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Discover how to master content creation in this step-by-step guide. and take your business to the next level!
In this video, you get my proven strategies to transform your content strategy, create problem-solving posts, and capture your audience’s attention like never before.
Whether you’re a seasoned entrepreneur or just getting started, these actionable tips are designed to help you supercharge your business and build a brand that stands out.
I’m holding nothing back: you’ll see how I gather ideas, spark creativity, tap into the latest AI tools (think ChatGPT, Grok, Perplexity, and more), and transform rough “doggy drafts” into polished, professional copy that stands out.
I’ll even show you how to keep your unique voice, blend insights from multiple sources, and use secret tech tricks (including my go-to editing system) to save time and make your content shine.
Learn how to collect ideas, leverage AI tools for entrepreneurs, and refine your creative process to unlock your full potential.
From spotting pain points to using tools like ChatGPT, Perplexity, and Grok, I’ll show you how to integrate AI in business for smarter, faster results.
Plus, I’ll share insights on how to keep your voice authentic while crafting professional, impactful content.
If you’re ready to explore entrepreneurial strategies that work, join the conversation and subscribe for more tips on business growth tools, AI innovations, and content creation techniques that drive success. Let’s keep building your dream together! ?
Got questions or insights to share? Drop them in the comments below—we’d love to hear from you. Watch now and start your journey to mastering content creation today! ?
#entrepreneurialcontentstrategies #businessmarketingstrategies #audienceengagementtechniques #entrepreneurialcontentideas #businessmarketingstrategies
Here are some timestamps to help you get more from this video:
00:00 – Intro
01:31 – Step 1: Collect Ideas, Quotes, Links
02:55 – Step 2: Review Sources for Creative Spark
03:21 – Step 3: Select Promising Ideas and Prompt Elements
06:22 – Step 4: Voice Dictate Notes
07:03 – Step 5: Create the Doggy Draft
08:05 – Step 6: Reread and Edit Initial Draft
08:52 – Step 7: Capture Related Ideas Freely
10:37 – Step 9: Clean Up and Create Rough Draft
11:15 – Step 10: Revise and Integrate Supporting Elements
11:35 – Step 11: Utilize AI Tools for Draft Review
13:15 – Step 12: Compare LLM Outputs
13:26 – Step 13: Maintain Your Core Voice
14:38 – Step 14: Edit and Blend Insights
16:46 – Step 17: Ensure Professional Copy Quality
17:35 – Step 20: Exhale and Complete the Process
17:49 – Terry’s Current Editing Process
18:20 – Create Effective Problem-Solving Content
18:30 – Support for You and Your Team
19:10 – Access More Information Like This
19:25 – AI Tools for Business
20:10 – How to Use AI Tools in Business
For your convenience, here’s a transcript of this episode:
Terry Brock [00:00:00]:
One of the best ways you can market yourself and build your business is with great content, putting out information that solves problems. It helps people in many ways. And in this video, I’m going to show you exactly, step by step, what I’m doing. Holding nothing back here, let you see how I do it. And then you could take that and maybe borrow an element here or then go, okay, that worked for Terry, but it’s not for me. That’s okay. We’re going to make sure that this is something you can really use. And then you could take this and share it with others who are looking to create their own opportunities to take content.
Terry Brock [00:00:32]:
Creating audio and video writing, whether it’s in a blog or their books or whatever it is in social media, do it. This is how we’re going to make it happen. I’m Terry Brock with Start Creating Entrepreneurs. We talk about how you can build your business and we show our clients how they can do it in a big way. And this right here, I want to show you my steps for content creation. Exactly how you can do this and how you can make these kind of things happen for you to get it moving forward. What we’re going to do is we’re going and say, this is what I use right now, but it’s subject to change with technological improvements. As I’m putting this together, things keep changing.
Terry Brock [00:01:09]:
I just made a major change about a week, two weeks ago on a way that I’ve been doing it and we keep changing because now it’s subject to change with technological improvements and frankly, whatever I want. That’s right. So we could do it that way. And whether you’re joining me on video or audio only, or it’s on the way, we’re here to help you and I want to give you some really good information. So let’s get into this right away here. Step number one. This is when I recommend that you collect ideas, quotes and links. I use this a lot in many different ways.
