“AI systems create value only when they are adopted and scaled.” — McKinsey & Company. The AI Transformation Manifesto: 12 Themes Driving Growth,” published on April 7, 2026.
All right already!
I get it — we need to have AI.
AI is all over the place, and it’s something we most definitely need to know about and use for practical applications.
But just using it because it’s the “cool thing” doesn’t count.
Like today’s Subject Line proposes, we have to go beyond just more information. We’re swamped with it.
You and I need transformation that builds business.
And we need to do it for a lot more than just having it.
Like most of us, you are probably using AI — even if it’s only ChatGPT and maybe a few others.
That’s a good thing, but your customers, your clients, your members, or whatever term you use to call those wonderful people who pay the bills for you — they are looking for something beyond information.
I like the term “buyers,” and that is what matters.
Today we are inundated with information.
Yes, all my life I’ve loved learning — it is a freeing concept, and getting more information and learning is good.
But we have an overabundance today of “good things,” and we need to go beyond that.
We’ve reached the point where “I use AI” is about as impressive as saying “I use email.”
Nice.
Now what results did it create?
Your buyers or potential buyers need more in their own lives and in their own businesses.
They need clearer decisions, faster action, and better results.
They need real, bona fide transformation.
It’s not just a matter of joining a club, or buying a product because it’s “a good thing to do.”
Fortunately for you, tools are available that make business good for you and for your buyers.
Gina and I have been using NotebookLM a whole lot in the last few weeks — even more than we have over the last year.
This little rascal is really good!
NotebookLM is a breakthrough for those of us who create content in the form of video, audio, text, and more.
This can help bring about that transformation for you and for your buyers.
Today, information is available all over the place.
Your buyers do not need more information.
They need you acting as a Creative Conductor — directing the flow, orchestrating the sounds (to continue with the Creative Conductor idea), and making it real.
Just yesterday we demonstrated some unique uses for NotebookLM for our Stark Raving Entrepreneurs members.
For example, instead of watching three long videos and drowning in notes, we showed how NotebookLM can pull out key ideas, organize them, and help turn them into useful content buyers can actually use.
Then our members took time to EXECUTE and create on those ideas.
The comments after the class were amazing. Many said they got great value from it and saw some practical applications.
In our Stark Raving Entrepreneurs sessions, we regularly demonstrate what can be done.
But we don’t stop there!
We go in-depth — letting members try it, make mistakes, correct those mistakes, and walk away with something very useful.
This is what you need to do in your market.
Learn the AI tools because they are useful and help business a lot.
Don’t get overwhelmed trying to learn every AI tool available.
Instead, find those that can make a difference and can help transform life for your buyers.
Which AI Tool Is Winning For You Right Now?
Which AI tool are you using that has helped you get the best results? Drop me a quick note by email — I look forward to hearing from you.
Let me know if you have a question where I can help.
Yes, it is about transforming, not merely informing. We don’t just need more information (how very 2019!).
Here’s a real transformational technique that is sparkling with ChatGPT and creating dazzling visuals. Check out this fun video and see for yourself: https://youtu.be/fArqrTPvPdg?si=4BiJEGmOk1R-uB-H
I look forward to hearing from you. Dazzle your buyers with transformation, not just more information!
To Your Success,
Terry
Terry@TerryBrock.com
P.S. These graphics abilities are nothing short of dazzling — and real-world practical. Check it out:
BTW, I put this email together — with loads of love — myself. Yes, I regularly use AI for research and to get some “rough rough” ideas (I try to be funny and call it my “Doggie Draft” — get it???). Then I edit the daylights out of it making it my own — or as I like to say, I “Terry-ize” it. I will use AI a lot but never to represent me. Yep! When you see and hear me it is the honest-to-goodness real Terry with you. AI is an advisor, not the main player!
