Welcome to another episode of Stark Raving Entrepreneurs!
I’m your host, Terry Brock, and today we’re diving into a critical topic: “10 Skills To Beat AI.”
In an era where artificial intelligence is rapidly evolving, many entrepreneurs fear for their jobs.
But fear not!
Today, we’re exploring ten unique skills that you, as a human, can leverage to not only stand out but excel in this AI-dominated landscape.
We’ll look into how personal experiences, creativity, community building, and collaboration set us apart from machines.
We’ll learn the importance of niche expertise, real-time location-based content, and multi-platform engagement.
Authenticity and personalized interaction? Those are your secret weapons.
And finally, let’s explore how to blend AI tools with your own human touch for the ultimate advantage.
If you’re ready to learn how to make AI work for you rather than against you, stick around because this episode is packed with valuable insights. Let’s get started!
Recommended AI tools for business growth.
http://AItools4biz.com
Here’s a link to the video:
https://youtu.be/PdSYPu3DjVw
Listen to this & other episodes on our podcast
https://bit.ly/sre_podcast
Here are some timestamps that can be useful for you:
Here are seven key timestamps highlighting important points in this “Stark Raving Entrepreneurs” episode:
[00:00:24] – Leveraging Personal Experiences: Where Terry talks about making your experiences and storytelling uniquely you, which AI cannot replicate.
[00:01:31] – Emphasizing Creativity: Terry elaborates on how to use your creativity effectively to connect with your audience, a task that AI cannot inherently do.
[00:02:26] – Building a Strong Community: Here, Terry emphasizes the importance of creating and nurturing a community that engages and helps each other, something uniquely human.
[00:03:48] – Collaborating with Other Creators: Terry discusses the value of collaboration with others who have complementary skills, which enriches content creation and builds stronger relationships.
[00:05:12] – Focusing on Niche Expertise: Terry speaks on providing in-depth analysis and adding a human touch to data, showcasing the irreplaceable value humans can bring to specialized knowledge.
[00:06:56] – Incorporating Real-Time Location-Based Content: Points where Terry talks about using live videos and real-time interactions to connect authentically with your audience from specific locations.
[00:13:51] – Combining AI Tools with Human Creativity: Terry concludes with the importance of merging AI technology with human creativity and personality to create a winning combination.
For your convenience, here is the transcript in English:
Terry Brock [00:00:00]:
I’m gonna show you how you can beat AI, beat the daylights out of it, and use it as your tool, and not have it take your job away. There’s a lot going on in the world, and many people are scared. I can understand that. But if you do the right things that only humans can do, and AI cannot do, you’re gonna do it. So I’m gonna give you 10 steps. 10 steps are gonna help you to overcome that. Let’s get right into it. Step number 1.
Terry Brock [00:00:24]:
I want you to leverage your personal experiences. Things that have happened to you, and storytelling, and make it something that is you. I like to call this you eyes it. So if your name is Mary, you would Mary eyes it. If you’re Bob, you would Bob eyes it. I’m Terry, so I would Terry eyes it. Kinda cool there. But you wanna make it something that is really unique to you.
Terry Brock [00:00:44]:
You wanna find, for instance, stories of that trip you went on last March. It was really good. AI doesn’t know about that. Or that book you read a few years ago, and that other one that was like it, and those 2 that you can compare. Think about something you can do uniquely that AI can’t do. As an example, a lot of people that are doing traveling and they’re travel vloggers, they’re talking about what experience they had when they went to this restaurant in this town or went over here to that. That’s something that AI cannot do and it’s something that you, my fellow human being, can do so we can exploit that to really get ahead so that people look at what we’re doing more than just something that’s been churned out from an AI mill. Step number 2, you wanna emphasize your creativity that you have as a human being.
Terry Brock [00:01:31]:
You’re doing things that only you can do, and use your creativity in a way that is gonna help others benefit from it. There’s a lot of people that are doing this in many different ways. For instance, a lot of storytellers are using video and audio, and they’re able to tell stories where they interweave different interactions with their audience. Now we can use AI as a tool to help us do that and give us some ideas, but this is something that only a human being can do. You’re making it uniquely you. There’s that you eyes again, and make sure you’re letting your creativity just explode and see how your audience likes it. You see, that’s the key. You wanna serve your audience more than anything.
Terry Brock [00:02:09]:
The metrics are nice that they give us on YouTube. I love them. And I think they help us a lot with the analytics. But what matters more than all of that is identifying with your audience. That’s something that we as human beings can do. Step number 3. You wanna build a strong community. Have that community and attachment.
