Marketing – Ken Banks on Branding

Marketing and Branding – Special Video for Terry Brock’s Coaching Clients

Branding is critical for your marketing.  Today digital marketing requires you to embrace the best of marketing principles and adapt them to today’s changing environment. Discover what elements are critical in branding as I interview Ken Banks.

Ken has worked for major including Proctor and Gamble, Levitz Furniture, Dayton-Hudson (now Target), PetSmart and others. He knows what makes for good — and not so good — branding.  In this video interview (done over Skype) he shares with us several ways you can bond with customers.  I particularly enjoyed what he said about building relationships. This is most critical.

Enjoy this video (less than 16 minutes) and take notes.  When Ken Banks speaks, you are at the feet of a master.  Learn from it and enjoy!

Podcast: Play in new window | Download