social media can harm you and your company.

How It Can Damage You

Recently I had an interview with Deb Spicer, a marketing consultant with Quantum Level Success, who has worked with hundreds of successful people and businesses. In this interview she told me about a company she knew who had many false accusations made about them through social media.

The company was attacked through blogs and Twitter messages with fabricated statements about the company and its key leaders. The company had no presence with a blog and didn’t use tools like Twitter, Facebook or others. They weren’t aware of what was happening in “the Blogsphere” or in the land of social media. In other words — they felt that their company couldn’t use social media tools for serious business.

Eventually, the company’s customers told them that many false statements were being made about the company in social media. Worse yet, reporters wrote about the controversy without checking their facts and flamed the fires of public disapproval with the company.

Eventually the company got involved, paid a lot of money to expensive consultants but lost in the long run. Key leaders of the company left in disgrace even though they were not guilty. The burden of defending against the public onslaught against them became too great.

This could have all been prevented, as Deb Spicer told me, with a proactive stance and social media-aware mindset by the company. She shared several ways that a company can prevent an attack like this from getting traction. Be sure to listen to the interview and note what you can do.

You can listen to the interview in full on this special page: http://terrybrock.com/socialmediadarkside/

Key points include: 1) Be aware of and use social media. It is long past the time of being a quaint activity engaged in only by teenagers. 2) Build your brand in the way you want the public to see you. This “best defense is a good offense” approach means you build such a strong, positive presence about your company in the mind of the public that anyone attacking you is quickly discounted.

In a recent audio with Harvard Business Review Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick warned of “reputation snipers” who are engaged in this activity. She laid out steps like these to protect your reputation in an increasingly hostile social media world.

You can run but you can’t hide. This is a reality that must be faced by every business today. No one is immune from attacks like these.

Dark Side Of The App Store

A colleague of mine related a similar situation yesterday. He has developed some very successful apps for mobile phones. His company is making millions each month from the apps and the business model in place.

In fact, his company is making so much money that competitors are now getting his apps and deliberately making negative comments about the apps to hurt sales.

Here is where I need your help, dear reader. How would you recommend a company fight the attack of competitors who purchase a very low price app (or even a free one) and then falsely attack it in reviews? We are bound to see more and more of this activity and I’d love to get your comments and thoughts on it. Please leave a comment on my website at:
http://terrybrock.com/socialmediadarkside/.

What Can You Do About It?

The most important thing to do is to be aware of social media and create your own presence. You can be in control of your public image — but only if you take proactive steps to position it right.

Next, monitor closely what is being said and respond quickly and with facts (not rants) to any negative publicity.

We’re in a new environment and this is a highly fluid situation. As you get ideas and leave them on the post, others will benefit from your response. Together, we can make a difference here.

Yes, social media also has a dark side. However, by taking the right proactive steps we can turn lemons not just into lemonade but into champagne! Cheers!

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: @TerryBrock. Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Skype mobile applications can not only save you time, but make you more productive and profitable. Watch this interview as I talk with Alex Abrahentes about how he uses mobile applications for Skype. Alex is the Creative Director for Lucha Libre USA. They are on MTV2 and MTVTrs. Check out what they are doing for some powerful “theater and sports” combination (as Alex says!). Alex uses Skype audio and video to leverage his capabilities and saving on much-needed time. You’ll be able to get some insight into how you can use similar tools as well.

As you listen to this interview you’ll come up with some solid ways you can also use Skype in your work. Watch and enjoy!

David Mathison

Discover what you need to know about protecting yourself on facebook, Twitter and other social media sites.  This interview with David Mathison is one you’ll want to listen to several times to get the maximum.  David is not only one of the most powerful voices in social media and marketing but he is also an incredibly good man.

As you listen to this interview you are going to have a lot of great ideas on how you can implement these thoughts into your own business and life.  After you’ve listened to it, treat yourself to visiting David’s site, www.BeTheMedia.com and look at what is available to help you.

Enjoy this interview with marketing genius and all-around great guy, David Mathison!

Length: 36:00

David Mathison – www.BeTheMedia.com
Terry Brock, www.TerryBrock.com

Terry L. Brock, MBA, CSP, CPAE

Business-Building Action From Terry Brock

“Paper or Plastic?” – Question often heard at checkouts

We live in a mixed world. At the grocery store they often ask me if I want paper or plastic to carry my grocery purchases. Now, we are faced with the question of how we want to consume our books – Paper or eBook — which is right for you?

