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Getting Attention In The Age Of Overwhelm

Business-Building Ideas From Terry Brock

Note: Be sure to listen to the audio version of this on the podcast.   Scroll to the bottom, click on the “Play” button and enjoy.   6:37 in length.  Listen streaming or via download — your choice!”

“Read this! ” “Listen to this podcast!”  Watch this cool video!  Click on this link!  Tweet this.  Friend this person (yes,”friend”  is now a verb!) Buy this from me!!!

Ugh!  It seems to never stop.  We are inundated with messages, all trying to get our attention.  All of these wonderful marketers (okay, I’m being generous) are vying to get out attention and have us get involved with them and their products and services.  Sometimes you just want to turn off the TV, radio, unplug from the Internet (well, at least for a moment) and get away from it all.

Maybe you can relate to this but I’m feeling a big overwhelmed in this age of constant messaging and more.  I want to stay on top of what’s happening but no matter how fast I read, how much I listen to podcasts and how many hours I spend on social media, it just seems to be overwhelming.

Welcome to the 21st Century!

Sometimes I think I’d like to just leave it all.  However, that belief is quickly dispelled when I realize I need to stay on top of what is happening.  And besides that, I really enjoy reading, listening, watching and consuming information.

So, what can you do in your business to get attention in this age when so much is being thrown at us?  How can you stand out in the crowd for your message?

Here are some steps that will help as you deal with all the overwhelm and “stuff” around us.

  1. Accept Fragmentation.  By this I mean that the world is big with many interests.  Not everyone is going to be interested in what you’ve got to say.  Of course we know this intellectually but we need to accept it emotionally when people reject our message. The world is fragmented into different areas of interest today more than ever.  Don’t worry about those who reject your message.  I find that successful salespeople are those who can quickly shrug off rejection and the endless stream of challenges from prospects and keep going.  This mindset is critical to facing whatever you do in your business.
  2. Think Focus And Specificity.  Being general doesn’t cut it.  Find a specific product or message that is desired by others and focus on that.  You can’t be everything to everyone.  I love the way Bill Cosby said it, “I don’t know the secret to success, but the way to failure is to try and be everything to everybody.”  How true!
  3. Be Incredibly Relevant.  Your message has to be something that pertains to a strong segment of the market.  Don’t market water skis in Northern Alaska in the winter.  Sure this sounds obvious but I’m continually amazed at people marketing their “stuff” to people that are nowhere near their target audience.  Find where people are hurting and have the “aspirin” to solve that pain.
  4. Be Consistent.  Your message becomes part of your brand.  You need a continual presence so it communicates reliability.  If a magazine only came out sporadically, it would not be dependable.  You communicate reliability on a subconscious level when you are consistent.
  5. Use Fun And Funny Appropriately.  We all love to laugh.  Humor is powerful but be careful to not offend and don’t force it.  Let it be natural when you communicate.

You can get attention for your work if you follow these steps.  Of course, once you’ve got their attention you need to deliver the results they are looking for or they will not pay attention later.  Provide value to others and you’ll get the kind of attention that you need in business.

This way you will be able to reach others and keep your business profitable.  Having a profitable business is another good way to get attention in this age of overwhelm!

Copyright (c) 2010, Terry Brock and Achievement Systems, Inc.  Terry Brock is an international marketing coach and professional speaker who helps businesses generate profitable results.  He can be reached by e-mail at [email protected] or through his website at  Join the Twitter adventure with Terry through his Twitter address: @TerryBrock.  Join Terry’s Facebook Fan Page at:

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