I recently had a wonderful conversation with a lady from a company offering services to professional speakers like me. The company creates videos of presentations and sends them to those who were not able to attend a particular event. By packaging the video, this company makes money for itself as well as for the speaker while helping to provide valuable content for the audience.
After a short discussion, I saw the company had a lot of value to offer but was only active in one area — providing video.
I suggested to the lady that they have enormous opportunities to not just view themselves in the video delivery business but in the business of solving customer’s problems. Their customers do not buy the video just to watch a video. Today there are millions of videos available on sources like YouTube, Hulu, Vimeo and many more. Their customers buy video content to solve problems or satisfy needs.
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