Terry L Brock

Relationship Marketing Expert

Relationship Marketing Expert

Facebook Privacy – What You Have to Decide

by Terry on Monday, June 7, 2010

Watch this video about privacy and specifically about what Sheryl Kara Sandberg, the COO of Facebook had to say. This puts a new light on what is happening.

Our world is different today. If you’re an entrepreneur and want people to know about you, you’ll have to embrace some transparency. This video will help you think about what is going on and what you should consider. I look forward to your comments since this is such a hot topic. Let the discussion begin!

{ 18 comments… read them below or add one }

Terry Brock June 18, 2010 at 5:03 am

Well, Emily, I’m not an expert on that, but I use a variety of tools for multiple language support. Personally I use Japanese, Russian and now Spanish (working on that one now!). Google Translate is good for the romanji approach but not as well-designed for Kangi or Hirigana. More support is coming but since it is more graphically-based that is a challenge. Call me directly if you’d like to talk more about it. I look forward to hearing of your progress. Terry

Terry Brock June 8, 2010 at 10:58 am

Thank you for your kind words, Yehudit. You raise some very good points. As a business, we need to be on FB. However, as human beings and people who have full-dimensional lives — including things we don’t want everyone in the world to know — we have to have personal and business policies on what to share and what not to share. Each person and each business has to come up with those guidelines. As you finished your post saying it is still a question for you, I have to agree. I think it is morphing and changing. The open discussion about the topic helps us all formulate what to do and where to go. Thank you for sharing.

Yehudit Steinberg June 8, 2010 at 10:55 am

Hi Terry, You offer a great service by reporting the latest info and inspiring us to respond in conversation. I always learn something new when visiting your blog or reading you fan page. Today, in reading your comments I learned about Screenflow and Camtasia. I’ve been preparing to create tutorials online and this has answered a lot of my questions as to the software to choose. Thank you for creating the space to be a little transparent and share!

It took me quite awhile to warm up to FB but now that I’ve jumped in, it has given me a chance to connect with a lot of people that I know from all different parts of my life, both social and professional plus new people.

The fact of the matter is that Facebook is not going away. In fact, it is changing some of the rules of search. So much so, that google has made deals to integrate their search with Facebook creating the Personalized Search engine. In the next 5 years, SEO as we knew it from the Google days will have grown into a personalized search experience. So we can not ignore Facebook, if we are going to remain competitive in our businesses.

The question is not are we going to partake or not with FB, but rather how are we going to interact in this environment so that we are transparent to a point and still maintain those parts we seek to remain private. The answer to this is still a question for me.

Emily N. June 8, 2010 at 6:24 am

Hi, I’m very interested in Linux but Im a Super Newbie and I’m having trouble deciding on the right distribution for me (Havent you heard this a million times?) anyway here is my problem, I need a distribution that can switch between reading and writing in English and Japanese (Japanese Language Support) with out restarting the operating system.

Terry Brock June 8, 2010 at 1:23 am

Thank you for sharing that, Celeste. Very important information and can be most helpful to all of us. Terry

Rodney M. Loesch CFP CDFA June 7, 2010 at 8:00 pm

I think you have to decide where and how you are going to be transparent. My business, which is all over facebook, is completely transparent. I only to a very limited degree have anything personal connected to FB. ( Well OK, Moberly Missouri Class of 1965, but that’s ancient history).

Celeste-Linguere June 7, 2010 at 2:51 pm

I have found the answer, now I can not find the pictures. Here is to share with others.

How do I delete a photo?
You can remove one of your photos while viewing it by clicking on the…
You can remove one of your photos while viewing it by clicking on the “Delete This Photo” link located beneath the photo. You can also delete photos from the “Edit Photos” tab. The delete option is also underneath every thumbnail.

If you want to delete an entire album, you can do so by clicking on the “Edit Photos” tab when viewing the album and then selecting “Delete Album.”

To remove the tag from a photo that someone else has uploaded and tagged you in, simply view the photo, and then choose “remove tag” at the bottom next to your name. The photo will no longer be linked to your profile. Please note that if you tag a user in a photo that you did not upload, you cannot remove or edit the tag. Only the owner of the photo and the tagged user will be able to do so.

Celeste-Linguere June 7, 2010 at 2:25 pm

How do you delete pictures that others have posted of you on facebook?

David Kohn June 7, 2010 at 1:37 pm

Let’s face it. People on Facebook are there for free. It’s the advertisers who pay the freight. Subscribers are important to Facebook the way a can of peas is important to your supermarket. Our information is what Facebook peddles. The more info Facebook has on us, the more advertisers it can sell to and the more money it makes. So it, and other social networking sites, will never stop trying to sneak into the corners of our lives.

