Competition is abundant. Whatever field you’re in, there are competing forces offering your product or service — or a good substitute.
Price competition is often the way many choose to beat the competition. That is not the best way to compete. There is a much better and more profitable way to do business.
It wasn’t that long ago when many would joke about their “crackberries.” These were the ubiquitous Blackberry cell phones that inspired technology addiction jokes, and many felt that the Blackberry brand would always be the dominant force. No one could dislodge them.
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