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http://AItools4biz.com
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https://youtu.be/kg4xTOCk3e0
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If you’re a content creator, YouTuber, podcaster, blogger, coach, speaker, or consultant… this might be one of the most important videos you watch this month.
I’ve been experimenting with a powerful learning feature inside ChatGPT called Study & Learn, and what I’m seeing is blowing me away.
Not just for my learning—memory, recall, building mental “push-ups”—but for how businesses can train their teams without overwhelm, without confusion, and without the old “hope they figure it out” manuals.
In this video, I’ll show you exactly how I’m using AI to:
* Build fun, repeatable memory exercises that dramatically improve retention. I have fun working with ChatGPT on memorizing the Capitals of US States.
* Help new hires get up to speed on your SOPs faster. This is VERY important for a strong business team!
* Refresh current staff on new processes and technologies.Yep! Keep everyone up to date on what is important.
* Reduce costly mistakes by reinforcing details that actually matter. What a concept!! ?
* Create a “no-fail learning environment” where people review until they get it right.
And yes… I even use it to quiz myself on state capitals and area codes (don’t judge ?).
You’ll love this part of the video where I interact — using voice – with ChatGPT.
But the magic isn’t geography — it’s repetition, recall, and the way these micro-quizzes build stronger neural connections.
Psychologists and neurologists have said it for years: the more you stretch the brain, the stronger it gets.
Now imagine applying that same power to:
* Customer relationship details
* Product knowledge
* Company procedures
* Troubleshooting steps
* High-stakes do-this-not-that scenarios
* Sales training and onboarding
What used to take hours of meetings and thick binders can now be interactive, personalized, and even fun.
And stick with me until the end of the video — because I’ve got a special gift for you. If you’re serious about using AI in practical, profitable ways, you’ll love this:
? AItools4Biz.com
I put together a growing library of examples, tutorials, and walkthroughs that show you how to use today’s top AI tools — completely free.
If you find this helpful, please like the video, subscribe, and share it with others who want to learn smarter and move faster in this rapidly changing world.
Let me know in the comments how you might use Study & Learn in your business or creative work.
I’d love to hear your ideas!
— Terry Brock
Stark Raving Entrepreneurs
Here are 7 key timestamps from the episode that highlight the main points:
00:00:00 – 00:00:43
Terry Brock introduces the idea of using ChatGPT and AI tools to improve employee learning, retention, and fun in the workplace.
00:01:14 – 00:01:54
Terry Brock explains the importance of challenging the brain for better learning and why closing knowledge gaps in business is crucial to avoid costly errors.
00:01:58 – 00:02:28
Terry Brock describes the “study and learn” feature in ChatGPT and how using tools like quizzes or games can enhance memorization.
00:03:09 – 00:03:29
Terry Brock demonstrates how to interact with ChatGPT for on-the-fly quizzing—showing practical use with a real-time state capitals game.
00:06:46 – 00:07:32
Terry Brock introduces the concept of keeping track of customer preferences, referencing Harvey McKay’s “McKay 66” and how detailed knowledge benefits business relationships.
00:11:37 – 00:12:04
Terry Brock outlines why making learning fun and repetitive helps employees excel and ensures thorough understanding of business procedures.
00:13:12 – 00:13:44
Terry Brock shares a free ongoing training resource (aitoolsforbiz.com) as a gift to listeners and encourages audience interaction and feedback.
For your convenience, here’s a transcript of this episode:
Terry Brock [00:00:00]:
What if I could show you a way that you could use the powers of ChatGPT and AI with other tools as well to increase the retention, the learning, the memorization that your employees have for important procedures, for important ways of dealing with customers. Your standard operating procedures can be facilitated, and at the same time they’re having fun doing it. And you can learn details of things you might want to do. I’ve got a little secret I want to share with you in this video. It’s gonna make it well worth your time. You wanna stay with us all the way through on this one because it’s gonna show you how you can do this, how I’m using it right now, and we’re gonna have some fun with it. And the way we can do that is by tapping into the power of ChatGPT’s study and learn and other tools as well. Hi.