Terry Brock [00:02:26]:
That’s really important. And our stark raving entrepreneurs, many people come for the content because we have a lot of cutting edge ideas on how they can use AI, how they can really build their business. They come for the content, but stay for the community because we’ve got a community of people that are helping each other. We are often get together breakout rooms during sessions where people are sharing with each other great ideas. And afterwards, people are connecting with each other in their own subgroups because they’re learning that way. This is something that you wanna build into your community, so that you can have people that are engaging with others. For instance, a lot of times people will do online shows and programs where they have with the breakout rooms, or they’re interacting with each other and learning from other human beings what’s going on. Hey, how have you handled this? How have you handled it? What happens when you ran into this challenge? Yeah.
Terry Brock [00:03:14]:
I heard about that one too. This is something that we can do uniquely as human beings. Now we’ll use AI as a tool to help us just like we’ll use the internet. Just like we’ll use video because those are electronics and really AI when you get down to it is electronics as well. But what we’re doing now is we’re going beyond what that is and we’re able to connect with each other as human beings in a community. Step number 4. I love this one. Collaborating with others who are creating content, who are doing different kinds of production.
Terry Brock [00:03:48]:
For instance, a lot of now artists now that are doing painting, do those wonderful things are combining with musicians. And musicians, when they have say a new launch of an album, they will have the artist draw pictures for them. Doing something like that, now you can do that online. You can do that in person, But this is something that human beings get, and what we’re doing is we’re collaborating with others, finding areas of strength, and where we have strengths in one area, and we have weaknesses, by having a good community around you. You’re able to build on top of that. Very important to build that community with relationship marketing. Relationship marketing is the key. I’ve been talking about this for years, and it’s something that really gives people a way to connect with others, to be able to find out how we can help other people in a genuine real way.
Terry Brock [00:04:36]:
That is extraordinarily important. I love step number 5. You wanna focus on niche expertise. Things that you can do that can provide some really in-depth look at what’s going on, the analysis of what’s happening, and then take the data and put the human touch to it. A lot of people that I work with in the finance department, I work with a lot of CPAs. I’ve also worked with a lot of financial planners and financial advisors who will work with people to say, okay, tell me what your situation is, and they’ll hear all the details. And it’s a good idea to go to those professionals because they know, okay, this is what the law says. This is what you can do.
Terry Brock [00:05:12]:
This is what you don’t want to do at all. And let’s blend that together with your unique ideas. And you see, by using AI and connecting with people on a human level, you’re going to be able to achieve something that AI alone cannot. It can give you facts and we use that. We love AI for the research that it can give us. The data, the different perspectives of, oh, hey, here’s a couple of ideas I hadn’t thought of before. But it’s pulling it from different areas. But putting that together with the human touch, this is gonna work.
Terry Brock [00:05:41]:
Look at what medical doctors can do now. Medical doctors can get all kinds of information on how your body is different uniquely to you, and AI can find out what works for people that have your unique body type, your unique gender, your unique status and weight, your experiences, your whole medical history. And a real medical professional, who we recommend you go see, can help you with all that. But then the human doctor, she can relate as a human being. He can sit down as a physician and talk to people from a different perspective. So as they can do that with medicine, think about how you can do it in the work that you’re doing. If you’re a content creator, think about how you can put that personal you feeling into it. There’s that you eyes thing again.
Terry Brock [00:06:26]:
Put that in there and make it you so that it come across in a way that really helps others. Oh, and number 6, this is a fun one. You can incorporate real time location based content. Now this is really good. You can have something like a live video that you’ll use. Facebook live or LinkedIn live using X, formerly Twitter live. Those kind of tools and many, many others are available. We’ve got those and we can use those to get a message out to people and really connect with people 1 on 1.
Terry Brock [00:06:56]:
So we can say, well, how many of you do this? Where are you coming in from? Oh, well, tell me about that. What’s going on there? And have people coming on screen and working with you. We do a lot with Zoom and our stark raving entrepreneurs and showing people live coming on the screen, something we do every week. Every Wednesday, for instance, we have a meeting where we bring in experts and top professionals from around the world. Hey, as a professional speaker myself, I get a chance to hang around with a bunch of them. They’re really really smart, way smarter than me in many different areas, and we can have them share ideas. We make sure that it’s highly interactive, That we really humanize the virtual experience. This is what we can do that AI well, it just can’t because it’s machines and that’s okay.
Terry Brock [00:07:38]:
We still use the AI. We’re grateful to have it. But what you wanna do is as much as possible bring in a unique experience and that location based event that can be, hey, we’re right here on the the river here in town. We’re looking at that, or we’re going up to the mountains here, or hey, right now is the time because the big game is about to start. Those kind of things are really human beings, and AI is not gonna be able to take that away from you. And I love this number 7. What you wanna do is utilize multi platform ways of getting through to people. Like for instance, right now, one thing we’re doing is we use this video, and then we repurpose it into our podcast.
