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Welcome to Stark Raving Entrepreneurs! I’m Terry Brock, your host, and I want to personally welcome you—yes, you, my entrepreneurial friend—to an episode that could truly change the way you create and build your business.
Today, I’m diving into something pretty exciting: Perplexity Labs.
Trust me, this is one of those “jaw-drop” tools that can help you get more done in less time, whether you’re running a blog, busy with a YouTube channel, launching a podcast, or coaching clients.
You and I both know how crazy and overwhelming the content world can get, but this new tool offers a real edge.
During our time together, I’ll show you exactly how you can use Perplexity Labs to crank out high-quality content, save hours in prep, and streamline your business like a pro—all while having some fun along the way.
Learn how to streamline your workflow with project mode, automate tasks like SEO dashboards, guest one-pagers, and branded calculators, and even avoid potential legal pitfalls!
We’ll show you how to pair Perplexity Labs with tools like Taja, Canva, and Gamma for maximum efficiency. Plus, uncover tips for chunking your goals, creating truly transformative content, and staying in control of your creative process.
And don’t worry, I’m also going to share some crucial advice you’ll need if you want to keep your business on the right side of the law.
(Yep, there are a few legal “gotchas” you definitely want to know about, but I’ll break it down for you in my usual friendly, plain-English way.)
So get comfy, grab your favorite drink, and let’s get serious about supercharging your business—while keeping things upbeat and maybe even sneaking in a few laughs along the way.
Thanks for joining me today, and let’s jump right into the good stuff!
CHAPTERS:
00:00 – Intro
01:16 – Perplexity Labs Project Mode, Content Creation, Thought Leaders
05:39 – Getting Started, AI Tools, Quick Setup
08:07 – Tips and Best Practices, Content Strategy, Optimization
11:23 – Legal Issues, AI Generated Images, Copyright Concerns
18:02 – Platforms for AI Images, Compatibility, Usage Guidelines
19:47 – Legal Use of AI Images, Copyright Compliance, Best Practices
21:00 – Inspiration vs Infringement, Legal Distinctions, Creative Use
22:05 – Ongoing Help, Support, Terry and Gina
23:18 – AI Tools, Number 4 Biz.com, Resources
23:59 – Perplexity Labs, Helpful Tools, Content Assistance
24:38 – Conclusion, Thank You, Closing Remarks
#perplexityai #perplexity #PerplexityLabs #aitools
For Your Convenience, here’s a Spanish Language Summary
En este episodio, Terry Brock presenta Perplexity Labs, una nueva herramienta pensada para creadores de contenido, explicando cómo puede ayudarles a trabajar más rápido y crear contenidos de mayor calidad. Terry describe diversas aplicaciones de Perplexity Labs para youtubers, podcasters, bloggers, coaches y consultores, destacando cómo puede automatizar tareas como generar guiones, dashboards de SEO, notas de episodios, calendarios de contenido y más.
Terry destaca la importancia de combinar varias herramientas de IA (como Gamma, Ecamm, Keynote, Canva, Taja y CastMagic) para maximizar la eficiencia, pero recomienda no tratar de usar todas de una vez para evitar la sobrecarga de información. Además, explica cómo dividir grandes tareas en bloques pequeños y personalizar los resultados de la IA para que se adapten a tu propio estilo.
Un punto crucial del episodio es la advertencia legal: si bien Perplexity Labs permite generar imágenes, su uso comercial está estrictamente prohibido. Terry aconseja a los oyentes no utilizar imágenes generadas por Perplexity para fines comerciales como charlas remuneradas o videos monetizados, y sugiere alternativas como DALL-E, Midjourney o imágenes propias para evitar problemas legales.
El episodio termina animando a los oyentes a personalizar siempre el contenido generado por IA, y a estar atentos a las actualizaciones y recursos disponibles en aitoolsforbiz.com. Se invita a la audiencia a comentar y compartir el episodio, y se les recuerda que el mundo de las herramientas de IA está evolucionando constantemente, brindando grandes oportunidades si se usan correctamente y respetando la ley.
For Your convenience, here’s transcript of this episode:
Terry Brock [00:00:00]:
As a content creator, you know there’s a lot of tools out there and the folks at Perplexity just outdid themselves with another really good addition they gave us. It’s called Perplexity Labs, and it has some amazing, oh my goodness, drop your jaw kind of things. I’m gonna show you in this episode how you can use it, what it can do for you, and particularly some things to be aware of. Matter of fact, stay with me to the end because there’s an extraordinarily important point that I discovered that could get you into legal trouble. You do not want to go there. I’m gonna show you how to get around it in a really nice way that enhances the value for what you’re doing, helps your audiences even more, and helps you to grow. Hi. I’m Terry Brock with Star Craving Entrepreneurs.