Facebook, specifically, has proven over and over again that it will try to break the envelope on privacy, then do a humble apology if caught.. Apology or no, it keeps digging its tentacles into more and more areas of our life. I wonder how much more information Facebook is collecting on us now than it did even a year ago.

Which brings up the issue of transparency. To me, to be transparent is to invite the world’s marketing jerks into your living room, your bedroom and even your toilet.

So we’re caught in a bind. Transparency may (or may not) be good for our commercial business, but it’s rotten for keeping snoops, ranging from voyeurs to people peddling toilet paper, condoms or porn out of our personal business. Our dilemma becomes what to reveal and what not to tell. Personally, I haven’t found that balance, especially with a repeated offender such as Facebook, which is why I’m not on it at all. I will say this: If the choice comes down to sacrificing privacy or money, for me, money loses every time.

Terry Brock June 7, 2010 at 1:16 pm

Thank you for the comment, Kevin. Yes, it really depends on the culture. And regarding the software, yes, I used camtasia:mac and Screenflow. You can use Camtasia Studio on the Windows side but it doesn’t have the full capabilities that the Mac side does. For me it is not either/or but both/and. Thanx for the note!

Judith Parker Harris June 7, 2010 at 10:37 am

My life has been an open book since I started writing books. I share openly and honestly about my life in a way that I trust will help others. There’s my line of demarcation. What will help others? What, from my experience, can I share that will help others grow? We all have private moments that are not part of our brand and not for public consumption. It’s the think twice rule or the Take 30-seconds before sharing rule.
This world would be a lot better off if we all asked “Really?” before sharing and applied a bit of editing to our Facebook persona and all other areas of public consumption.

Christie Ward, CSP June 7, 2010 at 9:59 am

Hey Terry, this is very timely. I am sensing our audiences want to have a little more personal look at us and that social media can give them that. I said personal, not intimate. Please people, be discreet. That said, what kind of dog do you have? Grandchildren? Trips? Learnings and insights? All those things our customers are wanting to know about us as they decide on this “person” they are going to hire, or not. How interesting are you? Best book you read lately, etc. Social media is the place for all that, not our websites, which need to be our more professional presence. Thanks for the continued thought leadership in this area. You’re the best! Christie

Donald Wood June 7, 2010 at 9:17 am

Hi Terry,
Technology (smart phones and such) has allowed us to take a picture and post it on a social media site within about 30 seconds. This speed does not allow time for the mind to think about future implications – especially when the photographer has had too much to drink. Once it hits the net, there is no ‘oops’ button with which to recall an errant photo.

Inspiring Speaker Kevin Thompson June 7, 2010 at 9:00 am

Hi Terry,
Great video. That is the same advice I give my clients but it is interesting that the Facebook COO had a different point of view when it came to their company. I guess it is all about the culture of the company.

Loved the video and the screen flow. Do you know if there is a comparable software to use with the PC and camtasia that will give me the same result?

Thanks for your help.

Ron Leiseca June 7, 2010 at 8:40 am

Terry, nice update and the fact is that transparency has been around for a while, just the line and timing that are impacting decisions today. Common sense is the key, and that you must exercise it at the time you are making a decision. Not too long back, it took a bit longer to dig out data, but today it is much easier and faster.
So, if you want to make sure as a young person today that 20-30 years later your children and grandchildren don’t gawk at those graphic photos of you at that keg party, then don’t publish them. They don’t really go away, but it may have been easier to destroy a negative and prints versus a numbers of storage servers!
These are all tools, so let’s just make sure you understand what the rules, limitations and possible “side effects” of the tools upfront. Goes back to the old saying to read the instructions first before that saw chops off your hand because you didn’t know how to activate the safety switch!

Randall Munson June 7, 2010 at 7:43 am

Hey Terry,
I was going to tell you exactly what I thought … but then I decided I better keep it private.
Randall

Terry Brock June 7, 2010 at 7:34 am

Thank you for your comment Pierette. Nice to hear from you. I’m using Screenflow and camtasia:mac for that. They are great programs. And your English is a whole lot better than my French so thank you for your comments!

Pierrette Desrosiers June 7, 2010 at 7:29 am

Hi Terry,

I really appreciate your youtube capsule, We met in Newyork or Arizona, I don’t remember the place. I assist to one of your session. I,, am a CAP member from Montréal (my english is not perfect) I would like to know what is your program that you use to make you youtube (you mention it at the workshop but I don’t remember) that allows you to have video and words in the other part.

thank and continue your great job

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