We live in exciting times! One of the greatest opportunities today is to develop relationship marketing through live video streaming.
We have had live video streaming on computers for a while, with services like Ustream, Livestream, and others. However, in just a few short years, we have seen a dramatic decrease in the cost and an increase in the quality and the ease of creation. Today, we have tools like Periscope.tv, Blab.IM, and others. Recently Facebook added Facebook Live ( live.FB.com) to the mix. This opens a new level of relationship marketing for your business. Let’s take a look at how you can use this tool.
Periscope allows you to send live events from your smartphone to your followers on Twitter. When Twitter purchased Periscope last year, it effectively put the previous platform of choice, Meercat, out of the picture.
Periscope’s broadcasts, called “scopes,” are a great way to show your business in live, extemporaneous moments. This generates more excitement and puts a human face (literally) on what could previously be seen as a cold, uncaring corporation.
My current favorite is Blab (Blab.im). With Blab, you can have up to four video feeds on your screen and thousands of participants observing. Blab also provides an important live text chat on the right hand side and messaging on the left side.
Just this week, I conducted two Blabs for two different organizations. In both cases, I had others joining me on the screen who had never seen Blab before.
Reaction has been positive
Every time I do this, those who see it have extraordinarily positive reactions to the possibilities. In my experiences this week, we reached several hundred people who are interested in what we discussed. We increased sales dramatically that day, even with only a few hours’ promotion notice. Needless to say, the sponsors were very pleased to do a Blab, which cost them nothing but their time.
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