Terry Brock [00:00:41]:
And in this episode, we’re gonna show you what we do regularly. Gina Carr, my partner, and I talk about how you can take the information you have, deploy the right AI tools, and a fun sometimes it may be a little bit sneaky, but you could do it it’s all legal. Yeah. You put it in there and have some fun with it and really get a lot done. So let’s get into this right now. We’re gonna look at Perplexity Labs. This is something that is very powerful. They just released this a little while ago, just a couple days ago.
Terry Brock [00:01:08]:
So I’ve been playing with it, looking at it, anxious to get a video together for you so I could show you what’s going on and how it all works, how it all comes together. And what it is really, it’s gonna help you to discover how Perplexity Labs new project mode helps thought leaders create better content faster. And, hey, faster is a good thing. I like that. When you can do it faster, it’s better. Matter of fact, that’s what I’m doing with you right here. I went into Perplexity Labs, used this, got some good information that I could use, popped it over into my old buddy Gamma for Gamma creating the slides, and now I’m using a combination just so you’ll see what we’re doing. I’m using Ecamm for this as well as Keynote.
Terry Brock [00:01:48]:
So I’m getting both of those together, kinda mixing them all together, and it gives a great combination that you’ll wanna take a look at and what you can do. So all of these things are working together to help you on this. And here’s what we’re gonna do. We’re gonna cover some things about why content creators care, what we care about. Well, if you’re a YouTuber, which I am, hey, working with YouTube and having a great time with it, and I find that’s a good starting point for many of the things that we do. Start with, say, for instance, a YouTube video, then you can parse that up and cut it up into our buddy, Taja. Taja gives us the ability to take care of that in a beautiful way, and you’ll be able to see how to put all that together. So for YouTubers, this is nice because you can generate your SEO dashboards, auto, draft scripts, and with chapter markers and build channel health trackers.
Terry Brock [00:02:36]:
All of this built in there, and this way you can do it real time. This is something they do in labs. It lets you put it in there so you can see what’s going on. It’s no longer static. But if you want it to be static, like, say, a keynote or a PowerPoint slide presentation, you can do that too. For podcasters, hello there, my buddies out there at Podfest and other places, create guest one pagers, transform your recordings and into show notes, and develop sponsorship ROI calculators. In other words, start treating this thing like a real business so you can get some money coming in from your podcasting and your YouTubing, deploying these tools in the right way. That’s the real key, and we can do it if we do it the right way.
Terry Brock [00:03:18]:
Oh, and also for those of us who are bloggers, which I love blogging. I’ve been doing that for years. You can turn survey data into charts, generate research posts with citations, and you can create auto updating content calendars. This is amazing. Some of the tools that are available with this, Perplexity Labs. That’s the key. Make sure you’ve made a note made a note of that because this has some dramatic improvements for you and me. And then for those of us who are coaches and consultants, I do a lot of coaching.
Terry Brock [00:03:51]:
Gina and I do a lot of that helping people in the real world. And, you know, matter of fact, let me just say something here from, thought leader to thought leader. I love doing the coaching that we do because it keeps it real. It’s one thing to say, here’s what’s going on. What really matters is, does it work in the real world? Get out there in the real world and doing it with real people, exchanging money. Everybody gets serious that way. You wanna make sure you’re saying, okay. I’m gonna do this for you, and we’re gonna get results.
Terry Brock [00:04:19]:
That is the key. Not just that you did some activity. That’s nice, and you have to do that. Make plans for it. What matters is the activity and the results that you’re gonna get. Results more than anything is what we wanna do. So with coaches, you wanna build branded calculators that, are client dash have client dashboards and case study PDFs with charts. I’m using Gamma right now for this so I can get a PDF out of this.
Terry Brock [00:04:44]:
I can create slides. I can even send it directly over to a carousel in LinkedIn, all of that through Gamma. And by the way, I’m gonna show you at the end of this video how you can tap into all these tools we’re talking about. We put it together in one item that I think you’re gonna like. What we’ve got is a tool that we’ve talked about for a while called aitoolsforbiz.com. That’s the number four. A I tools for biz dot com. If you go over there, you’re gonna get a wonderful array of many different tools that you and your team can use.
