By Terry L. Brock Get Juiced Those of us who use Apple’s iPhone find it increasingly useful for many applications. I use mine for phone calls (of course) along with checking the Net for messages on a regular basis and more. I can get a lot done from just about anywhere I am using it. However, my objection to the iPhone initially was battery life. If I use it for listening to music, surfing the Net, reading books, etc. etc. that is going to drain the battery. Then making those late-in-the-day phone calls when I can’t get near a charger (think airplane rides and walking around a new city) won’t happen. Well, that problem is in the past. Mophie has released a simple, easy to apply and fun to use battery charger for the iPhone. I’m using it now on my 1st generation iPhone and it works like a charm. From their spec sheet it gives a standby time of up to 250 hours, audio playback of up to 24 hours (nice when listening to educational podcasts on those long days), talk time up to 8 hours (that should take you through the midnight hour on those extra-long business days), video playback of up to 7 hours (for training videos) and Internet use of up to 6 hours (I like it!). What the spec sheet doesn’t say is the intangible, business benefit. If you think your battery is going to go out, you will naturally refrain from making calls. You tend to ration your remaining battery life. For an aggressive, successful salesperson, this could mean not making those important calls because you don’t want the call cut off in the middle of the conversation. With the Mophie Juice Pack (love that name!) you just slide your iPhone into the pack and voila! You’re back, ready to go with up to 8 hours of talking time remaining. If it produces one extra sale in a year, you’ve probably paid for the $99 unit. Be sure to watch the video of this I produced (available at www.TerryBrock.com) so you can see it in action. This illustrates an important technology for iPhone users. Even more important, what Mophie has done is vital for successful business today. Find a real need in the marketplace, make it easy (important!), fun (very important!) and cool (welcome to the 21st Century!) to use. Make your product affordable and something that your target market can embrace easily. If you use an iPhone (1st Gen or new 3G), you need to check out their site and see what all this Juice can do for you. I’m certainly juiced about it! (Juice Pack, www.mophie.com, $99.00) Portable, Personal Home Theater I love learning. I love to watch video educational material and produce a lot of it. When I first saw eye-wear available for watching a DVD or other video from your personal eye shades I knew it was going to be good. But I had not seen the Vuzix AV920 yet. To describe this device as incredible, awesome and outstanding would be an understatement. I recently got the Vuzix AV920 and got it hooked up to my iPod classic 80GB player. I was able to watch several video sales podcasts on a recent cross-country flight. Unfortunately, the flight only lasted about 2 minutes (at least it seemed that short!). When you get the AV920, you might want to do what I did and that is to remove the earbuds which are attached to the unit. They have poor sound quality and can even hurt as they poke you in the ears. Instead, use your regular ear buds. I use my Able Planet headphones (luxurious!) and drift into my own relaxed, cushioned world of enjoyment with the help of the AV920. To call it merely an enjoyable experience would be like a stark-raving thirsty man in the desert saying that the refreshing, clear bottle of water was adequate. You’ve got to try the AV920 yourself with one of your favorite videos to understand the dazzling experience. Recently I demonstrated this to an audience where I was speaking and asked one of the participants to try it out. Yes, he loved it and those around were amazed how he was also engulfed into his own world of relaxation and amazement somewhere in the heavens watching video. When he finally came back to Earth (we had to drag him back!), he was delighted. He talked about the business benefit this would have. You can have a video of your product or service and show it to a client. They will be totally immersed in your message on video and you will have their undivided attention. It would make good business sense for a company to have several of these with accompanying video players to allow all key customers the thrill of your new video of your product or service. Better than a stand-alone video, it engulfs the prospect into your predesigned message. The business benefits of this technology are outstanding. You capture attention in an age of ever-expanding attention grabbers. This way you have your prospect’s complete attention. That can generate more sales by using this creative, unique approach. And who said you can’t have fun while selling and making money? (AV920, $349.95 retail, Vuzix.com) Terry Brock is an international marketing coach and columnist who helps businesses market more effectively, leveraging technology. He shows busy professionals how to squeeze more out of their days using time-honored rules and practical technology tools. He can be reached at 407-363-0505, by e-mail at [email protected] or through his website at www.terrybrock.com.