Terry Brock [00:00:43]:
I’m Terry Brock with Stark Raving Entrepreneurs, and we help businesses and entrepreneurs like you to achieve the goals they want. We’re using tools like this. I’m gonna show you exactly what to do. Like, for instance, what if I said, what is the capital of Illinois? And you said, well, let’s see. I think it might be Chicago. Well, that sounds like it might be and many people think that, but it’s actually Springfield. Springfield, Illinois is the capital, area code 217, matter of fact, and 447 now they just added, that. But see, little things like that.
Terry Brock [00:01:14]:
You might be thinking, well, Terry, why is that? Neuroscientists, psychologists, people who are way, way smarter about the brain and learning than I am say that the more we exercise that, the more we stretch it and make it wonder and question and have to kind of stretch a little bit in our brains, the more we learn. What if we could take that capability and then bring that into business so you could do it? See, we all have these gaps, but in business, that gap could be not just a little bit of, oh, whoops. I got it wrong. You could lose a customer. It could cost a major mistake that cost money. It could even result in legal issues. Here’s a way to start helping your employees learn about it. There’s a feature in ChatGPT called study and learn.
Terry Brock [00:01:58]:
Look up that feature or ask ChatGPT to show you about study and learn. It’s a little function they have where it helps you to develop a little game or a memorization study aid. I’ve been using this now with some tools, and it helps me enormously. Like, for instance, one of the things I’ve been doing is using it for state capitals. I just like to learn the state capitals and what they are. So I can say, well, what is the capital of this state or that state? And a good way to do that is with ChatGPT. Let me show you what I mean. I’m going in here on my phone.
Terry Brock [00:02:28]:
I mean, we’re getting real intimate here. I’m using my very phone here, and you’ll see I’m gonna use the voice mode. This is where it makes it really, really easy and a lot of fun. That’s important. When it’s fun, when it’s easy, we’re more likely to do it. Direct that toward business goals and objectives, you’re gonna do really well. So let me show you. Come on.
Terry Brock [00:02:48]:
Will you ready to have some fun? Let’s do this together. It’s just you and me here. So we’re gonna do this here. I’m in this right now in chat g p t. Got the voice mode down there and gonna click on it, and I’m gonna tap on that button And, come in here, and I’m going to then bring up ChatGPT. Here it comes. ChatGPT, I need your help. I’m gonna go through the states, and I wanna know the capitals of those states.
Terry Brock [00:03:09]:
So I need you to quiz me on it. So here’s what I’d like you to do. Go through and you ask what is the capital of and give me the state, and then I’ll come back with what I think it is. You tell me if I got it right or wrong, and then we can go from there. So you’re gonna do this at random. And by the way, I have not practiced this before. Here we go. This is gonna be fun.
Terry Brock [00:03:29]:
So, Chad GPT, does that make sense to you?
AI Speaker – Male [00:03:33]:
Absolutely. That makes perfect sense. I’m all in for a fun little state capital quiz. I’ll pick states at random, ask you what the capital is, and then you can give me your best guess. We’ll see how you do, and I’ll let you know if you nailed it or if there’s another capital to keep in mind.
Terry Brock [00:03:47]:
Sounds good. Well, hit me with the first state then. Give me a state, and I’ll try to give you the capital.
AI Speaker – Male [00:03:53]:
Alright. Let’s kick it off. Let’s start with a nice one. What is the capital of Kentucky? Kentuck you got?
Terry Brock [00:04:01]:
Kentucky. Oh, that’s a different one. Some might think that it’s Louisville, but it’s not Louisville. It is, Frankfort.
AI Speaker – Male [00:04:09]:
You got it exactly right. It is indeed Frankfurt and not Louisville. Nicely done. Let’s get going with the next one.
Terry Brock [00:04:18]:
Okay. What’s the next state?
