Imagine a world where you can get perfect customer service instantly, anytime and anywhere.
Sounds unbelievable?
Well, buckle up because today we’re diving deep into how AI is revolutionizing customer service and relationship marketing to create astonishing results for your business.
We’re Terry Brock and Gina Carr, your guides on this wonderful Entrepreneurial journey.
Together, we’ll explore real-life examples, like a jaw-dropping encounter with the AI tool Alphana, and discuss the powerful systems like Kartra that can elevate your business to new heights.
We’ll also share tips on how to design AI bots that deliver precise and timely answers to your customers’ most common queries.
Plus, we have a special report packed with tools and insights that will help you blend human touch with the efficiency of AI.
Stay tuned, because this episode is packed with insights you can’t afford to miss!
Recommended AI tools for business growth.
http://AItools4biz.com
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Timestamps
here are seven key points highlighted with time stamps from the episode:
Introduction to AI in Customer Service – [00:00:00]
Terry Brock introduces the topic of combining AI with relationship marketing for improved customer service.
Integration of Customer Service and AI – [00:00:42]
Gina Carr explains how AI and customer service are integrated and the benefits for business owners.
Real-life Example with Alfana Tool – [00:01:24]
Terry shares his personal experience using the AI tool Alfana to get quick customer service on a Sunday afternoon.
AI Efficiency in Customer Queries – [00:04:14]
Terry describes how the AI bot responded quickly and accurately to his complex query, emphasizing AI’s efficiency.
Systems Engineering Perspective – [00:07:03]
Terry asks Gina for her insights as a systems engineer on how to design AI systems that improve customer service.
Kartra as a Customer Service System – [00:08:38]
Gina introduces Kartra, explaining how it can be used to set up customer service systems with AI enhancements.
Summary and Final Thoughts – [00:12:25]
Gina offers final advice on implementing AI systems for customer service in businesses, encouraging trial and error and continuous improvement.
These points will give you a comprehensive understanding of the discussion and key takeaways from the episode.
Here’s a transcript for you in English:
Terry Brock [00:00:00]:
Imagine getting perfect customer service in seconds anytime, any day, from anywhere. Sounds too good to be true? Well, buckle up because now we’re gonna show you some ways that you can use AI to really achieve that customer service you want in your business. Taking AI with relationship marketing, putting the 2 together to achieve some amazing results. I’m Terry Brock, and we’re gonna be talking about that today here on Start Craving Entrepreneurs. And I’m joined by my co host, Gina Carr, who’s joining us today. Gina, how can we combine con the best of customer service with AI? Seems like there are 2 they’re gonna be completely apart.
Gina Carr [00:00:42]:
Well, they’re they’re not. They’re totally integrated, and that is because you’re going to be able to provide your customers with the answers that they want when they want it. So it’s wonderful for us to get great customer service, and it’s even more important when you’re a business owner to be able to deliver that customer service. And so I know that’s what you’re gonna be sharing and a great example and how our folks, have folks watching this can can do that. And it’s amazing because of AI and sophisticated AI that’s very cost efficient now and very simple to set up. These are super powerful tools for business owners today and make life better for everyone.
Terry Brock [00:01:24]:
Yeah. Gina, you’re absolutely right. It’s easy to use and it makes it better for everyone. Matter of fact, what I wanna share with you, dear viewer, dear listener, is what happened just yesterday to us because it was pretty, amazing and jaw dropping and I’m a good example of how you can use AI to make customer service better. I was working with a new tool called Alfana that is great for repurposing your content and doing a lot of good things there. We’ll show you some ways you can get that and check the description. You can see a link there for that. But I wanted to get a question answered.
Terry Brock [00:01:58]:
Now this was a Sunday afternoon, and not just any Sunday. This is Sunday before a holiday, before a major holiday where a lot of people were taking off. So Sunday, you’re you’re not expecting to have a lot of people there on staff, particularly with a small company, and that’s an important conception. When it’s a small company, they don’t have as much resources. But now because of AI, when it’s used the right way, you can get a lot of good done. And so what I did is I went over to the site and I noticed they had the place you can get a chat and have help. And, I thought it might be a bot. I didn’t know.
Terry Brock [00:02:30]:
I thought it might be a human being. So I went in and took a look at that and I went through and, well, I put together a video showing you what happened on that. I wanna share that video with you now. When you’re working with AI, there’s always a concern that, hey. These AI tools might take away jobs from human beings, or we’re not dealing with a real human being. Many times, people will call customer support and they say, I need a real human being. Hey. I get it.
Terry Brock [00:02:55]:
Sometimes you do, but there’s a whole lot that can be done otherwise. Hi. I’m Terry Brock, and I talk a lot about relationship marketing and how we can use that with AI. I just experienced something myself right here in my study just a moment ago, and I wanted to share it with you on how I did in a real world situation. Here, let me bounce over here. I’m in a program called Alfana. Alfana, or Alfana. I haven’t figured it out.