Terry Brock [00:08:16]:
So if you’re catching us on audio, we’re so glad to have you here, and we encourage you to take a look at the video. If you’re watching this on video, maybe you want to listen to it again for whatever reason, because you got a nice trip going somewhere, you’re gonna listen to the car, then you can look at the podcast. Also using platforms like Instagram and like Twitter, which is now called X, and using Linkedin, you can do that. Matter of fact, Alfana is a l p h a n a. Alfana is one tool that I just picked up seeing that it does a lot of multipurposing, doing some great tools, great things with that. Giving you LinkedIn posts or giving you excerpts and clips from a video. That’s really good. I also use and love, love, love my Cast Magic.
Terry Brock [00:08:59]:
Cast Magic is a great tool for that to be able to take your interview, take your audio, and repurpose it into LinkedIn or pull out the keywords that are there that are really important, or to be able to turn it into another language. I often will give, and you’ll see in the work that we do here, that we can have a Spanish language summary, and when we can, full language transcript of the Spanish language, as well as English. AI helps us to do that, but what we’re doing is we’re humanizing it. We’re combining those different tools with the human quality. Think about ways that you can really be a human and u i’s what you’re doing while at the same time bringing in the best of the AI technology. That’s a combination that is a winner. Oh, and here’s one that is extraordinarily important and you can see it when it doesn’t come through. You wanna embrace authenticity and be real.
Terry Brock [00:09:56]:
We can tell when someone’s not being real. You know, when they put on that fake too, that fake face, and that fake accent, they try to be someone that they’re not. Just be you. Be real. A lot of people are doing that. Matter of fact, getting rid of some of the b roll and some of the other kind of flashy stuff that goes on. There’s a place for that. We do it.
Terry Brock [00:10:13]:
We do some of it here as you’ve seen. We do that. But sometimes, you just want a video that says, hi. It’s just you and me here. Let’s talk about important topic. And do that. When you can do that, you’re gonna be able to connect with people in a real way. And, obviously, you’ve got to be authentic.
Terry Brock [00:10:28]:
You gotta be real because if you’re not real, people are gonna see right through it. So you wanna make sure you’re connecting with people, helping them in a way that is solving their problem, and you’re able to address the needs they have. As a matter of fact, I’ve heard that a lot of beauty consultants who have video channels are sometimes doing no makeup days. And what they’re doing is they’re saying, this is just me and here’s how it feels. Here’s some of the challenges I’m going through and trying to do the makeup that I need. I’m not one on those kind of things. I’m not an expert on that, but I greatly admire and respect the people who know that. And so the key is having that real you.
Terry Brock [00:11:05]:
Sometimes you just take a camera. I’m using my video camera here on my laptop computer, but sometimes we like to create the videos from our smartphone. So we can use tools like Loom. I love Loom. It’s a great tool. Or we’ll use sometimes just the basic video that’s there. Or other tools that are out. Zoom is a good one to use many different ways on your laptop or on your portable devices.
Terry Brock [00:11:28]:
Of course, a laptop is portable too, but a laptop or using your smartphone can work really well. The key is be authentic and real. That’s your real edge over a I every time. Oh, and here’s one that we use a lot in consulting and coaching. You wanna offer personalized, highly interactive and exchanging information exercises and experiences. Have people come on screen with you. We use that with Zoom a lot. Matter of fact, that are star craving entrepreneurs.
Terry Brock [00:11:57]:
We’re doing that where we’re solving real problems, and people walk out saying, wow. We got the information we needed. That’s what AI cannot do, at least not yet. It can give us a lot of good information, and I love the interaction that we get with it. Particularly with some of the latest models that we talk about in other videos. You wanna look at some of those that we’ve got, and show you how you can interact back and forth almost as if it were a real person, but not quite there yet. And that’s where we as human beings can beat the daylights out of AI by going over what we need to do and connecting with people in a real way. Listening.
Terry Brock [00:12:31]:
I love the way my buddy, Chris Brogan says it. I’ve said this many times when Chris says, we need to grow bigger ears. Yeah. Listen better. Don’t just go, oh, what are you doing? Oh, okay. But let me tell you about me. Me me. No.
Terry Brock [00:12:43]:
You want people that are going to say, hey, I want to listen to you. And you want people that are going to listen and care as a genuine human being. I think that’s most important. I often talk about people that have the opposite of what we need. And I like to say they have eye trouble. And now I don’t mean e y e trouble, I mean the letter I. I did this and I did that and I’m doing this and I’m going to do that. You’ve heard those people before? Yeah.
