‘Shut up and Dance with Me’ for salespeople
The other day I was attending yet another convention.
As a professional speaker, I get to attend a lot of conventions and learn a lot about what is going on in various industries.
This is where the real learning comes as you see new tools, hear about new trends, and get to meet important people.
At this particular convention, I wanted to visit that repository of information called the exhibit hall. This is where you find some of the latest cutting-edge ideas, products, and services.
People have put some serious money into being there, and it’s a great place to learn what is happening and who is happening in an industry.
Put off by the salesperson’s approach
As I was walking through the various exhibits, I saw a person I knew from a long-time vendor for this industry. I have not done business with them yet, but was interested in what new tools they would have and the possibility of beginning a relationship with them.
Like any entrepreneur, I’m willing to invest money to get a good return and improve my business. However, the approach of this salesperson turned me off.
Upon seeing me, he immediately launched his pitch about their new mobile app and proceeded to show me the various features it has. When I would casually mention something I’m interested in, he would avoid my question or comment and go back to his pre-designed sales pitch.
I was not impressed.
He didn’t pause once to ask about what I was doing or where I am. He knew me from several encounters in past years, yet he demonstrated a vivid lack of caring about me, my needs and where I am. He only saw me as a sales opportunity, and must have felt that by being obnoxiously persistent, he might win me over.
Obnoxiously persistent doesn’t work.
Relationship marketing works
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