Terry Brock [00:03:15]:
I think it’s Alfana. But a great little tool that gives you the ability to repurpose your material. I like that. But I had a question, and I want you to notice what happened here and think about how you can use this in your own work. So I’ll come over here and you see there by the way, there’s a video clip of Gina Carr, my partner, and me, right there. We had a question on this. And over here, I put in there, they told me I’m speaking with Alfie, the AI agent. So I clearly identified I’m talking to an agent.
Terry Brock [00:03:40]:
I didn’t pay attention to that as much as I thought it might be a human being. So I said, what brings you here? I had a question here about how I could get just a certain clip, and I wanna use that in my program. So I for a quote, for instance, let’s say I’ve got a long form video that, special guest said something really good between 8 minutes and 32 seconds and 10 minutes and 2 seconds or something like that. I wanna grab just that clip and play that one alone. So I wanna grab that. And so it told me here, it said, yes, you can do that. It came back with an answer literally in about 5 seconds. I thought, woah.
Terry Brock [00:04:14]:
That’s pretty good, and it showed me there the answer here. And then that was okay, but I needed to go more in-depth. Now this is the part where often we need to really talk to a human being. We say, wait a minute. I don’t want the bot. I don’t wanna just press 8. I don’t wanna do this. But what they’ve done, Alfana, they have used their their brains and made it very human friendly so that they knew, okay, many times people will ask this.
Terry Brock [00:04:38]:
Here’s how we can do it. And the key is, again, I’m doing this on a Sunday afternoon when most people are not there working. But what they did is they came back and they said, was this helpful? I said, yes. It was, but I needed a little bit more. And you see in here, I have a little bit more in there, and it came back with an even more detailed step by step example of how we can use this, what it can put in, what it will do for me, how to do it, etcetera. And it said, did this answer your question? And so I put in, yes, that is fabulous, all caps, you know, in there. So I did it, and it said, I’m thrilled that you found it useful, and I’m here if you need any help practicing or enjoying the feature further, etcetera, etcetera. And then they gave me some more, and I went in here and I said, you know, by the way, it was great.
Terry Brock [00:05:21]:
Was this a real person that says, by the way, the answer I got was perfect? And you answered it in a breathtaking, speed. I really like that. And they said, well, I’m glad the answer was helpful. As an AI assistant, I’m here to provide quick and accurate responses, and I’m always available to assist you with any question or concern. And then I responded back thanking them for that. And here, I want you to know the real benefit of this. I got the answer I needed on a Sunday afternoon when there probably aren’t very many, if any there. This I think it’s a small company start up, and it exactly what I need.
Terry Brock [00:05:56]:
I can use this now, and I wouldn’t have been able to get that answer even from a real human being that fast because they respond this robot responded in a matter of about 2 to 3 seconds, and boom, there’s my answer. So the answer for you and me is robots and the bots, the AI is gonna take away some jobs. Yes. But it’ll be doing it a lot faster, much like machinery on a farm took away jobs from farmers who were plowing with literal mules and donkeys behind a field. It’s safer for the human beings now. It’s faster, and we get more production from the food in the farming sector. Well, as it’s worked in the farming sector, we’re gonna see this in many other fields. I just saw it with the video production that I’m doing here.
Terry Brock [00:06:39]:
Let me know what you think. I’d love to hear your comments on this. Leave me a note below however you’re getting this. I’m terryterrybroch.com here with Starke Raving Entrepreneurs. So I look forward to hearing from you and cheers to getting the answers you need as fast as you can get them, whether it’s from a human being or from a robot. Thanks for joining me. Well, that was quite an experience for me. Seeing that really helped me to understand we can do a lot.
Terry Brock [00:07:03]:
And, Gina, I wanna kinda tap into your ideas on this particularly because you’re a systems engineer. Georgia Tech, that’s what you studied, how to design these systems. And this is amazing though because what they did there at Alfana is they were gonna take the ideas that they see and the questions that they’re hearing very often from their customers. The question that I had, they took that somehow and phrased it so that the bot understood what I was asking for and gave me exactly what I wanted on a Sunday before a major holiday. So then you know there’s not gonna have a lot of people there, but I think there’s a lesson for us here. The lesson is how to design those. And this is done in many other ways, many other places. What we do, what we put together, you wanna think through what are the most common questions that your customers have.
Terry Brock [00:07:49]:
And by doing that, you’re gonna be able to achieve a lot. You sit down and you think through what is it that people are asking about, what common questions are we getting on a regular basis, and what can we do to build that into the AI bot that we’ll be able to come back and answer it clearly, very quickly, and give us the answers. So that if someone calls in at 2:15 in the morning, which by the way people work at that time, they’re getting things done, they get their answers, they are impressed, and they go, woah, this is a good product. This is a good company. They’ve designed it well. And, Gina, you’ve got something that you’ve been working with for a system that we use regularly, Kartra. By using Kartra, you’re able to see some of the features that they have like this built in. Tell us a little bit about that, particularly from your point of view as a systems engineer.