Terry Brock [00:01:40]:
Like for instance, when I’m reading a book and I see something that’s really good, hey, I’ll take that. And I go, that’s a great quote I can use. And that quote gives me the idea as a starting point to create my own post. Every Tuesday, Thursday, Saturday, I send out an email that talks about using AI and other ideas, ideas on building your business and just being a better human being as you choose to live your life. And so I send that out when I see a quote somewhere in my morning reading. I like to put that in there or If I see a quote somewhere or maybe a website that’s got something real good, I’ll highlight that, put it in there. So then I can go back and say, hey, this person on this site said such and such, or look what they’re doing on this. I can turn it around.
Terry Brock [00:02:24]:
I’d suggest you get a place where you can do it and where you can keep it. And like I say here, collect your ideas and quotes and links. I put it on Google Doc. On a Google Doc, an article that I call Content Ideas. This works really well for me. Find what works for you. But what you want to do is you want to make sure that you’re doing something that makes people go, wow. They’re going, whoa, this is really amazing.
Terry Brock [00:02:48]:
And we want to do it ourselves. We want to put it together, make sure your content does that. Step number two, review the sources for creative spark. You want to go out to many different sites constantly, be reading constantly, be going over there to the University of YouTube, taking a look at what’s there. And then when you’re creating, you want to review the doc and other sources that you’re going to see for the sparks. You’re going, okay, I’m looking for something that’s going to be good, that’s really good. As you get ideas, then you can use those that will be good. And then step number three, this is important.
Terry Brock [00:03:23]:
You want to pick promising ideas and prompt the elements for that. You’re going to pick these ideas and you’ll look at there for what the audience is going through. Now this is important. This is extremely important. You want to make them say, wow, well, then what you’ve got to do is you’ve got to come up with something that’s going to be really problem solving. You want to come up with ideas that are helping others because you know what their pain point is. Now this is critical. You want to use some of the tools out there that are available in the marketplace that let you find out this is what’s going on.
Terry Brock [00:03:59]:
We call that sentiment analysis. I like to use deep research that is available on chat GPT. You have that also for really good research. Over on Perplexity Grok, G R O K. Grok does a great deal of work with that and find it out. Claude is another good one. Gemini looking good from Google. There’s a lot of sources and don’t let all of the opportunities swamp you.
Terry Brock [00:04:27]:
You want to go in there looking for where are my audience hurting right now? For me, I do a lot of work with content creators People who are using YouTube, podcasting, using blogs and writing. This is what we do here at Stark Raving Entrepreneurs to find people that are hurting with that and they need help. We look for ways that we can help you and you want to do the same thing, get an unfair advantage. Use AI to do your research and find out where are people hurting, what are they asking about? And by the way, using a tool like Perplexity lets you go in on their labs and do a search on what people are saying on places like Reddit on X, formerly Twitter on Facebook, where they’re really going to say what they really mean. This is where you want to get your information. So it is really important that you want to research the pain that they’re going through and you want to take a look at what’s going on, what is an update that they’re looking for. You want to research the pain points, find new releases and updates and notable products that are out there that you can use. I find this is really helpful in many, many different ways.
Terry Brock [00:05:36]:
And it’s something that you can do as I’m doing it as well. One of the things that I like to do is to find out what is new right now that my audience can use. We don’t just need to know another new thing on AI. There’s a lot of good ones and they keep coming out with more that can get overwhelming. What you want to do is be the advisor so that people look to you to find out, okay, what’s going on out there? What can we really use? When I went to business school, they told us it was a good idea to make money. And so we want to find ways that you can make money. And we do that regularly with our Stark Raving entrepreneurs, showing people, here’s what you can do, here’s a technology, here’s how you use it. So get out there and do that research.
Terry Brock [00:06:17]:
Research the pain points where people are hurting and where they need your help. And then number five, step number five in this voice, dictate notes. I love doing this. I sit down right here with a microphone and I’ll use it when I’m on my laptop. When I’m using my phone, I’ll dictate in there. I love Google Docs and their voice typing real nice, that voice dictate the notes on Google Docs and then I just paste that into the email template. Copy that. I’m so I can use that over and over.
Terry Brock [00:06:49]:
This is good. I see you can talk faster than you can type, so I encourage you to Think about doing a lot of talking, getting it from your brain down into the content, how you’re creating it. That will be really good. And then I want you to create what I like to call the doggy draft. That’s it. That’s what I call it. That because. And by the way, do you like the video I put in here? I scratched this one up just for you, the little dogs there.