AI Speaker – Male [00:04:20]:
Alright. Let’s roll right into the next one. How about this? What is the capital of Oregon?
Terry Brock [00:04:26]:
The capital of Oregon? Well, some might think that it’s Portland, but it’s not. It is Salem, Oregon.
AI Speaker – Male [00:04:33]:
Yep. You’re absolutely right again. It is Salem, not Portland. You’re two for two. Left. Keep going to see if we can stop you.
Terry Brock [00:04:40]:
Okay. What’s the next one?
AI Speaker – Male [00:04:43]:
Alright. Let’s do it. Next up, let’s see if you can tell me the capital of Illinois. Let me get that right.
Terry Brock [00:04:49]:
Yeah. Well, now the capital of Illinois, some think that might be Chicago where you have the 312 area code along with a few others too. But no. No. No. No. It is Springfield, which is a 217, and I think they just recently added 447. Is that correct?
AI Speaker – Male [00:05:04]:
You are spot on. It is Springfield, Illinois, and you’re absolutely right about the area codes too. They do have 217, and they recently added 447. So you’re totally nailing it. Let’s keep this quiz rolling.
Terry Brock [00:05:16]:
Well, thank you. I appreciate it. We’re gonna put time time out for right now, but ChatGPT, we really appreciate your help on this. Thank you, sir.
AI Speaker – Male [00:05:24]:
You’re so welcome. I’m glad we could have some fun with it. And anytime you wanna jump back into more quizzes or anything else, just let me know.
Terry Brock [00:05:31]:
Alright. There we go. Well, you see, the capabilities of this are pretty amazing because you might think, well, why would I do that with state capitals? What is it? Well, it’s a way to do push ups mentally. We know that doing push ups, setups, and things that are approved by your medical authority, someone who knows a whole lot more about this than I do, you can learn a lot, and you can gain a lot that way. So what we wanna do is we want to find what we can do, and then turn that into business. How can we use that for business? So think about what just happened as I was playing around there and playing with the state capital. That’s a fun thing to do. By the way, I would encourage you to take a look at that.
Terry Brock [00:06:05]:
Might be good for kids of all ages. We learn that have something that is practical. Maybe periodic table of the elements might be area codes. I like to put in area codes also. Just find where it is, and it keeps your brain going. People way way smarter than me say, Yeah, you need to do this. The more you stretch your brain, the better off. Like it was mentioned before, this is important.
Terry Brock [00:06:25]:
So what you want to do is do that, but think about it from a business point of view. What you’re doing is you’re having fun. People like that. They enjoy coming to work. They’re gonna be more productive for you, and they’re growing their brains personally by learning something useful. You’re encouraging them to do that, and you’re going through your standard operating procedures, how you operate, how you work with someone. Let me give you a good case in using this in business. Let’s suppose you’re working with a client, Mary Jones, and, I’m gonna be the new rep going over to see Mary Jones.
Terry Brock [00:06:56]:
Wouldn’t it be good if we had all the other records of what had been transpired with Mary Jones and her company before I came on board? So the person, let’s say, was, Bob was coming over to work, had worked with her for a long time, and he kept notes. This is something that’s really important. My buddy Harvey McKay talks about it. He has a thing that he used years ago and still working today, the McKay 66. What is that? It’s something that most people don’t know. They know more about people that are their customers than, many others do. Over time, you get to know someone. Yes.
Terry Brock [00:07:32]:
They know their name, their phone number, their email address, the products they’ve ordered, those kind of things. But even more, you wanna have a memory of what they like, what they don’t like, what they liked about the blue widgets. They didn’t like the blue widgets on Monday. They wanted the yellow widgets on Monday or whatever it might be for them. And personal information that you gather as you go, you find out, oh, Mary Smith, she is a big fan of Michigan State. Yep. She’s a Spartan fan through and through. Went there, and her kids are gonna go there and ra ra ra ra ra ra.
