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Hi, I’m Terry Brock, and I’m really glad you’re here for this special episode.
It’s just you and me today, so let’s settle in for a real conversation about something we’re seeing everywhere: that low-quality, generic “AI Slop” flooding the internet.
Ugh!
But here’s the twist—I’m going to show you how we can actually use AI to make our connections with people much more human, real, and valuable.
I know, sounds crazy, but it is true!
This isn’t about turning into robots; it’s about using technology to make our business relationships stronger and more authentic than ever.
And in a hyper-competitive world, that gives YOU an advantage!
Have you noticed how easy it is now for anyone to crank out videos, posts, and messages that sound like they were cooked up in a digital junk food factory?
You know what I mean—the endless parade of bland, formulaic content that just adds to the noise.
They call it AI Slop, and it’s everywhere on YouTube, Instagram, TikTok…
But here’s the good news: it doesn’t have to be that way.
YOU can make the changes to accelerate your career and business!
In this video, I’m going to give you the tools and insights to stand out by being truly YOU—genuine, personal, and unforgettable.
We’ll dig into the concept of “R Commerce”—that is, relationship commerce—which I’m really passionate about.
It’s not just about e-commerce and fancy electronics.
It’s about you and I connecting as human beings, building relationships that last and making business a mutually beneficial, joyful experience.
I’ll share five clear, easy-to-follow steps to avoid falling into the AI Slop trap.
Instead of that trap you will use AI to amplify your unique story, remember what matters most to your customers, and deliver real value that keeps people coming back.
This makes for better attraction and more attention for you.
You’ll also get my personal take on the best AI tools—like ChatGPT, Perplexity, Grok, and more—and how I use deep research to customize every message, every time.
I tell stories straight from my own business experiences, including the wins, the “facepalm” moments, and how taking a little extra time to be personal and listen pays off big.
I’m baring my soul with you this one!
I’ll even tell you the secret to making your clients feel truly seen and heard (you’ll want to steal this for your next sales call or email follow-up).
So if you’re ready to ditch the bland, forgettable content and start building real human connections—even in a world brewing with AI—this episode is for you.
We’re all about Relationship Marketing here, and I want to help you make your business stands out in a noisy world.
Join me, and let’s build something meaningful together.
And hey, don’t forget to check out our free resource at aitools4biz.com—it’s packed with insider tips to help you get the most out of AI, without losing your personal touch.
This is something you simply have to have!
I can’t wait to hear your thoughts and stories in the comments—let’s get the conversation going!
Here are some timestamps that can be useful for you:
Here are the timestamps to help you see what you’ll get in this episode:
00:00:00 – 00:00:30 | Introduction to AI Slop
Terry introduces the concept of “AI Slop”—low quality, inauthentic AI-generated content taking over the internet—and sets up the episode’s mission: using AI to become more human in business communication.
00:00:30 – 00:01:18 | The Human Side of AI in Business
Discover how AI, when combined with authentic human connection, helps you stand out in a sea of generic content.
00:01:18 – 00:02:15 | From E-Commerce to R-Commerce (Relationship Commerce)
Terry shares his philosophy of prioritizing relationships (R-Commerce) over mere electronic commerce, and previews the episode’s focus on identifying and avoiding AI slop.
00:02:15 – 00:04:21 | The Value of Relationships in Business
Delve into how genuine, mutually beneficial relationships are the driving force of the free market—and why AI slop undermines this.
00:04:21 – 00:06:05 | Personalization and Meeting Customer Needs
Learn the importance of keeping track of customer preferences and how AI can help, provided privacy is respected.
00:06:05 – 00:06:59 | Step 1: Pause Before You Post
Terry’s first step to stomping out AI slop: questioning if your content adds value or just more noise.
00:06:59 – 00:07:56 | Step 2: Use Market Research with Powerful AI Tools
Tips on using AI tools like ChatGPT, Perplexity, and Grok for in-depth market research to ensure your message is relevant and valuable.
