Relationship marketing is about building solid, long-lasting relationships in business that are both mutually beneficial and profitable.
Recently, I was reminded of that when I attended a gathering that was about living life fully, learning from economics, history, marketing, healthy eating, investing, improving personal skills and more.
It is an annual gathering held in Las Vegas every July called FreedomFest. This year, more than 2,500 people attended to learn and to grow personally and professionally while building relationships.
As a professional speaker who regularly shares how to build relationships in business around the world, I was impressed with this year’s FreedomFest.
Here three lessons learned for relationship marketing:
1. Always be learning
Today’s world requires continual learning. One of the best ways to do that is through regular attendance and participation in conferences, seminars and workshops. Budget the time, money and energy to be at those events that can help you professionally and personally.
2. Be open to opposing points of view
This is a tough one. We all like to read those sources that reinforce our existing ideas. However, you grow more as you encounter opposing views. It sharpens your thinking. FreedomFest is comprised of people with views ranging from traditional conservatives to libertarians and anarcho-capitalists.
The big event this year was a debate between Steve Moore, an economist with the conservative Heritage Foundation, and Paul Krugman, a liberal economist who writes for The New York Times. I think it demonstrated a lot of courage on the part of Krugman to be there. He was treated with respect and people listened to his points of view.
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