Business-Building Action From Terry Brock
Which is the best social media tool for you and your business — Twitter or Facebook? Each has its pros and cons for business-building. Which is the best tool for cultivating solid Relationship Marketing for your business?
Well, there are a lot of considerations. If we look at Twitter there are these factors:
- Twitter is great for sending a “broadcast” message to a lot of people
- Twitter is very fast communication
- You can link to a webpage for more video, audio, sign-up and other materials for moving customers up the relationship ladder
- Twitter is limited to 140 character (who doesn’t know this now?) but 120 is better for “Re-Tweeting” or sending to others
- The best use of Twitter for business (in my humble opinion) is for searching material and what is being said about a given topic
Think of Twitter as a quick way to send a message. Yes, for business we go way beyond the “my cat is sleeping” scenario (watch the video accompanying this article on www.TerryBrock.com) to serious business applications.
Facebook, on the other hand, is like its own web. Some are even saying today that Facebook could replace the web. I don’t think we’re there yet but Facebook does have a lot of benefits. Some of these include:
- Ability to connect with people who have said they want to connect with you, i.e. they have added you as a “friend.” This prevents junk mail coming because if someone sends junk mail or notices you can quickly eliminate them. The sender knows it is more than just deleting one email but severing a connection point so they are less likely to send junk of any kind (mail, video, audio, etc.) which would terminate a relationship.
- Video, audio and links are all available on Facebook for multiple purposes.
- Pages give you the ability to have a strong business presence and connect with others about your products and services
- Groups (the new feature in Facebook) gives you the ability to connect with only a few people (up to 250 before chat is disconnected) who share common interests. See the video accompanying this article for a more detailed explanation of how Mark Zuckerberg, CEO of Facebook, feels about this topic
- Applications give you the ability to create a way for people to interact with you and your company in a meaningful way.
The bottom line is that both of these tool have advantages and disadvantages. Many successful businesses today believe “it is not either or, but both and” to use them for business.
If you get involved with both you’ll find a lot of benefits. It takes work — no one ever said that Relationship Marketing would be easy. Relationship Marketing takes work but it is well worth it. It is about being there for customers in a way that helps them and builds your bottom line.
Watch the video that accompanies this article and you’ll get even more. Better still, use that video for your next staff training. It is less than 11 minutes so it can comfortably work with your office training needs. Bonus on the Video “ Discover two other tools that tie directly into Twitter and Facebook to boost profits for your business.
Social media is intertwined in business today and Relationship Marketing. Knowing how to use the tools available will allow you to reach more customers, build a stronger business and contribute to your bottom line.
Copyright (c) 2010, Terry Brock and Achievement Systems, Inc. Terry Brock is an international marketing coach and professional speaker who works with businesses to generate profitable results. He can be reached by e-mail at terry@terrybrock.com or through his website at www.terrybrock.com. Join the Twitter adventure with Terry through his Twitter address: @TerryBrock. Join Terry’s Facebook Fan Page at: http://www.facebook.com/SpeakerTerryBrock