00:07:56 – 00:08:31 | Step 3: Double Down on Storytelling
See how storytelling, backed by solid research, creates connection and trust—even in specialized industries.
00:08:31 – 00:10:45 | Personalization and Gathering Client Insights
Advice on using AI to record meaningful client details and how that creates authentic connections.
00:10:45 – 00:12:37 | Building Deeper Relationships with AI (Harvey Mackay’s Example)
Drawing on Harvey Mackay’s techniques, Terry explains capturing personal data (with permission) and using AI to deepen client relationships.
00:12:37 – 00:15:21 | Step 4: The Power of Listening and Engagement
Why too much focus on yourself kills relationships—practice listening, ask questions, and make conversations reciprocal.
00:15:21 – 00:17:22 | The Difference Between AI Slop and R-Commerce
Terry sums up the difference: AI slop is fast food for the mind, while R-Commerce is a home-cooked meal—deep, meaningful, and genuine.
00:17:22 – End | Tools, Resources, and Final Thoughts
Find out about bonuses, recommended tools for upping your AI game, and how AI—used right—serves peaceful, mutually beneficial human relationships.
Use these timestamps to jump directly to the sections that matter most to you! For your convenience, here’s a transcript in English:
Terry Brock [00:00:00]:
You’ve seen it before. AI videos of cats starring in soap operas or robotic sales messages that sound like they’re written by an electronic trash can. Or so we call that AI Slop. It’s real popular right now. You probably have seen it there. Seems like it’s all over the Internet, all over YouTube and Instagram, TikTok and other places. But here’s the thing. AI doesn’t have to turn us into slop machines, like that little term, slop machines.
Terry Brock [00:00:30]:
You don’t have to do that. Instead, we’re going to use AI, Right. Which actually, here’s a concept going to make us more human. Yes. And in business, it helps you to communicate with others more. Because in a world where there’s way too much AI, some are saying when you stand out as a genuine, authentic human being with a real message, you’re helping them. It’s not just some cardboard image on the screen, but rather, hey, it’s just me here. But here’s some information you can really use.
Terry Brock [00:00:58]:
Here’s something that’s going to change your life, that’s going to help you to stand out. You see, I like to say it’s not either or, it’s both. And you want the AI There. Yeah, yeah, we’re using it. But you also want that human connection. You put those together with the human connection overriding everything. This is what you’re going to get. And in this episode, that’s what I’m going to talk about.
Terry Brock [00:01:18]:
How you can use that to be able to get rid of the AI Slop stuff and replace it with what I like to call commerce. I talk about relationship marketing and I say it’s wonderful to have the E Commerce. That’s real good. The electronics we use that I love it. But what matters is the R Commerce. Matter of fact, wrote a book on that. Yeah. A while back.
Terry Brock [00:01:39]:
This is an old book. We got it here. But I talked about relationship marketing. It’s not about E commerce electronics, it’s about the R commerce, which is relationships. And AI now wants that more than ever. Hi, I’m Terry Brock and with stark raving entrepreneurs Gina Carr and I. She’s my partner and we talk about how you can use it and how you can use it in some ways to really build your business and make it work. So in this episode here, we’re going to talk about what AI Slop is, kind of things that they are, how to spot it and then most importantly, how you can avoid it.
Terry Brock [00:02:15]:
Stay away from that. And how to use AI to build stronger human to human relationships. That’s the key in business. So it’ll be very much supportive, mutually beneficial. When you think about it, that’s what business is all about. The free market is for people helping each other voluntarily. There’s a key term, peacefully, another key term. And interacting with each other, helping each other.
Terry Brock [00:02:39]:
That’s what the free market is all about. And so we want to stay away from what we’re seeing with AI and some of this AI slop. The Guardian was telling us that magazine or newspaper I should say over in England Talked about the AI slop. It’s really just flooding YouTube and other channels with the surreal low quality content. It’s just something that’s manufactured. Also the Washington Post talked about it’s making creators that are making money by gaming this, which means they’re getting a lot of clicks, people are watching that. But it doesn’t really build relationships for long term connections. What we’re talking about is that long term connection, not just a flashy video that got a bazillion.