Terry Brock [00:08:02]:
Well, me knowing that as the new rep would be very helpful. So that if I say, hey. I know someone that went there, or, hey. I had a friend. They got me a little Spartan character or something like that, the Spartans, up there in Michigan State. Whatever it might be. Harvey McKay says it real well. Little things mean a lot.
Terry Brock [00:08:21]:
That is not true. Little things mean everything. You wanna remember those little things, and this is a way to do it. And with the chat, b GPT capability of study and learn and something that’s available in other tools as well, Perplexity or Claude, Grock, all of those others have their own version of these kind of things. You can then build your procedures so that now that’s built in there. So if I know I’m gonna go see my hypothetical Mary Jones client who has been with us and worked with Bob, but Bob had to move on for some other reasons. He’s no longer with us. I wanna come up to speed and know everything that Bob had about that.
Terry Brock [00:08:59]:
I can go through a test that lets me understand, did Mary Jones like Michigan State, or did was it Ohio State? Big difference up there. Now was it Ohio State, or or was it Michigan State, or definitely not University of Michigan? Woah. Woah. Michigan State. They don’t like that. Well, that’s a whole another thing. But you see, knowing those little nuances make all the difference in the world. When you’re in business and when you’re in sales, and we’re all in sales.
Terry Brock [00:09:25]:
So you wanna make sure that you’re helping that way, and also you’re using the retention. By using the computer, they can go back and use it and review it at any time. When you had the old PDFs and the books and things, it can be real boring. And if it’s boring, that means they’re not going to bother. They wanna stay away from it. So what you wanna do is work with that. I found that by using the state capitals, it’s just a way for me to keep my memory going and to learn a lot. And psychologists will agree, you need to stretch your brain.
Terry Brock [00:09:53]:
The more you stretch it, you keep it plastic and active, keep it moving around, you’re gonna do it. So you see, this is not just for work. This is for your personal life, and it’s for your employees personal life as well. So what you wanna do is get to know that tool at InChat GPT, and let it quiz you. Build a quiz with it. Say, hey. I want you to give me a quiz on this, and then it can remember what you did. This is good.
Terry Brock [00:10:19]:
Now you make sure you exercise it within privacy. Don’t put in there your mother’s maiden name and your Social Security number and financial information that’s real sensitive. No. No. No. No. But you trying to learn the state capitals, okay. That’s good.
Terry Brock [00:10:32]:
You trying to learn the particulars about my hypothetical Mary Jones client of yours and customer, that’s gonna be different. And you can also remember the little gotchas. Like for instance, when we say, well, Chicago is not the capital of Illinois. Little things like that are important. Now in trivia with the states, obviously, it doesn’t mean as much. But if you said, oh, yeah. The green widgets are the ones that are really good, and you look at Mary didn’t like green widgets. She really wanted the red widgets instead, And you go, yeah, that green widgets are good.
Terry Brock [00:11:05]:
That that’s not gonna hold up. So those little things like that can make all the difference in the world. So you wanna use this, practice with it. So this is way we get it done, and this helps to pay the bills. Why? Because when you got a workforce that knows about their customers, they’re treating the customers right, and they’re vividly aware of the procedures in the standard operating procedures in your business manual. Those SOPs are so important. And, also, in our world today, things are changing rapidly. When they change so fast, you want everyone to come up to speed quickly.
Terry Brock [00:11:37]:
Using study and learn is a great tool to one, make it fun. That means they’re more likely to do it. Number two, make sure they’re repeating it. And number three, they feel comfortable with it because here’s a procedure I like to put in there. You never fail. If you have, say five questions and you go through and you get three of them right and you missed a couple of them, not a problem. What we do is we just remember that and review it over and over until you get it right. So everyone graduates with an a plus.
Terry Brock [00:12:08]:
You got it right. You might have missed a couple of them. Okay. Had to review it, even had to go over it a few other times. Not a problem at all. What you wanna do is you wanna practice this and keep working with it. So you can have it quiz you on a certain topic topic and then work with it that way. This works for new hires on their onboarding.