Terry Brock [00:13:08]:
Matter of fact, here’s a little trick you can use. Just step back and listen to what they’re doing and listen to how many times they’re using the word I, or me, or they’re talking about themselves versus when they’re listening to you and listening to you. This is where we can excel over AI and beat the daylights out of AI by listening. Really genuinely listening and asking follow-up questions that are important to find out how you can help that person. This is how we can get ahead as human beings. And finally, number 10. The way you can really get ahead, you combine the AI tools with your creativity, your personality, your being you with all the AI tools. It’s the combination.
Terry Brock [00:13:51]:
It’s not either or. It’s both and. We want to use the AI technology, but we’re not gonna let it control and dominate. We are gonna let human connections dominate. Human connections and binding with people. That’s the real key, and that’s what we all have to do. We have to make sure that what we’re doing is getting along with people and helping them in ways that are going to be far beyond what has been done before. And this is what we do at Stark Raving Entrepreneurs.
Terry Brock [00:14:19]:
We help people with that in many different ways. Matter of fact, come over and see us. We’d love you to bounce over. Starkravingentrepreneurs.com. And you can come over there. And if you’re catching this video, be sure and like it and share it. Subscribe to this, because then that lets the algorithms know, hey. People want content like this, and it’ll let you know when other content like this comes out.
Terry Brock [00:14:40]:
So you’re finding out more about how human beings can overcome the challenges that might be there with AI. That’s the key, what you want. And one thing that we also put together for you is some AI tools that are gonna help you. Matter of fact, it’s over on listen. If you’re listening to this, write this down. And if you’re catching this on video, we got a QR code here for you. And remember, the tool the place you go to, the URL is aitools4, the number 4, biz, biz.com. Aitools4biz dot com.
Terry Brock [00:15:12]:
You’re gonna learn about tools like chat gpt. Yes. Their latest one, which is really good. Their chat gpt and it’s 4 o mini. And by the way, that’s 4 o, not 0, but o. That’s where we are right now with this. If you’re listening to sometime in the future, they might be up to 5 o or whatever. But chat g p t is really good.
Terry Brock [00:15:31]:
Canva also we talk about in this handout that you get. This resource is available for you. And DALL E 3 is a tool to create graphics. You can do that now with many tools out there, and this ties into it and helps you to create the graphics that you need. A tool like lexica.art gives you the ability to create pictures in a wonderful way. And Yoodly, one of our favorites, y0odli@yoodly.ai, gives you the ability to get a speech coach so that you can help get help from AI on that big speech that’s coming up and you wanna make sure it’s just right, or that interview, that job interview, Udemy can help you on that. Real good tool that we’d encourage you to look into. And we also talk about OpenAI.
Terry Brock [00:16:17]:
They’re the people that give us chat gpt, and they give us DALL E 3 and several other really good tools. So we appreciate them. And if any of you are listening to it, we appreciate you at OpenAI for all the work you’re doing. Also, Stable Diffusion, a great little tool that helps you in many different ways. So and here’s another way to tune those of you who are catching this on video. Here’s a QR code that you can use, and it shows you where you can go on here, how you can make that work as I move it around a little bit there on the screen. So lots of good, and we wanna give you even more help. Because right now, you’ve seen a lot of this.
Terry Brock [00:16:47]:
We’d love to hear from you. And here are a couple other videos that will help you to learn how to use AI more. How you can use these tools to really get ahead. Thank you very much for joining me, and I’m looking forward to hearing from you.
And here is a Spanish Language Summary of This Episode:
En este episodio, Terry Brock, el anfitrión, presenta diez pasos esenciales para dominar y superar a la inteligencia artificial (IA) mediante habilidades humanas únicas. Los puntos clave incluyen:
- Aprovechar experiencias personales: Contar historias únicas que la IA no puede replicar.
- Enfatizar la creatividad: Usar la creatividad humana para conectar con la audiencia.
- Construir una comunidad sólida: Foster relaciones y enseñar mediante la interacción humana.
- Colaborar con otros creadores de contenido: Fortalecer la creación de contenido a través de colaboraciones.
- Enfocarse en la especialización en nichos: Ofrecer conocimientos profundos y análisis especializados.
- Incorporar contenido basado en la ubicación en tiempo real: Crear eventos interactivos y de actualidad.
- Utilizar múltiples plataformas: Repurpose contenido a través de diversas plataformas digitales.
- Abrazar la autenticidad: Ser genuino y real para conectar efectivamente con la audiencia.
- Ofrecer experiencias personalizadas e interactivas: Mantener una alta interacción y resolución de problemas en tiempo real.
- Combinar herramientas de IA con creatividad humana: Utilizar la tecnología de IA como complemento, pero no como sustituto de la conexión humana.
Finalmente, Terry invita a los oyentes a explorar herramientas adicionales de IA y recursos disponibles en el sitio web para optimizar su uso de esas tecnologías mientras mantienen un enfoque humano y auténtico.