Terry Brock [00:03:20]:
I think that’s the exact number, a bazillion views. Good. But then what are you going to do next time, Sparky? Come on, you got to get with us here. And you know, this really matters because you see if you’re just feeding the noise, it’s cheapening the authenticity that is so important. You want to make sure that your message is genuinely authentic. And how you do that. Well, again, it’s not about the E commerce, it’s about the R commerce, building relationships. The R commerce means that you’re developing human connections.
Terry Brock [00:03:54]:
Because in the place, in the state of business, when we’re in business, we want to make sure that the needs are met on both sides. That’s the beauty of the free market system you’ve got. People say, hey, I want to get what you’ve got there. I want to buy your bagels, I want to buy that car. I want to hire you to coach me on something. And what do you charge for that? You want to make sure that it’s affordable to them, profitable to you as a provider. And we’re all consumers as well. When we’re buying something, we want to make sure we’re getting value for it.
Terry Brock [00:04:21]:
Sure, we need to put our money down, but I also want to make sure I get, for every dollar I put down, I’m getting in my mind double 5 times, 10 times value when I do that. And that is the key. You know, one of the ways that you can do this is to make sure that you’re Tying into the personal needs of people, what they’ve said they want. This means in the past, you’d keep track of what they say. If they say, yeah, you know, I really like the cars that are red. And let’s say you’re selling cars, and they say, yeah, I like red cars. You make a note of that. And smart salespeople then would say, she likes red cars.
Terry Brock [00:04:54]:
Okay, good. You make a note of that. So the next time you see that person, you remember it. Of course, today what we can do is we can let the AI remember that with their permission. Privacy is critical. So with their permission, you’re recording those kind of details that they choose to share with you. So it’s a matter of putting something together that doesn’t say in an email, dear, and then in brackets, first name, da da da da da. Come on.
Terry Brock [00:05:20]:
We all know that’s fake. But what you want to know is their real interests. What is it that they’re looking at and what helps them, and what are they looking for? Okay, now I want to give you five clear steps that will help you to stomp out AI and to build your business using genuine, mutually beneficial, caring relationships. The R Commerce number one. You want to pause before you post. So you want to find out, is this really adding value or is it just adding more noise? It’s easy to create content today, easier than ever before, which means there’s a bigger supply. But you know that old supply and demand thingy they told us about? I remember back in business school, they told us they were this thing, supply and demand, and you can never get rid of that. Hey, Congress.
Terry Brock [00:06:05]:
That’s the way it works, okay? You can’t get rid of that. Wish they’d learn. Those knuckleheads would learn that. But that’s a whole nother thing. But the idea is, you want to think about, what are the ramifications? How is this going to help people? What are the main things we want to do? For instance, what I’m looking at here is I know that you are probably experiencing some of this AI slop that’s out there. And we feel like, oh, it’s too much of. It’s too much. Well, here’s a solution.
Terry Brock [00:06:31]:
The solution is our commerce, the R Commerce, the relationship marketing. This is the key. And a critical component on that one that I really like a lot, that we studied a lot in the MBA program was market research. I remember going to a couple of different marketing marketing research classes. I really liked it. It’s kind of like a doctor would check Your pulse and look in your mouth and go, oh. And whatever wonderful things the doctors do, they know that means something’s okay. Or, oh, there could be a problem over here.
Terry Brock [00:06:59]:
And they look into it more. Well, we as marketers have to be kind of doctors of the marketplace, doctors of our business, and to help our customers find the solutions for them. What you want to do is use your research. That’s where we like tools like ChatGPT and their deep research. Oh, my goodness, really in depth. Sometimes it takes a little bit longer, but I highly recommend looking into that. We’ve talked about that before here at Stark Raving Entrepreneurs and that gives you a real advantage. We’ve also used Perplexity and their, their labs.
