Book Review
Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer.
How you are doing and how much influence you wield on Social Media is now measured analytically and quantifiably. If you dont’ recognize the importance of that, think about how businesses are often choosing you to hire either as employees or for temporary projects (like professional speakers, coaches, and others). They evaluate your Klout score and use that number to add to the consideration.
If you don’t know about what it means, how it is being used or how to improve your own Klout score. this book can help. Watch the video review I put together based on this thoroughly researched book by my friend, Mark W Schaefer. I encourage you to get the book, read it, devour it, and put its principles into practice.
Let me know what you think of the video. (3:35). I’d really value your feedback.
Thanx!
Terry
Terry L. Brock, MBA, CSP, CPAE
www.TerryBrock.com, @TerryBrock – Twitter, www.Facebook.com/MarketerTerryBrock