Terry Brock [00:07:15]:
I call it a doggy draft because it’s my rough, rough draft. Get it? Okay, Work with me a little bit. I’m trying to be for me here. Okay? Sometimes I have to try real hard. I label it the doggy draft. In other words, it’s the rough draft. I’m not worried about everything going fine on this one. It’s a whole different ball game.
Terry Brock [00:07:33]:
What I want to do here is I want to say, okay, I’m just doing a brain dump. Don’t worry about editing, don’t worry about spelling, and don’t worry about getting just the exact wording. You want to get the thought from your head down into text using Google Docs, their voice typing works for me. You find something that will work for you to get the ideas here down in there so that you can then go back and you can work with it. You want to make sure that you’ve got that ready to go, and that can give you a decisive advantage. And then step number seven, you want to reread and edit your initial draft. Go in there and take a look at what you did. Reread that thing.
Terry Brock [00:08:13]:
Reread your doggy draft. Reread the draft. When you get down to the first and the second draft, rough drafts, all of that. Then you edit, you delete, you’ll add, you rephrase. I want you to u ice it. What do I mean by that? Well, I want you to make it your voice, your feelings, the experiences you’ve had. Put it in there. If your name is Sally, I want you to Sallyize it.
Terry Brock [00:08:37]:
If your name is Roger, I want you to Rogerize it. I’m Terry, so I like to Terryize it. So you want to put this in there and make it. You make it something that you can work with that’s going to be very helpful to others. Then step number eight, capture related ideas freely. As you see new ideas out there, grab those, put them together. You could capture those related ideas freely, keeping alignment with the main themes. What you’re doing is you’re looking at it.
Terry Brock [00:09:05]:
You say, okay, I’ve got this rough draft here. This is getting better. All the Time. And if you can find a couple other little things, put that in there. Oh, and real quick, one of the things that you might want to do is make sure that you’re looking for facts and figures and content. I Now use chat GPT version 5 and you can use the various personalities that are there. They have different personalities. So you can go out and you can have a cynical view.
Terry Brock [00:09:29]:
You can also have a listener point of view, someone really caring. A robot view is real good for finding facts and figures. Then it comes in and reports those. So by having ChatGPT go out and look for those, it finds it. Just matter of fact, the other day I was putting together a email that I put out and I talked about a number of different things were happening. That prompt is already in there. So that when I run this through Chat GPT and GROK and run it through Perplexity using all three of those, then it comes back and one of them said, oh, there was a study on this and I looked at it, thought, oh, that looks interesting. Looked at it a little bit, and there was a double blind peer reviewed test that went on with a university that didn’t apply as much.
Terry Brock [00:10:17]:
But I found another one that GROK gave me. I think it was something from Duke University. But you see if you do that now, you’re getting a good blend. You’re not only saying, here’s what’s going on, but also where it’s appropriate. It’s not always appropriate. Every time you can bring in something that is really good and helps people a lot. Okay, so now you’ve gone through a lot of this cleanup, you’ve been able to look at it and all those kind of things. That leads us to step number nine.
Terry Brock [00:10:42]:
Step number nine, clean up and turn it into the rough draft. Get those things going, you’re going to clean it up, make sure that it’s sounding better, got better formatting, wording, you’re changing the words around a little bit, wordsmithing it and tweaking it to make sure it’s just right. Put it in there and languaging it in a way that’s going to sound even better for what you want to do. That’s going to be important on there so that this way you’re able to connect with the audience better and better all the time. And then you want to revise and integrate supporting elements. What do I mean by that? Well, you want to take that revise, you want to get the content trim and integrate the support elements. And this is where it really gets even. Better.
Terry Brock [00:11:24]:
People are going, yes, this is what you’re doing, you’re making it better, you’re tweaking it. People are really excited and thinking, okay, what you’ve got going here is really good. And then what you want to do is you want to go to step 11 where you run the draft through the AI tools. Like I said, I have been using Chat GPT, Perplexity and Grok. Sometimes I’ll use other ones as well. But this is what you want to do, it’s a decision you want to make. I found the rule of three from Journalism helps a lot when you’re looking for sources out there. Getting three non corroborating sources, it’s a good idea.
