If you are a marketer, you know that today’s marketplace is a very crowded place. It seems that everyone is a publisher, has a message they want to blog, podcast or post videos about to get business.
So, how can you stand out in a way that is compelling to others, without being obnoxious? We’ve seen the people who go over the line and are way too pushy.
A new book is out that addresses these issues head-on with realism, and in a fun way. It is called ” Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It,” by Dorie Clark. She’s a regular contributor to publications like the Harvard Business Review, Forbes, Entrepreneur, Huffington Post and others. She is an adjunct professor of business administration at Duke University.
Recently, I read this book and also had the opportunity to interview Clark and learn about some of the concepts she teaches and writes about.
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