This is interesting because it becomes a very emotional discussion often — particularly with book lovers. Since I consider myself deeply committed to learning and reading perhaps I’ve opened a can of (book) worms here!

Two Considerations

So which is it for you, paper (traditional atom-baed books) or plastic (new digitally-based eBooks and eLearning)? I think there are two considerations here: 1) What do you prefer and 2) what do your customers prefer? Let’s examine both of these.

Considering what you prefer is a common tendency. We all live in our own minds and communicate more with our own thoughts than anyone. Psychologists call this intrapersonal communication. Reading enhances your intrapersonal communication as you expand your range of knowledge. This is what learning is all about.

What works for us personally in the form of reading a book by the lake, reading in our study, reading to children, etc. is a very personal experience. This is why discussions about this topic are often emotional. I’ve had people tell me there is nothing that can take the place of curling up with a good book on the sofa on a chilly day outside with a cup of hot chocolate. Hey, I can relate to that! I have had many good experiences reading books (the paper kind) on my balcony looking out over the lake.

The other consideration is what the marketplace is requesting. These are your potential and existing customers. In Business, we have to pay close attention to what people desire who could potentially give us money. So what are they asking for?

Recently John Grisham, the author, said he was amazed at the increase in the last year of eBooks. Grisham has sold over 250 million (WOW!) copies of his books. He knows writing. He knows books. More importantly, he knows what his customers want. John Grisham has moved to include eBooks as an integral part of his offerings. Why? That is what people want—and want to pay for!

Amazon.com tells us that eBooks have exceeded sales of hard cover books. As the price of eBooks remains lower, and people embrace tools like Apple’s iPad and other tablets, more and more books will be sold through eBooks.

What You Should Do For Your Business

So, what do you do? Focus on what buyers are asking for and provide that. Yes, this is basic and simple but important. More and more people choose to consume books digitally. Paper books will always be with us. Yes, we’ll always want that Sunday morning experience of sitting on the sofa reading a great book with a nice cup of hot chocolate (can’t be beat!).

If you haven’t tried reading a book on an iPad or similar device treat yourself to that experience. I’ve noticed that most people who object to reading books on an iPad are those who have never tried it! It does take some getting used to the new way of consuming a book. I had some challenges initially but as I discovered new features and benefits of that medium I became an ardent follower. Now I prefer to read books electronically vs. paper.

For your business, concentrate on what your customers are requesting. There are many who still want the paper experience. However more and more people embrace digital methods of consuming books and other materials. Think about how you can produce eBooks coupled with audio, video and live web links to enhance their experience.

They will like it and your bottom line will like it as well. So, when they ask “Paper or plastic” you just might say, “Both!”

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: @TerryBrock. Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Business-Building Action From Terry L. Brock

[Note: Be sure and listen to the enhanced audio podcast version of this article at the bottom of this page. 7:49 and I go into more details of how you can build your business. You can listen to the audio streaming or download and listen on your favorite MP3 player. You're welcome!]

Social media is a new way of communicating and making money. It requires certain dexterity and new methods of marketing. As you embrace these for your business, you gain more and can be much more profitable.

Here are some of the action steps you can deploy now with your business-building tools for increased productivity and profit:

1. Focus On Specifics. Think specificity in all you do. Focus on a specific market. Focus your product. Write timely, practical notices. You don’t have a lot of time (neither do your prospects and customers) so be succinct.

2. Prioritize For Your Business. Each business is different so you have to focus where you’ll get maximum results. For many, Facebook and Twitter are the two key components. For me and many other service-oriented businesses, having a conversational Blog is critical. Pack your Blog with relevant, must-read articles, fun, informative and entertaining videos. Also provide knowledge-rich audio that generates results for listeners. LinkedIn is a powerful tool for connecting with job seekers and others who need specific resources. YouTube is a must-use for sending video. Get to know all the social media tools and consider which combination is best for you.

3. Provide Value To Get Business. Yes, it is nice to have a cute quote of the day. However, seldom are people going to hire you because you displayed a cute quote on your Facebook page. Instead, provide solid, industry-specific (see #1, above) results and solutions. Produce business-generating videos and point people to those resources with Facebook and Twitter. This is a model that can generate revenue for you.

