Click Here to See How We Can Bring Live Energy to Your Virtual Event!

How To Create Powerful Content That Gets You Business

7 steps you can take which will create compelling content and help you build your business

In this short video I show you 7 key steps you can take to build more business and connect with others more powerfully. These are the steps I take and which my clients like Skype, Ace Hardware, AT&T and many others have used. The techniques work not only for large companies, but for small businesses and sole proprietors.

I talk about these steps in presentations I make around the world for many clients. They know that content marketing is a great way to generate more and new business (both are important!). You can do this today easier than ever.

If you would like a free consultation on how you can use content to build your business you can get a free 20 minute consultation (over Zoom or phone) by going to:

Enjoy the video and please share this with your community so they can benefit. They’ll thank you for it.

I look forward to hearing back from you.

[email protected]

Here’s the link you can use to see the video:

7 Steps To Build Business with Compelling Content


As an added benefit here’s the transcript of this video generated by Zoom. Please let me know if you like this and how it will benefit you.


00:00:01.500 –> 00:00:10.620
How can you build your business and your career through compelling content. Well, there’s seven steps that I want to share with you today that can help you, whether you’re self employed.

00:00:10.830 –> 00:00:16.199
As an entrepreneur or if you’re thinking like an entrepreneur within another organization because this is critical today.

00:00:16.500 –> 00:00:26.880
Hi, I’m Terry Brock and I’m a communicator. I’ve talked to people all my life, about how they can use marketing technology to get ahead and how they can have the right attitudes and move forward on that.

00:00:27.150 –> 00:00:38.430
And as a professional speaker and a journalist I get a chance to share ideas. I want to share some things with you, we can really help you a lot today. As you’re putting them together. Matter of fact, I’ve got my fancy, fancy graphics here.

00:00:39.150 –> 00:00:44.490
That I’m using, you know, I like to use the whatever tools are possible sometimes using paper.

00:00:44.880 –> 00:00:51.060
And pen, remember those old things. Yeah, they really work well. Now, I still like the more graphics that we can put in there.

00:00:51.240 –> 00:01:00.390
With some of the fancier tools, but these work really well. Well, let me give you some ideas. Here’s what I want you to do once you to create step number one is to have an idea catcher. What do I mean by that.

00:01:00.810 –> 00:01:07.770
You as a thought leader as a coach as a professional speaker and author a facilitator, someone who’s leading a team.

00:01:08.130 –> 00:01:12.930
You get ideas on what to do. And if you don’t capture those quickly, they’re going to get away.

00:01:13.290 –> 00:01:23.400
Earl Nightingale, the whole great old Dean a personal development, who left us a few years ago would often say that an idea is fleeting and you have a stab it with a pen.

00:01:23.850 –> 00:01:27.570
What he meant by that is, carry the paper and a pen to write down those ideas.

00:01:27.990 –> 00:01:34.950
I would agree with Earl Nightingale, you want to capture that thought and I would suggest, yes, a paper and pen is great, but also hey

00:01:35.310 –> 00:01:42.960
Why don’t use your smartphone mines get jarred right here smartphone like that and you can dictate because you can talk faster than you can type

00:01:43.320 –> 00:01:53.220
But have a place where you can put it. Matter of fact, let me share my screen with you. I’m going to share what I do regularly. Mine is over here. There we go. Got some of the controls are set up right here in a place called

00:01:53.520 –> 00:01:59.640
Ideas, he noticed pata La Crosse see own curiosity own they can tomatoes.

00:01:59.940 –> 00:02:09.720
And that’s in Spanish. I’m working on Spanish. So I put my information to their this a little extra side there on that. But see, when I get ideas I do a date and timestamp and put some things in there with the different

00:02:10.200 –> 00:02:18.150
ideas and concepts that are there. And so I have a place to go to, so that when it comes time to create the content, I can go to that place.

00:02:18.390 –> 00:02:25.770
If you ever noticed when you’re creating content that you sometimes run into that wall, you go, oh my goodness, what am I going to write about. But other times the ideas are flowing

00:02:26.280 –> 00:02:38.310
Find out what helps your ideas to get flowing strong and moving regularly and then have those in a place. I’m using Google Docs, because I can access that with my laptop. I can access it with my smartphones.

