7 steps you can take which will create compelling content and help you build your business
In this short video I show you 7 key steps you can take to build more business and connect with others more powerfully. These are the steps I take and which my clients like Skype, Ace Hardware, AT&T and many others have used. The techniques work not only for large companies, but for small businesses and sole proprietors.
I talk about these steps in presentations I make around the world for many clients. They know that content marketing is a great way to generate more and new business (both are important!). You can do this today easier than ever.
If you would like a free consultation on how you can use content to build your business you can get a free 20 minute consultation (over Zoom or phone) by going to:
Enjoy the video and please share this with your community so they can benefit. They’ll thank you for it.
I look forward to hearing back from you.
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As an added benefit here’s the transcript of this video generated by Zoom. Please let me know if you like this and how it will benefit you.
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How can you build your business and your career through compelling content. Well, there’s seven steps that I want to share with you today that can help you, whether you’re self employed.
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As an entrepreneur or if you’re thinking like an entrepreneur within another organization because this is critical today.
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Hi, I’m Terry Brock and I’m a communicator. I’ve talked to people all my life, about how they can use marketing technology to get ahead and how they can have the right attitudes and move forward on that.
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And as a professional speaker and a journalist I get a chance to share ideas. I want to share some things with you, we can really help you a lot today. As you’re putting them together. Matter of fact, I’ve got my fancy, fancy graphics here.
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That I’m using, you know, I like to use the whatever tools are possible sometimes using paper.
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And pen, remember those old things. Yeah, they really work well. Now, I still like the more graphics that we can put in there.
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With some of the fancier tools, but these work really well. Well, let me give you some ideas. Here’s what I want you to do once you to create step number one is to have an idea catcher. What do I mean by that.
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You as a thought leader as a coach as a professional speaker and author a facilitator, someone who’s leading a team.
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You get ideas on what to do. And if you don’t capture those quickly, they’re going to get away.
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Earl Nightingale, the whole great old Dean a personal development, who left us a few years ago would often say that an idea is fleeting and you have a stab it with a pen.
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What he meant by that is, carry the paper and a pen to write down those ideas.
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I would agree with Earl Nightingale, you want to capture that thought and I would suggest, yes, a paper and pen is great, but also hey
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Why don’t use your smartphone mines get jarred right here smartphone like that and you can dictate because you can talk faster than you can type
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But have a place where you can put it. Matter of fact, let me share my screen with you. I’m going to share what I do regularly. Mine is over here. There we go. Got some of the controls are set up right here in a place called
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Ideas, he noticed pata La Crosse see own curiosity own they can tomatoes.
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And that’s in Spanish. I’m working on Spanish. So I put my information to their this a little extra side there on that. But see, when I get ideas I do a date and timestamp and put some things in there with the different
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ideas and concepts that are there. And so I have a place to go to, so that when it comes time to create the content, I can go to that place.
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If you ever noticed when you’re creating content that you sometimes run into that wall, you go, oh my goodness, what am I going to write about. But other times the ideas are flowing
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Find out what helps your ideas to get flowing strong and moving regularly and then have those in a place. I’m using Google Docs, because I can access that with my laptop. I can access it with my smartphones.
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I can put information in there very quickly. And now I’ve got one place that I know I can go and get hold of it. That’s number one have that idea catcher number two budget time
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It’s not just going to happen. You’ve got to sit down. Sometimes it really work out to you listen to people who are really good at writing. They don’t say well I just wait for the thoughts to hit me.
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Know it’s not like the sky opens up an angel start saying, hey, Sparky. You got to get in there to work. Okay.
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It’s not going to happen just by chance, you’ve got to dedicate time and I find those that are doing the very best real good writers and authors say they budget time they treat it like a job, you got to punch the clock and be there.
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You put your butt down in the seat you start picking on the keyboard or you start dictating
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Do it that way. I often like to dictate first because I find I can get the flow of information out quicker that way rather than typing sometimes when I’m typing. I’m typing along and I go, oh, I made a mistake.
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If I can just learn how to type. Now I’m focusing in a negative cycle in my head of I can’t type versus getting the ideas out
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So the first draft is just your rough, rough addition the dog version. I’ll often call it the rough, rough get it the rough, rough draft, you put it out there. You say, here it is. I’m just throwing out that, then you go back and you re language it you rewrite it. You’re
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repurposing it and word smithing it and working on it that way that’s in your second third fourth and subsequent drafts from their number three.
