Have you seen what Google just unleashed in Gemini?
It’s called Lyria, and it lets you create custom songs and videos in seconds that feel like they were made just for your audience.
This little tool, which many might dismiss as “just a nice 30 sec tune creator”, has enormous power for us as Creative Conductors.
(Nice term to use when referring to creating music!)
In this video I share what you can do and get nitty-gritty on how you can make it happen.
I’m showing you exactly how I used it to surprise good friends Mark & Meredith with a full Sales Logic anthem.
Then you get to see how I whip up a MAD (Making A Difference) Mastermind theme that had everyone smiling, and even craft a fun tune for our Stark Raving Entrepreneurs crew.
Plus, the simple prompts and editing tricks help YOU start making these personal, memorable surprises that build stronger relationships, boost engagement, and help you stand out in the best possible way right now.
Recommended AI tools for business growth. http://AItools4biz.com.
Catch the Way Cool Video Here:
https://youtu.be/S-Dz_H9lXY0
Listen to this & other episodes on our podcast https://bit.ly/sre_podcast
TIMESTAMPS
[0:00] Discovering Lyria in Gemini – The hook that shows why this is a total game-changer for your business content
[0:31] First custom example: Sales Logic anthem – Watch the surprise video I made for Mark & Meredith and see the real reaction
[1:39] Why you need to jump in right now – The closing window of opportunity before this becomes “just another tool”
[2:30] Business uses that actually work – Birthdays, awards, product launches, webinars — ideas that create instant connection
[3:48] Gemini features you’ll love – MP4 & MP3 downloads, subtitles, and how to use them like a pro
[4:51] Pro editing tip with Camtasia – How to add those eye-catching subtitles in seconds for polished results
[5:22] MAD Mastermind celebration song – The fun anthem I created for our AI group and Fabio’s amazed reaction
[6:56] Making your songs personal & powerful – Using inside phrases and events so people feel truly seen
[7:47] Birthday & milestone magic – Why a custom video beats a plain “Happy Birthday” every single time
[8:40] Stark Raving Entrepreneurs theme – Another creative example to spark your own idea
[9:45] Your simple action plan – Prompts, personalization tricks, and how to start creating today
[10:37] Final thoughts & next steps –
Here you can find where to connect with me and keep leveling up with AI What Lyria actually does (and why I’m excited).
Yep! This is a video that you definitely want to grab.
As I say in the video, the window of opportunity is limited and you want to “grab a-hold of it” (as we’d say back home in the country) now and use it.
Please let us know what you think.
I look forward to hearing from you.
To Your Success,
Terry
Terry@TerryBrock.com
For your convenience, here’s a transcript of this episode:
Terry Brock [00:00:00]:
Did you see what they just released over on Gemini? A thing called Lyria, that’s l y r I a three for using music. It is amazing for what we can do as content creators, as creative conductors, very good idea there, And we can use this in business. You’re seeing a lot of videos out on, the net, on YouTube, in different places about what it is and the features. Yeah. We’ll talk about that a little bit here, but I’m gonna show you how you can use this in your business. This is gonna help you put some things together. So let’s go into it right away here. What we’re gonna do is get into this.
Terry Brock [00:00:31]:
As I look, I’m gonna look at what it does and share my screen so you can take a look at it. Okay. Let’s take a look at one thing that we did here. I’m gonna give you an example. For instance, I have some friends, Mark and Meredith, who are doing a program called Sales Logic. That’s Mark Hunter and Meredith Elliot Powell. They are two professional speakers, and I’ve known for a long time. Good people, and they’ve got a podcast that goes out.
Terry Brock [00:00:55]:
Real nice. So I had an idea. I wanted to send them something kinda special. Let me show you what we did and then go back and take a look at it. Here’s the video that it created when I asked for it, and I’m gonna play this for you now.
Robot [00:01:07]:
That’s true. We help you serve and see it through. With Sales Logic, you’ll find the way. Mark and Meredith brighten your day. Sales
Robot [00:01:21]:
logic, giving value all day long. Sales logic, sing our anthem strong. Sales logic, yeah. Sales logic.
