To achieve success as an entrepreneur you have to hustle, provide value to customers, and get back up when (not if) you’re knocked down again and again.
However, there are some steps you can take that will help you achieve the success you want.
In this brief video I share with you 4 key steps which can help you to overcome the competition and make customers “giddy with glee” to work with you.
Let me know what you think. Please subscribe and follow me here to get more content to help you develop that entrepreneurial mentality. I work with solopreneurs and organizations as a coach and professional speaker. If your organization needs to make a difference and get more business, please contact me so we can find out how to help you.
Thank you very much for stopping by.
I look forward to hearing back from you.
To help you further here is a transcript of this video. Produced with 2019 technology so it is not quite perfect (yet). However you can use this to find key phrases and parts of the video that will help you.
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Well hello there, you wonderful entrepreneurs and people that are out there thinking like entrepreneurs.
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And getting ahead Terry Brock here and I want to share with you some ideas that can help you four key steps, they’re going to help you get ahead and achieve success.
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Thinking like an entrepreneur. And by the way, that applies to people. Also, we’re working for someone else who are working in a regular job you think like an entrepreneur you take ownership.
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You do better. Here’s the first principle, very important that we see successful entrepreneurs successful companies do you focus intensely with laser beam.
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Intensity on customers, helping them too many people I think particularly technology they get out there and they’re looking at the competition.
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What are they doing, are they doing that a lot of what they’re doing. Oh, they’re doing this over here.
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Rather than focusing on what customers need. And I think that’s critical that you focus on what they are doing, help them and solve their problems, you want to focus on solving
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Their problems. That means you gotta ask questions. I mean sometimes you gotta listen, you gotta
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Wonder what it is. It’s bother them right now and anticipate what might be bothering them that
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Now another thing I want to add to that. A lot of people say, well, what about the competition. Should we see it and some say oh no I’m not going to look at the competition at all.
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I would disagree with that. I understand you’re saying you want to focus on customer that’s good and not pay attention to the competition.
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Don’t let the competition bother you, but be aware of what they’re doing, because your customers are aware of what your competitors are doing. They’re out there looking around.
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They’re either looking at getting you or them right now if you’re in a prospect mode or maybe they just came on with you or if they’ve been with you for a while they’re always looking over there going,
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What’s that other guy like is she doing anything better than these other folks that I’m working with. Now, do it.
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They’re comparing prices, they’re looking at service, they’re looking at what the others are doing something innovative. So what you want to do is you want to be aware
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Of them, but you focus on solving the needs of the customers. That is the real critical thing that you want to do.
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And you want to make sure that you’re really doing that. Number two, I want you to push yourself more than you think you can
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Navy SEALs talk about this. They say, often when you get to a point where you think you’re exhausted.
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You’ve really only expended about 40%. Now, I’m not a medical doctor and I think you definitely want to make sure you do things that are medically safe. Don’t hurt yourself. But often I find
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I sometimes go in. I’m too tired and I can’t do it if I just say, Hold it. Terry slap myself across the face, so to speak, get out there and go for it.
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There’s that extra when that comes there’s that extra energy
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You get to know yourself. Get to know what you can do and I want you to think about how you can push yourself to help those customers going back to point number one.
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Even more, is there a way that you can maybe bring in some other resources. Maybe you could do something else to help them out. That will be a key.
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And that leads to number three. What you want to do is you want to bring in the right resources, bringing the resources and in terms of other people.
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Pay for those of us that are solo printers. You can’t do it alone. Even though we’re solo printers, even though we’re out there on our own. You want others. I’m getting help from many, many sources like
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Gina my partner has helped me a lot. She’s got her business. I’ve got mine, but we help each other.
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They’re also one thing that really helps me a lot is my colleagues.
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The colleagues that I work with. I’ve been a member of the National speakers Association for many years, many of you out there are members of that and I’m sending you a Big hugs right now. Thank you for all you’ve done
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And I have learned so much when you can go beyond the OH HOW ARE YOU DOING. Oh, nice to see you. Go. It’s good to be seen, you know, that kind of stuff. So let’s get beyond that and get into how you doing today.
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Okay, and how you really doing this is what you want. You want those people who are callings that can help you and people that will pull you out when it’s tough. That means you got to reach out to them to help them also.
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And here’s another way you can get help that we think about, but maybe not often is, we want you know it’s I’ve got my
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Books right here. Are you seeing my bookshelves before. If you’ve watched what I do, I got the flags, because I traveled internationally got a lot of books and as I like to say these books are good and some of them haven’t even been colored in yet. Yeah.
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Just kidding. But I really, I do a lot of reading and books and mainly now I’m reading it on my Kindle on my
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My smartphones. I’ve got an iPhone, and I also have an Android my note eight from galaxy Samsung Galaxy and my tin are I got from Apple
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I like to read on both of those. And I saturate my mind with reading, reading I’m like to have as a goal, a book a day.
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And just sit down and really saturate my mind. That’s another great way to get resources so that you can get ahead.
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And you can do well. Now here’s the fourth, one fourth one. That’s really important in today’s world, particularly, you want to specialize and be known.
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As being really differentiated differently than you want my buddy Scott McCain talks about being differentiated and also now being iconic
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I would say that’s what you want to do you want to be known for something special, not just yeah he’s another one that’s got does this thing he does team building. Oh yeah, he talks about our leadership.
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Because everybody in the world seems like they’re doing that today you want to be the person who has a special skill.
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One of the things I found early in my career was a you wanted to find out what the market wants
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And then find out a tool that can help you get ahead and offer it in a way that’s created that nobody else is doing and you want to be an expert in that
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Be an expert in that. So those three things right there know what they want their customers not going back. Number one, you’re focusing on solving their problems. Number two, and you find a technology or something that’s unique
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Something that only you can do if you’re a doctor. You are the only one in the world that knows how to do this special
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Operation to save lives and be a brain surgeon or be a cardiologist, whatever you got that you’re in good shape. And then third,
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You make sure that you know it really well you focus on that you put in the time the money and the energy to learn it.
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So let me know what you think those four things. I think we’re going to help you to get ahead. They’ve helped me they’ve helped a lot of others as well.
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And I’m looking forward to hearing from you. Thank you so much for being here. Please subscribe to this please follow me. If you’re run Stephen
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Fall here on YouTube, please subscribe really want to hear from you. And if I can help you out in a way
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And consulting, or in speaking for your group, we talked about a number of different things in our organization. Me and the people that I’m working with. And we can do that to help you. Hey, I look forward to hearing from you. Have a wonderful day today.