[Note – Treat yourself to a delicious MP3 audio version that is enhanced and modified. Scroll to bottom of this post and listen to it streaming, or download as MP3 to listen on your favorite audio player. 3:38 total length so it will be really fast, fun and packed with good advice!]
Business-Building Action from Terry Brock
You and I both know that today’s world keeps us very busy and we don’t want to get into the complicated. When something is complicated, we tend to avoid it.
For you in business, you want to make it very easy for people to deal with you.
Think smooth.
Think easy.
Think fun.
This is the way people gravitate to you and want to be around you, know you and yes, do business with you. The less smooth, easy and fun it is to do business with you, the more they will shy away from it.
This means you also want to make buying from you very easy.
Think about Apple. As I type this, they have announced yet another new, cool, gotta-have-it-yesterday product. We love how easy Apple makes it to use their products. When they have something, we think of many ways that using that iPhone, iPad, MacBook Air, etc. etc. makes our life easier.
Price is a 3rd or 4th consideration. And it is not just about the “coolness” factor (which is diffidently there). It is about the enhanced productivity we get and things we couldn’t do before that make life better.
You also have to make it easy for you to learn and get something done. For instance, I send a lot of personal videos to individuals I know. I do this now because I have experimented a lot with various options. Now I can send a video that is very impressive to a prospect and make it meaningful to that prospect.
This is something that gives me a competitive advantage. However, I had to pay the price in learning how to do it. Most people will not. I sure hope my competitors are too lazy to try and try and try to get something right. Most people give up after a few failed attempts.
Make it easy in business for people to do business with you. Make it easy in your personal life to learn and acquire new knowledge. Make it easy to connect with important people. This helps for you in learning and getting your job done. It helps with customers as they prefer to do business with people where doing business is easy, fun and value-packed.
How can you make your work more easy? How can you enhance the easy part of working with you? I’d love to hear from you. Let me (and the rest of the world) know by leaving your comments below.
Terry Brock is an expert in Relationship Marketing showing business leaders how to establish, build and maintain mutually-beneficial relationships. He leverages Social Media to help generate serious business. Find out about what he can do for you at www.TerryBrock.com or connect on Twitter @TerryBrock or facebook.com/MarketerTerryBrock.
For your convenience and listening pleasure you can hear the audio of this video streaming or download as an MP3 file and listen on your favorite MP3 audio player.