4. Use The Right Tools. Social Media has a lot of power but using the native applications like Twitter.com and Facebook.com can be cumbersome. A host of third party applications like HootSuite, TweetDeck and others have emerged to provide more capability.

5. Be Human. Hey, the key word here is SOCIAL. Those doing the best are those who let others get to know them as people, not just businesses. Even with a strictly business presence that some companies have like Southwest Airlines, Starbucks or Zappos, they communicate as real, live humans beings. This enhances the bond and takes marketing to a new and deeper level. It is also more profitable.

Oh, and here’s an extra bonus for you — learn those shortened, goofy symbols and terms to communicate better on this new media. Instead of “your” it is “UR.” Instead of “to” it is “2” as in “2day I’ll C UR Biz.” Get it? Have fun with the new way of communicating — and making money!

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: @TerryBrock. Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Discover some of the ways you can use Skype video in your business watching what they are doing with it at ePromos.com. This interview with Jason Robbins, the CEO of ePromos Promotional Products will give you some ideas on how you can run your business and get more business by leveraging Skype video. This is worth the 7:28 investment. Pass it along to others who could profit from this as well.

I look forward to hearing your comments on the post here at www.TerryBrock.com

Enjoy!

See Terry demonstrate some key applications on the Apple iPad. Winston Marsh, Australia’s Guru of Marketing, interviews Terry using Skype video. Watch this video to get ideas how you can implement these in your own business and life.

Here’s a simple, uncomplicated device that is very handy for keeping your iPad upright in either landscape or portrait mode.  It is very simple — but highly useful.  It comes from the brilliant engineers at Griffin Technology  Check out this video (about 2 minutes) for a quick overview.

Today the world has changed so that you, as a small business person, have an advantage. Tools are available today that we didn’t have before.

And now we see how governors of several states are using YouTube to get their unadulterated message across. They are going over the media and creating their own media. Watch this video and discover how you can do it also.

I look forward to your comments and posts (below).

Enjoy!

Terry

Terry L., Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Business-Building Action From Terry Brock

Which is the best social media tool for you and your business — Twitter or Facebook?  Each has its pros and cons for business-building.  Which is the best tool for cultivating solid Relationship Marketing for your business?

Well, there are a lot of considerations.  If we look at Twitter there are these factors:

• Twitter is great for sending a “broadcast” message to a lot of people
• Twitter is very fast communication
• You can link to a webpage for more video, audio, sign-up and other materials for moving customers up the relationship ladder
• Twitter is limited to 140 character (who doesn’t know this now?) but 120 is better for “Re-Tweeting” or sending to others
• The best use of Twitter for business (in my humble opinion) is for searching material and what is being said about a given topic

Think of Twitter as a quick way to send a message.  Yes, for business we go way beyond the “my cat is sleeping” scenario (watch the video accompanying this article on www.TerryBrock.com) to serious business applications.

Facebook, on the other hand, is like its own web.  Some are even saying today that Facebook could replace the web.  I don’t think we’re there yet but Facebook does have a lot of benefits.  Some of these include:

• Ability to connect with people who have said they want to connect with you, i.e. they have added you as a “friend.” This prevents junk mail coming because if someone sends junk mail or notices you can quickly eliminate them.  The sender knows it is more than just deleting one email but severing a connection point so they are less likely to send junk of any kind (mail, video, audio, etc.) which would terminate a relationship.
• Video, audio and links are all available on Facebook for multiple purposes.
• Pages give you the ability to have a strong business presence and connect with others about your products and services
• Groups (the new feature in Facebook) gives you the ability to connect with only a few people (up to 250 before chat is disconnected) who share common interests.  See the video accompanying this article for a more detailed explanation of how Mark Zuckerberg, CEO of Facebook, feels about this topic
• Applications give you the ability to create a way for people to interact with you and your company in a meaningful way.

The bottom line is that both of these tool have advantages and disadvantages.  Many successful businesses today believe “it is not either or, but both and” to use them for business.

If you get involved with both you’ll find a lot of benefits.  It takes work — no one ever said that Relationship Marketing would be easy.  Relationship Marketing takes work but it is well worth it.  It is about being there for customers in a way that helps them and builds your bottom line.