Terry Brock [00:12:24]:
This is working for people that have been with you for a while, need to be refreshed on the way we handle customers on this, those important things for you. This is a no fail environment. You keep going and you make it work. And by the way, another real good thing about it is psychologists and the neurologists and the wonderful medical people that are out there tell us, the more you stretch your brain, the more you use it, the better off you’re going to be. You’re gonna be able to say, okay. This is how we do it, and you can do that. And by the way, speaking of that, we’ve got something for you here at Stark Raving Entrepreneurs who can help you. Now this is not the time to turn out.
Terry Brock [00:12:57]:
I got a good gift for you coming up here. So hang in there with me. First of all, like this one on the on YouTube. If you’re watching this on another format, we’d love you to just share this with others. Let them know about it. A lot of people can use this. They will thank you for doing it. And then subscribe to this.
Terry Brock [00:13:12]:
That would mean the world to us. If you could subscribe here, let us know that you really like it, and we’re there with you. And we’ve got a gift for you. Things are changing real rapidly, so we put together an ongoing training course called AI tools for, the number four, for biz. Aitoolsforbiz.com. And we give you the examples of how to use these tools, how to use them, and to watch some videos that can help you with that. This is our gift to you. There’s no charge.
Terry Brock [00:13:44]:
Yeah. You get on our mailing list. If you don’t wanna be on there, you can bounce off as well, but you’re on there, and you get a chance to be part of it. So I want you to think about how you can use this. And drop me a note. Let me know what do you think of this study and learn capability. It’s got some real great capabilities. Are you using it? What are your thoughts on putting it together? And we’ll look forward to hearing from you.
Terry Brock [00:14:03]:
And got another video you wanna see. This one is about how you can use video and use audio in another means. We’ve been getting a lot of real favorable notices about this, and we wanna help you with it. I’m Terry Brock, Virginia Carr, and all of us here at Stark Raving Entrepreneurs, thank you very much for joining us today.
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And for your learning and convenience, here’s a complete transcript in Spanish. Please let us know what you think of this.
¿Qué pasaría si pudiera mostrarte una forma de usar los poderes de ChatGPT y la IA, junto con otras herramientas, para aumentar la retención, el aprendizaje y la memorización que tienen tus empleados sobre procedimientos importantes, sobre las maneras clave de tratar con los clientes? Tus procedimientos operativos estándar pueden facilitarse y, al mismo tiempo, los empleados se divierten. Y puedes aprender detalles de cosas que podrías querer hacer. Tengo un pequeño secreto que quiero compartir contigo en este video. Va a valer mucho la pena tu tiempo. Quédate con nosotros hasta el final porque te vamos a mostrar cómo puedes lograrlo, cómo lo estoy usando ahora mismo y vamos a divertirnos con ello. Y la forma de hacerlo es aprovechando el poder de la función “study and learn” de ChatGPT y otras herramientas.
Hola, soy Terry Brock con Stark Raving Entrepreneurs, y ayudamos a empresas y emprendedores como tú a lograr sus metas. Usamos herramientas como esta. Te voy a mostrar exactamente qué hacer. Por ejemplo, ¿qué pasaría si te preguntara, cuál es la capital de Illinois? Y tú dijeras, pues, creo que podría ser Chicago. Parece la respuesta, y muchas personas piensan eso, pero en realidad es Springfield. Springfield, Illinois es la capital, código de área 217, de hecho, y hace poco añadieron el 447. Pero ves, pequeños detalles como ese.
Puede que te preguntes, “¿por qué es eso importante, Terry?” Neurocientíficos, psicólogos, personas muchísimo más expertas que yo en el funcionamiento del cerebro y el aprendizaje, dicen que cuanto más ejercitamos el cerebro, cuanto más lo retamos, hacemos que se pregunte y cuestione, y tenga que esforzarse, más aprendemos. ¿Y si pudieras usar esa capacidad en los negocios para que tú pudieras hacerlo? Todos tenemos esos huecos, pero en los negocios ese hueco puede no ser solo “uy, me equivoqué”. Podrías perder un cliente. Podría costar un error grave y dinero. Incluso podría traerte problemas legales. Aquí tienes una forma de ayudar a que tus empleados lo aprendan. Hay una función en ChatGPT llamada “study and learn”.