Terry Brock [00:05:17]:
No charge at all. We just wanna make that available to you. We’ve got some affiliate codes in there where we can get a few coins if you choose to buy through us. And when you do that, we wanna make it better for you. We’re putting together programs right now so that if you buy using our affiliate code, we can help you out on that. Plus, you’ll find out about star creating entrepreneurs and how we can help you on that. So a lot of good stuff there, and we wanna just make sure you can do it. So stay stick around here to the end.
Terry Brock [00:05:40]:
Now here’s something that’s important. How do you get started on this, Rascal? Well, you switch over to labs mode. What you do is you write one sentence describing your, product, your end product goal, what you wanna do. Just one. That’s all, but you can put a lot more in there. That’s what I often have done here. And you attach the source files. This is critical.
Terry Brock [00:06:00]:
You wanna upload your CSVs, your transcripts, brand assets for for reference so that it has it. You’re just kinda like saying, okay. Here it is. Take all the stuff I’ve got, put it in there, and then I want you to munch on it a certain way. That’s where Gamma comes in and does a fabulous job with that. And by the way, you can find out about these tools that I’m mentioning that are really revolutionizing the way we’re doing it, getting a lot more people viewing our videos, and we’re getting better results all the way around. Gamma is a good one. Taja is a pivotal program that we use regularly.
Terry Brock [00:06:33]:
CastMagic, I’ve been using for a long time. It is another good one. So I’m not trying to overwhelm you, but just be aware of this, and I would say take these tools one at a time. Don’t try to grab all of them. You’ll be overwhelmed. And that’s where you gotta be careful because it’s the problem, is not just a matter of the information overload. I love the way that Clay Shirky says this. He says the problem is not information overload.
Terry Brock [00:06:58]:
The problem is filter failure. You need strong filters. Have the filter so you can say, okay, I’m gonna use this. I’m not gonna use that right now. And this is where you become much more proficient at all of it. And then also, you wanna stay in control on this. You can skip tasks. You can add instructions or upload more data while the lab works.
Terry Brock [00:07:19]:
Labs are working there, chugging along. And by the way, it’s something a little bit different. We’ve gotten used to getting answers pretty quick and that’s nice. Often, I have found it’ll take nine, ten, twenty minutes, maybe thirty minutes for some, but then you’re getting the equivalent of a PhD dissertation level of quality. Getting information that way, thirty minutes, okay, that’s good. You get 50 of these attempts every month if you’re in the paid version. And, yes, you do need to have the paid version of perplexity, $20 a month in order to handle this. But for me, that’s a business decision says, hey, it’s really worth it.
Terry Brock [00:07:57]:
Also, you can review and export these. You can download spreadsheets, HTML images, or code from the assets tab. All of this is available within Perplexity Labs. So here are some tips and best practices that we found are working. You wanna chunk your large goals, break the big projects into small labs tasks for better results. Don’t try to say here’s everything all at once. A little bit as you go, and it can handle it very well. Seed with examples.
Terry Brock [00:08:27]:
So share past works of the labs, master your voice and how you do your formatting. Each of Us is going to be unique, and you should be. But look at AI as the input that you get. AI is not the one that’ll do all of it. It is your hired hand. It’s a look look at it like a really smart intern that’s helping you out. And you pair it with other tools. So use labs for your raw assets and then polish it off with Canva.
Terry Brock [00:08:54]:
I love Canva. Great little tool for getting a lot done for people who are not graphics artists like me, Canva Sparkles. They help me even hold my hand on it. I like it. And Taja, t a j a, that’s the one we were telling you about before, phenomenal tool for getting shorts, for instance, and then to schedule those that really boosts your viewers and builds your audience. Phenomenal. Cast Magic, we’ve loved for a long time now, about a year. They just came out with a new release.
Terry Brock [00:09:24]:
I’m gonna be putting a video out on that with some new versions that are in there and many others as well. So stay tuned to us here at Starkraving Entrepreneurs. And mind the quota. Draft your search mode first to avoid burning through your 50 monthly runs. For me, that’s not so much of a problem. You might be in a similar situation. I do one, probably gonna be increasing a little while later, to two a week. So we’re looking at maybe eight a month, ten a month for me, but then we start doing it for others.
Terry Brock [00:09:52]:
You can bump into your 50 limit. When you bump into the 50 limit, I think you can buy some extra from Perplexity. We need to check on that and see how they handle that and what they recommend for it as we go through. And then here, this is important. Your Swiss Army Content Studio. You’re gonna publish this, which gives you to share richer interactive content with your audience. Something that’s gonna be far beyond what we did before. It’s something that people can use and work with on a regular basis.