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You want to leverage tech and people I’ve referenced some of that about the tech already use the technologies we have today for dictation.
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Using it on your computer on your smartphone and some of them are really good. I mean, even this JD journalist looks at and goes, oh,
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My goodness. It’s really, really nice. The accuracy that’s there. It’s not perfect, but then hey, it’s not perfect. When you type
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Based on perfect when you write, I’ve seen some of your handwriting. Okay, so it’s a little different but get it out there and then leverage the people you want to tap into many others. Don’t try to come up with all the ideas yourself.
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interface with others attend those meetings be there, go to them and leverage the ideas of many people who are really good. We’ve written books.
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constantly doing that. That’s going to help you as well. Number three is leverage the tech in the people. Number four.
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Solve problems that people are having just saying, wonderful ideas doesn’t do a you want to solve the problem that’s. Matter of fact,
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It’s what I’m doing here. I’m trying to help you to realize okay I’ve had problems coming up with content. And over the years I found certain things work. And I’m hoping this will help you. And by the way,
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Let me know in the comments below. I’d love to hear from you on techniques you have used that help you to solve.
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Problems with content creation. How do you create content. Do you have some tools that will help you in particular use those a buddy of mine. Mark hunter.
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Was just telling me yesterday through email. He said he uses Evernote. A lot. That’s a great idea.
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I know many people doing that mark if you’re watching this. Hello there. Hope you’re doing well and that is a great way to leverage that. And you get more done
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Number five, read and listen. I already mentioned about reading books. I love reading books I my ideal is when I get up in the morning.
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And I read a book or two and get through that I took a course called photo reading a while back, and helped me to learn a lot about reading fast.
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And going through something rattling not speed reading, but it’s called photo reading from a company called learning strategies, they’re up in Minneapolis in the Minneapolis area.
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But really good ideas. You want to be reading them and you want to listen again go back to our smartphones here and listen to podcasts. There are Brazilians of them out there.
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Don’t let that overwhelm you don’t get all overwhelmed with the number find those that you enjoy
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And tie into them, subscribe to them and listen to them. I like the way Ziegler said it years ago. The late, great Ziegler buddy.
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I just really appreciated him. He was in the speaker Hall of Fame with me. They were the national speakers Association, and he would say,
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When you’re sitting read when you’re moving, listen.
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And he often would use the audio cassettes that we’re real big back then. Today we’ve got podcasts and we can listen to them rapidly the opportunities for learning today are greater than ever.
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So do that make a point to do that read and listen. Number six.
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You want to connect with others have already talked to you about the importance of connecting with others on a regular basis.
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Make it a point also to go to conventions seminars conferences, because people go there with a purpose in mind they want to learn something.
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And a big part of it. The benefit is seeing other people and talking with them. Think about it. When you go to a conference. Most important thing is not necessarily what set on the platform.
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And I’m saying that as a professional speaker myself, who is on the platform saying those things. What you want to do is connect with the people yes you know everything that’s on the platform today.
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We can probably watch on YouTube, you know, the next week or so you’ll be able to see it in many different ways. What you want to do is connect with people and help them.
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Find ways that you can help them and help them to achieve their goals and then I’ll help you too, and number seven.
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You need to feed the beast. I have to thank my buddy Mitch Joel up in Montreal for saying that Mitch, thank you very much for your help on that years ago.
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He said, Yeah, we got this thing called our content that we have to create, we have to feed that beast every day. It’s out there.
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Well, that’s where going back to that idea catcher. I was talking to you about in step number one have a place where you can dump ideas.
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I like the way that Joel block my buddy Joel block out in California says it he uses Evernote and when he gets an idea. He dictates I’ve watched him do this, he gets an idea and some
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He dictates it in there. And then he sends it to himself in Evernote so that now when he wants to sit back and start coming up with ideas and he gives some really good ideas on his videos and the content. He creates
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He just goes through that. So use these seven steps they can help you and I want to hear from you. Please let me know in the comments below.
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What has worked for you and the kind of content that you’re creating and how you get those ideas and of course you can drop me a note.
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Bounce over to my website. Terry Brock calm, by the way, you notice my clever reference here you’ve got it there want you to think about that too, on the videos, you do have it easy for people to find you.
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Over to Terry Brock calm that’s got all the ways you can reach me on social media, email, all of that stuff. And I look forward to hearing from you. Thank you so much for joining me and I’m looking forward to getting your message.