Unlike sending a message through email, social media is about connecting with people as human beings and listening to their needs and wants. This is what relationship marketing means.
Many marketers who don’t understand how social media works simply try to “blast” a message to others without listening to their needs. This is bound to fail in an environment where it is about the social connection first.
Think about it. Do you like it when someone blasts you with a message? Why do you think your prospects would want to be blasted? Instead, work to establish, build and maintain relationships that are mutually beneficial.
Here are some steps that can help as you embrace relationship marketing with social media.
1. Start by listening
This is most important — that you listen to what others are saying and where they are hurting. Don’t assume you know what they want and send a message without genuinely listening to them and caring about what they need.
2. Provide value
In social media, there are a couple of ways you can provide value to others. One is by providing fun or thought-provoking ideas. For this, think of fun or funny pictures, videos and quotes that get attention. These are best in platforms like Pinterest, Twitter and Facebook. The other kind of value helps to solve a problem. For serious business, you can use the same platforms but present your solutions in a more serious format. LinkedIn is unabashedly about business. Offering articles, audios, videos and other business-building concepts work best here.
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