Busca esa función o pídele a ChatGPT que te explique sobre “study and learn”. Es una herramienta pequeña que te ayuda a desarrollar un pequeño juego o un recurso para la memorización y el estudio. He estado usando esto junto con otras herramientas, y me ha servido enormemente. Por ejemplo, algo que he estado haciendo es usarlo para las capitales de los estados. Me gusta aprender las capitales y lo que son. Así que puedo decir: “¿cuál es la capital de tal estado?” y una buena forma de hacerlo es con ChatGPT. Déjame mostrarte a qué me refiero. Lo voy a hacer aquí mismo con mi teléfono.
Nos vamos a poner muy cercanos aquí. Estoy usando mi propio teléfono, y verás que voy a usar el modo de voz. Aquí es donde se hace realmente fácil y divertido. Eso es importante. Cuando es divertido, cuando es fácil, solemos hacerlo más. Si enfocas esto hacia objetivos y metas de negocio, te irá muy bien. Déjame mostrarte. Vamos allá.
¿Estás listo para divertirte? Hagámoslo juntos. Solo somos tú y yo aquí. Así que vamos a hacerlo. Estoy en ChatGPT en este momento. Tengo activado el modo de voz y voy a pulsar ese botón. Aquí voy a empezar a hablar con ChatGPT. “ChatGPT, necesito tu ayuda. Voy a repasar los estados y quiero saber sus capitales. Necesito que me hagas un quiz.” Así que, esto es lo que quiero que hagas: recorre y pregunta cuál es la capital de tal estado, tú dime el estado y yo te responderé lo que creo que es. Tú me dices si acerté o no, y así seguimos. Hazlo aleatorio. Y, por cierto, no he practicado esto antes. Aquí vamos. Esto va a ser divertido.
Entonces, ChatGPT, ¿eso te parece bien?
“Absolutamente, eso tiene todo el sentido. Estoy preparado para un quiz divertido sobre capitales de estados. Elegiré estados al azar, te preguntaré cuál es la capital y tú das tu mejor respuesta. Veremos cómo te va y te diré si acertaste o hay otra capital que debes recordar.”
“Suena bien. ¡Lánzalo! Dame el primer estado y trataré de darte la capital.”
“Muy bien, vamos a empezar con uno sencillo. ¿Cuál es la capital de Kentucky?”
“Kentucky… Algunos pensarían que es Louisville, pero no lo es. Es Frankfurt.”
“Exactamente correcto. Es Frankfurt y no Louisville. Muy bien hecho. Vamos con el siguiente.”
“Vale, ¿cuál es el siguiente estado?”
“Muy bien, sigamos. ¿Qué tal este? ¿Cuál es la capital de Oregón?”
“La capital de Oregón… Muchos pensarían que es Portland, pero no. Es Salem, Oregón.”
“Correcto de nuevo. Es Salem, no Portland. Llevas dos de dos. Sigamos.”
“Vale, ¿cuál es el siguiente?”
“Muy bien. Próximo. ¿Puedes decirme la capital de Illinois?”
“La capital de Illinois… Algunos pensarán que es Chicago, con el código de área 312, entre otros. Pero no, no es. Es Springfield, el código de área 217 y recientemente añadieron el 447. ¿Es correcto?”
“Perfecto. Es Springfield, Illinois, y tienes razón con los códigos de área. Sí tienen el 217 y añadieron recientemente el 447. Lo estás haciendo genial. Sigamos con el quiz.”
“Gracias. Lo vamos a dejar aquí por ahora, pero agradecemos la ayuda de ChatGPT en esto.”
“Encantado. Cuando quieras más quizzes o lo que sea, solo házmelo saber.”