Watch the video that accompanies this article and you’ll get even more.  Better still, use that video for your next staff training.  It is less than 11 minutes so it can comfortably work with your office training needs.  Bonus on the Video “ Discover two other tools that tie directly into Twitter and Facebook to boost profits for your business.

Social media is intertwined in business today and Relationship Marketing.  Knowing how to use the tools available will allow you to reach more customers, build a stronger business and contribute to your bottom line.

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Business Building Action From Terry L. Brock

There are a lot of opportunities now, even in the midst of The Great Recession we’re going through. Many businesses are taking advantage of technologies and giving customers what they want, where they want it and when they want it.  You can too by following some important considerations.

Customers want customization.  They don’t want impersonal, inhuman voice mail systems that leave them in voice mail hell.  Companies who provide easy access for customers when they want it, in a pleasing way, at an affordable price will be rewarded with business.

You can’t offload customer service to an automated system.  No one likes that.  Why do so many companies feel it is okay to do that to their customers when the people implementing this decision despise it if such lousy customer service is foisted on them?

On the positive side, many companies are doing things right.  Facebook announced a big change in the way people will interact with their system.  They’ve realized that having 5,000 people click on a link doesn’t necessarily make them your “friend.”  We like to be in groups of people who share common interests.  This is what Facebook intends to provide with Facebook Groups.

The concept of Facebook Groups is recognition of human reality. We want to be with people we like and with whom we share common interests.  Facebook has programmed the group so that if more than 250 people are involved, chat is terminated. This means you need to keep the group manageable for communication.  The feature should diminish the amount of spam advertising.

The number of friends you have on Facebook or followers you have on Twitter really doesn’t matter.  It’s similar to having a hundred gazillion subscribers (an accurate number!) to a free newspaper that no one reads.  What matters is the quality of interaction, not the quantity of “followers” who really aren’t there.  Don’t be impressed by people who have an enormous amount of followers.  What matters is the quality of interaction and collaboration with those people. We’ve now moved to a point in social media where success is more focused on quality than quantity.

Bottom-line Takeaway: Let technology serve people, real customers who pay the bills.  Put systems in place to help customers at the critical moment they most likely will need help.  And always have the provision to have a real human being assisting (yes, that means on the telephone, in most cases).  If those are not available, provide fast email response.  Oh, and if you don’t want to do that,  don’t worry about it — your competition will be happy to step in and take care of your customers!

Need help in your negotiations? Need to reach better agreements that hit that collaboratie win-win solution? Well, you have a way to make it happen.

Don Hutson and George Lucas have written a great book on negotiation. Recently I was able to interview them over Skype video and put this short video together for you. Watch this video and benefit from their ideas on how to be more effective with your negotiations.

I look forward to hearing from you and getting your feedback in the posts below!

Terry
Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com

Business-Building Action From Terry L. Brock

Social Media has changed the world of marketing.  Marketing has changed because what used to work is outdated.  But what does work is a lot better.  Let me explain.

An old saying that many speakers on that proverbial “speakers circuit” used was, “If you keep on doing what you’ve already done, you’ll keep on getting what you’ve already got.”  Well, that seemed to be true at first brush.  However, if you’re in an environment that is shifting, changing and constantly morphing into something new, what got you to the level of success you have now might be so outdated that it not only doesn’t work — it can harm you.

A good example of that is the old model of “push” selling.  It used to be that the salesman with the loudest voice — the best shouter  won attention.  Broadcast more and you get business.  Scream louder on the radio and you sell more (Ugh!  Remember those repulsive commercials?).  This pattern of push selling became so prominent that it attracted a very negative phrase. If you didn’t like a particular salesman you’d say he was a “pushy” salesman.  Perhaps that label was appropriate.

Then there was the next evolutionary admonition to use “pull marketing.” The idea was that instead of pushing something on prospects, you’d entice them.  Sometimes this was with a free offer or an “ethical bribe,” as many Internet Marketers have said.  Pull marketing was a shade better than push but still had its share of problems.

Today, successful marketing is not push.

It is not even pull.

Today successful marketing is about “pairing.”  Successful Relationship Marketing is about bringing people together to pair them up for mutual benefits.  People want to be around others who share common interests.  People want to be around people they like.  People want to find out more about products and services that will help them.