Terry Brock [00:01:39]:
And you see it loops right back and just keeps going. This is something that can be really nice. Now it was a nice surprise to them. They liked it, and it was kinda out of the blue. Oh, this is neat. And that’s a real point of a whole business because what you can do right now is you’ve got a window of opportunity. This is now available. And like so much with technology, it comes out, wow, it’s a big thing, then it becomes acceptable and accepted, and then it’s commonplace.
Terry Brock [00:02:03]:
So it’s no longer a big deal. I’ve seen this in my career working with technology forever. So now’s the time for you to jump in there and do it. I’m gonna show you how you can start doing this and what you can do with it. What I did here with Mark and Meredith is I put that together, and it was a nice surprise. So you want something that can be a pleasant surprise. You can use this in certain business cases where, for instance, they’re launching a new product, or maybe someone’s got a webinar coming up. They got a special event coming up next Thursday.
Terry Brock [00:02:30]:
You want to tell people about it, maybe get people registered for it. You write a prompt, and you put the information into Gemini like that, and it gives you the ability to create that. It’s gonna be for a birthday. So when someone has a birthday, instead of just sending another happy birthday, hope you have a good time, well, that’s nice, good. But if you send them a special video that and audio, it creates the both the m p four for video and the m p three for audio. You get both of those, to choose from. And you can then send that to your friend who’s having that birthday, or maybe they accomplished something. Another really good way to use it is when someone wins an award.
Terry Brock [00:03:11]:
They receive a high standing. They got best in conference, or they received a lifetime achievement, something like that. You create the the prompt that puts in the right words for people to say, and then it tells about it. It was the, the John Smith award. Maybe, you know, assuming there’s a hypothetical John Smith award in some association, and that’s one of their highest, awards that they give. And you can say congratulations to you on getting the John Smith award. It’s one thing if I say it, whole different thing if we look at the video saying it, and that’s where it really sparkles. And it does some other things too.
Terry Brock [00:03:48]:
I’m back here in Gemini where I had this. I wanna show you a few things that are really nice about it. You notice it does give you the the captions down below. What you’ll want to do for that is up here in the upper right corner, you see a down arrow so you can download the track. You download it again as m p four, and you can also download it as an m p three. You can do both depending on the situation for you. But over here, you can hide your subtitles clicking there or click on it, and you show the subtitles. That way people can monitor what’s going on.
Terry Brock [00:04:18]:
I created one of these for a client recently where we had some talk about what they did, what this person does, how they serve others, what they can do, and I had it carefully read the phone number so that they can get the phone number there. People can listen to that and then call them right away. That is a real nice thing. I learned that in radio when I worked in radio for so many years. You would have a song singing the phone number. Put it in there. People like that, and it starts building up in their mind. But this is something that you can do that gives a little extra, and it gives a little sparkle.
Terry Brock [00:04:51]:
That’s the real key on this. So you see all of this put together here makes it very nice. Now when you download it, it downloads it as m p four or m p three, and it does not bring in the titles, the subtitles that are down there below. What I have done is I took the m p four, put it into a desktop, editing video editing tool. I use Camtasia and love Camtasia. Put it in there. I know how to use Camtasia. So if you find one that you like, whether it’s iMovie or, Premiere or whatever it would be, you can use that as well.
Terry Brock [00:05:22]:
But you just turn on those subtitles, create it, cop capture that, and then you can use it again. So it’s got some nice features that are gonna help you to stand out in a very positive way. Here’s another one that I put together that had a real big hit when I was sharing some things. I’m in a mastermind group through our National Speakers Association’s Central Florida chapter. We have that and where it’s, hosted by Fabio Marquez, a wonderful guy that really knows what he’s doing with business, shares it very freely, and we just love and adore what he’s doing in our AI mastermind. And he calls it MAD, making a difference. I like that. So it’s a mad theme, and that’s a theme that we have with it.
Terry Brock [00:06:03]:
So I put this together, putting those into the prompt, talking about Fabio so that people would say, oh, yeah. That’s it. And when I played this for the group, he was amazed and startled. And I watched the others that were there, and they loved it as well. Listen to this, and I want you to think about what it’s doing and then how you can use something similar to that.
Robot [00:06:27]:
Learning business, making connections. Fabio showing us the right directions. We’re making a difference. Yeah. That’s the plan. With our mad mastermind, a powerful clan. We’re making a difference. Yeah.