Terry Brock [00:07:34]:
Perplexity Labs I think is real good. Now they have a research as well. The labs goes even deeper and gives you even more. I’ll tell you, this is a great tool that they have on Perplexity. I also like Grok. I use Grok because it gives me some answers that I might not get elsewhere. And I’m using those three predominantly now. There’s some other good ones out there.
Terry Brock [00:07:56]:
Claude is great. Use that and love it. Gemini, from our friends at Google, coming out stronger and stronger all the time and I’d be interested. What tools are you using? Please leave a comment in the notes below, however you’re getting this video and let us know what are some of the tools that you’re using for AI? Is it Chat, GPT, Perplexity, Gemini, Claude, maybe some others as well. We’d love to hear from you on that. And here’s something else that can help you that is really good. It’s double down on storytelling. Find out what has worked, what is working for you and what’s working for others.
Terry Brock [00:08:31]:
As an example, one of the things that helped us recently, we were working with a client of ours who is a manufacturer in the gaming industry. Something that we haven’t done as much, but we did the gaming looking at what they were doing there and this company saw what we were doing. We gave them some extensive reports using the research capability and they came back saying, wow, our people didn’t even know about that. But we checked you out, Terry, and hey, it was true. What you said was right. Well, it’s because we looked at the research. I looked at it from several different angles. Went in depth on it.
Terry Brock [00:09:04]:
Yeah, it takes a little bit of study and work. But we’re talking with the work we can get from Perplexity, with their labs particularly, and what you can get from Chatgpt and their deep research today. This is at a PhD dissertation level of accuracy and differentiation. Real important to understand that, understand how you can help people looking at what’s going on. The research is great. Before in the past, I’d go out like an idiot and go, oh, I think the market wants this. Well, okay. And I’d create the content.
Terry Brock [00:09:38]:
Can anyone relate to this? Create the content. It’s going to be super duper. And then crickets. Yeah, you know what I mean? It’s like I want it to get better. Well, by doing the research, you can find out this is what people are looking for. I’ll give you an inside tip. Just between you and me, when I came up with what I was going to talk about today, I saw there was a lot of interest in the AI slop that’s out there. I hadn’t heard that term before, heard a couple of days ago when I started doing my research for this and I thought, okay, let me do a little bit more research.
Terry Brock [00:10:09]:
So I went in depth with Grok, with perplexity, with ChatGPT, looking at what’s there. Got a host of information that I’ll be using in my presentations. When I do a lot of professional speaking for groups here and there, talking about that and I customize that to them, make sure that it’s really relevant to their industry. This is what you can do. Find out what’s going on, use the different tools. I really like Grok, Perplexity and Chat GPT. Nothing against any of the others out there, and I use those too. But you want to find, I would say at least two, maybe even preferable three.
Terry Brock [00:10:45]:
That way you’re getting some different insights, looking at different kinds of areas that are of interest to them. Oh, and here’s a biggie. What you want to do is you want to personalize with care, make sure that what you’re doing is you’re finding out what it is that people are really interested in. Harvey McKay talked about this years ago with his McKay 66 brilliant information. Harvey Kay is a buddy of mine. We’re in the speaker hall of fame together as professional speakers. He has taught me so much and helped me a great deal. He talks about his McKay 66, where you’d get, yes, their name and their address and phone number and those kind of things.
Terry Brock [00:11:19]:
But even more important information, like what do they like? Did they like green or blue on this widget that you’re selling? Or where did they go to school? Are they real big fans? Are they tiers of this team? Or that team. How about politically? That’s good to know. Because if they’re on this side and you’re over on that side, make sure you tread carefully in that. In today’s world, that could be bad. So just as you pick up little things about it, store that. Well, Harvey did that with paper and pen, which I think was great. Still is good, but even better now today is to use AI to start feeding that in there so that then when you talk to someone you might talk to, I say, hypothetical Margaret Smith. That could be a prospect of yours.