Terry Brock [00:12:00]:
You get sources that are not complying with each other, they’re looking at each other going, what do you think? What do you think? Preferably they don’t know each other. So what you want is that are not talking now, they might come up with the same idea. So they’re corroborating in the ideas they have, but they didn’t know they were getting it elsewhere. But run that through there. And then what I end up doing something that I just came up with on my own. This might help you. What I do is I look at what I the report that I get from Chat GPT, then from Grok and from Perplexity and each of the three will give me some of the similar ideas. But also I’ll find some unique phrases and points in one that’s not in the other two.
Terry Brock [00:12:44]:
And I find consistently all three give me something unique. So what I’m doing, and here’s what you want to do, get some unique content from each one. That’s going to help you to stand out in a profoundly unique and different way. That’s one of the most important things you can do in creating content today. You want to make sure that you’re running it through those various AI tools so that people are saying, okay, this is a little bit different, we see what they’re doing and you’re going to do much better that way. Step number 12, compare the LLM outputs. Look at what they’re doing. Notice any overlaps, the gaps, surprises that are there.
Terry Brock [00:13:21]:
It can give you a lot of good information that way. And then number 13, keep your core voice. You want to keep your core voice and you adopt only letting the LLM give you the suggestion. So in other words, you’re not going to have somebody do this and look at the LLMs as, oh, it’s doing the whole thing. One thing you do not want to do is just copy and paste. I’ve seen way too many videos on YouTube that say, hey, all you got to do is just copy and paste it and then you’re done. You can put it in there. No, no, no, no, no, Sparky, no, no, please.
Terry Brock [00:13:56]:
You want to do what? I. I think my approach is a little bit different. And tell me what you think of this. Copy paste. And then customize copy paste. You use that as a rough graph or a rough, rough draft. Go in there, change the wording and make it you. You.
Terry Brock [00:14:12]:
Isaac, let me know in the comments below what you think of that strategy. Has that worked for you? And if you try it and it hasn’t worked, let us know what’s going on with that. We’d like to know. This is something that you want to do and you want to make sure that it’s happening in a wonderful, beautiful way so that you’re able to get the attention you need. And then people will be cheering you, saying, yes, you’ve done the right thing. Step number 14, edit and blend the insights you want to edit again, blending those that are chosen from the LLM and get those insights into your draft. So you’re doing a lot of editing here, and that’s okay. All of this, by the way, is not going to.
Terry Brock [00:14:51]:
Shouldn’t take you hours and hours. And when I’m doing mine and putting it together on those Tuesday, Thursday, Saturday emails that I send out, it generally takes me around 45 minutes to an hour. Sometimes might take a little bit more, sometimes a little bit less. It just depends on what I’m doing. But this is because I’ve got the systems down that help you, that can help you in many different ways. And that’s something that we do regularly. Gina Carr, my partner, and I here at Stark Raving Entrepreneurs, work with people to show you how to do that and how to make it happen for you. So this way, way you’re getting the results that you want and being able to see how they work and what can be done in a beautiful, wonderful way.
Terry Brock [00:15:32]:
And so what I’ve done, I’ve gone through all of these things now. It’s pretty close to done right now. There’s one final step that really helps also. I move this over into Kartra. That’s a tool that we’re using right now. Don’t know how much longer we’ll use it, but whatever tool you’re going to use, you want to get that and you want to make sure that you move it into place. And then I found that Kartra has done some really good things by noticing maybe a comma needed was needed here or a word to be changed. Real minor things, but that’s good.
Terry Brock [00:16:04]:
People say little things mean a lot. I remember my buddy Harvey McKay talking about that. He said when people say that, they say little things mean a lot. Not true. Little things mean everything. Very important. And Harvey, thank you very much for catching this because that’s a real important feature I think we need to know and be able to work with with on a regular basis too. And then I make that in there.
Terry Brock [00:16:28]:
I make a fifth edit in Kartra, moving it in there, considering its suggestions. And so think about this. I’ve gone through five edits over the course of 30, 45 minutes, an hour or so, something like that. I’m able to get that done and then I get something that’s going to be even much better quality. Then step number 17, ensure professional copy. You want to ensure that cartridge copy looks professional and preserves my voice. What I’m doing is I’m sending an email to myself. This is good.
Terry Brock [00:16:58]:
Something you probably are doing already. If you’re not, I encourage you to do that. I make sure that it’s there. I send that test email to myself to make sure, is this good? Is it working well? And then I’m looking at it to make sure it’s there. And then I schedule a second test. I send it over to Gina because she’s really smart on this. She has given me so many ideas that I look at. I go, oh, I didn’t notice that until she told me.