Terry Brock [00:10:20]:
You’re gonna be able to create by building research data, visuals, and many apps. All of that can be done within Perplexity Labs. It gives you a whole lot more than just a lot of research. Oh, it does that very well, but it does it even more. And then you can plan by identifying your audience needs and the content opportunities. This is something that’s gonna be phenomenal. So it’s gonna give you the ability to do a whole lot with it you couldn’t do before. And what we’re gonna do here is we’re gonna let see that Perplexity Labs gives you the ability to, help you assemble your professional content from a single prompt, and early adopters are already saving hours on prep work across platforms.
Terry Brock [00:11:03]:
And those early adopters, that would be me right here. I’m finding it is saving me huge amounts of time and energy as I put it together in a great way. So you wanna discover how, Perplexity Labs’ new project mode helps thought leaders create better content faster. You can do that in a big, big way. It does a lot. But there’s a bonus I wanna give you. Remember at the beginning of this, I was telling you, you could run into a legal trap by using this, and I found out what it was, searched around, then I did some research again and said, is this the way to do it? Now I am not a lawyer, so this is not legal advice at all. Matter of fact, when I was in the MBA program, we had one program on business law.
Terry Brock [00:11:46]:
That’s it. One class that was good. I I I got an a in there too. It was kinda cool. I liked it. But, that a but that does not give me the right to give any legal advice. You wanna go to a real bona fide lawyer and find out from your legal counsel what she says about it, what he says about it for your particular situation. But this information I’m giving you is good to know that you can then take to your lawyer and be able to do it.
Terry Brock [00:12:12]:
It might help you in some areas, but always go through proper legal channels to make sure you get it the right way. So let’s take a look at what it says when I did some research on this to find out can I use this? For instance, there is something I discovered in perplexity’s code, their agreement. When you get an image generated by perplexity, don’t use that for commercial purposes. They say specifically and explicitly, it is for non commercial commercial, not commercial, commercial personal use. You can use it for that. And here’s the documentation to take a peek at that. What I did is I looked at this and said, okay, here we are. We have generated and it came back.
Terry Brock [00:12:52]:
This is chat g p not chat g p. You can tell I use them both here using perplexity, and this is what it says. I understand your situation as a professional speaker. See, it’s relating to me, and it knows that’s who I am. I am a professional speaker. I’ve done that now for, what, over forty two years. So off to a good start right now. But anyway, it says, as a professional speaker, content creator, wanting to use an AI generated image from perplexity on your commercial activities, after conducting comprehensive research into the legal framework surrounding AI generated content, I need to provide you with some important findings that will directly impact your business decision.
Terry Brock [00:13:30]:
In other words, this is really important. Now get this. This is really important. For your paid speaking engagements and YouTube monetization activities, I’m talking to you, my fellow content creator out there, you cannot legally use the perplexity generated image. My heart sank. Because they had some really good images there. Perplexity’s terms of service explicitly restrict AI generated images to, here it is in quotes, personal noncommercial use only. This restriction creates significant legal and business risks for all commercial applications that you have described.
Terry Brock [00:14:12]:
So you see, this is a different situation. You might think, oh, that’s bad. Well, what are we gonna do? Well, first of all, there’s a way around it. I figured it out, and I’m gonna share it with you in just a moment. But, also, in case any of those wonderful people at Perplexity are watching this, first of all, I gotta say, I love your product. It is fabulous. I’m using it regularly, probably every day. It would be a rare day when I’m not using something in Perplexity.
Terry Brock [00:14:36]:
But come on, we can do it in tools like DALL E. We can do it with Midjourney. We can use it with Grok. We can create images in many different ways. Please look into what you could do to let us use the wonderful, gorgeous graphics that are produced on Perplexity that I can’t show you on video right here because I’m restricted. Says, can’t do that for commercial, and this is definitely commercial. We try to be for profit. Sometimes we end up nonprofit, but that’s not by by choice.
Terry Brock [00:15:08]:
You get what I’m saying? Anyway, if you could, those of you that are at perplexity, see what you can do on that because you’ve got a fabulous product. We love it. We wanna use it, and we wanna do a lot more with it. So let me show you something that I found out that you can do it and a good way to work around this. Here we are. I put together, all the information that came in from Perplexity Labs, and I created a PDF in gamma with it, and then, dumped it in here into Google Docs. So it’s a wonderful little tool and create a lot of good things with it. And it shows a human authorship.
Terry Brock [00:15:37]:
We can put that in there, and it works well, but you cannot do it. The copyright office says specifically that means creative selection, coordination, arrangement, modification of an AI generated material can be copyrightable. So your document creative process including detailed prompts, character development, establish the human authority necessary for legal protection. I showed what I did, and it said, you’re okay. Let me show you what I did here. It gave me a graph, gave me this right here, which is not copyrighted. This is just text right here on the left side. You see it says subject matter, elements themselves, flowers, colors.