Pairing hungry people with a great restaurant is a great idea for both parties.  Pairing business people who need a competitive advantage with a new technology that helps them leap ahead is great for business.  This is where 9 + 9 can equal a lot more than 18.  It is like Napoleon Hill’s Mastermind Group concept.  Bringing the right people together creates a new entity that is bigger and better than the sum of those involved.  Yes, the whole is greater than the sum of its parts.  9 + 9 = 99.

Matching people who can help is what Relationship Marketing is all about.  It is not push.  It is not even pull.  Today, it is about pairing.

Dr. Tom Stanley, co-author of the best-selling Millionaire Next Door — and my favorite marketing professor when I attended Georgia State — said that we have to be the hub of our network.  Successful people often are the center of a hub to connect people.  You just like to be around them.  These “hub centers” seem to know everyone and if you need a particular banker, dentist, carpenter or whoever, that “hub center” is the person to know.

Move from “push” and “pull” marketing to pairing.  Find ways you can connect wonderful people with each other.  This is what Social Media is all about.  Twitter, Facebook and Linkedin all do this in many wonderful ways.  That’s why they are growing so fast.  As you pair others, they will naturally feel good about helping you.  This is what Relationship Marketing (I call it “R-Commerce”) is all about.  Find the needs of others.  Listen to their needs and desires. Then think about how you can match them with the resources to achieve their goals.

Amazing how you get more of what you want as you help others get what they want.  This is the beauty of life and business. Pairing precedes profitability.

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Business-Building Action From Terry L. Brock

[Special Notice: Be sure to listen to the MP3 audio (bottom of this page, 10:11 in length) for a more extended discussion of this topic. Download to your favorite MP3 player or listen streaming here --- it's your choice --- you will love it!]

Blockbuster has filed for Chapter 11 bankruptcy protection.  This is sad, but not a complete surprise.

Companies like Redbox and Netflix are gaining enormous market share.  I can understand why.  Just last week I (finally) installed the Netflix app on my iPad.  WOW!  What a wonderful experience!  For $8.99/month I can watch all the streaming video they have and still order 1 DVD at a time.  This is the way many want to consume video today.

It comes as no surprise that the future of video consumption is online.  DVDs are on their way out (but not finished yet).  Even Blu-ray is a format that has a short life left.  As bandwidth increases, there will be more and more video delivered online.

So, what does this mean for you and me in our businesses?  Here are some lessons from the experience of Blockbuster :

1. Nothing Stays The Same. You can’t remain stagnant — even when you have devoted fans.  Even though I have loved Blockbuster for years, when I saw the Netflix capabilities, I was sold!
2. Video Online Is The Trend. This is where we are and where we’re going as speeds get faster al the time.  For you and me, make sure you have video of your services and products available online.  Get to know YouTube and leverage it.  Tell your story through video and have systems so customers can purchase online.
3. Customers Want Access 24/7. Blockbuster has great hours but, if I want a new movie at 2:00 am on a Sunday (not unusual for many), I can’t go to the store.  Blockbuster could enhance their online presence and the customer experience.  You and I need to have online video and other services available anytime, anywhere.
4. Be There Ahead Of The Curve. Blockbuster would have a substantial lead if they had built and used streaming video 5-7 years ago. Sure, not many people had sufficient bandwidth for that back then. Still, Blockbuster could have refined their system and been branded as the source for videos streaming. You and I need to watch trends and be willing to put in the time, money and effort (TME) to be ready and experienced in a new field when customers want it.

Areas For Opportunity

Still today there are enormous opportunities for Blockbuster or someone else. All TV shows could be available on demand for a reasonable fee. This would allow greater opportunities for producers and distributors. It would also help consumers.

In addition it would be great to see trailers and features streaming. These are usually not available. They enhance the viewing value and hold a lot of promise for the studios who make them available.

There is always room for opportunity when we are willing to adapt and change. Think of how you can embrace the right technology to serve your customers and be ahead of the curve. Perhaps then you can prepare for some “blockbuster” revenue coming your way!

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: @TerryBrock. Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Business-Building Action From Terry L. Brock

[Important! Treat yourself to the audio MP3 version of this article by listening to the audio at the bottom of the page.  More added in the audio than just the article.  Short audio, only 5:27 and hilarious! ]

“I’m mad as hell and I’m not gonna’ take it anymore.”  From the 70′s movie “Network” and character Howard Beale.