00:02:38.610 –> 00:02:47.700
I can put information in there very quickly. And now I’ve got one place that I know I can go and get hold of it. That’s number one have that idea catcher number two budget time

00:02:48.330 –> 00:02:56.670
It’s not just going to happen. You’ve got to sit down. Sometimes it really work out to you listen to people who are really good at writing. They don’t say well I just wait for the thoughts to hit me.

00:02:57.150 –> 00:03:03.030
Know it’s not like the sky opens up an angel start saying, hey, Sparky. You got to get in there to work. Okay.

00:03:03.720 –> 00:03:15.540
It’s not going to happen just by chance, you’ve got to dedicate time and I find those that are doing the very best real good writers and authors say they budget time they treat it like a job, you got to punch the clock and be there.

00:03:15.870 –> 00:03:20.340
You put your butt down in the seat you start picking on the keyboard or you start dictating

00:03:20.820 –> 00:03:31.230
Do it that way. I often like to dictate first because I find I can get the flow of information out quicker that way rather than typing sometimes when I’m typing. I’m typing along and I go, oh, I made a mistake.

00:03:32.520 –> 00:03:40.290
If I can just learn how to type. Now I’m focusing in a negative cycle in my head of I can’t type versus getting the ideas out

00:03:40.680 –> 00:03:55.830
So the first draft is just your rough, rough addition the dog version. I’ll often call it the rough, rough get it the rough, rough draft, you put it out there. You say, here it is. I’m just throwing out that, then you go back and you re language it you rewrite it. You’re

00:03:57.000 –> 00:04:04.800
repurposing it and word smithing it and working on it that way that’s in your second third fourth and subsequent drafts from their number three.

00:04:05.070 –> 00:04:12.540
You want to leverage tech and people I’ve referenced some of that about the tech already use the technologies we have today for dictation.

00:04:12.840 –> 00:04:19.410
Using it on your computer on your smartphone and some of them are really good. I mean, even this JD journalist looks at and goes, oh,

00:04:19.650 –> 00:04:26.370
My goodness. It’s really, really nice. The accuracy that’s there. It’s not perfect, but then hey, it’s not perfect. When you type

00:04:26.640 –> 00:04:36.930
Based on perfect when you write, I’ve seen some of your handwriting. Okay, so it’s a little different but get it out there and then leverage the people you want to tap into many others. Don’t try to come up with all the ideas yourself.

00:04:37.590 –> 00:04:45.780
interface with others attend those meetings be there, go to them and leverage the ideas of many people who are really good. We’ve written books.

00:04:46.230 –> 00:04:51.600
constantly doing that. That’s going to help you as well. Number three is leverage the tech in the people. Number four.

00:04:52.380 –> 00:04:58.470
Solve problems that people are having just saying, wonderful ideas doesn’t do a you want to solve the problem that’s. Matter of fact,

00:04:58.770 –> 00:05:07.920
It’s what I’m doing here. I’m trying to help you to realize okay I’ve had problems coming up with content. And over the years I found certain things work. And I’m hoping this will help you. And by the way,

00:05:08.220 –> 00:05:14.730
Let me know in the comments below. I’d love to hear from you on techniques you have used that help you to solve.

00:05:15.180 –> 00:05:23.460
Problems with content creation. How do you create content. Do you have some tools that will help you in particular use those a buddy of mine. Mark hunter.

00:05:23.940 –> 00:05:28.740
Was just telling me yesterday through email. He said he uses Evernote. A lot. That’s a great idea.

00:05:29.010 –> 00:05:35.820
I know many people doing that mark if you’re watching this. Hello there. Hope you’re doing well and that is a great way to leverage that. And you get more done

00:05:36.180 –> 00:05:43.920
Number five, read and listen. I already mentioned about reading books. I love reading books I my ideal is when I get up in the morning.

00:05:44.250 –> 00:05:51.930
And I read a book or two and get through that I took a course called photo reading a while back, and helped me to learn a lot about reading fast.