Terry Brock [00:17:23]:
So get a second pair of eyes that can look at this. You know, if it’s approved, then you schedule it. And then I would send her a test as well and still go back there to take care of it. So those are the basic steps we go through. Step number 20. Well, exhale and complete. You got another helpful liberty minded mailing in, queued, it’s up, it’s queued, ready to go. And you are ready to get a lot done that way.
Terry Brock [00:17:49]:
So this is my current editing process. It’s a process I use for editing, putting things together to make it all happen and come together. And I got to say this, it is subject to change and to adaptation. See, because I’m going to do that when number one, technology adds new must have features. As I determine it’s a must have. And if I see that what it is and what isn’t working, I’m going to make changes accordingly. This is how we do it and what I would recommend for you as well. So a lot of good things going on there and I would encourage you now to keep on creating good problem solving content.
Terry Brock [00:18:28]:
This is good and I’m going to give you a way you can do that also. Don’t believe me yet? Got something that’s going to help you and your friends and those who are working with you. You got team members that can use this? I got something that’s going to be very helpful for them as well. Some good material. It’s going to give you the kind of information you need. And again, remember, if you need to get in touch with me, I’m terry@terrybrock.com we’ll be able to help you in some specific ways to get the kind of work done that you need to do and be able to make sure that it’s working for you in a powerful way. And what we want to do is to step in there. If you’ve got some questions and ways that we can help you, please let me know because we stand by here at Stark Raving Entrepreneurs to help you out.
Terry Brock [00:19:10]:
And if you would like this, we would greatly appreciate it. Be sure and share this with others so that we can get the word out. And hey, if you’d like more information like this, go ahead and subscribe to it. And I got a goodie for you here, something that I want to make available to you and the people around you. We have a tool called AI Tools for Biz at AI tools4number4biz.com. Those of you who are catching this on video, you’ll see there’s a QR code that you can use right there. Go in there and get that QR code and it’ll give you this. There’s no charge for it whatsoever.
Terry Brock [00:19:45]:
It gives you the opportunity to go through several different tools. So you can go through a document that says, oh, here’s one, here’s another one that you might use. And you go, I don’t need that. One I don’t need. Oh, but this one, I need it. And there might be some videos on there. There’s some other ways that you can use it so we can make sure that you’re getting exactly what you need in a way that’s going to help you to create the content that you want. So this is what it’s all about.
Terry Brock [00:20:08]:
When you’re doing this just the right way, you can do a lot. And matter of fact, we got another video for you right over here that’s going to help you on that, to start using these and using them for the right capacity. I’m Terry Brock. Appreciate you being with us today, and we’re looking forward to hearing from you.
Also, for your convenience, here’s a transcript in the Spanish language:
Por favor, traduzca al español
Notas importantes:
- El audio fue transcrito palabra por palabra y su contenido completo está adjunto a este documento. Por favor, use únicamente la transcripción contenida aquí como fuente para la traducción.
- Mantenga el tono cercano, profesional y motivador del texto original.
- No incluya los timestamps, ya que no se ha solicitado explícitamente.
Terry Brock:
Una de las mejores maneras en que puedes promocionarte y hacer crecer tu negocio es con excelente contenido, publicando información que resuelva problemas y ayude a las personas de muchas formas. Y en este video, voy a mostrarte exactamente, paso a paso, lo que estoy haciendo. No me guardo nada, te dejo ver cómo lo hago. Así puedes tomarlo, quizá tomar un elemento aquí o allí, y decir: “Eso le funcionó a Terry, pero a mí no”. ¡Y está bien! Vamos a asegurarnos de que esto sea algo que realmente puedas usar. Así también podrás compartirlo con otros que estén buscando crear sus propias oportunidades de generar contenido.
Crear audio, video, escribir, ya sea en un blog, en sus libros o en lo que sea en las redes sociales, háganlo. Así es como vamos a lograrlo. Soy Terry Brock, de Start Creating Entrepreneurs. Hablamos de cómo puedes construir tu negocio y les mostramos a nuestros clientes cómo hacerlo a lo grande. Y aquí mismo quiero mostrarte mis pasos para la creación de contenido. Exactamente cómo puedes hacer esto y cómo puedes lograr resultados para que avances. Te contaré lo que uso en este momento, pero está sujeto a cambios con las mejoras tecnológicas. Mientras armo esto, las cosas siguen cambiando.
