Business Building Actions from Terry Brock
It is critical to develop a penchant to take quickly with the right amount of work to achieve results. If you wait you’re in trouble. The old “He who hesitates is lost” adage is more true today than ever.
Business is moving fast today and results (read more sales) go to those who are poised and ready to take action. But being poised and ready is not sufficient alone.
There is no mystery to the fact that you’ve got to hustle. That means moving rapidly to achieve results. It does not mean just scurrying about in a frenzy hoping that you’ll impress others (or even yourself) just by being busy. Today we hear many talk about how busy they are, as if this is the ultimate goal. Successful people focus on goal-achieving, rather than tension-relieving action.
You get paid for results. Period. You’ve got to generate results and for us entrepreneurs who believe in cultivating #RelationshipMarketing, it means you’ve got to have the mindset that says “Take action now!” to achieve the results you want.
I love the way the legendary W. Clement Stone, self-made millionaire of years ago would say, “Do it Now!” That is good to have in mind through the day.
Here are 5 steps you can implement to get done what you need to do.
Step #1 – Plan for How You Are Going to Hustle
Think about how you need to take action. For many of us today, that means having the means available to quickly send a Like to someone on Facebook or Retweet a good quote from someone. When you see a contact doing something right, take the time to recognize them and give them a shout out. Make this a regular part of your daily routine.
Usually this doesn’t take more than a few moments, but it means a lot to the person getting the shout out. I know as I’m one of the people who feel great when someone tags me on social media promoting my work. It doesn’t have to be a lot of time. Hey, we all know we’re busy so we’re not talking about spending hours. A few quick moments will do it. Plan for this.
Step #2 – Put Your Systems in Place to Hustle
Don’t wait to have your systems working for you. Put them in place now. Plan on how you’ll have your tweets, your Facebook Likes and Replies ready to go.
Bonus – One of the best ways today to get text into your computer is through dictation. I’m using that regularly now. You can talk faster than you can type. Plan for it and learn how to make it happen. Yes, you’ll have to practice a bit, but it pays off richly.
Extra Bonus – Use a noise cancellation headset to increase accuracy of diction and speed entry. I use the Plantronics Voyager Focus headset in the office for phone calls, dictating text (often on these articles) and sending other email messages, Facebook posts, Tweets, Linkedin messages and more. Noise cancellation is very important as it increases your accuracy, thus saving correction time.
Step #3 – Make It Your Goal to Streamline Personal Contacts
We know that the more personal the contact, the better. A phone call is better than just a text message. A personal visit is better than a phone call. But these can take a lot of time. I’ve found that using tools like Eyejot or even a quick video on YouTube (use the “Unlisted” open for more privacy) makes a world of difference.
Video is hot. Now with Facebook’s ability to do Live Streaming, your community, your tribe, can get to know you more. Look at wonderful video tools like this, Periscope and Blab (from Blab.im) and see if they are right for you developing your Hustle Muscle.
Step #4 – Streamline Your Connection Process
Just recently I got a tool called ScheduleOnce. It gives the ability to present a block of time slots where I am available for conferencing, calls, meetings, etc. When I send a link, people can choose a time that works for them for us to connect. It saves time in the selection of a time to meet.
Since many meetings for me are on tools like Zoom or Skype, this makes it more human and faster to put meetings together. A competitor of ScheduleOnce is TimeTrade. I’ve heard good things about both of them. Find the tool that is right for you and build relationships more by streamlining this important process.
Step #5 – Use the Most Important Principle in #RelationshipMarketing – Follow-Up
This is the secret sauce of building relationships. Many people go through the motions of saying hello, sending the “Good to meet you” notices, etc. However, the real gurus in #RelationshipMarketing practice regular follow-ups. Find lots of good reasons to provide value to others. Continually provide of value and don’t worry about keeping score.
As you implement these features you’ll be able to build your #RelationshipMarketing. It is never over and it is on-going. This is just like, well, relationships! You can’t do something once and expect to coast. You need continual value contributions. This is not selling, but providing value.
Let me know how that works for you. I read all messages on Twitter – @TerryBrock — and I look forward to hearing from you.
All the best,
Terry
Terry Brock, MBA, CSP, CPAE
Member, Professional Speaker Hall of Fame
Certified Speaking Professional
www.TerryBrock.com
Terry@TerryBrock.com
+1-407-363-0505
@TerryBrock
Facebook.com/MarketerTerryBrock