“It’s time somebody punched this economy in the nose“ Southwest Airlines placard seen at several airports

We are living in times like no other.  As I travel and speak at many different conferences around the world, I see more and more fear turning to frustration and even anger over the current situation and economy.  It is understandable when we see what is happening.

However, as entrepreneurs, we don’t have to get angry or even frustrated.  We don’t even have to get even.  We get to succeed in achieving our own goals.  As they say, “Success is the best revenge.”

Lots of industries are changing.  I read on my iPad this morning that magazine readership has declined by 16% among the affluent.  Ad Age went on to say that the affluent are consuming information 12% more on the Internet.  Yes, the affluent (those earning more than $100,000 per year) are spendingless time reading news from paper.  However, they are spending a lot more time reading news on the Internet, watching videos on the Net and listening to audio on the Net.  Do you see a pattern here?

We can bemoan the decline of people reading physical paper (not really a bad thing, after all!) or we can find out where they are getting information (largely from the Net and now other sources related to that) and position ourselves accordingly.

It is time to change our way of thinking and doing business and adapt to a world that is different than ever before.  It is not good or bad — it just is.

We have to think differently.  Here’s a poll I saw recently on Linkedin:

Rather than trying to convince people that your product is worth more, using a question like “If you see an opportunity, would you like to be ready?  Are you willing to be flexible with spending limits to achieve that opportunity?”  Posed that way, most reasonable people would answer yes.

Now is your time. Yes, things are different.  Yes, you have to adapt.  And yes, there are plenty of opportunities that didn’t exist before.  However, YOU have to change and adapt.

Think in terms of getting your message out through apps (applications) on portable devices like the iPhone, the iPad, Smartphones and others.  Think about enhancing your business presence on Facebook, Twitter (see their new interface!), LInkedin and other social media sites.  Embrace and use video to reach prospects where they are.

You have a choice.  You can sit around and complain about what is happening (lots of luck on getting results with that strategy!).  Or, you can take matters into your own hands.  Government won’t (and really can’t) help you.  Big Business never had an obligation to help you.  No one has an obligation to help you.  You have to reach out and do it on your own.

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Build Your Business With Solid, Profitable Relationships

In this economy, you need an edge. You need the tools and the step-by-step instructions on how to connect with people in business through mutually-beneficial relationships. You can do that now with my book, Relationship Marketing: It’s NOT about E-Commerce (Electronics); It’s about R-Commerce (Relationships. In this book you will get the specific real-world details on how to make relationships in business work for you. You’ll get easy-to-implement ideas on how to Establish, Build and Maintain quality business relationships that can help you.

As and added bonus for you as a reader of this Ezine, you will also get a paper book of this free. Yes, you buy the E-book and you get the paper book at no additional charge (we send it to you free). In addition to that you’ll also get an audio supplement (1 hr.) where I had an interview about R-Commerce and how to use it in business. Then in addition to all that (!) you also get a Social Media Cheat Sheet to get started building relationships on Twitter, Facebook, Linkedin and YouTube! All this for a very reasonable price. Click on this link now to build Relationships in Business— http://tinyurl.com/RelationshipinBiz
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Best way to make it on your own?  Here’s the beautiful irony of human nature.  You achieve the results you want and get what you want when you help others get what they want.  The most successful salespeople are not the pushy people who turn others off.  The most successful in any area are those who go out of their way to assist and help others.

Don’t blame the politicians (although that is easy to do and a strong case can be made for lots of negatives about them!).  Instead, slap yourself across the face, realize it is a new world today and take the right steps to help others.

Then you won’t be “as mad as hell” and won’t have to take it anymore!

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Branding for Travel Agents – TRAVELSAVERS & NEST

This is a video with branding expert, Ken Banks. Ken shares some powerful ideas on how travel agents can brand their message more effectively to build business. This is a video which will give you and your people some great ideas on how to brand what you’re doing and how to generate more business.

It is all about Relationship Marketing. This is what you can use to build your business and make it work better than ever. Watch this video with Ken and please leave your comments below so others can benefit as well.

Please leave your comments below:

Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, Terry@TerryBrock.com
To connect with Ken Banks:
www.KenBanks.com, Ken@KenBanks.com

Panama!

I’m here in Panama and had to share some video of the city and a great principle that was brought home to me again. My friend, Francisco Apolstolo is Presidente of Euro Perfiles here in Panama. He and I had lunch today at a great Italian restaurant, Napolitis (try the chicken lasganga!) and he shareda great idea with me that can apply to you in your sales and marketing. Watch the video and you’ll get it.