De hecho, hice un cambio importante hace una o dos semanas sobre una forma en que lo venía haciendo, y seguimos cambiando porque ahora está sujeto a las mejoras tecnológicas y, francamente, a lo que yo quiera. Así es. Así que podemos hacerlo de esa forma. Ya sea que te unas por video o solo audio, o en camino, estamos aquí para ayudarte y quiero darte muy buena información. Así que vamos a entrar en materia de inmediato.
Paso número uno. Esto es lo que recomiendo: recopilar ideas, citas y enlaces. Yo uso esto mucho de muchas maneras diferentes. Por ejemplo, cuando estoy leyendo un libro y veo algo que es realmente bueno, ¡lo tomo! Y digo: “Esa es una gran cita que puedo usar”. Y esa cita me da la idea como punto de partida para crear mi propia publicación. Cada martes, jueves y sábado, envío un correo electrónico que habla sobre el uso de la IA y otras ideas, ideas para construir tu negocio y simplemente ser un mejor ser humano según elijas tu vida. Así que lo envío cuando veo una cita en mi lectura matutina. Me gusta poner esa cita, o si veo una frase o un sitio web con algo interesante, lo resalto y lo coloco ahí.
Así después puedo volver y decir, “en tal sitio dijeron tal cosa”, o “mira lo que están haciendo en este sitio”. Puedo darle mi propio giro. Te sugiero que tengas un lugar donde puedas hacerlo y guardarlo. Como digo aquí, recoge tus ideas, citas y enlaces. Lo pongo en un Google Doc. Un artículo que llamo “Ideas de contenido”. Esto me funciona muy bien. Encuentra lo que funcione para ti. Pero lo que quieres hacer es asegurarte de que haces algo que haga que la gente diga: “¡Vaya!” Que digan: “¡Guau! Esto es realmente increíble”.
Y queremos hacerlo nosotros mismos. Queremos juntar todo y asegurarnos de que tu contenido sea así.
Paso número dos: revisa fuentes para una chispa creativa. Tienes que salir a muchos sitios diferentes constantemente, estar leyendo constantemente, ir a la Universidad de YouTube a ver qué hay. Y cuando estés creando, debes revisar tu documento y otras fuentes que veas en busca de esa chispa. Vas buscando algo que sea realmente bueno. A medida que tengas ideas, puedes usarlas y serán útiles.
Y el paso número tres, esto es importante. Elige ideas prometedoras y plantea los elementos para ello. Vas a elegir esas ideas y observar qué está viviendo tu audiencia. Esto es importante. ¡Es extremadamente importante! Tienes que lograr que digan “¡wow!”. Entonces tienes que plantear algo que realmente resuelva problemas. Tienes que idear algo que ayude a otros, porque sabes cuál es su punto de dolor. Esto es crítico. Usa algunas de las herramientas que existen en el mercado para saber qué está pasando.
A eso lo llamamos análisis de sentimiento. Me gusta usar la investigación profunda que está en ChatGPT. Tú también la tienes para hacer muy buena investigación. En Perplexity y en Grok, G R O K, Grok hace mucho con eso e investiga. Claude es bueno, Gemini de Google se ve bien. Hay muchas fuentes y no hay que dejar que tantas oportunidades te abrume.
Debes buscar: ¿dónde está sufriendo mi audiencia ahora? Yo trabajo mucho con creadores de contenido. Personas que usan YouTube, podcasting, blogs y escritura. Eso hacemos aquí en Stark Raving Entrepreneurs, encontrar personas que batallan con eso y necesitan ayuda. Buscamos cómo podemos ayudar, y tú deberías hacer lo mismo, conseguir una ventaja injusta. Usa la IA para investigar y averiguar en qué están sufriendo las personas, de qué están hablando. Por cierto, usar una herramienta como Perplexity te deja buscar en su Labs lo que dice la gente en Reddit, en X (antes Twitter), en Facebook, donde realmente dicen lo que piensan. Ahí es donde quieres obtener tu información. Es fundamental que investigues el dolor que atraviesan y observes qué buscan actualizar.
Investiga puntos de dolor, lanza nuevas versiones y novedades y encuentra productos que puedas recomendar. Esto es muy útil en muchos sentidos.