Muy bien. Como ves, las capacidades de esto son increíbles porque podrías pensar, ¿y para qué quiero hacer esto con capitales de estados? ¿Para qué sirve? Bueno, es como hacer flexiones para la mente. Sabemos que hacer flexiones, abdominales y cosas recomendadas por tu médico, te ayudan a estar mejor y ganar mucho con ello. Lo que queremos es encontrar maneras de trasladarlo al negocio. ¿Cómo usamos eso en nuestro trabajo? Piensa en lo que acaba de pasar mientras jugaba con las capitales. Es divertido hacerlo. Por cierto, te recomiendo que lo uses.
Puede ser bueno para gente de todas las edades. Aprendemos algo que es práctico. Tal vez la tabla periódica, códigos de área, lo que sea. A mí me gusta incluir también los códigos de área y ver de dónde son; eso mantiene tu mente activa. Personas mucho más inteligentes que yo dicen que hay que hacer esto. Cuanto más estiras el cerebro, mejor.
Así que hazlo, pero piensa desde el punto de vista empresarial. Lo que estás haciendo es divertirte. A la gente le gusta, disfruta ir a trabajar, serán más productivos y están desarrollando sus cerebros aprendiendo algo útil. Estás alentándoles a hacerlo, y estás repasando tus procedimientos operativos estándar, cómo operas, cómo tratas con alguien. Déjame darte un buen ejemplo para usar esto en negocios. Imagina que trabajas con una clienta, Mary Jones, y yo soy el nuevo representante que va a ver a Mary Jones.
¿No sería bueno tener todos los registros de lo que ha pasado con Mary Jones y su empresa antes de que yo llegara? La persona, digamos Bob, que trabajó con ella durante mucho tiempo, tomó notas. Esto es muy importante. Mi amigo Harvey McKay habla de este tema. Él creó hace años algo llamado McKay 66. ¿Qué es? Es algo que la mayoría de la gente no sabe. Ellos saben más sobre sus clientes que la mayoría de los demás. Con el tiempo, llegas a conocer a alguien.
Claro, sabes su nombre, teléfono, correo electrónico, los productos que ha pedido, esas cosas. Pero aún más, quieres recordar qué le gusta, qué no le gusta, qué pensó sobre los productos “azules”, por ejemplo. A lo mejor no le gustaron los azules, y sí los amarillos, o lo que sea. Y la información personal que vas recopilando, descubres que, “ah, Mary Smith es muy fan de Michigan State. Sí, es fanática de los Spartans por completo. Estudió ahí, y sus hijos irán ahí” y así.
Conocer eso como el nuevo representante sería muy útil. Así podría decirle: “Conozco a alguien que estudió ahí” o “Tengo un amigo que me regaló algo de los Spartans”. Harvey McKay lo dice bien: pequeñas cosas significan mucho.
Eso no es cierto. Las pequeñas cosas lo significan todo. Quieres recordar esos pequeños detalles, y esta es una forma de lograrlo. Y con la capacidad de ChatGPT “study and learn” y otras herramientas como Perplexity, Claude o Grock, puedes crear tus procedimientos para que queden integrados. Así, si sé que voy a ir a ver a mi cliente hipotética Mary Jones, que trabajó con Bob y Bob ya no está, quiero ponerme al día y saber todo lo que Bob sabía.
Puedo hacer un test para recordar si a Mary Jones le gustaba Michigan State o era Ohio State. Gran diferencia. ¿Era Ohio State o Michigan State? Definitivamente no la Universidad de Michigan. Wow. Los de Michigan State no quieren eso. Pero ves, conocer esos matices marca la diferencia en los negocios y en ventas (y todos vendemos).
Así ayudas y fomentas la retención. Usando la computadora puedes revisar la información cuando quieras, no como antes con PDFs o libros, que pueden ser aburridos. Si es aburrido, nadie lo hará. Busca hacerlo interesante. He encontrado que usando las capitales de los estados mantengo mi memoria activa y aprendo bastante. Los psicólogos estarán de acuerdo: tienes que estirar tu cerebro.