Also, catch the end of the video and you’ll see some of the beautiful sky view of Panama City — including Donald Trump’s new building going up here.

Lots of good waiting for you on this 6:46 video. Enjoy and let me and the world know your thoughts in the comments (below). I look forward to hearing from you and yes, I read every entry personally! I look forward to your entry.

So long from Panama!

Terry

Terry L. Brock, MBA, CSP, CPAE

www.TerryBrock.com, Terry@TerryBrock.com

facebook.com/SpeakerTerryBrock

Francisco Apolstolo, Presidente – Euro Perfiles

Social Media is transforming our world.  But how can you best use it for business?  In this audio interview I had the chance to interview Gina Schreck who is an expert on how businesses can leverage social media.  She shares some of her best ways to make a lasting impression with social media and gain maximum business insights.

This interview was done for the National Speakers Association’s audio program called the Voices of Experience.  You get a chance to hear it first on this podcast.  Listen, take some notes and enjoy.  If you’re a professional speaker, a coach, a consultant or provide other services, you can use the information given here.

For more information, you can reach Gina Schreck on Twitter @GinaSchreck or via email – Gina@Synapse3di.com

Enjoy!

Terry

Terry L. Brock, MBA, CSP, CPAE
Certified Speaking Professional
Member – Professional Speakers Hall of Fame
www.TerryBrock.com, Terry@TerryBrock.com
Facebook – www.Facebook.com/SpeakerTerryBrock

I am deeply honored tonight.  I just got off a Skype video (about 2 hours worth) from here in Panama City, Panama to Atlanta, Georgia.  The National Speakers Association – Georgia Chapter awarded me the 2010 Kay Herman Legacy Award.  This is a very high honor and I so appreciate all my friends and wonderful people at NSA-GA for making it possible.  I an deeply humbled at getting this award.

Though the wonders of technology today I was able to “be there” in Atlanta, Georgia while I am here in Panama.  We used a Skype connection and Kenny Zail and Mike Stewart helped to make that happen.  Thank you both for your help behind the scenes to make it happen.  For you, dear reader, I encourage you to think of ways you can leverage technology to help others even more.  A tool like Skype can help you “be there” even when you can’t be there physically.

This is a time to renew my commitment to serving others (that would be YOU, dear reader!) and to take my game to the next level.  This award has the following criteria for the recipient:

• Has shown exemplary service to the chapter.
• Stands as a positive role model within the chapter and NSA and has unselfishly spent time helping other speakers grow, whether experienced or inexperienced.
• Has represented NSA Georgia/GSA in a leadership capacity for at least two years in the past.
• Has not been President of NSA Georgia for at least 3 years.
• Selflessly promotes NSA/NSA Georgia and its members.
• Has shown active participation at the national level.
• Uses ethical practices in business.
• Continuously pursues a higher level of professionalism.

You can see why it is such an honor for me to receive this award.

And for those reading this who knew Kay duPont, my dear friend who was President when I joined what was then called Georgia Speakers Association, thank you, Kay!  My dear friend, and mentor to many of us, Kay duPont, left this planet December of 2009 and she is sorely missed.  She was the daughter of Kay Herman and both Kays just might be smiling tonight.  I don’t know.  Just in case they might be there looking out and smiling I want to say “Thank you” to both of them for the deep influence they have had on my life and the positive examples they gave me.

If you don’t know about either of these wonderful ladies who touched so many lives, I encourage you, dear reader to renew your own commitment to serving others and helping them.  It is a wonderful part of our Free Enterprise System that we get what we need by serving others.  I am recommitting to excellence and helping others as a result of getting this award tonight. I encourage you to do the same.  May you achieve the goals you have and may your life be a legacy for greatness to help others as well.

Thank you, NSA-GA for this very high honor.  I am touched very much.  I pledge to take my game to the next level and be worthy of this very high award.