Robot [00:06:42]:
We’re feeling the flow. We’re watching our businesses grow and grow.
Terry Brock [00:06:56]:
And there it loops around again. So you see that has some phrases in there, the making a difference, match the plant. Well, that means a lot to that group. So here’s your opportunity. Think about those phrases, those key, events. Something that might be funny that happened and you wanna talk about it. A real good way to use this, an upcoming event. The big event is coming up and we’re getting people to sign up for it that’s gonna be in two weeks or in a month or something like that, and you want people going, the theme of it is this.
Terry Brock [00:07:27]:
That’s a key. And what you can do with this is you can get that message out to others and let them see what’s going on and how they can start using it. And here’s the real issue. Like I mentioned before, you want to do it now. We have a window that’s closing. Pretty soon, this will be common. It’ll be something of, oh, no big deal. That was nice.
Terry Brock [00:07:47]:
But what you’ll want to do is to do something while it really stands out. Think about birthday greetings. When someone has a birthday, hey, you send it out and it goes well. They like that and it’s making a positive, impact. A matter of fact, you wanna make it more than just happy birthday, John. Something like that because people would know, okay, you’re probably doing that for everybody. If you say happy birthday, John, on this day when it’s raining. And even though it’s raining, we know it’s gonna be growing lots of good things for you.
Terry Brock [00:08:16]:
Work with me on this. Okay. I’m just making it up. But you put something in there that’s unique to John, who would know that it’s raining today, would see what it’s like, be able to listen to that, and, be able to enjoy it. Make it something that’s gonna be special for them. This is where you can separate yourself from the others. And here’s another one that we put together. I put this together for our snark raving entrepreneurs to talk about what we’re doing and to be able to share this with others.
Terry Brock [00:08:40]:
It has some nice features to it. Take a listen to this one as well.
Robot [00:08:43]:
Open up a brand new sky. Let your greatest visions fly. AI’s a spark, a blazing
Terry Brock [00:09:15]:
And there you see. It’s got some real nice features to it, something that is easy. It’s not a super big deal. It’s Not like, oh my, people are gonna flock to your door and wanna buy from you because they heard that song. And maybe, but I wouldn’t count on that, but it’s another step in the right direction. You’re showing them something creative, something that’s that’s nice, that’s pleasant, and particularly, the more you can personalize it, the better off you’ll be. Lots of people are gonna be using this, so think about it. You’re gonna see a lot of these out there, a lot of people doing it using some creative prompts.
Terry Brock [00:09:45]:
You wanna do something that’s going to be even more special on that special day when there’s a special event coming up. There’s a special new product that just came out or something you just saw in maybe on a news release. You put this in to show that in a mail that you are gonna send out. The whole key is you wanna do something that is distinctly beneficial and helpful to them that stands out in a very positive way. How are you gonna use this? I’d love to hear from you. In the comments below, however you’re getting this particular, episode, maybe through audio only, maybe through social media, on YouTube, wherever it is, please leave us a comment. Let us know because we wanna be here to help you and help you in more ways. Get in touch with us at Stark Raving Entrepreneurs, and you can learn a lot more about how these tools and these technologies can assist you in what you’re doing.
Terry Brock [00:10:37]:
And got another video for you right over here. It’s gonna help you to expand and go even farther in this journey that we have using AI to build your business. I’m Terry Brock. Thank you very much for joining me.
And for our Spanish-speaking friends, here’s a transcript in Spanish:
Por supuesto, aquí tienes la transcripción completa del episodio traducida al español:
Terry Brock :
¿Viste lo que acaban de lanzar en Gemini?
Algo llamado Lyria, que es l y r i a, tres para usar música. Es asombroso lo que podemos hacer como creadores de contenido, como conductores creativos, muy buena idea, y podemos usar esto en los negocios.
Estás viendo muchos videos en internet, en YouTube, en diferentes lugares sobre lo que es y las características. Sí, hablaremos un poco de eso aquí, pero te voy a mostrar cómo puedes usar esto en tu negocio. Esto te va a ayudar a armar algunas cosas. Así que vamos a entrar directo en esto. Vamos a comenzar.