Es algo que puedes hacer igual que yo. A mí me gusta descubrir qué hay de nuevo para mi audiencia. No solo necesitamos otra novedad de IA, hay muchas y cada vez salen más, eso puede sobrecargar. Lo que necesitas es ser el consejero, para que la gente te busque y vea qué hay realmente útil. Cuando fui a la escuela de negocios, nos decían que era buena idea hacer dinero. Así que buscamos maneras de que puedas ganar dinero. Y con Stark Raving Entrepreneurs, mostramos a las personas tecnologías y cómo usarlas. Así que ponte a investigar.
Investiga los puntos de dolor donde la gente necesita tu ayuda. Y ahora el paso cinco: dicta tus notas por voz. Me encanta hacer esto. Me siento aquí con un micrófono y lo uso en mi laptop, o cuando estoy en el teléfono, dicto ahí. Me encanta Google Docs y su función de dictado, muy buena. Dicto notas en Google Docs y luego solo copio y pego en la plantilla de correo. Eso puedo usarlo una y otra vez.
Verás que es bueno. Puedes hablar más rápido de lo que puedes tipear, así que te animo a que pienses en hablar mucho, pasar la idea de tu cabeza al contenido, a cómo lo creas, eso ayuda mucho. Y luego quiero que crees lo que yo llamo el “borrador perruno” (en inglés, doggy draft). Así es como lo llamo. ¿Te gustó el vídeo que puse aquí? Lo hice pensando en ti, con perritos.
Lo llamo borrador perruno porque es mi borrador rrrudo (rough, rough draft). ¿Entiendes? OK, colabora conmigo. Estoy intentando bromear un poco aquí. Pero bueno, así lo llamo. Es el borrador sin pulir. No me preocupo si todo está perfecto en este. Es otra historia.
Lo que quiero aquí es hacer un “vaciado de ideas”, sin preocuparme por editar, ortografía o palabras perfectas. Solo quieres pasar tu pensamiento a texto usando Google Docs o lo que funcione para ti para plasmar tus ideas, así después puedes trabajar con eso. Eso te dará una ventaja decisiva.
Después, paso siete: relee y edita tu primer borrador. Léelo otra vez. Relee tu borrador perruno, el primer y segundo borrador, todos los borradores. Edita, elimina, agrega, reformula. Quiero que lo “personalices” (en inglés, “u-ice it”, de “you”). ¿A qué me refiero? Quiero que lo hagas con tu voz, tus sentimientos, tus experiencias. Si te llamas Sally, que lo “Sallyices”. Si te llamas Roger, que lo “Rogerices”. Yo soy Terry, así que lo Terryizo. Hazlo tuyo, que te funcione a ti y ayude a los demás.
Luego, paso ocho: captura ideas relacionadas de forma libre. Cuando veas nuevas ideas, anótalas, agrégalas. Puedes capturarlas libremente, procurando que sigan el tema central. Vas revisando y lo mejoras todo el tiempo si encuentras datos o cosas útiles, agrégalas ahí. Ah, y busca datos y cifras y contenido confiable. Ahora uso ChatGPT versión 5 y puedes utilizar las distintas “personalidades” que ofrece. Hay de todo tipo: puedes tener una perspectiva cínica, otra de escucha empática, el robot (bueno para datos y cifras) viene y te da un reporte. Así, usando ChatGPT, puedes encontrar datos.
Por ejemplo, el otro día armaba un mail y hablaba de varias cosas. Ese “prompt” ya está en el sistema, así que lo paso por ChatGPT, Grok y Perplexity; uso los tres y siempre cada uno me da algo único. Así, cuando combinas los resultados, logras algo diferente y más relevante. Eso es importantísimo hoy para diferenciarse en la creación de contenido. Asegúrate de pasar tu material por distintas herramientas de IA para que tu trabajo destaque.
El paso nueve: limpia y convierte el texto en un borrador listo. Vas puliendo, mejorando el formato, cambiando palabras, perfeccionándolo para que suene aún mejor y conecte con tu audiencia de la mejor manera posible.
Luego, revisa y agrega elementos de apoyo. ¿A qué me refiero? Recorta, integra datos relevantes, apoya con lo que encuentres para enriquecerlo y hacerlo aún mejor. Así todos piensan “sí, esto está muy bien”. La gente se emociona y ve que ofreces un buen trabajo.