Terry Brock [00:12:01]:
You’ve met her, she just hasn’t bought yet. Well, as you hear what she likes and what she doesn’t like, you hear she’s got a husband named Fred and they’ve got three kids that are in soccer or whatever, something like that. You find out about that and store it. And then AI can remember that so that the next time you talk to Margaret, my hypothetical Margaret here with air quotes, you can say, margaret, nice to hear from you again. By the way, how is Fred doing? And are the kids still in soccer? Something like that is not fake. It’s real. You’re doing what human beings, human being to human being can do and make it real. This is critical.
Terry Brock [00:12:37]:
Oh, and this last one here, it’s so important. It really just gets me when I tell me if you can relate to this somebody you talk to and they go, how you doing? And they go into a long diatribe about a monologue, really, of what they’re doing and how they’re doing this and they do this and they have what I call I trouble. Now, I don’t mean the letter I. I mean. Or, excuse me, I don’t mean eye. I do mean the letter I. That’s what I mean. See, mums say I trouble or so, but really, it’s the letter I.
Terry Brock [00:13:05]:
They’re always talking about themselves. Well, I did this, I do that, and did this. And when I go here, I remember years ago I had spoken at a group and really enjoyed a great group here in Orlando, matter of fact. And I was out walking around, going over to Starbucks for some morning coffee, and I saw a woman who was from that group. She introduced herself, and I said, yeah, I think we met before. We did. I sat down, she had some coffee, and I did. And the lady went on and on and on about herself, just all the time.
Terry Brock [00:13:35]:
And I would. She’d ask me, well, what do you think? I said, well, I think it could be. And then she’d interrupt to jump in with her Ideas. We went on. I thought, let me just see how this goes. I had a little bit of time, I was watching my watch and her watch and look over there and just see how long it’s going to go. She went on for like 45 minutes talking about herself. And then finally she said, oh, well, I’ve been doing talking here.
Terry Brock [00:13:54]:
What about you, Terry? Where are you going? Or what are you doing these days? And I thought, well, okay, well let’s see, I’m getting ready for tomorrow, I’ve got a trip out to Los Angeles. And she interrupted me right there and said, los Angeles? Well, I was in Los Angeles a month ago and when I was there I did da da da da. And I thought, oh man, I wished her well. It went on my way. I don’t think I’ve ever seen her since. Don’t even remember the woman’s name. So whoever it was, but nice lady, it’s just concentrating only on herself. Think about that.
Terry Brock [00:14:24]:
What you want to do is you want to engage with others, you want to engage in conversation. Ask them. Do more listening than you do talking. Don’t make it a monologue. I remember I was at a recent club here in Orlando, business club got together and the person I was talking to just went on and on and on about himself, what he was doing. And we were talking about some issues. We got into a little bit of the politics. He would just go on and on and on.
Terry Brock [00:14:47]:
And I was saying, hey, hey, hey, hey, it’s me here talking. He would just keep going as if he were talking to a robot. I thought, look, if you’re going to do that sparky, just go over there and talk to the wall. Might as well, because this is not caring, not genuinely interested. A real professional interested in our commerce relationship. Commerce relationship marketing is going to ask more questions. I like the idea of four to one, four questions asking about them to every one time you talk about yourself. That’s not a rigid rule, but something like that can be really, really important.
Terry Brock [00:15:21]:
Think about it. Let me know in the comments below what you think about that whole approach and maybe any experiences that you’ve bumped into similar. So here’s the important thing we want to remember from this AI Slop really is just the cruddy, no good fast food for the mind. There’s some fast food that is good, but a lot of it is not. And that is not. You don’t want that. Or Our commerce is a wonderful, delicious, nutritious, home cooked meal where you build relationships as if you had come over to our place here. And Gina and I were here and we’re in our condo looking out over the city of Orlando and we say, hey, that’s great.
