We keep hearing over and over that “Video is the way to go for social media today” blah, blah, blah.
Well, I think it is true. Video is powerful for many reason and can seriously boost your business.
Here are just a few thoughts on an early morning from the hotel room (on the road today again)
- Video is better today than ever. Now you get better quality (1080i HD, if you want it), it can look very professional for very low (or no) cost.
- Video is widely accepted. In the past I remember I’d often share a video and send it to several thousand people. I’d get a lot of great comments, but inevitably someone, somewhere would write back some snarky statement like “Dude, your video really is sucky and doesn’t work.” Well, let’s see here…. thousands of people liked it, the video worked for them, but this one guy had problems so the challenge with the video is….. me??? I don’t think so. Today video is widely accepted. You’ll see here on my site I often use YouTube. That is the standard for today. You can take the HTML code from YouTube and embed that into your Blog and be assured that a vast number of potential customers will be able to see you. Sweet.
- Video makes it more personal. When someone sees you, hears you and can “watch between the lines” on your expressions and movements (just like in real life), they get to know you more. If you convey quality, compelling content that is relevant to your target market, you will gain followers and devoted fans.
If you’re not using video yet, or you’d like to raise it to the next level, look around the Net and start learning. Go to “video school” by first watching what some of the best (and worst) are doing. Then tailor your approach accordingly.
Just a few random thoughts on a very important subject from my hotel room. Hope you have a great day. If I can help you with video or other marketing ideas, check out my coaching program where I give a lot of information now on the mechanics and the methods you can use. For more information visit here.
Have a great day!
Terry
Terry L., Brock, MBA, CSP, CPAE
Marketing Coach, Professional Speaker
Member, Professional Speaker Hall of Fame
Editor-in-Chief, AT&T’s Networking Exchange Blog www.neblog.att.com
www.TerryBrock.com, @TerryBrock – Twitter, www.facebook.com/MarketerTerryBrock