Terry Brock [00:16:13]:
By the way, you spelled colors wrong. This is America, S C O L O R. Okay. I’m just messing with you here. But, greyhound dogs, all that, these words are okay. But look what I did over here. I took out the picture that they gave me. The picture that they generated didn’t wanna do that, and instead, I put in a picture that I took of of a very good person, Leonid Vorobeyev.
Terry Brock [00:16:37]:
Who’s he? Well, he’s the person behind Leonid and Fran. That’s how you pronounce it in Russian, Leonid. We’d say le Leonid. Leonid here in The United States, but they pronounce it there. He is, Russian as a very popular band, so I put that in there. And you’ll notice I can put it in here. I copyrighted this, Terry Brock, with my older brother. In Russian, that’s literally how you say it, and there is the Russian.
Terry Brock [00:17:01]:
See, I just put in a different picture there. This is from him on stage in a packed house, just recently. Matter of fact, here in Orlando too, they were playing. So I can put my own picture in there that I took. I’m legally allowed to do that, and I took out the one that perplexity generated. So that’s got some issues. It’s okay. I understand the way it is, but there’s some things in a way you can work around it.
Terry Brock [00:17:23]:
And how I worked around it? I put in my own content. I went over to other sites like Grok, went over to, DALL E three, which is doing some great things through ChatGPT now. Actually, you just go into ChatGPT, and it can create the images there that are dazzling and wonderful. Take those images, and you can put those into the place that you want. It’s really that, easy to do. It takes a little bit extra work, and it sure would be nice if just said, okay. You can use it. I’ll let the legal teams figure that out.
Terry Brock [00:17:57]:
Just know folks at perplexity, we love you to pieces, and it would be nice to have that. So I wanna give you a breakdown on what you can do, on what platforms will work, and what won’t. This will be really helpful to you as you’re putting these together. I put this together, got the information from Perplexity, and I redid it myself so that it’s in my own words, etcetera. You see, if you look at the platform like Perplexity, commercial use, not allowed at all. Nope. There’s not user ownership, and it’s only for personal use. Bummer city.
Terry Brock [00:18:26]:
Yeah. I know. However, OpenAI DALL E 3, it is allowed. That’s nice, and I like it. And you can you have to have to make sure that you have human creation. The key restriction here, you cannot claim human creation. You have to make sure you put yours in there. You can’t just use it as is.
Terry Brock [00:18:44]:
So that’s good. With Google, well, it’s a little unclear on that and how it’s undefined right now and what they’re doing with it. Microsoft, Bing, not allowed there either. So if you’re using Bing and our friends over at Microsoft that we love to pieces, no. Can’t do it there. But with Adobe Firelight Firefly, it is allowed. With Midjourney, it is allowed. And all of this created by me notice I put that in there, the little c and the copyright.
Terry Brock [00:19:09]:
I just thought I’d put that in there for the fun of it. But you can do that with certain tools, and this is how you do it. You create your own image there, and the key is what you’re doing is you’re saying, okay. I’m gonna create this with my own thoughts, my own feeling, and put it in there. And there’s some documentation to back that up. And, again, I am not a lawyer, so this is not legal advice. You need to get your own legal advice on this. But here’s what it said to us as we looked at it here.
Terry Brock [00:19:34]:
Courts have consistently held that works adding new expression, meaning, or message qualify for fair use protection. So you do it on your own, you’re gonna get something really good that way. And here’s an example. Notice that I’ve got two images here on this. One over here on the left side, I blocked out because that’s the one that perplexity created, a very nice graphic that I can look at for noncommercial purposes. I can see it myself. Hey. I can share it with Gina.
Terry Brock [00:20:03]:
It’s just right here at our home. We can look at it. That’s nice. But what I did is I took that picture, and then I used my words and created another picture right here. This one on the right, I created with my words using similar ideas. I took the idea and the concept that was given to me by Perplexity, Perplexity Labs specifically, and I essentially did. They had two screens, so I put two screens. I said, put these words on there, and put the man with a headphone on and put a light over here, and he’s working on a laptop computer.
Terry Brock [00:20:34]:
Similar, but completely different. And so that’s what I did. The key is, is that legal? Well, this is what happened, and I think what you wanna do is you wanna make sure that as you look at it, you say, alright. Is this legal? Is it not? And, again, check with your I know I’m beginning to sound like a broken record, but that’s true. You check with real honest to goodness lawyers, legal help to get the answer. But look what we found in further research. Let me show you what it said. And by the way, I did it worked with me a little bit here.
