Your professional social media presence ought to be personal, but only inasmuch as it shows your humanity; you don’t want to build a social media presence that loses focus of your professional goals and confuses followers.
Author and marketing coach Terry Brock describes some subtle differences between the two approaches and how it’s not necessarily obvious when someone is straying from “empathetic” to “no longer providing value to followers”.
Brock suggests having several advisors help you monitor and assess your social media performance. Set some protocols and rules for engagement, then have those advisors help you make sure you’re adhering to those rules so that you can stay on track.
Remember: There are downsides to social media, and setting a process will help you avoid pitfalls that may await.
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Terry Brock gives real-world, practical tips on how to generate revenue and increase productivity. He works with businesses from sole proprietors to Fortune 10 companies, teaching them how to use social media, technology and plain ol’ stuff that works. He’s the co-author of the best-seller “Klout Matters” on social media. Brock is an international Speaker Hall of Fame member and sports a very good haircut! You can reach him at 407-363-0505.