Gina Carr [00:08:38]:
Well, to your point that we need many different systems to make our businesses run well, we know we need a marketing system, a sales system, and we need a customer service system. And so a lot of times, that system is going to be software based or software enhanced, and these days it’s AI enhanced, and that makes our lives so much better. So let me just give you a quick quick look at what this might look like with the system that that we use, the software that we use. As you can see right here, it’s an all in one platform. There’s so many aspects to it, but right now, I’m just gonna tell you about the help desk. And so it operates sim similarly to the actual Kartra help desk that you’ll see right here down in the bottom right hand corner. I’m gonna click on that, and it gives me some options that I can choose. It will give me some of the main options that someone might might want to know.
Gina Carr [00:09:34]:
So the point is that you can set this up easily on your own website. So Kartra is one of the many tools that you can use to set up one of these systems today. There’s a lot of vendors that provide this sort of software. This is the one we use all in one solution. We love it. And, it you can take questions via text. You can take questions via email or phone, and it’s very flexible and simple to use, simple to set up. So I encourage you to take a look.
Gina Carr [00:10:04]:
If you’re looking for a system, we’re gonna share our affiliate link for Kartra in the description below so you can you can check it out and see if this one might work for you as well. But, I I think it’s important for you to make life easy for yourself using AI to help your clients. And one of the mantras that I like to think about when I’m thinking about how to serve our clients is that I I see them wearing a sign across their head that says, I want what I want when I want it. And if you think about that in terms of whatever you’re delivering, your products and services, similarly, the customer service and the support for your products and services, I think you’re gonna have a winner for all parties.
Terry Brock [00:10:52]:
Well, Gina, I’d have to agree with you on that. I think there’s a lot that we can put in there. And if we I not heard you say that before, but across your forehead, I want what I want when I want it. I think that’s a good thing to have in business and in life, realize others are looking for that so we can design it accordingly. Well, there’s a lot that we can do with this, and we wanna help you, dear listener, dear viewer that are watching this right now, to help you in getting ahead and doing the kinds of things that are gonna help you. We’ve got something that’s gonna help you particularly. We put together a special report for you, AI tools for biz, and you see that’s aitools4, the number 4, b I z, all in lowercase, dot com. We’re gonna cover tools like Chat GPT and Canva, DALL E 3, some graphics companies like Lexica Art, Stable Diffusion, all and others from OpenAI, and a wonderful little tool for training you as a speech coach would, Mudely.
Terry Brock [00:11:48]:
All of this is available. There you’ve seen it’s ai tools for biz.com. Also, for those catching this on video, we’ve got that there for you on video. A lot of good things that are available all the way around. We wanna help you with that. So before we, let everyone go, Gina, any final words from this as a systems engineer that you are studying this kind of stuff, the business of being able to blend the best of human touch and human caring with the efficiency of AI robots. Tell me what you think of as we put that together and what the executives that are watching this, the business people, the entrepreneurs watching this, what they need to know.
Gina Carr [00:12:25]:
Well, just know that these solutions to make life easier for your customers as well as yourself and to give them what they want when they want it, has never been easier, less expensive, easier to implement. And although it may seem a little daunting, dedicate a few hours or whoever it is on your team that would be in charge of something like this. If you have a techie person like we do who loves to jump in and dig into something like this, then you just let that person go and get it implemented. Try it out. There’s gonna be some testing, and it may not be exactly right in the beginning, but trial and error, you’re gonna improve, improve, improve. And in the near term, you’re gonna have a much better solution for yourself and for your clients.
Terry Brock [00:13:17]:
I think you’re absolutely right, Gina. So for those of you joining us, thank you very much for being here. I’m Terry Brock. And for Gina Carr and our entire team, we wish you the very best and look forward to seeing you joining us at Stark Raving Entrepreneurs.
Here’s a Summary of this episode in Spanish:
En este episodio de “Stark Raving Entrepreneurs,” los anfitriones Terry Brock y Gina Carr discuten cómo la inteligencia artificial (IA) puede revolucionar el servicio al cliente para los negocios. Terry comienza explicando cómo las tecnologías de IA pueden proporcionar respuestas rápidas y precisas a las consultas de los clientes, incluso fuera del horario laboral. Utiliza como ejemplo su propia experiencia con una herramienta llamada Alfana, que le proporcionó una respuesta detallada a una pregunta complicada en cuestión de segundos durante un domingo antes de un feriado.
Gina enfatiza que la combinación de IA con el marketing de relaciones no solo mejora la experiencia del cliente, sino que también es fácil y económica de implementar. Comenta sobre la importancia de integrar sistemas de IA en diversos aspectos del negocio, como la venta y el soporte al cliente. Gina menciona Kartra, una plataforma todo en uno que utilizan, la cual tiene capacidades robustas de soporte al cliente automatizado.
Ambos anfitriones concluyen que el uso de IA en el servicio al cliente no solo hace la vida más fácil para los negocios, sino que también permite a los clientes obtener lo que necesitan de manera rápida y eficiente. Recomiendan a los emprendedores probar e implementar estas tecnologías para mejorar su servicio al cliente y, a su vez, la satisfacción del cliente.
Espero que este resumen sea útil. Si tienes alguna otra pregunta o necesitas más detalles, no dudes en decírmelo.
