Business-Building Action from Terry Brock
If you get tired of people you don’t know bothering you trying to sell their stuff that you don’t need — you are gonna’ love this one!
I believe that business is about people helping people to make their lives better. It is not about “pushing” a bunch of stuff on people. It is not about “blasting” messages out to a “target market” (who wants to be a “target?”). True Relationship Marketing is about listening to others, tailoring what you have to their needs and helping them.
Well, that is the message of this week’s article I did for Business Journals. You will enjoy this short post that details why the old cold calling (think 1968) is replaced by something else far more effective (and profitable). This approach can help generate a lot more business for you (advanced social media applications that really work!).
You know, it’s interesting that I’m getting the predictable email from readers already. Some love the message that you need to care and treat people like, well, PEOPLE! Others cry that cold calling is essential and that the world is not what it should be because people don’t cold call (I can’t believe some people think that way).
Decide for yourself. Click on the link below and enjoy the article. Then let us know what you think. You can leave a comment here, or better yet, send out a Tweet. My Twitter handle is @TerryBrock and I read every Tweet that comes to me.
You’re gonna’ love this!
http://www.bizjournals.com/bizjournals/how-to/marketing/2014/02/why-cold-calling-is-so-1968.html
Hope you have a great day!
All the best,
Terry
Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com
Connect with me on Social Media
Twitter – @TerryBrock,
Facebook – www.facebook.com/MarketerTerryBrock
LinkedIn – www.linkedin.com/in/marketerterrybrock/
Business-Building Videos- http://www.youtube.com/terrylbrock
P.S. Here’s a little “Ninja Trick” you can use — I tried it and it was wonderful! Send this link to the next pesky cold caller you get and ask them to read it. You’ll be serving the world and rest of us who are on a mission to save the world from non-caring and “blasting.”
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