El paso once: revisa el borrador con las herramientas de IA. Como digo, uso ChatGPT, Perplexity y Grok, a veces otras. Hazlo una decisión propia. Encontré útil la “regla de tres”, del periodismo: conseguir tres fuentes independientes, que no se conozcan ni hayan trabajado juntas. Así obtienes perspectivas diferentes, valiosas para tu contenido. Hazlo con tus fuentes de IA y verás cómo cada una te aporta algo nuevo.
Luego, compara los resultados de los modelos de lenguaje. Mira las coincidencias, los huecos, sorpresas, detalles únicos. Eso te dará información útil.
Paso trece: mantén tu voz central. Solo toma sugerencias de la IA, no permitas que escriba todo por ti. No hagas solo copiar-pegar. He visto demasiados videos de YouTube diciendo “solo copia y pega”, y no, por favor, ¡no lo hagas! Lo que yo hago es, sí, copiar-pegar, pero luego personalizarlo. Usa eso como borrador, luego cámbialo con tus palabras. Que sea tuyo.
Cuéntame en los comentarios qué te parece esa estrategia. ¿Te ha funcionado? ¿La probaste y no funcionó? Cuéntanos qué sucedió. Eso hay que hacerlo bien para llamar la atención que necesitas y que te aplaudan por tu trabajo.
Luego, paso catorce: edita y mezcla los aportes que elegiste de la IA. Haz muchas ediciones, está bien. Todo esto no debería tomarte horas y horas. Cuando yo hago mis correos de martes, jueves y sábado, me toma como 45 minutos o una hora. A veces un poco más o menos, depende del tema. Pero tengo un sistema pulido que puede ayudarte mucho. Gina Carr, mi socia aquí en Stark Raving Entrepreneurs, ayuda a la gente a lograr esto también. Así logras los resultados que quieres y puedes ver qué funciona.
Después de todo este proceso, ya casi has terminado. Queda un paso final muy útil. Lo paso a Kartra, la herramienta que uso al momento (aunque puede cambiar), o la que uses tú. Encontré que Kartra hace buenas sugerencias, como sugerirme poner una coma aquí o cambiar una palabra allá. Son detalles menores, pero son importantes. Como decía mi amigo Harvey McKay: “La gente dice que las cosas pequeñas son importantes. No es cierto. Las cosas pequeñas lo son TODO”. Así que gracias, Harvey, porque es clave.
Hago una quinta edición en Kartra, considerando sus sugerencias. Y si lo piensas, he hecho cinco ediciones en 30, 45 minutos, quizá una hora, y eso me permite lograr un contenido de mucha mejor calidad.
Paso diecisiete: asegura que tu copia final se vea profesional y mantenga mi voz. Lo que hago es enviarme un correo de prueba. Es algo que tal vez ya haces, pero si no, te lo recomiendo. Así verifico que todo está bien. Luego envío una segunda prueba a Gina, que es muy lista y me ha dado muchas ideas que no veía. Busca una segunda opinión. Si está aprobado, lo agendas. Así que esos son los pasos básicos que sigo.
Paso veinte: exhala y termina. Ya tienes otro correo útil y alineado con la libertad, listo y en la cola para salir. Así logras avanzar.
Ese es mi proceso actual de edición. Es el proceso que uso para editar y juntar todo. Y debo decir: está sujeto a cambios y adaptaciones, porque si la tecnología trae nuevas funciones imprescindibles lo evaluaré, y si algo veo que no funciona, lo cambio. Así lo hago y también te lo recomiendo.
Así que, ¡sigue creando contenido que resuelva problemas! Y tengo un recurso para ti y tus colegas o quienes trabajan contigo. Tenemos una herramienta llamada AI Tools for Biz en aitools4biz.com. (Quienes están viendo esto por video verán un código QR aquí. Úsalo). Es gratis. Te permite ver diferentes herramientas: puedes decir, “esta sí la uso, esta no”, y quizá hay videos y otros recursos. Así te aseguras de obtener lo que necesitas para crear el contenido que deseas.
De eso se trata todo esto. Si lo haces bien, lograrás mucho. De hecho, tenemos otro video aquí para que sigas aprendiendo a sacarle partido a estas herramientas. Soy Terry Brock. Gracias por acompañarnos hoy, y ¡esperamos tus comentarios!