Terry Brock [00:21:04]:
I’m feeling pretty cool about this, that the legal folks there at Perplexity, the legal, well, they’re not a real legal person within that right there. They do have legal people I’m sure they’re working with. But notice what it said when it looked at the legality of this. It said right here, it was for about me. Your methodology aligns perfectly with current copyright law requirements for transformation use. That is nice. It says the legal here we are. This transformation use.
Terry Brock [00:21:27]:
That is nice. It says the legal here we are. This is important. The legal distinction between inspiration and infringement is crucial here. Copyright law protects specific expression, not underlying ideas or concepts. Your document and process of using the perplexity images as a, open quotes, thought starter, close quotes, while creating entirely new, new is a good word there, visual elements through detailed prompts represents textbook transformative use. So my brothers and sisters who are creating content, there is a lot of good in this. There’s a lot that we can do that we can work with it.
Terry Brock [00:22:09]:
You wanna create your own. Do not just copy and paste. In this case, matter of fact, I seldom say you should do copy and paste. You wanna copy paste and then customize it. As I like to say, you want to you ize it. Make it your feeling, your voice, your experiences. Let ChatGPT, Perplexity, Grok, all those wonderful AI tools, Claude, all of them that we’re using out there, let them be the ones that are your copy assistant that gives you ideas. And you go, that’s a pretty good idea.
Terry Brock [00:22:38]:
I like that. Yeah. That one’s not right here. That one, but I’ll take that one, twist it around a little bit, language it a little bit, repurpose that, and come up with something else that’s a little bit different. So there’s a lot packed into this right now. You have the opportunity through Perplexity Labs to get a lot done. We’d love to hear from you. What do you think? How are you gonna use this? How do you deal with the legal issue yourself? And what do you think? And bounce over and see us here at Stark Raving Entrepreneurs.
Terry Brock [00:23:05]:
Give us a like, a share, and that really helps us here on the channel. Those of you that work in YouTube, you know what it’s like. We wanna get that, and that little like that you put in there matters a lot. And the comments you have really matter as well. We wanna hear from you on that. And here’s some goodies I’ve got for you. These are gonna give you the ability to get a lot done and be able to get some good ongoing help that you need. Notice we’ve got ai tools, the number four, b I z dot com.
Terry Brock [00:23:34]:
And also there’s a good QR code on there. You can grab those of you that are catching this on video. This is not just a one time thing. It’s ongoing. We’re updating it as new things come out, new features, and we’ve got several products in there that can help you and your team to really take your business to the next level. It’s something you’ve got. Yes. We get an affiliate commission on some of them.
Terry Brock [00:23:54]:
You’ll be able to get a chance to see that and work with it. But this is a way to get ahead. This new program, Perplexity Labs, Perplexity Lab, it gives you a lot of capability. When they put together Perplexity Labs, they were on the right track once again over there at Perplexity. Lot of good tools, a lot of good information for you, and I would love to hear from you. So please leave us a note down there in the comments, whatever platform you’re getting this on, and we’re gonna help you on that. And got another video that’s gonna help you to take that to the next level. This is the one that’s gonna help you a lot looking at what is going on with AI, a tool that can help you for o versus o three, the difference, where you’d use them, and all of that.
Terry Brock [00:24:38]:
I’m Terry Brock. Thanks for joining me this time.
And for your convenience, here’s a Spanish language translation of the transcript. Please let us know if this helps you.
¡Por supuesto! Aquí tienes la traducción al español del episodio “Perplexity Labs – Intro” de Stark Raving Entrepreneurs. He seguido el transcript tal como lo escribiste, omitiendo los timestamps, y adaptando el contenido para mantener el tono conversacional de Terry Brock.
Como creador de contenido, sabes que hay muchas herramientas allá afuera, y los chicos de Perplexity realmente se superaron con otra adición maravillosa que nos dieron. Se llama Perplexity Labs y tiene unas funciones asombrosas, de esas que te dejan con la boca abierta. En este episodio te voy a mostrar cómo puedes usarla, lo que puede hacer por ti y, en particular, algunas cosas de las que hay que estar consciente. De hecho, quédate hasta el final porque descubrí un punto extraordinariamente importante que podría meterte en problemas legales, así que mejor evitamos eso. Y te voy a mostrar cómo sortearlo de una manera que incluso mejora el valor de lo que haces, ayuda aún más a tus audiencias y te ayuda a crecer. ¡Hola! Soy Terry Brock de Stark Raving Entrepreneurs.