00:05:52.200 –> 00:05:59.820
And going through something rattling not speed reading, but it’s called photo reading from a company called learning strategies, they’re up in Minneapolis in the Minneapolis area.

00:06:00.120 –> 00:06:10.410
But really good ideas. You want to be reading them and you want to listen again go back to our smartphones here and listen to podcasts. There are Brazilians of them out there.

00:06:10.800 –> 00:06:18.480
Don’t let that overwhelm you don’t get all overwhelmed with the number find those that you enjoy

00:06:18.870 –> 00:06:26.070
And tie into them, subscribe to them and listen to them. I like the way Ziegler said it years ago. The late, great Ziegler buddy.

00:06:26.460 –> 00:06:33.120
I just really appreciated him. He was in the speaker Hall of Fame with me. They were the national speakers Association, and he would say,

00:06:33.630 –> 00:06:37.890
When you’re sitting read when you’re moving, listen.

00:06:38.550 –> 00:06:47.610
And he often would use the audio cassettes that we’re real big back then. Today we’ve got podcasts and we can listen to them rapidly the opportunities for learning today are greater than ever.

00:06:47.940 –> 00:06:51.480
So do that make a point to do that read and listen. Number six.

00:06:51.780 –> 00:06:57.840
You want to connect with others have already talked to you about the importance of connecting with others on a regular basis.

00:06:58.050 –> 00:07:06.030
Make it a point also to go to conventions seminars conferences, because people go there with a purpose in mind they want to learn something.

00:07:06.360 –> 00:07:16.410
And a big part of it. The benefit is seeing other people and talking with them. Think about it. When you go to a conference. Most important thing is not necessarily what set on the platform.

00:07:16.650 –> 00:07:25.950
And I’m saying that as a professional speaker myself, who is on the platform saying those things. What you want to do is connect with the people yes you know everything that’s on the platform today.

00:07:26.370 –> 00:07:34.350
We can probably watch on YouTube, you know, the next week or so you’ll be able to see it in many different ways. What you want to do is connect with people and help them.

00:07:34.740 –> 00:07:41.100
Find ways that you can help them and help them to achieve their goals and then I’ll help you too, and number seven.

00:07:41.550 –> 00:07:50.640
You need to feed the beast. I have to thank my buddy Mitch Joel up in Montreal for saying that Mitch, thank you very much for your help on that years ago.

00:07:50.850 –> 00:07:57.870
He said, Yeah, we got this thing called our content that we have to create, we have to feed that beast every day. It’s out there.

00:07:58.470 –> 00:08:04.950
Well, that’s where going back to that idea catcher. I was talking to you about in step number one have a place where you can dump ideas.

00:08:05.220 –> 00:08:13.230
I like the way that Joel block my buddy Joel block out in California says it he uses Evernote and when he gets an idea. He dictates I’ve watched him do this, he gets an idea and some

00:08:13.440 –> 00:08:23.280
He dictates it in there. And then he sends it to himself in Evernote so that now when he wants to sit back and start coming up with ideas and he gives some really good ideas on his videos and the content. He creates

00:08:23.610 –> 00:08:31.530
He just goes through that. So use these seven steps they can help you and I want to hear from you. Please let me know in the comments below.

00:08:31.830 –> 00:08:38.460
What has worked for you and the kind of content that you’re creating and how you get those ideas and of course you can drop me a note.

00:08:38.820 –> 00:08:48.600
Bounce over to my website. Terry Brock calm, by the way, you notice my clever reference here you’ve got it there want you to think about that too, on the videos, you do have it easy for people to find you.

00:08:48.870 –> 00:08:59.070
Over to Terry Brock calm that’s got all the ways you can reach me on social media, email, all of that stuff. And I look forward to hearing from you. Thank you so much for joining me and I’m looking forward to getting your message.

Contact Terry

Are you looking for an in-person or virtual speaker who will add the perfect spark to your next event? Or an author for your next bestseller? Or maybe a technology coach to help you leverage the future to hit your goals? Contact Terry and let’s see if he’s the right fit!