Today we are in a hotly competitive world that is cluttered with messages. Getting the attention of people who are important (customers, bosses, potential buyers and more) is not only a good idea, it is critical to remain in business.
Recently I had the opportunity to read a book that deals with the subject of how to get attention in a noisy, busy world. It is called ” Got Your Attention?: How to Create Intrigue and Connect with Anyone” by Sam Horn. In this book, she lays out the reason why we need to get attention when we are compressed for time.
She also gives several pointers that can help you and me in our businesses.
I liked the book so much that I got in touch with Horn and asked her if she would consent to an interview so I could share her insights with our Business Journals readers.
Getting attention
Horn makes a claim at the beginning of her book that I think is profound for our world today: “If you can’t get people’s attention, you’ll never get their connection.” However, how do you get that attention in a world where we have an overabundance of messages bombarding us almost every minute?
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