Terry Brock :
Ahora voy a revisar lo que hace y voy a compartir mi pantalla para que puedas verlo.
Ok. Echémosle un vistazo a algo que hicimos aquí. Te voy a dar un ejemplo: tengo unos amigos, Mark y Meredith, que tienen un programa llamado Sales Logic.
Ellos son Mark Hunter y Meredith Elliot Powell. Son dos conferencistas profesionales a quienes conozco desde hace mucho. Buenas personas, y tienen un podcast que transmiten.
Terry Brock :
Muy bueno. Así que se me ocurrió una idea. Quería enviarles algo especial. Te muestro lo que hicimos y luego lo revisamos. Aquí está el video que creó cuando lo pedí, y voy a reproducirlo para ti ahora.
Robot:
Así es.
Te ayudamos a servir y a verlo realizado.
Con Sales Logic, encontrarás la manera.
Mark y Meredith alegran tu día.
Robot:
Sales Logic, dando valor todo el día.
Sales Logic, cantemos nuestro himno.
Sales Logic, sí.
Sales Logic.
Terry Brock :
Y ves que vuelve a empezar y sigue. Esto puede ser muy bueno. Fue una linda sorpresa para ellos. Les gustó, y fue algo inesperado. Eso es muy importante para cualquier negocio porque ahora mismo tienes una ventana de oportunidad. Esto ya está disponible. Y como pasa con tanta tecnología, al principio es una gran novedad, luego se vuelve aceptado, y finalmente es algo común.
Terry Brock :
Así que ya no es la gran cosa. Lo he visto durante mi carrera trabajando con tecnología desde siempre. Así que ahora es cuando deberías probarlo. Te voy a mostrar cómo puedes comenzar a usarlo y qué hacer con esto. Lo que hice aquí con Mark y Meredith fue exactamente eso, y fue una sorpresa agradable. Así que querrás dar una sorpresa agradable.
Puedes usar esto en casos de negocios: por ejemplo, si vas a lanzar un producto, o tienes un seminario próximo, o un evento especial el próximo jueves.
Terry Brock :
Quieres avisar a la gente, conseguir registros. Escribes un prompt y lo pones en Gemini así, y puedes crear esto. También puede ser para un cumpleaños. Cuando alguien cumple años, en vez de simplemente enviar un “feliz cumpleaños”, lo cual está bien, pero puedes enviarles un video especial, y también audio, te crea ambos: el mp4 para video y el mp3 para audio.
Obtienes ambos para elegir.
Y puedes enviar eso a tu amigo que cumple años, o tal vez lograron algo importante. Otra excelente forma de usarlo es cuando alguien gana un premio.
Terry Brock :
Reciben algún reconocimiento. Obteniendo “el mejor en la conferencia”, o el de toda una vida, algo así. Creas el prompt con las palabras correctas y luego lo dice. Era el premio John Smith, por ejemplo. Supongamos que hay un premio ficticio John Smith en alguna asociación y es de los más importantes. Así puedes decir: “¡Felicidades por recibir el premio John Smith!”. Una cosa es que lo diga yo, y otra muy diferente es verlo en video, y ahí es donde realmente brilla. Y hace más cosas.
Terry Brock :
Estoy aquí de nuevo, en Gemini, donde tuve esto. Quiero mostrarte algunas cosas muy buenas de esto. Te da subtítulos abajo. Si quieres, en la esquina superior derecha hay una flechita hacia abajo para descargar la pista. Puedes descargarla como mp4, y también como mp3. Ambas, según lo necesites.
Y aquí puedes ocultar los subtítulos o mostrarlos haciendo clic. Así la gente puede ver qué sucede.
Terry Brock :
Hice uno de estos recientemente para un cliente donde hablábamos de lo que hace esa persona, cómo ayuda a otros. Coloqué cuidadosamente el número de teléfono para que puedan escucharlo claro y llamar enseguida. Eso es muy bueno.
Lo aprendí trabajando en radio durante muchos años: ponías una canción que decía el número de teléfono, y a la gente le gusta, le queda en la mente. Pero esto da un plus, un brillo especial.
Terry Brock :
Esa es la clave aquí. Así que ves todo esto junto y queda muy bien. Al descargarlo, lo tienes como mp4 o mp3, pero sin los subtítulos abajo.