Terry L. Brock, MBA, CSP, CPAE
2010 Recipient of the Kay Herman Legacy Award – National Speakers Association – Georgia Chapter

Business-Building Action From Terry L. Brock

[Treat yourself to an audio version of this article which Terry did for Winston Marsh's Business Marketing Audio Program. Listen to additional content and enjoy it while moving around with your favorite MP3 audio player.  Go to the bottom of this posting to listen.  Be sure to post your comments on this (below) in the comments section. ]

“Concept Of Value“ Who Defines Value In The Relationship

Perhaps you’ve head the phrase “I want to pick your brain.” In the real world this usually means someone wants to extract valuable information from you without paying for your time.  You are supposed to give all your information and help them — maybe they’ll buy you a sandwich or a bottle of water — and they give little or nothing in return.

When someone says they want to “pick your brain” it reminds me of a bunch of vultures hanging around to literally pick a brain.  Ugh!

A much better solution is “value for value.”  That means that each party in a transaction contributes value to make both parties better off.  In business this is often done with an exchange of money.  One party contributes a product or service and the other provides an agreed upon amount of money.  However, it doesn’t have to involve money.  In closer relationships often the value is not money.  In fact, money would often be considered crass among those with a closer relationship.

The key is to provide value for what you are offering in business relationships.  Remember that value is not determined by the giver but by the receiver.  The other person needs to perceive what you’re giving as real value.  If they don’t see real value in the interaction, the relationship suffers and could end.

Value Of Systems

Successful people know that success doesn’t come by accident,.  It requires planning and systems.  Those systems help you to achieve the goals you want.

Systems also help you in business to achieve the goals you want.  If you’re in a business where you provide a service some people will use that tacky “pick your brain” approach.  They will say they want to get together for lunch to pick your brain.  At this point, you have a decision to make.  Do you waste several hours of your day talking with someone who probably won’t do much more than waste your time, or do you turn it into an opportunity?

One system I’ve found that helps me is to have a place on your website that provides the opportunity for people to be involved with you in business.  You can direct them to that website and they read about your offer.

The next step is where today’s technology comes into the picture to help you and them.  Create a PayPal button so that people can sign up for an hour or more of your time.  They pay for that and then you schedule a time to go over their situation.  You have now moved from “pick your brain” thinking into Value for Value thinking.  This makes all the difference in the world for entrepreneurs.

I’ve done this on my website and it has helped me and others enormously.  Give people an easy and safe option to get involved with you in a value-for-value relationship.

I recently advised a good friend how to do this.  She knows the book industry very well and has worked in it for many years.  She has generated millions of dollars in sales for others with books.

Recently over dinner she lamented to me that many people just wanted to call and “pick her brain” about how to start with their book, how to connect with publishers and other questions.  It was taking a lot of her time to help people, as she wanted to do.  I suggested a website with the payment option built in so people could decide if they really want to get assistance.

Well, my friend called the other day raving about the success she has experienced with this new approach.  She is able to weed out the “tire kickers” and get in touch with serious people who believe in value for value.  In fact, her clients rave about how they appreciate such an option.  They are able to pay a reasonable fee and get valuable information.  Many of them want to do more business with my friend and she is able to help them after this initial consultation.

How you structure this for your business is up to you.  Find a creative, value for value way to help prospects that doesn’t drain your time and helps them to decide in a monetary way if they really want to proceed.  Eliminate the worthless and time-wasting “pick your brain” lunches that are a zero-sum game.

Value for value is the best way to build quality, lasting relationships.  Try it and enjoy the benefits.  Only the vultures waiting to “pick your brain” will be disappointed.

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com.  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock

Business-Building Ideas from Terry Brock

[Note: This article is tied to the audio at the end of this Blog posting. Be sure to listen to the audio. It is designed for a monthly audio program I'm honored to do with my friend, mate (in the Australian sense of that word!) and buddy, Winston Marsh. You'll enjoy the audio so read the article and listen to the audio (6:17)  as well. I look forward to your comments here on the Blog!--- Terry]

“All I want in life is an unfair advantage“ Michael Aun, CSP, CPAE

Doing business is tough today. Hey, it has been tough since the first bargain shoppers tried to get the best price at the local bazaar from the traveling trader back at the dawn of business history. Getting an advantage is something we all try to do so we can ultimately serve more customers and help them more. Interesting how serving more customers is always the way to generate more funds for yourself, but that is another article!

As I type this I’m visiting my beloved adopted country of Panama here in Central America. The business climate is good and growing. The atmosphere is teeming with potential and I love being part of this. One of the ways you can get an advantage here as well as elsewhere is to embrace the concept of Cloud