Terry Brock [00:15:57]:
Come on in the family room and let’s talk about some. What’s your beverage of choice? So I have some water. That’s my favorite. The water or whatever it might be for you. That’s okay. We sit down, we have a nice meaningful conversation with people who really care about what we’re talking about. That’s what you need to do in your marketing and using AI. Ask those people who are with you what it is that’s going on with them.
Terry Brock [00:16:21]:
And one thing I’d like to do is to ask you about what is going on, what has helped you and what kind of things have been most beneficial to you. Because we’re here to help you. We being Gina Carr and me at Stark Raving Entrepreneurs. You go over to starkraving entrepreneurs.com you’ll find out what we have for you to really help you develop the R commerce and to make something of that that can really help you. And we’ve got a special gift for you here, a tool that can help you and your team get up to speed on several AI packages. It’s at aitools4biz.com and remember that is AI tools all in lowercase, the number4biz.com aitoolsforbiz.com if you’re catching this on audio, then just type that in over at your on your browser. You’ll see it come up and this is going to give some really good information that’ll help you ongoing on how to work with AI and what to do. AI is powerful.
Terry Brock [00:17:22]:
It’s not taking the place of humans when done the right way. It is helping humans empowered to be closer and better in communication with other human beings. Mutually beneficial relationships that are peaceful. As long as it’s peaceful, it’s fine with me. You get out of the peaceful realm. I’m going to have some problems with that. Doing anything you want to do. As long as you don’t harm others, you don’t take their stuff.
Terry Brock [00:17:47]:
That’s what we talk about here at Live and Let Live for Stark Raving Entrepreneurs. And hey, we’ve got some other information for you as well that’s going to help. Got another video that’s right over here that’s going to show you how to get started with that and how you can work with it and make AI a tool that will work for you. Let me know what you think of this I really look forward to hearing from you. I’m Terry Brock. Thank you very much for joining me today.
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Also, for your convenience, here’s a transcript in Spanish:
Has visto antes esos videos de IA: gatos protagonizando telenovelas o mensajes de ventas robóticos que parecen escritos por una papelera electrónica. Eso, lo llamamos “basura de IA” (“AI Slop”). Es realmente popular ahora mismo. Seguramente lo has visto por todas partes en Internet, YouTube, Instagram, TikTok y otros lugares. Pero aquí está el asunto: la IA no tiene que convertirnos en máquinas de basura. Me gusta ese término, “máquinas de basura”.
No tienes que hacer eso. En cambio, vamos a usar la IA correctamente. Aquí hay un concepto: la IA puede hacernos más humanos. Sí, y en los negocios, te ayuda a comunicarte mejor con los demás. Porque en un mundo donde hay demasiada IA, algunas personas dicen que, cuando te destacas como un ser humano genuino, auténtico, con un mensaje real, estás ayudando realmente. No es solo una imagen de cartón en la pantalla, sino realmente tú, aportando información útil.
Esto puede cambiar la vida de las personas, ayudarte a destacar. Me gusta decir que no es “uno u otro”, es “ambos, y”. Quieres la IA ahí, claro que sí, la usamos. Pero también quieres esa conexión humana. Si juntas ambos, poniendo la conexión humana primero, eso es lo ideal. En este episodio, hablo precisamente de eso.
Cómo puedes usar la IA para eliminar la basura de IA y reemplazarla por lo que llamo “comercio de relaciones” o “R-Commerce”. Hablamos de marketing relacional y de que, más allá del comercio electrónico, lo importante es el comercio de relaciones. La IA exige eso hoy más que nunca. Yo soy Terry Brock, junto a Gina Carr, y juntos vamos a ver cómo puedes usar la IA para construir tu negocio de manera genuina y humana.
En este episodio, vamos a hablar sobre qué es la basura de IA, cómo detectarla y, lo más importante, cómo evitarla. Y cómo usar la IA para crear relaciones humanas más sólidas. Esa es la clave en los negocios. De eso trata el mercado libre: personas ayudándose unas a otras voluntariamente y en paz, interactuando y creciendo juntas.