En este episodio, vamos a mostrarte lo que hacemos regularmente. Gina Carr, mi socia, y yo hablamos sobre cómo puedes tomar la información que tienes, desplegar las herramientas de IA adecuadas, y de una forma divertida, a veces incluso un poco astuta, pero siempre legal. Sí, lo metes ahí, te diviertes y logras grandes cosas. Así que entremos en materia ahora mismo. Vamos a mirar Perplexity Labs. Esto es algo muy potente. Lo acaban de lanzar hace poco, literalmente hace unos días.
He estado jugando con ella, probando, ansioso de grabar un video para ustedes, para mostrarles cómo funciona y cómo se integra todo esto. Es que realmente te va a ayudar a descubrir cómo el nuevo modo de proyectos de Perplexity Labs ayuda a los líderes de pensamiento a crear mejor contenido y más rápido. Y oye, más rápido es siempre bueno. Me encanta eso. Cuando puedes hacerlo más rápido, es mejor. De hecho, eso es lo que estoy haciendo contigo aquí. Entré a Perplexity Labs, lo utilicé, saqué buena información que me podía servir, la pasé a mi viejo amigo Gamma para crear las diapositivas, y ahora estoy usando una combinación para que veas lo que hacemos; uso Ecamm y Keynote.
Entonces, estoy mezclando ambas herramientas y me da una gran combinación que querrás revisar y que tú también puedes hacer. Todas estas herramientas están trabajando juntas para ayudarte con esto. Y esto es lo que vamos a hacer. Vamos a cubrir algunos temas sobre por qué los creadores de contenido se interesan, lo que nos importa. Si eres YouTuber, como yo, sí, trabajar con YouTube y pasarlo genial. Encuentro que es un gran punto de partida para muchas cosas que hacemos. Por ejemplo, empieza con un video de YouTube, luego puedes segmentarlo y cortarlo con nuestro amigo Taja. Taja nos permite hacer eso de manera hermosa, y podrás ver cómo armar todo esto. Para los que son YouTubers, esto está genial porque puedes generar tableros de SEO, guiones automáticos, con marcadores de capítulos y hasta construir sistemas para monitorear la salud de tu canal.
Todo esto lo tienes integrado y puedes hacerlo en tiempo real. Eso es lo que tiene Labs. Te deja verlo directamente, ya no es estático. Pero si quieres que sea estático, como por ejemplo una presentación en Keynote o PowerPoint, también puedes. Para los podcasters, mis colegas de Podfest y otros espacios, pueden crear hojas de invitado, transformar grabaciones en notas del programa y desarrollar calculadoras de ROI de patrocinio. O sea, empieza a tratar esto como un negocio serio para que puedas generar ingresos con tu podcast o tu canal de YouTube, usando bien estas herramientas. Esa es la clave.
Y si eres blogger, como yo, que amo bloguear y lo hago hace años, puedes convertir datos de encuestas en gráficos, generar posts de investigación con citas y crear calendarios de contenido que se actualizan solos. Es increíble lo que ofrecen las herramientas de Perplexity Labs, así que anota ese nombre porque realmente trae mejoras dramáticas para ti y para mí. Ahora, si eres coach o consultor, que es algo que Gina y yo hacemos mucho ayudando a personas en el mundo real, esto es clave. Me gusta mucho el coaching porque trae resultados reales, el intercambio de dinero hace que todos se pongan serios. Así que lo que importa es el resultado, más que la actividad en sí.
Los coaches pueden crear calculadoras personalizadas con dashboards para clientes y PDFs de casos de estudio con gráficos. Estoy usando Gamma ahora mismo para obtener un PDF de esto, crear diapositivas, o incluso enviarlo directamente a un carrusel en LinkedIn, todo con Gamma. Por cierto, al final del video te enseñaré cómo puedes acceder a todas estas herramientas. Lo pusimos en una sola página que te va a encantar: aitoolsforbiz.com. Ese es AI Tools for Biz punto com (el número cuatro). Si vas ahí, tienes a tu disposición una variedad de herramientas para ti y tu equipo. Sin costo. Algunas tienen código de afiliado y, si compras a través nuestro, obtendremos una pequeña comisión y además recibirás valor adicional con programas especiales. Allí también hay más información de Stark Raving Entrepreneurs y cómo te podemos ayudar.