Cuanto más lo ejercitas, mantienes su plasticidad y actividad, y lo logras. Así que esto no es solo para el trabajo, también para tu vida personal y la de tus empleados. Aprovecha la herramienta en ChatGPT y deja que te haga un quiz. Pídele que te arme un test, te puede recordar lo que ya hiciste. Eso es bueno.
Solo recuerda cuidar la privacidad. No pongas el nombre de soltera de tu madre ni tu número de seguro social ni información financiera sensible. Eso no. Pero para aprender capitales de estados, adelante.
Para aprender los detalles sobre mi cliente “Mary Jones” en este ejemplo, eso ya es distinto. Y también puedes recordar esos detalles. Como, por ejemplo, cuando decimos que Chicago no es la capital de Illinois. Pequeños detalles importan. En trivialidades de estados quizás no signifiquen tanto, pero si por ejemplo dices que los widgets verdes son los buenos y resulta que Mary no los quería, ella quería los rojos, y tú asegurando que los verdes son los buenos… Eso no funcionará.
Cosas como esas pueden marcar toda la diferencia. Usa esto, prácticalo. Así es como logras resultados y esto ayuda a que el negocio funcione porque, cuando tienes empleados que conocen a sus clientes, los tratan bien y dominan los procedimientos del manual, eso es clave. Y en el mundo actual, donde todo cambia rápido, necesitas que todos aprendan rápido.
Usar “study and learn” es una gran herramienta para, primero, hacerlo divertido (así lo usan más), segundo, garantizar la repetición, y tercero, que se sientan cómodos, porque el procedimiento que me gusta poner ahí es: nunca fracasas. Si tienes un quiz de cinco preguntas y aciertas tres, no pasa nada, revisas otra vez hasta acertar. Todos aprueban con sobresaliente.
Lo lograste. Aunque tuvieras que repetirlo unas veces, no hay problema. Practícalo y úsalo así. Puedes pedirle que te haga un quiz sobre un tema y trabajar con eso. Sirve para nuevos empleados en onboarding y para veteranos que necesitan revisar cómo tratamos a los clientes. Es un entorno sin fallos. Sigues intentando hasta que sale. Y, por cierto, los psicólogos, neurólogos y médicos nos dicen que cuanto más ejercitamos la mente, mejor nos va.
Podrás decir: así es como se hace, y puedes hacerlo. Y hablando de esto, aquí en Stark Raving Entrepreneurs tenemos algo para ti. No te vayas aún.
Tenemos un buen regalo para ti. Así que sigue aquí con nosotros. Primero, si esto te ha gustado en YouTube, dale a like. Si nos ves por otro canal, compártelo. Ayudarás a mucha gente y te lo agradecerán. Y suscríbete.
Significa mucho para nosotros que te suscribas y nos des tu apoyo. Tenemos un regalo para ti. Como todo está cambiando tan rápido, hemos creado un curso de capacitación continuo llamado AI tools for biz. Aitoolsforbiz.com. Te mostramos cómo usar estas herramientas, cómo aplicarlas, y tienes material en video para ayudarte. Esto es un regalo nuestro para ti, gratuito.
Sí, entras en nuestra lista de correo, y si no quieres estar, puedes salirte. Pero mientras tanto eres parte y puedes aprovecharlo. Así que piensa cómo puedes usar esto. Y déjame un comentario, dime qué piensas de la función “study and learn”. Tiene grandes capacidades. ¿La usas? ¿Qué piensas de combinarlo todo esto? Espero tus comentarios.
Y hay otro video que seguro te interesará. Es sobre cómo usar video y audio de otra manera. Hemos recibido muy buenos comentarios sobre ello y queremos ayudarte. Soy Terry Brock, junto a Virginia Carr y todo nuestro equipo en Stark Raving Entrepreneurs, gracias por acompañarnos hoy.