Queremos evitar lo que vemos con la basura de IA. El periódico The Guardian hablaba de cómo la basura de IA está inundando YouTube y otros canales con contenido de baja calidad, simplemente fabricado. El Washington Post comentaba que hay creadores que ganan dinero “engañando” con esto, obteniendo muchas vistas pero sin construir relaciones a largo plazo. Nosotros queremos la relación a largo plazo, no solo el video llamativo que tuvo millones de vistas, sino el impacto real y duradero.
Porque si solo alimentas el ruido, arruinas la autenticidad tan importante. Debes asegurarte de que tu mensaje sea genuino y auténtico. No se trata del comercio electrónico, sino del comercio de relaciones, creando vínculos humanos.
Por ejemplo, en ventas, los buenos vendedores toman nota de los detalles, como si el cliente prefiere autos rojos. Hoy, la IA puede recordarlo por ti, con permiso y cuidando la privacidad. Así puedes personalizar los mensajes y crear relaciones reales, no solo un email con “Hola, [nombre]”.
Te quiero dar cinco pasos claros para eliminar la basura de IA y hacer crecer tu negocio con relaciones genuinas y benéficas. Primer punto: haz una pausa antes de publicar algo. Pregúntate si realmente aporta valor o solo es más ruido. Ahora es más fácil que nunca crear contenido, pero eso significa que hay mucha oferta; lo importante es la calidad.
Por ejemplo, sabemos que muchos experimentan la saturación de contenido de IA. La solución es el comercio de relaciones. Y un componente crítico aquí es la investigación de mercado. Así como un médico revisa a sus pacientes, nosotros debemos investigar lo que realmente buscan nuestros clientes. Para esto, herramientas como ChatGPT, Perplexity, Grok, Claude o Gemini son súper útiles para obtener información profunda y relevante.
Otra clave: apuesta por el storytelling. Descubre qué ha funcionado para ti y para otros. Por ejemplo, ayudamos a una empresa del sector gaming con reportes de investigación usando IA y obtuvieron información valiosa que no conocían antes. Hoy la investigación se puede hacer a un nivel casi de tesis doctoral.
Antes, creaba contenido solo pensando que sabía lo que el mercado quería, y muchas veces fracasaba. Pero con la investigación, encuentras lo que busca la gente. Por eso te recomiendo usar al menos dos o tres herramientas de IA para comparar perspectivas diferentes.
Otro punto fundamental: personaliza con cuidado. Haz seguimiento de lo que a las personas realmente les interesa. Harvey McKay hablaba de esto con su “McKay 66”, donde además del nombre o dirección, analizaba gustos, equipos favoritos, incluso tendencias políticas, ¡pero con respeto! Ahora puedes guardar estos detalles con ayuda de la IA, así que, cuando hables con alguien, recuerdas cosas importantes y demuestras interés real.
Y el último consejo: no centres la conversación en ti. Muchas personas solamente hablan de ellas mismas y eso mata cualquier relación. Hay que escuchar y preguntar mucho más de lo que se habla de uno mismo. Un buen profesional del “R-Commerce” debe preguntar cuatro veces por cada vez que hable de sí mismo (o algo parecido).
En resumen, la basura de IA es como comida chatarra para la mente. El comercio de relaciones es como una comida casera, nutritiva y auténtica. Así como si vinieras a nuestra casa y tuviéramos una buena conversación, con verdadero interés en ti. Así debe ser el marketing con IA: usar la tecnología para acercarnos, no alejarnos.
Queremos saber tu opinión y qué te ha ayudado más. Puedes encontrar herramientas adicionales y recursos en aitools4biz.com para aprender más sobre IA para negocios.
La IA no reemplaza a los humanos, sino que, bien utilizada, nos ayuda a ser mejores comunicándonos y construyendo relaciones beneficiosas y pacíficas.
Gracias por estar aquí, ¡espero tus comentarios!
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