More than ever today, all of us are selling. In business, we sell our products and services. In life, we’re constantly selling our ideas, our plans and more. Being able to influence others is part of the selling process, and we can all learn from people who are successful in selling.
The best salespeople seem to practice a set of common habits. Here are seven habits of highly successful salespeople.
1. They hustle when others hunker down.
When times get tough, the unsuccessful want to circle the wagons and hunker down into something safe and cozy. Unfortunately for them, life isn’t designed to be cozy or safe. It rewards those who take risks and venture forth in hustle mode. Successful people have a sense of urgency about them. They know how to embrace hustle mode when it is necessary.
2. They constantly work at being relationship farmers.
They are not pushy salespeople. Instead they are constantly creating, building and maintaining mutually beneficial relationships. They think of themselves as farmers — constantly nurturing, caring and doing the day-to-day tasks to grow a strong harvest farther down the road.
3. They thoroughly research their prospects.
The best-kept secret of social media is that it is a brilliant tool for research. One ninja-level trick is to start with LinkedIn to get the basics about a person, such as where your prospect went to school and worked. Then move on to Facebook to get more information about what he or she likes, such as restaurants, vacations, pets, kids or quotes. Then they move on to Twitter and track their tweets, their re-tweets and the people they follow. They learn volumes about potential clients this way.
4. They make direct, personal connections.
They deploy social media with pinpoint, precision accuracy. None of this “My cat is sleeping” kind of baloney. They research like crazy (see point No. 3), and then they take massive action to connect with others in a way that is meaningful to the other person. Let your prospects see you as an ally rather than just another pest trying to fake a common interest only to sell your stuff.
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