My buddy Bruce Turkel is dazzling the crowd at New Media Expo. Sharing story about how we share so much through our iPhone and new media today. If you see a cockroach in your hotel, you share it immediately.
Truth is today, you don’t control your brand. The world controls it as they see you. Much of what we do is art, not science. Building Brand Value is his book with 7 simple steps on how to do it right today.
Bruce Turkel speaking at New Media Expo
Bruce Turkel playing his harmonica playing J.S. Bach – really nice touch, Bruce!
Brand should not be about you, but about the consumer.
Great presentation from Bruce!
