Book Review – Built.in Social by Jeff Korhan

Social Media is a primary way to market for today’s small business. The potential is enormous for making contacts with customers and making a real profound impact on the market. However, you have to do it right and that requires the right guidance and help.

My buddy Jeff Korhan has written a new book that helps people like you and me to get started and to prosper with social media. He takes his MBA training and background and relates where social media is different from traditional marketing.

You can see more over at his website, www.JeffKorhan.com.

In this video interview (less than 11:00) Jeff and I talk about how a small business can use social media to generate business and customer loyalty. Watch this video and you’ll be impressed with what can be done. Even if you’re a seasoned pro, you’re bound to get some great ideas from this interview.

Please let us know what you think. Send a message to me— @TerryBrock on Twitter or you can reach Jeff on Twitter – @JeffKorhan. We look forward to hearing from you.

Terry

Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com, @TerryBrock – Twtiter, facebook.com/MarketerTerryBrock