We know that social media is hot today. It has its roots in Relationship Marketing. That’s a topic that I’ve talked about extensively and even wrote a book on it: Relationship Marketing: It’s not about the E-Commerce (Electronics); It’s about the R-Commerce (Relationships).
In this special video, I was interviewed again by my friend and marketer extraordinaire, Tye Maner (www.TyeManerGroup.com). In this wide-ranging discussion we talk about the importance of building relationships and how Relationship Marketing (I call it R-Commerce) is the root principle of social media.
You’ll learn about the essential qualities to establish, build and maintain mutually-beneficial relationships. Then I share some inside secrets to keep relationships fresh and alive. I borrow from my friend and relationship-building guru, Harvey Mackay on some points.
We also talk about a specific technology that can help you to leverage technology to get closer to prospects, customers and others. It is called Eyejot. Note how Tye and I talk about it.
Also, I give some specific points on how to use Klout for monitoring what you’re doing on social media. Klout helps you to make sure you’re doing the right activities and being a good social media citizen. You’ll love this part.
So, get out your pens & paper, your note-taking devices of choice and get ready for some valuable, business-generating learning. Let me know what you think of this. Your feedback in the comments section is really important. I read every one and respond to all that I can — which is usually all of them! I look forward to hearing from you here and on Twitter – @TerryBrock and Facebook (see below).
All the best,
Terry
Terry Brock, MBA, CSP, CPAE
www.TerryBrock.com
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Click below to listen to the audio
