How advertising can turn off even your best customers.
Recently I had a most aggravating experience — which turned into a great learning experience. Perhaps you can relate.
I was watching The History Channel on Apple TV and the channel was showing another great series that has turned out to be exceptionally good, even for the very high standards we regularly see on The History Channel.
However, they did something that started as amusing, drifted into annoying, and then moved into outrageously aggravating. About every 10 minutes (or so it seemed) they would play the exact same advertising over and over. This was for a particular product that I like and have purchased.
The first time I saw it, I was delighted to see it and made a mental note to purchase some more of that product.
Then they showed the same 60-second advertising again. And again — and again. There was no way to fast-forward through it. All I could do was mute the sound. After about the 4,000th time I saw it (well, it seemed like that many times), I had changed from a raving fan of this particular product to someone with a strong distaste for it.