Lo que hago es tomar el mp4, ponerlo en un editor de video en la computadora de escritorio. Yo uso Camtasia, me encanta Camtasia.
Si tienes uno que prefieras, como iMovie o Premiere, puedes usarlo también.
Terry Brock :
Activas los subtítulos, lo creas, capturas eso, y puedes usarlo de nuevo. Así que tiene características muy buenas para que resaltes de manera positiva.
Aquí hay otro que hice y fue un gran éxito al compartirlo. Estoy en un grupo de mastermind a través del capítulo Central Florida de la National Speakers Association. Lo coordina Fabio Marquez, un gran tipo que sabe de negocios y comparte su conocimiento. Lo admiramos mucho en nuestro mastermind de IA.
Él lo llama MAD, de “Making a Difference” (Haciendo la diferencia). Me encanta esa idea. Ese es nuestro tema.
Terry Brock :
Así que armé esto, metiendo esos datos en el prompt, hablando de Fabio para que la gente dijera: “¡Sí, es él!”. Cuando lo mostré al grupo, Fabio se sorprendió y los demás lo amaron. Escucha esto y piensa cómo podrías usar algo así.
Robot:
Aprendiendo negocios, haciendo conexiones.
Fabio mostrándonos la dirección correcta.
Estamos haciendo la diferencia, sí, ese es el plan.
Con nuestro mastermind MAD, una poderosa clan.
Estamos haciendo la diferencia, sí.
Robot:
Lo sentimos fluir.
Vemos crecer nuestros negocios más y más.
Terry Brock :
Y ahí vuelve a empezar.
Tiene frases como “haciendo la diferencia”, “ese es el plan”. Eso significa mucho para ese grupo.
Aquí está tu oportunidad: piensa en esas frases, esos eventos importantes, algo gracioso que haya pasado y quieras mencionar. Es una gran forma de usar esto: para eventos especiales próximos, lograr que la gente se apunte, el lema del evento, etc.
Terry Brock :
Esta es la clave. Con esto puedes comunicar a los demás qué está pasando y cómo pueden empezar a usarlo.
Y aquí está el asunto: como mencioné antes, debes hacerlo ahora. Tenemos una ventana que se está cerrando. Pronto esto será común, nada especial.
Así que hazlo mientras sigue destacando. Piensa en saludos de cumpleaños: cuando alguien cumple, envías esto, y gusta mucho.
Asegúrate de que sea más que un “feliz cumpleaños, Juan”, porque se nota que lo haces para todos.
Si dices “feliz cumpleaños, Juan, en este día lluvioso”, y mencionas detalles únicos, la persona lo percibe como especial.
Terry Brock :
Haz algo especial para ellos. Así te diferencias del resto.
Aquí va otro ejemplo que hicimos para Stark Raving Entrepreneurs, para mostrar lo que hacemos y compartirlo.
Terry Brock :
Tiene funciones buenas. Escucha esto también.
Robot:
Abre un nuevo cielo.
Deja volar tus mejores ideas.
La IA es una chispa, un resplandor…
Terry Brock :
Y ahí lo ves: tiene funciones interesantes, es fácil de hacer, no es algo que hará que todos corran a comprarte solo por escuchar la canción, pero es otro paso en la dirección correcta.
Das una imagen creativa, agradable, y cuanto más personalizado, mejor.
Mucha gente va a usar esto, así que piénsalo. Lo veremos mucho, gente usando prompts creativos.
Terry Brock :
Querrás algo realmente especial para ese día importante o ese evento nuevo, para diferenciarte y aportar valor de verdad.
¿Cómo piensas usar esto? Cuéntamelo en los comentarios, donde sea que escuches este episodio: audio, redes sociales, YouTube, donde sea.
Déjanos tu comentario: queremos ayudarte más.
Contacta con nosotros en Stark Raving Entrepreneurs y aprende más sobre cómo estas herramientas y tecnologías pueden ayudarte.
Terry Brock :
Y hay otro video para ti aquí al lado. Te ayudará a avanzar aún más en este viaje de usar IA para tu negocio.
Soy Terry Brock. Gracias por acompañarme.
Si necesitas la traducción con los timestamps o alguna parte específica, házmelo saber.