Ahora, ¿cómo arrancas con todo esto? Cambia al modo Labs. Escribe una oración describiendo tu producto, tu objetivo final, lo que quieres lograr. Solo una, pero puedes poner más si quieres. Y adjunta tus archivos fuente. Esto es crítico. Sube archivos CSV, transcripciones, activos de marca como referencias, todo lo que se necesite para que procese la información. Ahí es donde Gamma también es fantástico. Y todas estas herramientas, como Gamma, Taja, CastMagic… no se trata de abrumarte, sino de que seas consciente de estas posibilidades. Te diría que uses estas herramientas una a la vez, no todas de golpe, porque te vas a sobrepasar.
Y que tengas buenos filtros, como bien lo dijo Clay Shirky: el problema no es la sobrecarga de información, es un problema de fallo en el filtrado. Así que usa buenos filtros y selecciona por etapas. También tienes control: puedes saltarte tareas o añadir instrucciones o subir más datos mientras el laboratorio está procesando. No siempre vas a recibir respuestas instantáneas, a veces puede tardar 9, 10, 20 o hasta 30 minutos, pero recibes información de calidad de nivel de tesis doctoral. Obtienes 50 intentos por mes si tienes la versión paga, que cuesta 20 dólares al mes, y para mí vale la inversión.
Puedes descargar hojas de cálculo, HTML, imágenes o código del apartado de activos. Aquí te van algunos consejos: divide los grandes proyectos en pequeñas tareas, así obtienes mejores resultados. Da ejemplos previos para que Labs capte tu voz y estilo. Mira a la IA como tu asistente: es tu becario listo para ayudarte, no quien va a hacerlo todo. Une Labs con otras herramientas; por ejemplo, crea materiales brutos en Labs y termina de pulirlos en Canva, que es genial para quienes no somos diseñadores gráficos.
Y ojo con la cuota de 50 labs mensuales. Si te acercas al límite, quizás puedas comprar más, tenemos que ver cómo lo maneja Perplexity.
Lo importante es que todo esto se convierte en un Swiss Army Content Studio, donde puedes crear investigaciones, visuales, mini apps, planificar pensando en tu audiencia. Perplexity Labs te permite armar contenido profesional desde un solo prompt y quienes lo usan ya están ahorrando horas en preparación.
Ahora, el bonus del que te hablé al principio: podrías meterte en un lío legal usando esto de la manera incorrecta. No soy abogado, así que esto no es consejo legal, siempre debes consultar a uno profesional. Pero encontré algo en los términos de Perplexity: si generas una imagen con ellos, no la puedes usar comercialmente. Ellos lo dicen clara y explícitamente: es solo para uso personal, no comercial. Si quieres mostrar una imagen en una conferencia pagada o en tu canal de YouTube (monetizado), no puedes usar imágenes generadas por Perplexity, solo para uso personal.
Así que, ¿cómo lo solucioné? Tomé la información de Perplexity Labs y la integré en un PDF hecho en Gamma, después lo pasé a Google Docs, y ese documento muestra que la autoría es humana. Si pones tus propios textos, tu propio contenido y usas material propio (fotos que tú tomaste, por ejemplo), no tienes problema. El Copyright Office de EE.UU. dice que la selección creativa y transformación de material generado por IA puede llegar a ser protegible si hay suficiente autoría humana. Así que en vez de usar la imagen creada por Perplexity, coloqué una foto mía, legalmente tomada, y eliminé la original.
¿En qué plataformas puedes usar imágenes generadas para uso comercial? Con Perplexity, no. No hay uso comercial ni propiedad del usuario. Pero con DALL-E 3 de OpenAI, sí, siempre y cuando especifiques la autoría humana. Google está un poco indefinido, Bing no lo permite, Adobe Firefly sí, y Midjourney también. Así que crea tus imágenes en esas plataformas, a tu manera, y siempre revisa los términos. Y recuerda, no copies y pegues sin personalizar; la clave es que lo hagas tuyo, le des tu voz y perspectiva, y uses la IA como asistente que te da ideas.
En definitiva, tienes la oportunidad de lograr muchísimo con todo esto y me encantaría saber tu opinión, cómo planeas usarlo y cómo manejas la cuestión legal. Déjanos tus comentarios y síguenos para más novedades. Tenemos recursos en aitoolsforbiz.com y seguimos actualizándolo. Usamos algunos enlaces de afiliados, pero siempre ofreciendo valor agregado.
Así que, Perplexity Labs realmente está en la senda correcta: muchas herramientas, mucha información útil para ti. Déjanos tu comentario, comparte este contenido y te invito a ver el próximo video sobre IA y cómo todo esto puede llevar tu contenido y negocio al siguiente nivel.
¡Soy Terry Brock, gracias por acompañarme esta vez!
Si necesitas la versión con timestamps, ¡dímelo!
